article thumbnail

“Education” Isn’t Enough: How to Market When Information is Dirt Cheap

Ahrefs

Accurate, relevant information was rare. But today, information has become impossibly cheap. Any brand … Read more › In the pre-AI world, that was true. Curating the web’s content into more accessible formats was a real value-add. Education was the engine that fuelled growth.

Education 123
article thumbnail

Information Gain: How Top Content Leaders Win at SEO

Backlinko

This concept is known as “information gain” in SEO. Information gain measures how unique and valuable your content is compared to existing content. This post aims to complement them by providing practical, real-world applications of information gain. It runs a test to see how users engage with this new information.

SEO 81
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Brand Tone of Voice Examples to Help You Find Your Brand Personality

Grammarly

Your brand personality is more than a collection of fonts, colors, logos, and messages. A clear brand identity and recognizable tone of voice make your brand memorable and build customer loyalty. A consistent and unique brand voice increases brand recognition and brand loyalty. What is brand tone of voice?

Brand 95
article thumbnail

How to use content writing for brand positioning?

Credible Content

The importance of content writing in brand positioning. When it comes to building a strong brand and brand positioning, content writing plays a crucial role. By crafting compelling stories and messages, you can effectively communicate your brand’s unique value proposition and position it in the minds of your customers.

Brand 130
article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

By attending this exclusive session, you'll gain valuable insight into: Why direct mail is consistently ranked among the top 5 online/offline media channels 📊 Why 45% of marketer panelists have said that customer acquisition is the most important use case DM fulfills for their organizations 🔑 How advances in technology and data are (..)

article thumbnail

How to Rank on ChatGPT: Future-Proof Brand Visibility

ContentWriters

While Google remains the search giant, a seismic shift is happening in how people find information online. This subtle but critical difference impacts how your brand gets discovered and recommended in AI-powered conversations. Understanding this fundamental difference is vital to achieving ChatGPT ranking AI search brand visibility.

Brand 59
article thumbnail

Social Media Laws: What Are They and How Do They Impact Brands?

Contently

From disinformation to privacy violations and incitements to violence, social media’s vast influence has prompted significant legal scrutiny and regulatory responses — which is why it’s important to stay informed on social media laws and how they impact your marketing.

article thumbnail

Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! Please note that in order to receive the Activity IDs for HRCI and SHRM, you must be present during the live webinar for at least 50 minutes.