Ashleyn Writes

JANUARY 10, 2025

While I’m not about to let AI write my sales pages or emails from scratch (over my dead body!), Im talking flat-out hours creating bots, fine-tuning prompts, and engineering workflows. I’ve talked about it (and what tools I like beyond just Claude or ChatGPT) here , here , and here. Time is my most valuable asset. I included both.

Copywriter 130

Copywriter Copywriting Script Landing Page 130

Backlinko

DECEMBER 5, 2024

It drives foot traffic, builds brand trust through reviews, improves search rankings, and increases conversions by targeting high-intent local consumers. Like on this results page for “pet shop near me”: The top-ranking organic listing is Pet Supermarket. What Is Local Search Marketing? But how did it get there?

IT 98

IT Marketing Keywords Search Engine Optimization 98

Freelance Magic

NOVEMBER 18, 2024

Put the Pain Point First There’s a reason your clients are going to want to hire you: they have a problem that you can solve, whether it’s the need for a high-converting landing page to sell their latest offer or a beautiful, eye-catching logo to cement their brand. Can I help you improve the landing page for [X]?

Landing Page 130

Landing Page Freelance Long Form Content Copy 130

Freelance Magic

NOVEMBER 6, 2024

You’ll find easier success (and pay) working for personal brands in this niche. You’ve heard it multiple times now—”The riches are in the niches.” But are they REALLY? While selecting your niche , you have to be extremely strategic and consider the future growth potential. You can write for coaches and YouTubers or productivity apps.

Freelance 130

Freelance Finance Writing Medical 130

Neil Patel

AUGUST 16, 2021

Marketers, particularly B2C marketers , rely on several channels to drive leads to their businesses and boost their conversion rate: SEO paid ads social media email landing pages. When done well, lead generation can nurture qualified prospects from tentative interest all the way to the customers and ambassadors your brand relies on.

Lead Generation 145

Lead Generation IT Landing Page Social Media 145

Neil Patel

JULY 12, 2021

For example, brands could create an automatic lead generation funnel that gathers an email address, sends a recorded demo, then invites the prospect to schedule a live demo. Plus, Constant Contact allows you to quickly embed custom forms on your landing pages. Here are a few ways to add it to your strategy. Use Customer.io

IT 145

IT Landing Page Marketing Sales 145

Neil Patel

MAY 3, 2021

A/B testing is a marketing strategy that pits two different versions of a website, ad, email, popup, or landing page against each other to see which is most effective. On my own site, I spent time A/B testing my popup to find out what encouraged users to engage with my brand. What is A/B Testing and Why Does it Matter?

Landing Page 144

Landing Page IT Copy Sales Copy 144

Backlinko

JANUARY 6, 2025

Build a Strong Brand Through Storytelling When we consume 6 hours of content daily , attention is the most valuable currency in business. Most brands miss by showing only the highlight reelthe wins, the perfect moments, and the polished content. Telling raw, relatable stories is how you build a lasting brand. Stories stick.

Storytelling 109

Storytelling Keywords Landing Page Sales 109

Grammarly

DECEMBER 6, 2024

Understanding marketing trends is crucial to helping brands evolve their marketing communication strategy to meet customer expectations and stay ahead of the competition. Marketing communication (or marcom) is the use of messaging to shape brand perception and drive business strategy. What is marketing communication?

Communication 105

Communication Marketing Storytelling Social Media 105

Neil Patel

SEPTEMBER 2, 2021

Here’s how Google text ads using dynamic keyword insertion might look: Dynamic ads can change nearly every aspect of your ads, including the main keyword, images, CTA button, and even the landing page users are sent to. When used correctly, it can help deliver highly relevant ads with little extra work. Pros and Cons.

Keywords 133

Keywords IT Landing Page Ads 133

Ashleyn Writes

JANUARY 8, 2025

Case in point: Our Copywriting for Creatives sales page hit an all-time high word count in 2024 (9,609 words!) Reminder: 3-5% conversion rate on a sales page is normal. Plus, this ability to get by without really having a true opinion on anything is melting quickly, which is a good thing. Nature is healing. Let’s go. right here.

Copywriter 130

Copywriter Copywriting Copy Sales 130

Backlinko

JULY 22, 2024

It’s always been about helpful content, thoughtful user experience, strong branding, and earning quality backlinks. So, choose a domain name that’s: Relevant and reflects your business or brand name Easy to remember and pronounce Concise—avoid long and complex names. For example, many website builders offer drag-and-drop editors.

Website 117

Website SEO Search Engine Optimization Architecture 117

Neil Patel

AUGUST 11, 2021

What will work better for your funnel – showing your traffic from Spain pages in Spanish or English? You can test the entire funnel in different languages or test a specific KPI on the page (CTA click, time on site, etc.) You may want to keep it simple and try it on one popular product or landing page.

IT 137

IT Landing Page Advertising Ads 137

Neil Patel

FEBRUARY 4, 2022

User-generated content (UGC) is content created by individuals rather than brands. User-generated content usually comes in the form of images, videos, reviews, or testimonials—which leads to users promoting a brand through online content, rather than the brand promoting themselves. People Trust Real People, Not Brands.

IT 123

IT Brand Awareness Content Social Media 123

Elna Cain

OCTOBER 13, 2022

When you’re looking to attract readers and potential clients, it’s important to include a link back to your website or portfolio page. In fact, you can even directly link to your site’s Hire Me page! One common term that you should definitely know about is a byline. But what is a byline? What is a Byline?

Portfolio 155

Portfolio IT Freelance Storytelling 155

Neil Patel

MARCH 28, 2023

Driving customers—not just visitors—to your landing page is the best way to make sales. For example, let’s say that your organization recently introduced a new coffee brand. When you target users on their interests, you’ll likely notice an increase in the number of email subscribers, Facebook fans, brand advocates, and buyers.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Elna Cain

DECEMBER 11, 2023

December typically means something other than landing new writing jobs since many companies slow down the hiring process during this time. But landing writing work is happening to me now and it’s a new thing. Using LinkedIn was one of the methods I used to land a freelance writing gig back when I first started.

Writing 226

Writing Freelance Content Digital Marketing 226

Neil Patel

AUGUST 5, 2021

If your brand appeals to Gen Z and millennials, you should look at Snapchat as a way to increase user acquisition, brand awareness, and sales. Multiple brands using Snapchat find massive conversion rates and increases in sales on-site and for their mobile apps. Snapchat is one of the most popular social networks in the world.

Ads 145

Ads Landing Page Brand Awareness Social Media 145

Neil Patel

DECEMBER 14, 2020

We’re going to dive into the eight advanced Amazon ad tactics you can add to your repertoire to boost your ad spend ROI, brand awareness, and ultimately bring in more sales on autopilot. By going after phrases with low competition and a high purchase intent, you can boost your brand awareness and sales and improve your Amazon SERP.

Ads 145

Ads Sales Brand Awareness Landing Page 145

Neil Patel

AUGUST 3, 2021

It’s not just a weird trend; directing users to click the link in bio is a powerful tool to help you drive traffic from social media to your website, product pages, and more. There are several free tools if you want to send users to a landing page, or you can use a paid version if you want to track links, etc.

Social Media 145

Social Media Media Landing Page Promotion 145

Elna Cain

FEBRUARY 25, 2023

I worked for it year after year, and over time, I wasn’t struggling with finances because I wasn’t landing $50/post gigs anymore. I discovered that the true answer to how much new freelance writers make remains low – $10/hour. Writers are struggling financially, and I think I know why. When this happens – $$$.

Freelance 211

Freelance Writer Landing Page Consulting 211

Backlinko

DECEMBER 21, 2023

For organic CTR, an impression occurs when a link appears in the search engine results page ( SERP ) due to its relevance to a user’s search query. With these tools, you’ll be able to pinpoint which content gets clicks, and what pages are missing the mark. So, let’s dive right in. What Is CTR? Why Is CTR Important?

IT 117

IT Ad Copy Keywords Landing Page 117

Elna Cain

FEBRUARY 27, 2024

Content for these businesses is what helps drive their brand and sales. And many SaaS brands will spend tens of thousands a month on content creation. Later, I defined the companies I wrote for as digitally native brands. Maybe you’re interested in this writing niche and want to see what it’s all about.

Content Writer 239

Content Writer Writer Content Writing 239

Backlinko

JULY 26, 2024

And refine your writing so that it matches your brand’s voice. Quillbot is a great tool for paraphrasing, summarizing, and translating content. It can also help you identify and fix grammatical mistakes, spot AI-generated content, and detect plagiarism. However, despite a lot of available features, Quillbot can fall short for some.

Content Creation 96

Content Creation Copy Text Creativity 96

The Hoth

NOVEMBER 29, 2022

Does your company have a strong brand voice that your audience can instantly recognize? For instance, if you removed your logo, company name, and other branded images from one of your blog posts – would a customer be able to tell it’s from you? Why does a brand’s tone of voice matter? Landing pages .

Brand 105

Brand Education Digital Marketing Audience 105

Neil Patel

JUNE 15, 2021

Maybe you’ve drafted a graphic that is the perfect balance between branding and intriguing. In addition to simply operating as a help feature, chatbots can be used as a tool to improve site visitor experience, not to mention completely changing the way brands communicate and interact with their existing and would-be consumers.

Ads 142

Ads Landing Page Social Media Copy 142

Neil Patel

FEBRUARY 17, 2021

For example, the color of your CTA button or the pictures on your landing pages can impact conversions. Web design, for instance, can impact how favorably someone views your brand or product. You can also use neuromarketing principles on your landing pages. We see something we like, and we want to touch it.

Sales 142

Sales Landing Page Storytelling Government 142

Neil Patel

AUGUST 6, 2021

It costs 5X less to retain a customer than it does to acquire a new one. That’s why customer retention is crucial to growing your Ecommerce business. What is customer retention? Customer retention is the ability to encourage customers to keep coming back to make purchases. So, let’s get to it, shall we? How do you do that? Understand Your Audience.

Landing Page 142

Landing Page Social Media Sales SEO 142

Elna Cain

OCTOBER 19, 2023

For a brand new freelance writer, these websites can be the big break to make this dream a reality. So when you send your pitch email to the editor of the website or magazine, they will know instantly if you read their guidelines as this is their way to weed out anyone that wouldn’t fit their brand message.

Website 226

Website Retail Portfolio Writing 226

Elna Cain

JANUARY 12, 2023

Does their brand have a more casual voice? Down the road, you might want to try Instagram or Tik Tok as a growing number of brands are using those platforms for brand building. The goal is to get on a brand’s radar. Brochures, landing pages, and newsletters are examples of copywriting projects you might do.

Content Writer 162

Content Writer Writer Medical Copywriter 162

Neil Patel

APRIL 22, 2021

One of the main reasons why most landing pages and sales pages are not converting leads into customers is a weak call to action with no sense of urgency. If you ask them to buy after their first encounter with your brand, 84% of them will bounce off your site. Not all call to action messages are created equal.

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

Credible Content

DECEMBER 23, 2022

Conversational copywriting can also be about your brand personality. You’re not buying a product, your endorsing the brand. You are associating your own values with the values of the brand. When you want to increase your sales through conversational copywriting, it’s all about “talking” to your prospects. They find it relatable.

Copywriter 130

Copywriter Copywriting Sales IT 130

Neil Patel

DECEMBER 12, 2020

The Top 4 Options For The Best Free Website Builders: Wix – The best for e-commerce sites Weebly – The best for general sites WordPress – The best for blogging and content creation Site123 – The best for quick and easy landing pages. The best part? There are many free website builder options. Learning Curve.

Website 145

Website Portfolio Landing Page Content Creation 145

Neil Patel

SEPTEMBER 16, 2021

When URLs are being frequently visited, the search engine algorithm will consider your page to be valuable and relevant to future queries containing your content keywords. Organic click-through rate refers to the percentage of users who click on a search engine result. In this case, that result would be your URL. Implement Structured Data.

Landing Page 145

Landing Page Persuasion Keywords Social Media 145

Neil Patel

AUGUST 6, 2021

Despite their importance, many brands fail to make their product’s features clear on their websites—and that could cause revenue to drop. Slack’s feature page below highlights these types of features: Features don’t have to be unique to your product, though. After all, only one-third of customers trust the brands they buy from.

Website 142

Website Landing Page Manufacturing Sales Copy 142

Elna Cain

JULY 16, 2023

I mean, getting freelance copywriting clients isn’t complicated…but if you are a brand new copywriter or freelancer, this can be a major roadblock, stopping you from ever trying. Obidiah landed an eCommerce copywriting job using a job board. ” This is a HUGE question but a very important one.

Copywriter 178

Copywriter Copywriting Freelance Copywriting Freelance 178

Neil Patel

JANUARY 15, 2021

Understanding SEO is crucial to significantly increase your traffic and brand awareness. Is each page and blog post formatted properly? By properly, I mean is each page: Broken up with headings and subheadings (h1 and h2 tags)? You’ll be taken to a results page. Step #3: Review Your On-Page SEO Score.

SEO 145

SEO Landing Page Keywords Social Media 145