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Information Gain: How Top Content Leaders Win at SEO

Backlinko

This concept is known as “information gain” in SEO. Information gain measures how unique and valuable your content is compared to existing content. This post aims to complement them by providing practical, real-world applications of information gain. It runs a test to see how users engage with this new information.

SEO 81
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A Simple Website Checklist For Web Design, Build And Content

Caroline Gibson

Thinking of getting a new website? Sorted out a domain name and branding? But hang on – there’s a lot more to having a website designed and built than just thinking about the pages you need and the navigation. Here’s my simple website checklist to help. Squarespace or WordPress (and what about hosting packages?)

Website 147
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The Power of Words: How Website Copy Can Boost Brand Awareness & Sales

iWriter

Your website copy is more than words on a screen—it’s a powerful tool that can elevate your brand and drive sales. From crafting compelling messaging to optimizing for search engines, how you present your brand online directly impacts how customers perceive and interact with your business. Let’s dive in!

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How to Rank on ChatGPT: Future-Proof Brand Visibility

ContentWriters

While Google remains the search giant, a seismic shift is happening in how people find information online. This subtle but critical difference impacts how your brand gets discovered and recommended in AI-powered conversations. Understanding this fundamental difference is vital to achieving ChatGPT ranking AI search brand visibility.

Brand 59
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How to use content writing for brand positioning?

Credible Content

The importance of content writing in brand positioning. When it comes to building a strong brand and brand positioning, content writing plays a crucial role. By crafting compelling stories and messages, you can effectively communicate your brand’s unique value proposition and position it in the minds of your customers.

Brand 130
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How to Increase Website Authority (7 Proven Strategies)

Backlinko

Since Backlinko’s launch in 2012, we’ve experimented with countless tactics to build website authority. This is evident not only in our authority scores but also in branded searches we receive on Google: This article breaks down seven proven strategies to increase website authority to your domain in 2024. Some successful.

Website 92
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Ecommerce Website Design: How to Create a Store That Sells

Backlinko

After all, design elements have important jobs: Grab shoppers’ attention with eye-catching aesthetics Guide visitors smoothly from browsing to buying A great example of this is the streetwear brand Kith. When Kith redesigned its website, it didn’t just focus on branding and colors. It zeroed in on usability and functionality.

Website 52