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And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. But what does LinkedIn think of the brands using its platform? What brands are leveraging LinkedIn’s audience-specific insights?
When you go grocery shopping, you select specific brands and items because you know what they taste like or how they pair with your meals. It might even be enough to put you off that brand and encourage you to try a different one. What Is Brand Consistency? Brand consistency is creating a recognizable and predictable brand.
These evolving regulations and landmark court cases have not only impacted how platforms operate but also reshaped the strategies of brands and marketers navigating this complex landscape. The consequences of these legal battles are tangible, affecting how brands operate and manage their public image.
Keeping your material readable ensures that your brand and ideas can be absorbed easily by readers. By removing jargon and technical language, your content becomes more accessible to a wider audience, building trust and improving brand perception. Your audience should breeze through your writing without losing interest.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty. .
For example, you could create a custom GPT to edit written content to reflect your brand voice. Step 2: Generative AI Models Produce Content Once the system receives the users prompt, it uses machine learning models to generate content. These models train using libraries that may contain billions of pieces of existing content.
And that can still be true, even when it comes directly through a brand’s owned channels. Client testimonials are a fantastic way to make use of UGC for B2B brands, especially when they can be framed in a solutions-oriented light. Do I also find their popularity ethically dubious in the face of our ever-growing consumer waste?
In this guide, you’ll learn all about organic traffic, including how to measure and increase it. Lets start with what organic traffic is and how it differs from other traffic sources. What Is Organic Traffic? Organic traffic refers to visitors who land on your website or blog from unpaid search engine results. Pretty impressive, right?
By interjecting quizzes, polls, and calculators into branded content, you’re not just presenting static information — you’re making it feel more real and relevant, prompting people to interact and connect with your brand on a deeper level. It makes your content (and ultimately your brand) more relevant to their lives.
Photo by Tima Miroshnichenko Todays post is by writer, coach, and brand strategist Michelle Tamara Cutler ( @mickytcutler ). In social media groups and forums, many of us writers talk about the trifecta of building a website, maintaining our online identity, and navigating the shifting sands of social media platforms. Flash forward to 2024.
Do you ever feel like your brand goes unnoticed by your audience? Strategic planning for brand visibility is essential to compellingly showcase your products, services, mission, and expertise in memorable fashion. Draft a list of keywords that describe your brand, products/ services with rich. 1.
Each client is unique in their voice, brand, and messaging, making it essential to connect with them in meaningful ways. Social Media Posts : Essential for engaging with followers and building brand loyalty. Conducting Interviews An interview helps determine whether the writer understands your brand’s voice.
Search engines have difficulty determining the most relevant and authoritative page for the target keyword. Ultimately, all of these pages can get stuck in lower positions in search results. The uneven distribution of traffic indicated cannibalization. So, we decided a 301 redirect was in order.
When my sister and I started Vinat to make buying wine online more accessible, I thought that any kind of PR was going to be prohibitively expensive for our small brand. Previously, I had worked in corporate finance, so I knew exactly how much the companies I worked for spent on engagements with PR firms.
Too many freelancers believe that creating a brand starts and ends with the creation of a clever logo and a nifty tagline. The final expression of your brand, in words and images, comes right at the end of the process of brand creation. Because, as a freelancer, your brand is YOU. And their name is their brand.
Note: If another brand is offering reciprocal links but ALSO asking you to pay, its likely not worth it. Typically, both site owners will agree to link to one another, with the goal of improving each others authority and SEO. The idea is that these backlinks will help the sites rank higher in Google. Are Reciprocal Links Good or Bad for SEO?
Pushy salesmen pushed them to buy a fully loaded, feature-rich memory foam mattress. For $3,300 it should have been the pinnacle of comfort, but it wasn’t. To make matters worse, the return policy rendered it impossible to return. It was like car shopping. Actually it was worse than car shopping. Such a story is perfect for your About page.
It drives foot traffic, builds brand trust through reviews, improves search rankings, and increases conversions by targeting high-intent local consumers. What Is Local Search Marketing? Local search marketing is the process of optimizing a local business online presence. Like salons, restaurants, and coffee shops. But how did it get there?
If you think being conversational and customer-centric is enough for your brand voice, you’re only going to join a chorus of clones. Developing a distinctive voice defines your brand’s unique identity and builds a sense of authenticity with customers—an increasingly important factor in sales. Getting there isn’t easy, though.
Optimized content is more likely to attract organic traffic, which is crucial for brand success. Their day-to-day tasks may involve producing branded content, collaborating with design teams, or maintaining a consistent voice across media. Attention to grammar, style, and coherence is essential.
To use AI or not — it's the question on every marketer's mind. But there's a more practical follow-up: Whether to share the answer. Dove and Brandtech Group tried that approach. Was it the right choice?
This subtle but critical difference impacts how your brand gets discovered and recommended in AI-powered conversations. In this blog, you’ll discover why AI visibility matters, how ChatGPT processes and retrieves information, and the practical steps you can take to ensure your brand stands out in this new era of search.
Content quality plays a direct role in how customers perceive your brand. Engaging, well-written content establishes authority and trustworthiness, showing customers that a brand values their time and business. Not only would this hurt a brand’s reputation to publish, but it would also cost time and money to rewrite it.
If you want to build valuable backlinks while getting the word out about your brand, you should consider developing a digital PR campaign. If youve been having a hard time outranking competitors or introducing your brand to new customers, a digital PR campaign can help you meet (and exceed) your goals. Whats digital PR?
Establishes Your Brand as an Authority Pillar content boosts SEO and establishes your brand’s authority by building trust and showcasing expertise. Use a content style guide to keep your team and freelancers on the same page with your brand voice, mission, and messaging. What is Pillar Content? What is Pillar Content?
Here are two of the tarot exercises that helped Nina—and many of my clients—discover and solidify their brands. Here are two of the tarot exercises that helped Nina—and many of my clients—discover and solidify their brands. Nina landed on “Honest, Bold, and Bright.” Which one, I asked, felt more like her ?
Solo Brands is at it again. Snoop Dogg returns to its smokeless stove ads. But is the campaign different than the viral one that led to the CEO’s departure? Is there something marketers can learn from the new initiative? Yes, to both.
If youre unsure how to promote a new blog post, these tried and tested strategies effectively generate more traffic for brands. With their wide reach, influencers can promote your brands blog posts to reach a wider audience and generate more traffic. Blogging is only half the battle. Promoting it is the other half.
Most SEOs are against bidding on branded terms because it is believed that buying paid ads cannibalizes organic traffic and it can also impact attribution for conversions and revenue. Paid advertisers believe there is an uplift in overall traffic. Who … Read more ›
But often, brand monitoring is more than just responding to comments that mention your brandits about understanding customer sentiment and using feedback to shape your brand reputation in real-time. Whether you like it or not, conversations happen about your brand … Read more ›
Solve your consistent brand voice challenges with the help of AI. Learn how it can help you document, audit, and maintain your enterprise’s unique identity at every audience touchpoint.
I’ve mentioned this in previous posts… but have you tried it yet?) * Style and Tone Control: Train the AI to mimic your writing style or a specific brand voice by providing examples of your previous work or a style guide. [NOTE: In my last po st I worked with GPT4o to help me convert some presentation materials into a post.
But fear not; there’s a secret weapon that can lift your brand above the noise: customer storytelling. And companies that are able to gain the trust of their customers outsell their competitors by up to “400% in terms of total market value” and customers are 88% more likely to buy again if they trust the brand.
A LinkedIn post is content a user shares on the professional networking site LinkedIn to communicate with peers and employers and build their professional brand. Will the content contribute positively to my professional brand? Here are some tips for writing LinkedIn posts to help enhance your brand.
Brands and businesses are just conduits for us to connect as human beings. I just finished a complete series re-watch of the TV show Mad Men , and the thing I was struck by most in this viewing was that Don Draper’s character was a masterful storyteller. But he does it with such… finesse. The thing is: Lots of people tell stories.
Each sentence is the start of a brand-new story. Content quality is a major factor for potential buyers evaluating brands with similar products. Your brand’s content needs to capture attention, or your prospects will go elsewhere. The same school of thought applies to your company’s brand. Creativity.
Wan is the head of brand strategy and partner at the storied marketing agency Goodby, Silverstein, and Partners. Writing and publishing a nonfiction book is a big investment—of time, energy, and often money. That’s why we’ve created these five ways to test your book idea. Do you have a sticky, counter-intuitive idea? If not, don’t worry.
This isn’t on the mark for our brand, please re-work,” is one of the most dreaded and self-confidence-shattering responses for a writer to get. This isn’t on the mark for our brand, please re-work,” is one of the most dreaded and self-confidence-shattering responses for a writer to get. But it doesn’t have to be a permanent state.
If you’re Micky Onvural, you accept the challenge of repositioning a “stuffy” financial services brand as a thought leader for tomorrow. What would you tackle next after serving as CEO of a successful e-commerce apparel company? Here's the story of how she did it.
It’s always been about helpful content, thoughtful user experience, strong branding, and earning quality backlinks. So, choose a domain name that’s: Relevant and reflects your business or brand name Easy to remember and pronounce Concise—avoid long and complex names. For example, many website builders offer drag-and-drop editors.
Marketing scripts serve as blueprints for your marketing message, ensuring a consistent brand voice while guiding production teams and talent through the creation process. Marketing scripts are strategic outlines of the words, scenes, and directional elements for audio or video content.
Understanding marketing trends is crucial to helping brands evolve their marketing communication strategy to meet customer expectations and stay ahead of the competition. Marketing communication (or marcom) is the use of messaging to shape brand perception and drive business strategy. What is marketing communication?
My clients, then, were solopreneurs at the bottom rung to SaaS brands on my top rung. When I talk about this platform, what I mean is your brand online. You have to do certain things to command a higher rate with your service to make money as a writer. And this can take time, like years time. Well, it did for me.
Put the Pain Point First There’s a reason your clients are going to want to hire you: they have a problem that you can solve, whether it’s the need for a high-converting landing page to sell their latest offer or a beautiful, eye-catching logo to cement their brand. A good subject line, on the other hand, sets you up for success.
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