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How to Make ‘Buy Online, Pick Up in Store’ (BOPUS) Work for Your Digital Brand

Neil Patel

On the checkout landing page, customers can choose the date, time, and pickup location. How Can BOPUS Benefit Your Brand? BOPUS Brand Examples. Which brands or small businesses are succeeding with this business model? TC Running is a brand that offers running shoes and sportswear. TC Running.

Retail 132
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What Is Local Search Marketing & How to Do It Right

Backlinko

It drives foot traffic, builds brand trust through reviews, improves search rankings, and increases conversions by targeting high-intent local consumers. For example, a restaurant could publish a blog post about popular local food festivals. Why Is Local Search Marketing Important? Customers that are close to making a purchase.)

IT 98
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Best Colors for Branding and Marketing: Are You Using the Right Colors?

Neil Patel

Colors C hange B rand P erception There’s a reason top brands choose a color scheme, publish brand guidelines, and work tirelessly to make sure their design is consistent across all their communication channels. Color changes how we perceive brands. Using the right colors is key to creating visually stunning content.

Brand 110
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How to Use the Psychology of Color to Increase Website Conversions

Neil Patel

It doesn’t matter whether you’re developing software, designing a book, developing a web design cover, or simply branding your business: colors define mood and influence responses. You can use this to your advantage on your website and landing pages. There aren’t very many blue foods — blueberries and plums just about cover it.

Website 145
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How to Do Multiple Location SEO

Neil Patel

Food enthusiasts based in Washington, D.C. Boost Brand Awareness. Multiple-location SEO can raise awareness of your product or service by increasing traffic to product pages. The first step is to create pages based on your business’s or consumers’ location. Conclusion.

SEO 145
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30 Content Marketing Tactics You Have to Try

Neil Patel

Below, we’ll cover 30 content marketing strategies that will help your brand stand out, but first, let’s cover why content marketing matters in 2021. How to Choose Which Content Marketing Strategies Are Right for Your Brand. When it comes to content marketing, you’ll want to be particularly aware of your brand voice.

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How to Create an Engaging Value Proposition

Neil Patel

Think of it like this: Why should a customer pay attention to your brand in the first place? Brands with a strong value proposition enjoyed 76% growth over a decade. You might create a hero shot focusing on brand experience. Personal grooming brand Dollar Shave Club offers personalized grooming supplies.