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How 6 Brands Stand Out and Get Results from Content Marketing

Content Marketing Institute

Shoes for Crews, a European producer and retailer of slip-resistant footwear for men and women in the service and hospitality industry, produces highly read The Gripping Blog for hospitality workers. Think about what data your brand can offer that would most interest your audience. Shoes for Crews: The Gripping Blog.

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How to Unite Brand Storytelling and Marketing Tech

Content Marketing Institute

And marketing tech tools once available to enterprise-level brands with big budgets are now viable for small and medium-sized businesses too. HANDPICKED RELATED CONTENT: 13 Smart Brands Using Technology to Power Their Content. The post How to Unite Brand Storytelling and Marketing Tech appeared first on Content Marketing Institute.

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Grow Your Medical Practice with Help from a Healthcare Copywriter

Susan Greene

Start with a quality website that creates trust. Fill your website with rich, engaging content. Your hospital, clinic, office or practice exists first on your potential patients’ phones, tablets and desktops before it exists as a brick-and-mortar location,” according to OneUpWeb in their Healthcare Marketing Manual.

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How Content Takes the Stage to Change Brand Perception [Example]

Content Marketing Institute

MGM Resorts International operates many well-known destination brands including Aria, Bellagio, MGM Grand, The Mirage, Circus Circus, and others in Las Vegas. Many of these properties have distinct brand characteristics and audience segments. In fact, the idea that entertainment is a human invention ties together the brand content.

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Compare The Best Online Reputation Management Companies

Quick Sprout

Online reputation management services can help you build a positive brand image or repair a damaged one. They also offer a free comprehensive reputation analysis to get a bead on where your brand needs help and identify how WebiMax can help improve it. Want to jump straight to the answer? Visit WebiMax to learn more and get started.

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Contact Us Page Tips: Move From Blah to Yeah!

Neil Patel

A visitor hits your website and wants to talk to you. Some companies don’t use them at all, and those that do have them often push these critical pages to the back burner during website revision projects. Your page should also embody your brand and entice that click. Brand Promise First: BarkBox. That stops today.

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10 Small Business Examples of the Best Instagram Bios

Neil Patel

This link points users to multiple brand blog posts and membership webpages. Fun” works here because the company features tons of colorful images of smiling people modeling the products—it’s on-brand. Lastly, the branded hashtag, #PuraVidaBracelets, is a nice touch. Lush is a values-driven brand. Lush Cosmetics.