Contently

SEPTEMBER 19, 2024

If you think being conversational and customer-centric is enough for your brand voice, you’re only going to join a chorus of clones. Developing a distinctive voice defines your brand’s unique identity and builds a sense of authenticity with customers—an increasingly important factor in sales. Getting there isn’t easy, though.

Brand 52

Brand Social Media Copy Content Social Media 52

Smart Blogger

JULY 3, 2023

When you hear the term “outbound marketing,” does your mind spin with confusion or are you acutely aware of the opportunities it brings to the sales table? In today’s dynamic business world, mastering the art of outbound marketing is like finding the golden key to trigger massive sales. And, guess what?

Sales 70

Sales Marketing Food Social Media 70

ContentWriters

NOVEMBER 2, 2022

Content marketing has long been recognized as one of the most effective ways to build brand awareness for your business. Content marketing is also an excellent way to drive bottom-line sales—if used strategically. An effective content marketing strategy does not directly involve promotional material and sales collateral.

Sales 98

Sales Content Marketing Marketing Brand Awareness 98

Neil Patel

FEBRUARY 17, 2023

Colors C hange B rand P erception There’s a reason top brands choose a color scheme, publish brand guidelines, and work tirelessly to make sure their design is consistent across all their communication channels. Color changes how we perceive brands. Using the right colors is key to creating visually stunning content.

Brand 110

Brand Marketing Food Publisher 110

Neil Patel

JUNE 7, 2021

You don’t have to be an e-commerce genius to know seasonal events like Father’s Day sales present a golden opportunity to increase conversions and make some serious profits. From an e-commerce seller’s perspective, sales like these can be a powerful tool when leveraged correctly. Why Should You Have Father’s Day Sales?

Sales 102

Sales Marketing Landing Page Social Media 102

Smart Blogger

JUNE 27, 2023

Creating an effective brand awareness campaign feels like trying to solve a puzzle, doesn’t it? The Power of Brand Awareness Campaigns If you observe the world of business, you’ll find a common thread that successful brands share: A deep, lasting connection with their audience. Potent brand awareness.

Brand Awareness 88

Brand Awareness Brand Social Media Utilities 88

Neil Patel

JANUARY 17, 2022

Segmentation helps brands to understand their customers better and target their products accordingly. You can also use segmentation to identify where the customer is in their journey or to encourage sales. The beauty brand sends out segmented emails to remind customers to restock on items they’re likely running low on.

Brand 130

Brand Marketing Social Media Engagement 130

Smart Blogger

JULY 19, 2023

With 400+ million users and a format that encourages discoverability, Pinterest is like a virtual billboard for your brand. It’s about fostering a deeper connection, building trust, and creating a community around your brand. They can dilute your brand image and reduce engagement. And let’s not forget about quotes.

Engagement 62

Engagement Sales Social Media Keywords 62

The Creative Penn

JANUARY 22, 2024

I was designing anything from corporate brochures to food labels. Why do you like having direct sales as part of the business model? I mean, this is the other thing, I think another thing for the direct sales for me is trying to talk about the products themselves. Penn brand, really. I still dreamed of writing.

Sales 98

Sales Publisher Publishing Publishing 98

Neil Patel

APRIL 20, 2021

How Can BOPUS Benefit Your Brand? BOPUS Increases Sales. It can also boost sales by encouraging more people to buy in-store when they pick up their items. BOPUS Brand Examples. Which brands or small businesses are succeeding with this business model? TC Running is a brand that offers running shoes and sportswear.

Retail 132

Retail Brand Utilities Landing Page 132

ContentWriters

OCTOBER 9, 2024

Savvy marketers deliver content throughout this cycle to build familiarity and brand trust. Push factors use media-based marketing and sales content that make passive consumers aware of a need and convince them that their brand’s product meets that need. Grease the sales funnel. Meet your customers where they are.

Hospitality 59

Hospitality Content Manufacturing Healthcare 59

Backlinko

NOVEMBER 8, 2024

And drive sales. And sales come much easier. You create a ton of buzz, but limited reach leads to a sales flop. Since the 1940s, McDonald’s has used the 4 Ps to become the brand we know today: Product: Fast, reliable burgers and fries Price: Affordable. McDonald’s didn’t just dominate the fast food market.

Marketing 95

Marketing Social Media Food Promotion 95

Neil Patel

OCTOBER 14, 2021

Aside from feeding obsessions with exotic destiny vacations and gourmet food, the real strength of Pinterest is the integrated features of its business accounts. There are five different types of Rich Pins, all loaded with more information than your average pin for serious sales power. Their followers will see your brand, too!

Brand 145

Brand Social Media Marketing Keywords 145

Content Hacker

OCTOBER 18, 2022

From influencers to small businesses to giant brands, business blogging is an essential way to grow trust, grow an audience, bring in traffic and leads, and even bring in more sales. In today’s guide and video, we’ll get deeper into why blogging ISN’T dead – and show you 7 ways to use blogging to grow your brand. Let’s dive in.

Brand 98

Brand Contractor Content Blog 98

Buffer

JULY 23, 2024

When my sister and I started Vinat to make buying wine online more accessible, I thought that any kind of PR was going to be prohibitively expensive for our small brand.   This cost us a third of the price of influencer marketing tests we had done and drove far more sales and visibility.

Editorial Team 80

Editorial Team IT Marketing Finance 80

Backlinko

JANUARY 8, 2024

This makes it perfect for practically anyone looking to capitalize on the booming sales of healthcare products. What I love about Market Health’s affiliate program is its impressive commission rates, reaching up to 60% on every sale made through affiliate links. PlusCBD has emerged as a trusted brand within this evolving market.

Healthcare 106

Healthcare Food Medical Promotion 106

Smart Blogger

OCTOBER 9, 2024

Suppose you stumbled upon a blog that wrote about cat food, table saws, and wedding dresses. Repeat sales are normal in this niche. Once people settle on a favorite brand, they’ll buy it again and again. Home Security Systems sales in the US are projected to reach $9.14 Then you get the sale (ideally). You inform.

Marketing 80

Marketing Food Keywords Retail 80

Neil Patel

MARCH 25, 2021

American pet owners are some of the biggest spenders online , pet food and pet supplies being second only to vitamins for e-commerce. In fact, direct-to-consumer (DTC) pet brands have exploded in popularity: Over five years, the online pet product sellers saw a compound annual growth rate of 24 percent. Why do cats: Purr? Like boxes?

Ads 129

Ads Food Brand Awareness Marketing 129

Backlinko

JANUARY 8, 2024

To do this, I broke down the search into categories like brand reputation, commission structure, potential conversion rates , and more. Here’s a more in-depth look at my selection criteria: Brand Reputation I checked out what people were saying in the customer reviews for each program. There’s no shortage of products to promote.

Insurance 52

Insurance Food Retail Sales 52

Backlinko

JUNE 4, 2024

In fact, ecommerce is forecasted to capture 41% of retail sales worldwide by 2027, up from only 18% back in 2017. In this section, we’ll cover recent stats on retail ecommerce sales worldwide and in the US. Retail ecommerce sales worldwide are estimated to reach $6.33 of total retail sales worldwide in 2024. billion 37.9%

Retail 81

Retail Electronics Pharmaceutical Social Media 81

Quick Sprout

NOVEMBER 7, 2022

When it comes to the best mobile point-of-sale (POS) system, we recommend Square because it’s versatile, reliable, and affordable for a wide range of businesses. When done well, mobile POS systems streamline the customer experience—and make life easier for everyone else involved in a sale, too. Another great choice: Square.

Retail 125

Retail Food Banking Sales 125

ContentWriters

OCTOBER 14, 2022

Even if you’re not familiar with this particular tune, it’s safe to assume you’re well aware of the way these two iconic brands fight tooth and nail to dominate the beverage market. Coke vs. Pepsi ads, such as blind taste tests , have become classic ads that have spawned similar campaigns for other brands.

Ads 98

Ads Food Marketing Advertising 98

Ashleyn Writes

MAY 3, 2023

Keep scrolling because I’m going to be showing you how AI can fit nice and snug into your biz (without taking anyone’s job!).  #1: You have to TEACH AI your brand voice, not just tell it AI can fit into your workflow if you teach it your brand voice, not just spit out prompts and expect it to know HOW to say it. A sales email?

Copywriter 130

Copywriter Copywriting Copy Food 130

Neil Patel

SEPTEMBER 2, 2021

Advertise your brand. For it to be worth their time, these brands are only interested in influencers with large audiences. With such a small sample space, your content won’t get seen by lots of people, let alone drive sales to your or a brand’s products. Promote affiliate links. Start an Instagram shop. Let’s get to it.

Food 145

Food Social Media Promotion Advertising 145

Neil Patel

AUGUST 27, 2020

Square POS (our overall best) Shopify POS (best for ecommerce retail integrations) Vend POS (best for multiple fashion, sports, or homeware stores) Toast POS (best for restaurants and food businesses) ERPLY POS (best for small franchises). Among these types, there are various brands to choose from. Ease of Use. Employee Management.

Retail 143

Retail Food Sales Management 143

Neil Patel

SEPTEMBER 8, 2021

B2B brands are finding huge success in the digital marketplace industry and everyone wants a piece of the pie. Amazon Business, arguably the biggest player in the B2B marketplace scene, grew from $1 billion to $10 billion in sales in only three years. This is changing the B2B business sales process completely. Bulk Pricing.

Manufacturing 136

Manufacturing Transportation Construction Pharmaceutical 136

BKA Content

APRIL 3, 2024

Both types of food improve overall health, but they do different things for the body. If, for example, you own a company that sells cooking utensils, write a guest post for a food blog. Posting on another website reaches internet users who may not already know about your brand. When Is a Guest Post Beneficial?

Post 98

Post Search Engine Optimization Food Insurance 98

Neil Patel

SEPTEMBER 22, 2020

Not to mention, 90% or more of Pinterest buyers are brand-new to the merchant site, making their traffic very exciting. Buyable pins helped transform the Pinterest e-commerce network into a high-quality sales funnel. More users, more sales, and more brand awareness. How to Setup for Pinterest E-commerce Sales.

Food 145

Food Brand Awareness Sales Keywords 145

Content Marketing Institute

MAY 9, 2018

John Bucher, virtual reality producer and consultant, makes the case for trying the medium even if it’s not fully ready for prime time, with examples of brands actively experimenting. CCO: How do you feel about the ways brands have used VR to date? CCO: Which brands have made the deepest inroads with VR?

Brand 100

Brand Storytelling Food Manufacturing 100

Quick Sprout

FEBRUARY 16, 2023

Here’s a quick summary of our top recommendations: ShipBob – Best ecommerce fulfillment platform Red Stag Fulfillment – Best for high-value and large products ShipMonk – Best for subscription boxes Dot Foods – Best for food and beverage ecommerce Easyship – Best for international fulfillment 1.

Food 104

Food Banking Sales Brand 104

Neil Patel

JULY 21, 2021

A franchise business carries the success, credibility, and popular associations of established brands, reducing the need for extensive marketing and brand building for you as a franchise owner. Starting a company from scratch, working on branding, operations, funding, and marketing—or buying a license for a pre-established company?

Food 121

Food Retail Professional Services Brand 121

Neil Patel

FEBRUARY 11, 2021

Consumers are attracted to brands that promote sustainability, environmental causes, and social responsibility. Not surprisingly, we’re drawn to brands that bring some good into the world. Promoting good causes and following marketing ethics can help your brand attract much-needed attention and drive ROI for paid ads.

Social Media 131

Social Media Media Marketing Food 131

Neil Patel

AUGUST 12, 2021

After all, who doesn’t enjoy looking at delicious food pics when they’re scrolling through their feed? If you’re not convinced it’s worth the effort, here are a few reasons why social media is important for restaurant marketing: Brand awareness: More than 3 billion people use social media. Create a Cohesive Brand Voice.

Social Media 145

Social Media Media Marketing Brand Awareness 145

Make a Living Writing

JANUARY 27, 2024

Most agricultural sales traditionally occur person-to-person at conventions or, literally, on the farm. That’s right, the world’s sixth-largest food brand, creator of Cocoa Puffs cereal, for goodness sakes, is creating extensive content about sustainable farming practices. Who paid for that sponsorship?

Writing 84

Writing Food Freelance Writer 84

BKA Content

SEPTEMBER 18, 2024

Brand awareness, leads, and eventual sales only come about when your website’s visibility and traffic are high as a result of quality content. Sometimes, it only makes sense to throw out stale food and content. Pruning that content keeps it in tip-top shape for maximum results.

SEO 96

SEO Content Search Engine Optimization Utilities 96

Smart Blogger

SEPTEMBER 12, 2023

Their smaller scale means micro-influencers have a more intimate, direct line to their audience, offering brands access to a very targeted niche. When they share thoughts about a brand or product, it doesn’t come off as a paid endorsement but as a genuine recommendation from a trusted friend.

Marketing 79

Marketing Social Media Collaboration Food 79

Quick Sprout

OCTOBER 11, 2022

Things like tracking inventory, printing receipts, managing your cash drawer, and accurately tracking sales for bookkeeping purposes shouldn’t be a hassle for your employees or back office. That’s because you can manage all of your inventory, sales, and customer information from a single source of truth.

Retail 119

Retail Food Transportation Finance 119