Buffer

JULY 23, 2024

When my sister and I started Vinat to make buying wine online more accessible, I thought that any kind of PR was going to be prohibitively expensive for our small brand. Previously, I had worked in corporate finance, so I knew exactly how much the companies I worked for spent on engagements with PR firms.

Editorial Team 78

Editorial Team IT Marketing Finance 78

Nick Ursborne

FEBRUARY 3, 2023

Too many freelancers believe that creating a brand starts and ends with the creation of a clever logo and a nifty tagline. The final expression of your brand, in words and images, comes right at the end of the process of brand creation. Because, as a freelancer, your brand is YOU. And their name is their brand.

Freelance Copywriting 222

Freelance Copywriting Copywriter Copywriting Freelance 222

Backlinko

DECEMBER 9, 2024

Note: If another brand is offering reciprocal links but ALSO asking you to pay, its likely not worth it. Typically, both site owners will agree to link to one another, with the goal of improving each others authority and SEO. The idea is that these backlinks will help the sites rank higher in Google. Are Reciprocal Links Good or Bad for SEO?

SEO 94

SEO IT Text Engineering 94

Credible Content

MAY 28, 2023

Writing and publishing e-books for personal branding. In today’s digital age, establishing a strong personal brand is essential for professionals and entrepreneurs alike. Authors may also choose to offer their e-books for free as a promotional strategy to build their brand or gain a wider readership.

Promotion 130

Promotion Publishing Publisher Publishing 130

The Hoth

JANUARY 7, 2025

If you want to build valuable backlinks while getting the word out about your brand, you should consider developing a digital PR campaign. If youve been having a hard time outranking competitors or introducing your brand to new customers, a digital PR campaign can help you meet (and exceed) your goals. Whats digital PR?

SEO 59

SEO IT Social Media Brand Awareness 59

Contently

AUGUST 30, 2024

But fear not; there’s a secret weapon that can lift your brand above the noise: customer storytelling. And companies that are able to gain the trust of their customers outsell their competitors by up to “400% in terms of total market value” and customers are 88% more likely to buy again if they trust the brand.

Storytelling 82

Storytelling Marketing Social Media Brand 82

Backlinko

OCTOBER 23, 2024

Social media posts : Ideal for engagement and brand awareness. Include all content stages in your calendar, noting key steps like the following: Research Writing Editing Design SEO optimization Publication Promotion Social media scheduling Most importantly, ensure each piece ties back to your initial objectives.

Content Marketing 113

Content Marketing Marketing Government Content 113

Contently

SEPTEMBER 18, 2024

Each sentence is the start of a brand-new story. There’s round-the-clock pressure to create new content—whether the goal of that content is to recruit for an event on social media or promote a new product on the blog. Content quality is a major factor for potential buyers evaluating brands with similar products.

Creativity 101

Creativity Content Marketing Marketing Content 101

Grammarly

DECEMBER 6, 2024

Understanding marketing trends is crucial to helping brands evolve their marketing communication strategy to meet customer expectations and stay ahead of the competition. Marketing communication (or marcom) is the use of messaging to shape brand perception and drive business strategy. What is marketing communication?

Communication 105

Communication Marketing Storytelling Social Media 105

Copywriter Collective

JANUARY 10, 2025

So, in the end, their copy doesnt actually tell you anything about the brands identity nor the purpose of the services theyre pushing. Whats the secret to copywriting in 2025? How to beat AI and short attention spans by writing with purpose and intent. AI is cranking out copy faster than Hunter S.

Copywriter 105

Copywriter Copywriting Script Copy 105

Jane Friedman

FEBRUARY 1, 2023

Photo by Peter Aroner on Unsplash Today’s post is excerpted from Brand the Author (Not the Book) by Karen A. Sure, other authors are also motivated by one or both of those things, but when I couple my belief with my particular brand of humor and unbridled nerdy enthusiasm, my author message becomes intrinsically mine.

Brand 145

Brand Publisher Publishing Publishing 145

Credible Content

JUNE 23, 2023

What is direct response copywriting – 22 advantages Direct response copywriting is meant to persuade readers to take a specific action. It may be buying a product, signing up for your newsletter, downloading an e-book, or clicking a link. How is direct response copywriting different from other forms of copywriting? It has a sense of urgency.

Copywriter 130

Copywriter Copywriting Promotion Persuasion 130

Nick Ursborne

FEBRUARY 8, 2024

The promotional content focuses on Alex’s emotional journey from despair to triumph. A Story of Adventure The Story: An outdoor equipment brand shares the story of Jamie, who took a sabbatical from a high-pressure job to hike across national parks with gear from the brand. But… AI output can feel dry and generic.

Copy 234

Copy Copywriter Copywriting Food 234

Income Diary

MARCH 19, 2024

The journey from obscurity to online prominence begins with understanding and executing impactful promotional strategies. In this Ultimate Guide to Promoting Your Website for Free, we delve into 8 proven methods that empower business owners to take the helm. Lastly, let’s not underestimate the power of your email signature.

Promotion 105

Promotion Website Social Media Advertising 105

Grammarly

JANUARY 16, 2025

Our focus will shift away from tasks like segmenting customers, optimizing content, and analyzing campaign performance in favor of storytelling and building brand voice. This reallocation of responsibilities will enable us to curate content that captures the brands essence and speaks to customer needs more deeply.

Creativity 105

Creativity Marketing Storytelling Persuasion 105

Backlinko

JANUARY 6, 2025

Build a Strong Brand Through Storytelling When we consume 6 hours of content daily , attention is the most valuable currency in business. Most brands miss by showing only the highlight reelthe wins, the perfect moments, and the polished content. Telling raw, relatable stories is how you build a lasting brand. Stories stick.

Storytelling 109

Storytelling Keywords Landing Page Sales 109

Jane Friedman

MARCH 7, 2023

It’s not good for the author’s brand if they give it away. They Will Be Coming for Us is not permanently free, but once in a while, I discount it 100 percent and let the free-for-all ensue. After advertising a free day, I see an uptick of sales and Kindle Unlimited reads. A list of some of their reasons follows: Doing so cheapens the book.

IT 144

IT Publishing Publisher Publishing 144

Contently

APRIL 18, 2023

Common KPIs That B2B and B2C Brands Track Clicks, visits, and downloads… oh my! B2B and B2C brands may have different KPIs, but some common ones include traffic, conversion rate, engagement, and revenue. Try not to focus on self-promotion but on valuable and actionable insights that can benefit your potential buyers.

Brand 122

Brand Content Social Media Content Marketing 122

Backlinko

JULY 22, 2024

It’s always been about helpful content, thoughtful user experience, strong branding, and earning quality backlinks. So, choose a domain name that’s: Relevant and reflects your business or brand name Easy to remember and pronounce Concise—avoid long and complex names. For example, many website builders offer drag-and-drop editors.

Website 117

Website SEO Search Engine Optimization Architecture 117

Grammarly

JULY 19, 2024

A LinkedIn post is content a user shares on the professional networking site LinkedIn to communicate with peers and employers and build their professional brand. Will the content contribute positively to my professional brand? Here are some tips for writing LinkedIn posts to help enhance your brand.

Brand 118

Brand Post Education Text 118

Elna Cain

OCTOBER 6, 2022

Introduced thousands of new people to my brand to become a freelance writer (thanks!). I was approached to write for huge brands, including Walmart and Smartblogger! I have another brand for mom bloggers called Twins Mommy. Using social media to promote content. Brand building. & Smart Mom Ideas. Spongehacks.

IT 130

IT Writing Freelance Copywriter 130

ContentWriters

JANUARY 30, 2025

Because people are rightfully skeptical about misleading information online, its up to you as a writer to gain the trust of your audience by using authoritative, reputable sources to back up your ideas. They often include a thorough bibliography with citations for any claims. edu websites. How Do You Know if a Source Is Authoritative?

Government 111

Government Medical Banking Editorial 111

Contently

AUGUST 15, 2024

In the same way, you wouldn’t wade into the deep waters of the branded content without knowing where you were headed. Is it to attract new customers to your brand, to increase brand loyalty, or to close the deal on a specific product? Read on for the essential elements of how to create a successful content marketing strategy.

Content Marketing 65

Content Marketing Marketing Content Healthcare 65

Grammarly

JUNE 26, 2024

Work smarter with Grammarly Learn more about what Grammarly can do for your business Contact Sales Too many blog post corrections, too little time Mitel Networks uploads three or four blog posts weekly to promote its voice-over-IP unified communications, collaboration, and contact center products. We know that doesn’t always happen.

Brand 97

Brand Writing Writing Style Social Media 97

Nick Ursborne

JULY 15, 2024

That document also includes information about the product or service I’m promoting, plus background onthe company and its brand voice. AI Use Case #3: Ideation Stuck for an idea for your next promotion or campaign? I still hear people saying things like, “AI can never write as well as a human copywriter.”

Freelance Copywriting 208

Freelance Copywriting Copywriter Copywriting Freelance 208

Grammarly

NOVEMBER 22, 2024

Leverage AI tools like Grammarly to help team members catch grammatical errors and maintain brand-specific terminology. Promote consistency by setting up templates or checklists that standardize formatting and style. Share a style guide to align on writing preferences, terminology, and brand tone across the team.

Proofreader 98

Proofreader Writing Construction Communication 98

Backlinko

DECEMBER 21, 2023

Paid CTR refers to any traffic you receive as a result of a paid promotion. Your click-through rate (CTR) is one of the most important metrics to track if you’re running online ads or investing in SEO campaigns. If you don’t keep tabs on it, you might struggle to determine which content resonates the most with your audience. What Is CTR?

IT 117

IT Ad Copy Keywords Landing Page 117

Grammarly

DECEMBER 17, 2024

Authorship (Free + Pro): This feature is designed for students and promotes transparency. Institutions that deploy Grammarly on campus grant students complimentary access to all Pro features that align with preferred brand tones and style guides. This tool is there to help you avoid any accidental plagiarism.

Text 98

Text Communication Utilities Education 98

Contently

JULY 30, 2024

This is somewhat remarkable when trust in traditional media is at an all-time low — and trust in brands isn’t far behind. It’s the kind of word-of-mouth advocacy brands often spend years trying to achieve. It’s the kind of word-of-mouth advocacy brands often spend years trying to achieve.

Brand 81

Brand Content Social Media Storytelling 81

BKA Content

AUGUST 5, 2024

Highlighting Your Brand In addition to giving visitors the answers they need, high-quality blogs reflect well on your brand: Personality: If the tone of your writing is friendly, your company comes across as kind and caring. Content-centric SEO doesn’t feel pushy or promotional. Learn More How Do You Write SEO-Driven Content?

IT 86

IT SEO Content Search Engine Optimization 86

Backlinko

JULY 26, 2024

And refine your writing so that it matches your brand’s voice. Quillbot is a great tool for paraphrasing, summarizing, and translating content. It can also help you identify and fix grammatical mistakes, spot AI-generated content, and detect plagiarism. However, despite a lot of available features, Quillbot can fall short for some.

Content Creation 96

Content Creation Copy Text Creativity 96

Freelance Magic

DECEMBER 1, 2024

Today, I earn six figures writing for major brands—all while working less than 20 hours a week. the answer is a resounding yes. I know this because I’ve been there. I started out charging pennies for blog posts and working 14-hour days to make ends meet. And the best part? This kind of success isn’t out of reach for you. The good news?

Freelance 130

Freelance Writer Portfolio Projects 130

Grammarly

MAY 31, 2024

OpenAI says it’s committed to using its influence and technologies to prevent AI and AGI from being used in harmful ways or promoting power imbalances. The charter says that OpenAI is committed to promoting safe practices across the industry and would be willing to work with competitors who may create technologies that outpace theirs.

IT 101

IT Contractor Content Creation Text 101

Buffer

APRIL 25, 2024

While those may be cheaper strategies upfront, there’s a higher chance your brand will get lost in the fray, leading to a lower return on your investment. That ability for your brand message to occupy physical space in someone’s home is unique and powerful. It’s easier to stand out among a handful of letters.

Ads 87

Ads Brand Advertising Social Media 87

Nick Ursborne

FEBRUARY 5, 2024

Help them come up with prompts that will deliver quality, on-brand outputs. How does all this new content connect with and support ongoing promotional campaigns? But, as most of us know by now, you can’t just type in any prompt and then publish ChatGPT’s first draft. Help them brainstorm topics.

Copywriter 223

Copywriter Copywriting Freelance Copywriting Content Creation 223

iWriter

NOVEMBER 25, 2024

Additionally, social media can enhance brand loyalty and community building. Myth 7: All Content Should Be Promotional While promotional content has its place, it is not the only type that matters. Myth 7: All Content Should Be Promotional While promotional content has its place, it is not the only type that matters.

Engagement 52

Engagement Writing Social Media Content 52

Contently

SEPTEMBER 11, 2024

As a result, designers and marketers are constantly experimenting with new aesthetics to create content that resonates with audiences and keeps them engaged long enough to turn them into loyal brand advocates. Brands infuse memories and warmth into their present visuals to offer that comfort. Image by Burger King 2.

Marketing 52

Marketing Brand Communication Engagement 52