Backlinko

DECEMBER 5, 2024

It drives foot traffic, builds brand trust through reviews, improves search rankings, and increases conversions by targeting high-intent local consumers. What Is Local Search Marketing? Local search marketing is the process of optimizing a local business online presence. Like salons, restaurants, and coffee shops. But how did it get there?

IT 98

IT Marketing Keywords Search Engine Optimization 98

The Idea Logical Company

MAY 8, 2024

And that everything that was ever made available remains on sale through “normal channels” (which is “online”, not “in store”) forever. It doesn’t take a math genius to reckon that a pretty stable total book purchasing and readership constituency will result in dramatic reductions in sales per title.

Publishing 340

Publishing Publisher Publishing Copy 340

Contently

SEPTEMBER 19, 2024

If you think being conversational and customer-centric is enough for your brand voice, you’re only going to join a chorus of clones. Developing a distinctive voice defines your brand’s unique identity and builds a sense of authenticity with customers—an increasingly important factor in sales. Getting there isn’t easy, though.

Brand 52

Brand Social Media Copy Content Social Media 52

Credible Content

DECEMBER 23, 2022

Conversational copywriting boosts your sales. When you want to increase your sales through conversational copywriting, it’s all about “talking” to your prospects. You are not just any other business person hellbent on making a sale. Conversational copywriting can also be about your brand personality.

Copywriter 130

Copywriter Copywriting Sales IT 130

Ashleyn Writes

JANUARY 8, 2025

As we step into 2025, the world of digital marketing (much less sales copy, oh hello AI.) Case in point: Our Copywriting for Creatives sales page hit an all-time high word count in 2024 (9,609 words!) Reminder: 3-5% conversion rate on a sales page is normal. is evolving faster than ever. Nature is healing. Let’s go.

Copywriter 130

Copywriter Copywriting Copy Sales 130

Backlinko

JANUARY 6, 2025

For example, when summer sales dropped, they scheduled customer calls. Build a Strong Brand Through Storytelling When we consume 6 hours of content daily , attention is the most valuable currency in business. Most brands miss by showing only the highlight reelthe wins, the perfect moments, and the polished content.

Storytelling 109

Storytelling Keywords Landing Page Sales 109

Express Writers

NOVEMBER 15, 2024

Content quality plays a direct role in how customers perceive your brand. Engaging, well-written content establishes authority and trustworthiness, showing customers that a brand values their time and business. Not only would this hurt a brand’s reputation to publish, but it would also cost time and money to rewrite it.

Brand 52

Brand Agency Content Content Creation 52

Grammarly

SEPTEMBER 4, 2024

The evolution of technology has brought rapid change to the sales landscape. For example, not long ago many sales teams heavily depended on writing cold emails and manually analyzing leads. Work smarter with Grammarly Learn more about what Grammarly can do for your business Contact Sales What is AI in sales?

Sales 111

Sales Lead Generation Communication Persuasion 111

Quick Sprout

AUGUST 11, 2022

Modern point-of-sale (POS) solutions are flexible and offer a wide array of helpful features. Complete sales quicker and minimize the amount of busy work required to keep your books in order. Request your free custom quote today. Lightspeed offers POS solutions for retailers, restaurants, hotels, and more.

Sales 144

Sales Retail Food Management 144

Backlinko

JULY 30, 2024

Why You Should Target Informational Keywords Even though informational keywords don’t always lead to immediate sales, they can help you nurture leads in the early stages of their buying journeys. Where you build awareness of your brand and solutions. People who might not have even known about your brand before.

Keywords 107

Keywords Sales SEO Digital Marketing 107

Jane Friedman

MARCH 7, 2023

After advertising a free day, I see an uptick of sales and Kindle Unlimited reads. It’s not good for the author’s brand if they give it away. They spent money in the creation of it—quite a bit of money on editing and a cover design and more—and they intend to earn that money back via book sales. and higher.

IT 144

IT Publishing Publisher Publishing 144

ContentWriters

FEBRUARY 21, 2025

Establishes Your Brand as an Authority Pillar content boosts SEO and establishes your brand’s authority by building trust and showcasing expertise. Use a content style guide to keep your team and freelancers on the same page with your brand voice, mission, and messaging. What is Pillar Content?

IT 66

IT Content Architecture Content Creation 66

Elna Cain

MARCH 8, 2025

Other profitable niches include: Health & Wellness SaaS Finance Specialized content like Law, Real Estate, Medical Profitable services include: Sales page writing Email funnels Landing pages Ads 2. My clients, then, were solopreneurs at the bottom rung to SaaS brands on my top rung. And this can take time, like years time.

Writer 130

Writer Portfolio Post Freelance 130

Contently

SEPTEMBER 18, 2024

Each sentence is the start of a brand-new story. Content quality is a major factor for potential buyers evaluating brands with similar products. Studies show that poor-quality content decreases the probability of a sale by 40 percent. Your brand’s content needs to capture attention, or your prospects will go elsewhere.

Creativity 101

Creativity Content Marketing Marketing Content 101

Grammarly

DECEMBER 26, 2023

Long considered a traditional marketing strategy, sales letters remain relevant today by continually evolving. Sometimes sales letters are still sent by snail mail, but the format has seamlessly adapted to email, web page copy, and even videos. What is a sales letter? How do you start a sales letter in AI?

Sales 111

Sales Writing Persuasion Copywriter 111

Backlinko

JUNE 4, 2024

Ecommerce marketing is the process of making potential customers aware of your online store and generating sales. In this post, we’ll give you 11 ecommerce marketing strategies to help grow your own traffic, brand awareness, and sales. Potentially leading to boosted sales. Take goPure, for example.

Sales 109

Sales Marketing Search Engine Optimization Social Media 109

Grammarly

OCTOBER 30, 2024

With the rise of artificial intelligence (AI), marketing teams can scale their content marketing operations and businesses can use AI to effectively tell their brand story. Whether it’s delivered in blog posts, white papers, video content, or podcasts, content marketing fosters brand authority and trust, ultimately driving sales.

Content Marketing 98

Content Marketing Marketing Storytelling Content Creation 98

Contently

APRIL 18, 2023

For a quick refresher: Content attribution is the practice of assigning a sales revenue percentage to content that influenced the sale during the buying process. Lead scoring can help sales and marketing teams determine which leads are most likely to become customers. Which channels have the highest ROI?

Brand 122

Brand Content Social Media Content Marketing 122

Backlinko

JULY 26, 2024

And refine your writing so that it matches your brand’s voice. Custom GPTs One of ChatGPT’s standout features is the ability to create a custom GPT to fit your specific needs, whether it’s for customer service, content marketing , or creating sales collateral. Short on time? ChatGPT can also rewrite your sentences.

Content Creation 96

Content Creation Copy Text Creativity 96

Enchanting Marketing

MARCH 11, 2025

Having Henrietta (my purple-haired cartoon character) is a clear advantage and she’s stealing the show (she even ended up in the 50 best visual brands to watch on LinkedIn!). Do you ever get close to content burnout? A year ago, I became active on LinkedIn. And it has at times felt like feeding a cookie monster. It feels relentless, eh?

Post 130

Post Content Creation Storytelling Creativity 130

Backlinko

MARCH 25, 2025

This included: Search volume data Keyword difficulty scores Average cost per click (CPC) Search intent Short- and long-term growth trends For each winning niche, we created a detailed scorecard that ranks its performance across three critical dimensions: Growth, monetization, and ranking potential. The most successful blogs hit this trifecta.

Blog 103

Blog Blogging Medical Finance 103

Contently

DECEMBER 1, 2022

A strong brand messaging and positioning strategy makes it easy for your customers to pick your products and services as the best solution for their needs. I’d bet you’d be much more likely to purchase after learning the latter—a purchase that I’d attribute to effective brand messaging on my part.

Brand 129

Brand Manufacturing Education Text 129

Freelance Magic

NOVEMBER 19, 2024

Put the Pain Point First There’s a reason your clients are going to want to hire you: they have a problem that you can solve, whether it’s the need for a high-converting landing page to sell their latest offer or a beautiful, eye-catching logo to cement their brand. A good subject line, on the other hand, sets you up for success.

Landing Page 130

Landing Page Freelance Long Form Content Copy 130

Freelance Magic

NOVEMBER 6, 2024

You’ll find easier success (and pay) working for personal brands in this niche. You’ve heard it multiple times now—”The riches are in the niches.” But are they REALLY? While selecting your niche , you have to be extremely strategic and consider the future growth potential. You can write for coaches and YouTubers or productivity apps.

Freelance 130

Freelance Finance Writing Medical 130

Ashleyn Writes

JANUARY 10, 2025

While I’m not about to let AI write my sales pages or emails from scratch (over my dead body!), or == Heres how I use it: After a sale, we send an email (typically the second in our fulfillment sequence) asking customers what tipped them over the edge. Time is my most valuable asset. I included both.

Copywriter 130

Copywriter Copywriting Script Landing Page 130

Elna Cain

FEBRUARY 27, 2024

Content for these businesses is what helps drive their brand and sales. And many SaaS brands will spend tens of thousands a month on content creation. Later, I defined the companies I wrote for as digitally native brands. Maybe you’re interested in this writing niche and want to see what it’s all about.

Content Writer 239

Content Writer Writer Content Writing 239

Grammarly

FEBRUARY 1, 2024

Clear communication fuels results, whether that’s a perfect sales email, an essay that makes the grade, or an entire team collaborating with breathtaking ease. Now, we’re unveiling a refreshed brand identity that reflects our long-held belief that better writing means better business.  And more concise. Easier said.

Communication 126

Communication Brand Collaboration Creativity 126

Grammarly

APRIL 10, 2024

GPT-4 is a versatile generative AI system that can both interpret and produce a wide range of content. Learn what it is, how it works, and how you can use it to create content, analyze data, and much more. Table of contents What is GPT-4? Who created GPT-4? How GPT-4 works Is GPT-4 free? OpenAI released GPT-4 on March 14, 2023. How does GPT-4 work?

IT 122

IT Text Prose Architecture 122

Copywriter Collective

JANUARY 10, 2025

So, in the end, their copy doesnt actually tell you anything about the brands identity nor the purpose of the services theyre pushing. Whats the secret to copywriting in 2025? How to beat AI and short attention spans by writing with purpose and intent. AI is cranking out copy faster than Hunter S.

Copywriter 105

Copywriter Copywriting Script Copy 105

Freelance Magic

NOVEMBER 15, 2024

Copywriters are responsible for crafting engaging, persuasive copy for things like websites, email marketing campaigns, sales pages, advertisements, and more. Either way, I’m here to share some real-life examples of the freelance writing work that can consistently bring in £1,000 or more per month. That seems like a lofty goal.

Freelance 130

Freelance Portfolio Writing Persuasion 130

Nick Ursborne

SEPTEMBER 7, 2023

Freelance and in-house writers are relying too heavily on AI tools like ChatGPT to write their sales copy, content, and social media updates. And by the way… if you’re using some other brand name AI writing tool or service, chances are they’re using ChatGPT as their backend AI. The result? I’m all for using AI… I use it myself.

Writer 244

Writer Copywriter Copywriting Sales Copy 244

Freelance Union

MARCH 6, 2024

As we joyfully March into Spring, businesses are re-emerging once again and re-evaluating their brand positioning. This season is a natural time for reflection and renewal, making it the perfect opportunity for a branding spring clean. REFLECT  Spring is a great time for your clients to reflect on their brand and business.

Brand 105

Brand Brand Awareness Collaboration Sales 105

Grammarly

JULY 11, 2024

These enhancements make Copilot-branded chat interfaces powerful tools for generating language and image content, automating workflows, and speeding up computer programming tasks, all while seamlessly integrating with Microsoft’s suite of applications. Table of contents What is Microsoft Copilot? How does Microsoft Copilot work?

IT 109

IT Architecture Text Finance 109

Grammarly

JULY 19, 2024

A LinkedIn post is content a user shares on the professional networking site LinkedIn to communicate with peers and employers and build their professional brand. Will the content contribute positively to my professional brand? Here are some tips for writing LinkedIn posts to help enhance your brand.

Brand 118

Brand Post Education Text 118

Kayleigh Moore

MARCH 5, 2024

Brands and businesses are just conduits for us to connect as human beings. I just finished a complete series re-watch of the TV show Mad Men , and the thing I was struck by most in this viewing was that Don Draper’s character was a masterful storyteller. But he does it with such… finesse. The thing is: Lots of people tell stories.

Storytelling 130

Storytelling IT Advertising Projects 130

Backlinko

JULY 22, 2024

This turns your site from an afterthought into an asset that generates leads and sales. It’s always been about helpful content, thoughtful user experience, strong branding, and earning quality backlinks. Choose a preset theme that aligns with your brand identity and is mobile-responsive. Ideally, don’t exceed two to three words.

Website 117

Website SEO Search Engine Optimization Architecture 117

Freelance Magic

NOVEMBER 18, 2024

Put the Pain Point First There’s a reason your clients are going to want to hire you: they have a problem that you can solve, whether it’s the need for a high-converting landing page to sell their latest offer or a beautiful, eye-catching logo to cement their brand. A good subject line, on the other hand, sets you up for success.

Landing Page 130

Landing Page Freelance Long Form Content Copy 130