Jane Friedman

MARCH 18, 2025

Photo by Tima Miroshnichenko Todays post is by writer, coach, and brand strategist Michelle Tamara Cutler ( @mickytcutler ). In social media groups and forums, many of us writers talk about the trifecta of building a website, maintaining our online identity, and navigating the shifting sands of social media platforms. Flash forward to 2024.

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Food IT Storytelling Social Media 132

The Hoth

MARCH 11, 2025

In the SEO world, keyword research is one of the most mind numbing. Discovering relevant keywords with decent search volume that arent already flooded by your competitors can be like finding a needle in an internet-sized haystack. AI-powered keyword research works the same way.

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Keywords Digital Marketing Content Creation Agency 59

Backlinko

DECEMBER 5, 2024

It drives foot traffic, builds brand trust through reviews, improves search rankings, and increases conversions by targeting high-intent local consumers. Next, it ranks for 528 keywords with local packs, according to Semrushs Organic Research tool. They rank for 43 paid keywords, spending around $6.9K But how did it get there?

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IT Marketing Keywords Search Engine Optimization 98

Backlinko

JULY 22, 2024

It’s always been about helpful content, thoughtful user experience, strong branding, and earning quality backlinks. So, choose a domain name that’s: Relevant and reflects your business or brand name Easy to remember and pronounce Concise—avoid long and complex names. For example, many website builders offer drag-and-drop editors.

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Website SEO Search Engine Optimization Architecture 117

ContentWriters

NOVEMBER 14, 2024

This subtle but critical difference impacts how your brand gets discovered and recommended in AI-powered conversations. In this blog, you’ll discover why AI visibility matters, how ChatGPT processes and retrieves information, and the practical steps you can take to ensure your brand stands out in this new era of search.

Brand 59

Brand Keywords Content Creation Content Marketing 59

Neil Patel

APRIL 1, 2023

Every content strategy recipe needs its secret sauce: keywords. Keywords go with everything. But your recipe falls apart if you don’t align the right keywords with the right content. No matter what other methods you use to drive traffic to your site, you want to use SEO keyword mapping. What Is Keyword Mapping?

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Keywords SEO Engineering Concept 140

Backlinko

OCTOBER 23, 2024

For example, you might launch a new blog series targeting long-tail keywords to achieve your organic traffic goal. Performing this task is easy with Semrush’s Keyword Gap Tool. View the reports to see how your site’s keywords perform against your competitors. Further reading: Keyword Analysis: A Comprehensive Guide 4.

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ContentWriters

FEBRUARY 21, 2025

Responding to users’ long, specific queries instead of fragmented keywords, ensuring your content answers their questions directly and comprehensively. Establishes Your Brand as an Authority Pillar content boosts SEO and establishes your brand’s authority by building trust and showcasing expertise.

IT 66

IT Content Architecture Content Creation 66

Backlinko

JANUARY 6, 2025

Build a Strong Brand Through Storytelling When we consume 6 hours of content daily , attention is the most valuable currency in business. Most brands miss by showing only the highlight reelthe wins, the perfect moments, and the polished content. Telling raw, relatable stories is how you build a lasting brand. Stories stick.

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Storytelling Keywords Landing Page Sales 109

The Hoth

JANUARY 7, 2025

If you want to build valuable backlinks while getting the word out about your brand, you should consider developing a digital PR campaign. If youve been having a hard time outranking competitors or introducing your brand to new customers, a digital PR campaign can help you meet (and exceed) your goals. Whats digital PR?

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SEO IT Social Media Brand Awareness 59

Credible Content

JUNE 9, 2023

The importance of content writing in brand positioning. When it comes to building a strong brand and brand positioning, content writing plays a crucial role. By crafting compelling stories and messages, you can effectively communicate your brand’s unique value proposition and position it in the minds of your customers.

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Brand Writing Content Collaboration 130

Express Writers

NOVEMBER 15, 2024

Content quality plays a direct role in how customers perceive your brand. Engaging, well-written content establishes authority and trustworthiness, showing customers that a brand values their time and business. Not only would this hurt a brand’s reputation to publish, but it would also cost time and money to rewrite it.

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Brand Agency Content Content Creation 52

Buffer

JULY 31, 2024

Relying on content curation tools alone also makes you more of a content aggregator than a content curator: The former just collects pieces of relevant information and presents them as is, while the latter adds their own inputs and insights into the mix of existing information. It’s the difference between a retweet and a quote tweet.

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Social Media Content Retail Content Creator 106

Contently

AUGUST 30, 2024

But fear not; there’s a secret weapon that can lift your brand above the noise: customer storytelling. And companies that are able to gain the trust of their customers outsell their competitors by up to “400% in terms of total market value” and customers are 88% more likely to buy again if they trust the brand.

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Storytelling Marketing Social Media Brand 82

Backlinko

AUGUST 19, 2024

A keyword might trigger an AI Overview one day, but not the next. Google’s AI Overviews are a search feature that uses generative AI to provide quick answers directly in search results. Here’s what it looks like: We’ve spent many hours studying AI Overviews since they were announced on May 14, 2024. Results can fluctuate between searches.

SEO 108

SEO Keywords Website Management 108

Copywriter Collective

JANUARY 10, 2025

So, in the end, their copy doesnt actually tell you anything about the brands identity nor the purpose of the services theyre pushing. Whats the secret to copywriting in 2025? How to beat AI and short attention spans by writing with purpose and intent. AI is cranking out copy faster than Hunter S.

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BKA Content

NOVEMBER 26, 2024

Local SEO for small businesses focuses on creating content with subjects and keywords that are relevant to the local market and attract that clientele. Local SEO for small businesses focuses on creating content with subjects and keywords that are relevant to the local market and attract that clientele.

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SEO Brand Awareness Search Engine Optimization Keywords 105

Contently

SEPTEMBER 4, 2024

Still, when I set about refreshing more than 10 years’ worth of branded content to bring The Content Strategist up to date with our current web optimization and brand standards, I knew I had my work cut out for me. So, we started out by conducting a comprehensive keyword and competitor analysis.

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Content Blogging Blog Keywords 87

iWriter

NOVEMBER 13, 2024

Understanding the nuances of bottom vs. top-of-the-funnel keywords could be the game-changer you’ve been searching for! In the vast world of digital marketing, not all keywords are created equal—each serves a unique purpose in guiding potential customers through their journey.

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Keywords Brand Awareness Landing Page Content Writer 52

Express Writers

JANUARY 28, 2025

If youre unsure how to promote a new blog post, these tried and tested strategies effectively generate more traffic for brands. With their wide reach, influencers can promote your brands blog posts to reach a wider audience and generate more traffic. Blogging is only half the battle. Promoting it is the other half.

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Promotion Blog Post Post IT 52

Express Writers

MAY 31, 2024

How to Choose Keywords for SEO that Actually Rank If you are performing a home renovation and run into an issue, what’s typically your first response? One of the most crucial parts of the optimization process is choosing the right keywords for your audience that will appear in search results. What’s the Big Deal with Keywords?

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Keywords SEO Search Engine Optimization Education 98

Contently

MAY 11, 2023

As a marketer, how you build your personal brand gives you an edge. Though everyone’s brand is unique, there are some best practices that apply universally to how marketers can build up their personal brands and grow followers into customers or clients. Take Andrew Davis , for example.

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Brand Content Marketing Marketing Social Media 120

Backlinko

MARCH 25, 2025

This included: Search volume data Keyword difficulty scores Average cost per click (CPC) Search intent Short- and long-term growth trends For each winning niche, we created a detailed scorecard that ranks its performance across three critical dimensions: Growth, monetization, and ranking potential. The most successful blogs hit this trifecta.

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Blogging Blog Medical Finance 103

Backlinko

JULY 26, 2024

And refine your writing so that it matches your brand’s voice. Quillbot is a great tool for paraphrasing, summarizing, and translating content. It can also help you identify and fix grammatical mistakes, spot AI-generated content, and detect plagiarism. However, despite a lot of available features, Quillbot can fall short for some.

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Content Creation Copy Text Creativity 96

The Hoth

DECEMBER 17, 2024

In other words, you need your content to rank on page one for your most important local keywords. After all, reputable websites like CNBC wouldnt link out to just anyone, as theyre a professional brand with quality standards. But how do you achieve such high rankings? Isnt it difficult to outrank other real estate websites?

SEO 97

SEO Engineering Keywords Website 97

Backlinko

SEPTEMBER 6, 2024

From mastering keyword research to executing an effective content strategy. SEO newsletters make it easy to keep up to date with what’s going on in the world of search engine optimization. And they show you the strategies that are working right now. So you can trust that the newsletter is going to provide consistent value. What Readers Say 3.

SEO 102

SEO Search Engine Optimization Engineering Social Media 102

Backlinko

DECEMBER 29, 2024

They appear in Googles 3-Pack when prospective customers in their area search for “plumbing company and other related keywords. Their site also ranks for 3K keywords. Keyword Research The first step of any plumber SEO campaign is keyword research. And conducting research into your competitors keyword strategies.

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SEO Keywords Contractor Insurance 99

Grammarly

OCTOBER 30, 2024

With the rise of artificial intelligence (AI), marketing teams can scale their content marketing operations and businesses can use AI to effectively tell their brand story. Whether it’s delivered in blog posts, white papers, video content, or podcasts, content marketing fosters brand authority and trust, ultimately driving sales.

Content Marketing 98

Content Marketing Marketing Storytelling Content Creation 98

Grammarly

APRIL 10, 2024

GPT-4 is a versatile generative AI system that can both interpret and produce a wide range of content. Learn what it is, how it works, and how you can use it to create content, analyze data, and much more. Table of contents What is GPT-4? Who created GPT-4? How GPT-4 works Is GPT-4 free? OpenAI released GPT-4 on March 14, 2023. How does GPT-4 work?

IT 122

IT Text Prose Architecture 122

Grammarly

JULY 11, 2024

These enhancements make Copilot-branded chat interfaces powerful tools for generating language and image content, automating workflows, and speeding up computer programming tasks, all while seamlessly integrating with Microsoft’s suite of applications. Table of contents What is Microsoft Copilot? How does Microsoft Copilot work?

IT 109

IT Architecture Text Finance 109

Backlinko

DECEMBER 21, 2023

Your click-through rate (CTR) is one of the most important metrics to track if you’re running online ads or investing in SEO campaigns. If you don’t keep tabs on it, you might struggle to determine which content resonates the most with your audience. So, let’s dive right in. What Is CTR? Why Is CTR Important? CTR is a metric you shouldn’t ignore.

IT 117

IT Ad Copy Keywords Landing Page 117

Credible Content

JUNE 8, 2023

Understanding transactional search intent allows you to optimize your keywords and phrases. Optimizing your content with transactional keywords increases your conversion rates. It affects your SEO because it helps you create targeted content for users who are ready to buy. Focusing on transactional search intent maximizes your ROI.

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SEO Writing IT Content 130

Backlinko

OCTOBER 21, 2024

This should give Google enough new content to test for our target keyword. That feeling of envy mixed with respect? It usually means you learned something new. This concept is known as “information gain” in SEO. Information gain measures how unique and valuable your content is compared to existing content. The punchline?

SEO 101

SEO Content Finance Concept 101

Elna Cain

FEBRUARY 27, 2024

Content for these businesses is what helps drive their brand and sales. And many SaaS brands will spend tens of thousands a month on content creation. Later, I defined the companies I wrote for as digitally native brands. Maybe you’re interested in this writing niche and want to see what it’s all about.

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Content Writer Writer Content Writing 239

BKA Content

JANUARY 19, 2024

What Are Semantic Keywords and How Do They Help SEO? These days, successful SEO goes beyond specific keyword phrases. If you want to snag top rankings, your content also needs semantic keywords. What Are Semantic Keywords? What Are Semantic Keywords? The most important keyword — the name of the movie — is missing.

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Keywords SEO Search Engine Optimization Contractor 98

Elna Cain

OCTOBER 19, 2023

For a brand new freelance writer, these websites can be the big break to make this dream a reality. So when you send your pitch email to the editor of the website or magazine, they will know instantly if you read their guidelines as this is their way to weed out anyone that wouldn’t fit their brand message.

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Website Retail Portfolio Writing 226

ContentWriters

JANUARY 30, 2025

You can also find authoritative sources using a general search engine by adding specific keywords to your search terms. Because people are rightfully skeptical about misleading information online, its up to you as a writer to gain the trust of your audience by using authoritative, reputable sources to back up your ideas. edu websites.

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Government Medical Banking Editorial 111