Elna Cain

FEBRUARY 27, 2024

Content for these businesses is what helps drive their brand and sales. And many SaaS brands will spend tens of thousands a month on content creation. Because they want to spread the word about their SaaS product and gain leads with their helpful content that educates their audience about the benefits and features of their product.

Content Writer 239

Content Writer Writer Content Writing 239

ContentWriters

APRIL 9, 2025

But when done right, technical writing builds trust , positions your brand as a thought leader, and moves your audience to take action. Technical writing is needed for any informative content with a specific purpose. Beyond just informing, technical content plays a decisive role in marketing. How Is Technical Writing Used?

Writing 64

Writing Marketing Medical Education 64

BKA Content

NOVEMBER 2, 2022

Why Blogs Are Essential for SEO and Branding. If you want to increase your business’s revenue and client numbers, you must take the time to build a powerful brand identity. Nearly 90% of consumers around the world look at brand reputation before making purchasing decisions. Makes your brand more visible in organic searches.

Brand 98

Brand SEO Contractor Manufacturing 98

Backlinko

DECEMBER 29, 2024

6 Essential Plumber SEO Strategies Ready to outrank your competitors and capture more high-value plumbing leads? Youll see a list of keyword ideas and some important information about each term. Including: Informational: These are searches where people want to learn something, like “how to fix a clogged toilet.”

SEO 98

SEO Keywords Contractor Insurance 98

Content Marketing Institute

FEBRUARY 2, 2018

Content marketing strategists from these three brands plus two more willingly shared how they ideate, strategize, and produce that high-quality content, and evaluate its success. Once the content is finished, our editor-in-chief does a first review and works with the writer to have the post 100% aligned with our brand identity.

Content Marketing 112

Content Marketing Brand Editorial Marketing 112

Content Marketing Institute

DECEMBER 6, 2018

Health insurance provider Anthem BlueCross BlueShield developed The Benefits Guide to provide objective, practical information to business owners looking to promote office health or to better understand the Affordable Care Act (ACA). The team also designed a form for requesting more information that fit the site’s design.

Content Marketing 111

Content Marketing Brand Hospitality Contractor 111

Neil Patel

NOVEMBER 19, 2021

Finding prospective customers or “leads” for your business is no easy task. You need to identify your target market, market your brand effectively , and create informative, appealing content for your chosen demographic. How Lead Generation Works. We can break the lead generation process into two parts.

Lead Generation 141

Lead Generation Social Media Sales Brand 141

Neil Patel

JUNE 2, 2021

When a new social media platform starts to take off, you’d better be there promoting your brand. YouTube was hoping to present itself as a valuable advertising platform, but its original approach to advertising severely limited the effectiveness and efficiency of brand marketing efforts. Being a marketer is an interesting job.

Ads 141

Ads Brand Awareness Lead Generation Advertising 141

Copywriter Collective

FEBRUARY 28, 2025

You use your customers data to deliver tailored information, meeting their specific needs as they progress from awareness to decision stages. It is a way to organize your efforts well, making each piece relevant and increasing the chance of securing brand success and customer satisfaction. Awareness: Attract and inform.

Content 67

Content Search Engine Optimization Copywriting Copywriter 67

Copyhackers

SEPTEMBER 13, 2022

When you’re stuck on how to grow your business – including getting client leads or MQLs – lead generation ideas can get you unstuck. Whether your business is B2B or B2C, if you operate online, you should be focused on lead generation. Let’s get this out of the way: Do leads (i.e.,

Lead Generation 52

Lead Generation Retail Landing Page Social Media 52

Neil Patel

JANUARY 27, 2021

That’s why every brand should be using LinkedIn to grow their brand. LinkedIn Newsletters Help Boost Brand Awareness. Another reason to regularly publish a LinkedIn newsletter is to help boost your brand awareness. A newsletter helps get your brand in front of the right people. What Is a LinkedIn Newsletter?

Brand Awareness 137

Brand Awareness Lead Generation Social Media Publishing 137

Contently

DECEMBER 26, 2022

Organizations are taking a more proactive approach to content these days as it relates to audience engagement, lead funnel growth, prospect nurturing, customer loyalty, and strong brand affinity. Here are some common engagement metrics you can use to showcase how your content impacts brand awareness. Are you meeting their needs?

Lead Generation 114

Lead Generation Content Brand Awareness Sales 114

Neil Patel

APRIL 22, 2021

If you ask them to buy after their first encounter with your brand, 84% of them will bounce off your site. That is the action button you should be focusing some energy on for quality lead generation. The benefit to its users is access to the best information. Understand that the web is a virtual space.

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

Backlinko

MARCH 25, 2025

Like sleep, stress management, or mindfulness practices Balance science-backed information with relatable personal experiences. Wellness Wellness has doubled in popularity over the last decade, showing steady 100% growth. Rather than covering the entire field, consider focusing on subniches where you can establish deep expertise.

Blog 101

Blog Blogging Medical Finance 101

Neil Patel

SEPTEMBER 22, 2021

Facebook has a powerful lead generation tool called “Lead Ads.”. These are essentially form-based ads that offer lead magnets in exchange for customer information like email address and job type. It’s the same idea as running an e-book lead magnet on a landing page on your website, just on Facebook.

Lead Generation 139

Lead Generation Landing Page Ads Advertising 139

Neil Patel

FEBRUARY 10, 2021

A very basic sales funnel might look something like this : Funnels can help you do several things: Create awareness for your brand, product, or service Pique interest in what you have to offer Evoke a desire for purchase through education Help leads perform a desirable action Move leads through the funnel to the final purchase.

Landing Page 133

Landing Page Lead Generation Social Media Sales 133

Neil Patel

APRIL 2, 2021

Demand generation is creating interest in your products or services to build a healthy pipeline of qualified leads for your sales team. When you can provide valuable information to the right audience at the right time, you can develop awareness and demand for what you sell. Demand Generation vs. Lead Generation.

Lead Generation 118

Lead Generation Sales Advertising Management 118

Neil Patel

FEBRUARY 24, 2021

Credited with 97 percent of a business’ social media leads , LinkedIn is the platform every B2B marketer should be using to reach their audience and drive leads. This may sound easier said than done, but luckily, there are multiple strategies to turn LinkedIn into your own personal lead-generation machine.

Social Media 134

Social Media Media Brand Awareness Hospitality 134

Contently

DECEMBER 16, 2022

Walk: Brands get more strategic, lean into lead generation and engagement, and carve out their share of voice in the market. Run: Brands fine-tune their content’s SEO value, attribute success to lead values, and use single-touch attribution. Most brands are in this stage today. Leads Generated.

Content Marketing 114

Content Marketing Marketing Content Banking 114

Article Writing

JULY 5, 2022

This is the motto that all brand leaders should live by to see their brand reach unprecedented heights. Brands that blog consistently generate 97% more links to their websites, and countless blog comments are made by readers each month. You Improve Your Search Engine Exposure. Google is your friend.

Brand 72

Brand Content Advertising Keywords 72

Neil Patel

NOVEMBER 5, 2020

This map makes it easier for sales, marketing, and executives to make more informed decisions and humanize your audience. The very first step in a customer journey map is the core demographic information about your customers, such as: Gender Age range Job title Job responsibilities Salary Region Company size.

Retail 145

Retail Social Media Sales Lead Generation 145

Neil Patel

MARCH 31, 2021

With only 160 characters at your disposal, make sure your Twitter bio is not only giving page visitors a clear understanding of your brand but also harnessing the power of your chosen keywords. To ensure your audience can access the story in its entirety, create landing pages users can click that provide more information. Twitter Bio.

Text 145

Text Brand Awareness Social Media Landing Page 145

Quick Sprout

JULY 25, 2022

Starts at $15 Unlimited daily messages Lead generation tools 30 day free trial. It’s actually branded as an all-in-one marketing automation platform. Benchmark Email is a robust and feature-rich solution for email marketing, lead generation, marketing automation, and landing pages. Visit Get Response.

Landing Page 135

Landing Page Lead Generation Management Sales 135

Susan Greene

JULY 20, 2017

They lack the budget and brand recognition to have clients coming to them. Here are three items you can use to begin building your brand and gaining visibility. It can be a one-sheet in PDF form that includes your name and contact information as well as your website URL. Provide any necessary information.

Copywriter 130

Copywriter Copywriting Freelance Copywriting Freelance 130

Content Marketing Institute

DECEMBER 3, 2018

Many brands leverage content marketing to generate qualified leads and boost sales. In fact, content marketing generates over three times more leads as outbound marketing and costs 62% less. When your goal is to generate leads, you need to incorporate that objective into an effective content marketing strategy.

Content Marketing 111

Content Marketing Marketing Lead Generation Content 111

Bramework

JANUARY 3, 2025

Building your online brand is a twofold process: creating compelling content and effectively promoting it across social media platforms. The new Bramework Social Media Content Generator is a game-changing tool designed to simplify and enhance your content promotion efforts. Tone : Choose casual, informative, or professional.

Content Creator 52

Content Creator Script Post Social Media 52

BKA Content

JANUARY 15, 2023

Here are the best business blogging statistics to illustrate the importance of publishing online content for your brand. This stat from Hubspot highlights the importance of blogging for your brand to drive online traffic. 88% of brands outsource their blogs to professional content writers. Have an in-person location?

Blog 113

Blog Blogging Content Creator Lead Generation 113

Grammarly

SEPTEMBER 4, 2024

AI in sales moves away from traditional sales strategies and embraces technological advances—such as automated lead generation, predictive analytics, and personalized customer interactions—to optimize sales performance. You can use this information in many ways, including improving your team’s customer relationship management (CRM).

Sales 111

Sales Lead Generation Communication Persuasion 111

Neil Patel

DECEMBER 30, 2021

Rather than the traditional landing page, these ads keep users on social media while the prospect fills out a simple lead form with basic details such as their name, email address, and other contact information. From a user’s perspective, Facebook Lead Ads don’t look different from other link ads. Let’s start with the basics.

Ads 133

Ads Advertising Lead Generation Text 133

Neil Patel

OCTOBER 6, 2021

First-party data, however, is information you collect yourself about your prospects, customers, and social media followers. Use lead generation ads like Facebook’s lead generation ads. You can generate UTM parameters with one of Google’s URL builders or a URL shortener like Bitly.

Social Media 136

Social Media Landing Page Ads Lead Generation 136

Neil Patel

APRIL 19, 2021

It’s a fast-paced platform you can use to achieve many business goals such as lead generation, brand awareness, and even driving sales, among others. Promoted tweets are usually used for lead generation, brand awareness, and product promotion, among many others. Trend Takeovers. Consideration. Conversion.

Advertising 128

Advertising Ad Copy Social Media Brand Awareness 128

Neil Patel

OCTOBER 1, 2020

Your page should also embody your brand and entice that click. Share location information and highlight your phone number and email, and you’ll demonstrate to wary consumers that they can reach you at any time. Your contact information: Include a phone number, email address, and a quick data-collection form.

Hospitality 145

Hospitality Text Consulting Communication 145

Contently

FEBRUARY 22, 2023

Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. But UGC can also meet middle and bottom funnel goals such as leads and sales.

Marketing 125

Marketing Content Entertainment Social Media 125

Neil Patel

JANUARY 12, 2022

While there is benefit in repeat return visitors, if you’re focused on brand growth, you want to see your number of unique visitors rising steadily. This information allows you to edit properties of your site to better meet the needs of your visitors. Lead Generation. This metric is valuable as it indicates growth.

Website 127

Website Landing Page Lead Generation Keywords 127

Moz

APRIL 3, 2019

Content goal: Brand awareness. If you’re a new brand or a lesser-known brand in your vertical, it’s crucial to expose your audience to your brand and demonstrate how it can solve their problems. BuzzFeed is a prominent platform for brands. Syndication. Answer the headline entirely, but eliminate the fluff.

Brand 68

Brand Government Brand Awareness Finance 68

ContentWriters

SEPTEMBER 12, 2024

That’s sufficient enough to inform your readers of the most important information. How White Papers Become Prime Marketing Material A white paper provides valuable information and keeps people interested in your business. People can apply the information at work and share it with their network.

Publisher 97

Publisher Publishing Publishing Content Creation 97

Quick Sprout

AUGUST 24, 2022

By leveraging marketing automation software, you can personalize the customer experience by providing accurate information and targeted promotions to customers with different needs. OptinMonster — Best For Landing Page Lead Generation. OptinMonster is undoubtedly one of the best lead generation tools on the web.

Marketing 126

Marketing Landing Page Lead Generation Sales 126