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Information Gain: How Top Content Leaders Win at SEO

Backlinko

This concept is known as “information gain” in SEO. Information gain measures how unique and valuable your content is compared to existing content. This post aims to complement them by providing practical, real-world applications of information gain. It runs a test to see how users engage with this new information.

SEO 81
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10 Types of Keywords with Examples (+ How to Find Them)

Backlinko

In this post, you’ll learn the 10 most important types of keywords to improve your SEO. Keyword Type Examples 1. Seed keywords Books, cars, digital marketing 2. Informational keywords How to change a tire, what is SEO 3. Commercial keywords Best CRM software, compare MacBooks 4. Let’s get started.

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How to use content writing for brand positioning?

Credible Content

The importance of content writing in brand positioning. When it comes to building a strong brand and brand positioning, content writing plays a crucial role. By crafting compelling stories and messages, you can effectively communicate your brand’s unique value proposition and position it in the minds of your customers.

Brand 130
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How to Rank on ChatGPT: Future-Proof Brand Visibility

ContentWriters

While Google remains the search giant, a seismic shift is happening in how people find information online. This subtle but critical difference impacts how your brand gets discovered and recommended in AI-powered conversations. Understanding this fundamental difference is vital to achieving ChatGPT ranking AI search brand visibility.

Brand 59
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Bottom vs. Top-of-the-Funnel Keywords: What’s the Difference?

iWriter

Understanding the nuances of bottom vs. top-of-the-funnel keywords could be the game-changer you’ve been searching for! In the vast world of digital marketing, not all keywords are created equal—each serves a unique purpose in guiding potential customers through their journey.

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How to Do Keyword Mapping Using Ubersuggest

Neil Patel

Every content strategy recipe needs its secret sauce: keywords. Keywords go with everything. But your recipe falls apart if you don’t align the right keywords with the right content. No matter what other methods you use to drive traffic to your site, you want to use SEO keyword mapping. What Is Keyword Mapping?

Keywords 140
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How to Choose Keywords for SEO that Actually Rank

Express Writers

How to Choose Keywords for SEO that Actually Rank If you are performing a home renovation and run into an issue, what’s typically your first response? One of the most crucial parts of the optimization process is choosing the right keywords for your audience that will appear in search results. What’s the Big Deal with Keywords?