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Lead Generation: What is it, Effective Strategies & Tools

Neil Patel

Lead generation is the process of creating consumer interest in your products or services. With lead generation, you can attract leads (your potential customer) into a marketing software system with the hope of nurturing them through the buying process. Here are my top lead generation tips.

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6 Facebook Lead Generation Tips to Generate More Business

Neil Patel

Let’s face it: Every marketer on the planet wants more leads. We go to great extents to generate and capture those leads. In a market that is only getting more competitive, Facebook has more features and tools to help you drive qualified leads than you might realize. Why Facebook Lead Generation Matters.

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7 Lead Generation Strategies for Home Improvement Companies

BKA Content

7 Lead Generation Strategies for Home Improvement Companies If you are a freelance handyman, an interior designer, or a professional contractor who specializes in home remodeling, you may be wondering how to generate leads for home improvement projects. Don’t worry.

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Why It’s Important to Focus on Creative Content Marketing

Contently

Each sentence is the start of a brand-new story. As a content marketer for a B2B tech company, I know how burnout feels and how hard it is to generate new ideas. Content quality is a major factor for potential buyers evaluating brands with similar products. The same school of thought applies to your company’s brand.

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What Is Dynamic Keyword Insertion: What It Is & How to Use It

Neil Patel

Effective for retargeting : Retargeting users with the exact item they already looked at can be highly effective for recovering lost shopping carts and building brand trust. Possible trademark issues : If you bid on competitors’ brand name or trademarked products, your ads could be pulled for trademark infringements.

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Content Marketing Strategy: 10 Steps to Build a Results-Driven Plan

Backlinko

While webinars and ebooks can nurture leads further down the funnel. Ebooks: Good for lead generation and comprehensive guides. Social media posts : Ideal for engagement and brand awareness. Webinars/live streams: Host events discussing your content topics to generate buzz and showcase expertise.

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Marketing Automation: What is it, Examples & Tools [2021]

Neil Patel

For example, brands could create an automatic lead generation funnel that gathers an email address, sends a recorded demo, then invites the prospect to schedule a live demo. Marketing automation is not a nice-to-have strategy you can ignore — the industry is expected to be worth more than 25 billion dollars by 2023.

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