Backlinko

FEBRUARY 10, 2025

The strategy is clear: By focusing on broader experiences, Stanley anchors its brand in universal experiences. How Stanleys Blog Strategy Drives Marketing Success The brilliance of Stanleys blog is that it works as a key part of how the brand connects with people online. These non-branded keywords are incredibly valuable.

Blog 82

Blog Blogging Keywords Engineering 82

Freelance Writing Jobs

JANUARY 23, 2024

Do you want to boost your client’s brand reputation during a PR crisis? Or, as your primary goal, maybe you just want to raise awareness of your client’s brand? You might come across relevant statistics–how many prefer Italian food, for example—which you can then incorporate into your press release.

Writing 100

Writing Food Storytelling Freelance 100

Content Marketing Institute

FEBRUARY 23, 2018

Storytelling. And, the way things are going lately, today’s mainstream news headlines are probably going to be more outrageous than your brand ever will anyway. As so many of my mentors in storytelling drilled into my head – the heart of a great story is an argument for the truth. It’s got a bit of a buzz these days doesn’t it?

Storytelling 111

Storytelling Manufacturing Government Content Creation 111

Grammarly

NOVEMBER 15, 2023

Certain genres of nonfiction are often written as creative nonfiction, such as memoir, personal essays, literary journalism, and travel and food writing. Forms of creative nonfiction Common forms of creative nonfiction include memoir, personal essays, literary journalism, travel writing , food writing, and more.

Creativity 124

Creativity Food Prose Storytelling 124

CoSchedule

JANUARY 27, 2023

You can always blend two ideas together to create a new strategy or steal a campaign recipe from a brand in another industry. Definition & Overview Social Media Marketing Using social media platforms to build an audience for your business, promote your brand, engage with customers, and grow your business. Their launch campaign?

Social Media 126

Social Media Media Marketing Storytelling 126

Content Marketing Institute

APRIL 13, 2018

HANDPICKED RELATED CONTENT: How to Outperform Fortune 500 Brands on Instagram [Research]. One successful example of this approach is the Instagram campaign conducted by Australia-based beauty brand Frank Body to promote its coffee ground-based body scrub. Food is a popular category on Instagram. Leverage user-generated content.

Engagement 112

Engagement Content Retail Food 112

Content Marketing Institute

OCTOBER 15, 2017

How do you identify an effective space in the content arena for your brand? Its sole purpose is to align your brand’s content with the needs of your audience. It is based on the hero’s journey – a model commonly used in storytelling to attract and retain the attention of the audience throughout a narrative.

Audience 111

Audience Food Content Content Marketing 111

Content Marketing Institute

MAY 7, 2018

Can your brand be a golden egg of content? Now I know you’ve heard this time and time before, but marketers rarely explain how to make your brand content unique. Creating a unique (and consistently unique) brand voice should be your first port of call. Find the top 10 to 20 brand blogs (or vlogs or podcasts, etc.)

Content Creator 111

Content Creator Blog Blogging Food 111

ProBlogger

JANUARY 13, 2015

His father quickly responded, “Son, when it comes to conversation, all you have to remember are three things: food, family, and philosophy, and you’ll have plenty to talk about”. Recalling his father’s advice, he quickly asked about food: “Mary, do you like asparagus?”. “No,” Storytellers call it an “ inciting incident.

Storytelling 54

Storytelling Audience Food Communication 54

Content Marketing Institute

NOVEMBER 20, 2018

Content marketers own storytelling. But if you say, “Look, I want you to know that you are empowered, when something news-oriented comes up that has to do with our brand, like the 2013 Oreo “ dunk in the dark ” Super Bowl moment, I empower you to do that.” The fast-food restaurant chain is killing it. Click To Tweet.

Creativity 110

Creativity Storytelling Content Food 110

Neil Patel

OCTOBER 13, 2020

Although business-to-consumer (B2C) brands often leverage local marketing, business-to-business (B2B) ones tend to take a broader approach. B2B brands without storefronts are even more likely to have their local marketing strategies slip through the cracks. Google has an array of categories , and many apply to B2B brands.

SEO 141

SEO Search Engine Optimization Transportation Keywords 141

Content Marketing Institute

JANUARY 4, 2019

Songwriters are storytellers. And if you’re a content marketer, you’re also a storyteller. Storytelling structure. Songwriters use the same storytelling structure over and over in their writing. Billie Jean also follows this storytelling structure. HANDPICKED RELATED CONTENT: 4 Secrets of Great Storytellers.

Storytelling 111

Storytelling Content Collaboration Content Creator 111

Content Marketing Institute

DECEMBER 19, 2018

A fast-food chain creates an investigative podcast into a forgotten food. This year, B2B and B2C brands elevated their creativity to inspiring levels. If you do, the Velcro Brand Companies legal team might burst into song about the importance of using the VELCRO® trademark correctly. A legal team stars in a music video.

Content Marketing 103

Content Marketing Marketing Government Food 103

Neil Patel

AUGUST 20, 2021

With the right persuasive commercial techniques, you can inspire viewers to get involved with your brand, engage with your new content, make a direct purchase, or better: make multiple! Storytelling. Follow these ten tips for persuasive commercials and ads and you’ll soon be well on your way to improved brand power.

Persuasion 138

Persuasion Ads Advertising Copy 138

Content Marketing Institute

FEBRUARY 28, 2018

With the help of her team, Lisa has reinvigorated Jordan Winery’s brand through videos. This post shares some ideas from her Content Marketing World talk, How Jordan Winery Crushed Content Marketing With a Video-Centered Strategy – ideas that you can steal to reinvigorate your brand. “We were a faceless brand. Conclusion.

Content Marketing 111

Content Marketing IT Marketing Content 111

Content Marketing Institute

DECEMBER 21, 2017

B2B and B2C brands surprise and delight their audiences with relevant, entertaining, or unique content opportunities, from Instagram to YouTube to new digital media partnerships. HANDPICKED RELATED CONTENT: Documentary Storytelling: 6 Examples From Brands That Nail It. hejhejnatalya Click To Tweet. hejhejnatalya Click To Tweet.

Content Marketing 110

Content Marketing Transportation Marketing Content 110

Neil Patel

OCTOBER 11, 2021

There’s nothing new about the service offered, but it has a unique festive spin: Notice how this photo is a brand partnership, too, in case you’re looking for more ideas! Well, it helps to promote your brand image for one thing, especially if you’re a local business partnering with a nearby charity. Create Gift Bundles. Yes, really.

Promotion 118

Promotion Retail Social Media Advertising 118

ContentWriters

APRIL 12, 2023

Revolutionizing the speed at which brands create content. For example: If you’re a fashion brand, you can create an interactive content piece that allows users to virtually “try on” different products. This helps to build brand loyalty and encourages people to listen and learn more about your music.

Content Marketing 98

Content Marketing Marketing Content Content Creation 98

Neil Patel

JUNE 22, 2021

Below, we’ll cover 30 content marketing strategies that will help your brand stand out, but first, let’s cover why content marketing matters in 2021. How to Choose Which Content Marketing Strategies Are Right for Your Brand. When it comes to content marketing, you’ll want to be particularly aware of your brand voice.

Content Marketing 145

Content Marketing Marketing Content Landing Page 145

Moz

JUNE 8, 2020

Where is the wheat field, flour mill, yeast manufacturer “near me” so that I can bake enough bread to keep my household going instead of staring at “out of stock” messaging on the websites of remote major brands? For example, in my community, we make too much alcohol for the residents to drink and don’t grow enough food for them to eat.

Manufacturing 72

Manufacturing Food Marketing Retail 72

ProBlogger

MARCH 13, 2017

elow are some great examples of brands that nailed their product launches so you can get a better idea how to successfully promote your new product : Example #1: Pingit by Barclays. Realizing that people in Thailand appreciate traditional storytelling, Google decided to implement that into their product launch campaign.

Brand 53

Brand Storytelling Banking Social Media 53

Buffer

OCTOBER 30, 2023

My LinkedIn became my business’ lifeline, connecting me with clients and global brands, while giving me the freedom and flexibility to earn more. I wanted the chance to network with industry leaders and work with more prominent brands.   Plus, a bit of repetition will help you build your brand.

Content Creation 107

Content Creation Social Media Consulting Script 107

CoSchedule

FEBRUARY 27, 2023

It’s one thing to blog about the technical components of SEO, but it’s another thing to provide a step-by-step outline of how a particular brand achieved its goals. Dell Blog Dell, the well-known computer hardware company, is another excellent example of a brand thinking like a publisher when it comes to its blog.

Creativity 98

Creativity Blog Blogging Food 98

BKA Content

JANUARY 3, 2024

12 Content Marketing Tips To Help Grow Your Business in 2024 Modern customers care about brand identity. Over 80% of consumers choose brands with values they support. Give Your Brand a Personality E-commerce companies have significant competition. Give your brand a unique personality. Step one is to be distinctive.

Content Marketing 97

Content Marketing Manufacturing Marketing Content 97

Neil Patel

JUNE 7, 2021

The potential for emotional storytelling alone makes Father’s Day particularly exciting to plan for. Should your brand make a serious, emotional ad or produce fun, light-hearted content on social media? By strengthening customer relationships and validating target audience data, your brand can also experience long-term growth benefits.

Sales 102

Sales Marketing Landing Page Social Media 102

Smart Blogger

SEPTEMBER 12, 2023

Their smaller scale means micro-influencers have a more intimate, direct line to their audience, offering brands access to a very targeted niche. When they share thoughts about a brand or product, it doesn’t come off as a paid endorsement but as a genuine recommendation from a trusted friend.

Marketing 78

Marketing Social Media Collaboration Food 78

Copywriter Collective

MARCH 5, 2024

Understanding Your Audience: A Case Study A prime example is a small health food company that redefined its blog content to focus specifically on wellness enthusiasts. The Power of Storytelling A classic example is a fashion retailer that used storytelling in their content to share the journey behind their products.

Digital Marketing 52

Digital Marketing Storytelling Marketing Retail 52

Neil Patel

AUGUST 16, 2021

When done well, lead generation can nurture qualified prospects from tentative interest all the way to the customers and ambassadors your brand relies on. Yes, you can sell, but there is a smart way to do it, especially when you’re mindful of your brand and reputation. Use interesting storytelling methodology to engage them.

Lead Generation 145

Lead Generation IT Landing Page Social Media 145

Smart Blogger

JULY 26, 2023

” Here’s why… By following the right influencers, you tap into a goldmine of insights, trends, and strategies that can propel your brand to new heights. They are trendsetters, opinion shapers, and occasionally, they are the spark that sets a brand alight. Also, remember, not all influencers wield the same power.

Food 58

Food Social Media Entertainment Architecture 58

Smart Blogger

JUNE 15, 2023

But have you ever noticed how a catchy company slogan or tagline can really make a brand stand out? Slogans can make your brand unforgettable, searing your company’s essence in customers’ minds and hearts. Think of it as the one-liner in the brand world. Your brand’s soul compressed into a few words. Think about it.

Food 64

Food Creativity Storytelling Advertising 64

Smart Blogger

JANUARY 24, 2024

Here are some compelling course content ideas within this domain: Holistic Health Practices Mindfulness Meditation Techniques Plant-Based Nutrition Beginner’s Guide to Home Workouts Sleep Science and Improvement Stress Management for Busy Professionals Posture and Movement Correction Herbal Medicine Basics Self-Care Strategies for Self-Improvement (..)

Social Media 76

Social Media Construction Creativity Banking 76

Smart Blogger

NOVEMBER 23, 2023

I turn plants into comfort food & food critics into vegetarians.” ” Personal Branding Twitter Bio Ideas Crafting a Twitter bio for personal branding means distilling your multifaceted identity into 160 characters that resonate with your audience. “Gamer. Bringing pixels to life.” Vegan chef.

Social Media 70

Social Media Finance Food Keywords 70

Contently

SEPTEMBER 27, 2023

Gucci’s Metaverse High-end fashion brand Gucci demonstrated the potential of the metaverse by launching “ Gucci Town ,” a virtual world nestled within the Roblox Metaverse. McDonald’s Happy Goggles Beyond fashion, this fast-food giant incorporated VR technology into their Happy Meal boxes.

Storytelling 52

Storytelling Content Entertainment Content Creation 52

Words Matter by Wix

NOVEMBER 19, 2020

If you only have time to read one book in this category, I’d go for On Writing Well by William Zinsser because it touches on many different aspects of writing that’s relevant to most writers—or Stein on Writing , if you want to improve your storytelling skills. Read it when: You want to improve your storytelling.

Creativity 81

Creativity Writing Storytelling Writer 81

Smart Blogger

AUGUST 12, 2024

But you’re determined to figure out, once and for all, how to grow your talent on a career path that not only puts food on the table but changes your life in ways you can’t put a price on. A quick Google search led to mountains of advice, leaving you with more questions than when you started!

Writer 76

Writer Freelance Social Media Copywriting 76

Content Hacker

OCTOBER 26, 2023

Brand Image Boosting You wouldn’t trust someone who doesn’t know their stuff now would you? By providing valuable information that solves problems or offers insights can establish your brand as an authority in its field – boosting its image significantly. But remember, talk is cheap without action. Stories suspend judgement.

Engagement 52

Engagement Content Storytelling Social Media 52

Neil Patel

FEBRUARY 22, 2023

While many brands don’t use rich snippets, the benefits are undeniable. Additionally, other brands experienced a 160 percent growth in impressions and a 150 percent increase in clicks. It can help you develop relationships with customers and strengthen brand loyalty. You could also take some tips from Booking.com.

SEO 81

SEO Landing Page Social Media Keywords 81