Jane Friedman

MARCH 18, 2025

Photo by Tima Miroshnichenko Todays post is by writer, coach, and brand strategist Michelle Tamara Cutler ( @mickytcutler ). In social media groups and forums, many of us writers talk about the trifecta of building a website, maintaining our online identity, and navigating the shifting sands of social media platforms.

Food 132

Food IT Storytelling Social Media 132

Kayleigh Moore

SEPTEMBER 30, 2021

How can a freelance writer go about getting new clients if they don't use social media? As someone who's been thinking a LOT lately about the mental bandwidth social media takes up, this seemed like a good topic to tackle head-on. Now, don’t get me wrong: I *love* social media ( Twitter especially.)

Social Media 182

Social Media Freelance Media Writing 182

Contently

OCTOBER 29, 2024

And that can still be true, even when it comes directly through a brand’s owned channels. Oftentimes, that’s in the form of a social post showcasing a product in action. But, you don’t need to share user-generated content on social media alone. Here’s how.

Brand 96

Brand Content Retail Utilities 96

Backlinko

DECEMBER 27, 2024

For example, you could create a custom GPT to edit written content to reflect your brand voice. Step 2: Generative AI Models Produce Content Once the system receives the users prompt, it uses machine learning models to generate content. These models train using libraries that may contain billions of pieces of existing content.

IT 113

IT Medical Architecture Manufacturing 113

Backlinko

MARCH 3, 2025

Unlike paid advertising or social media, organic traffic attracts visitors with clear intent. Visitors might come from social media, email newsletters, or by typing your URL directly. At Backlinko, organic traffic brings us over 571K monthly visitorseach one specifically interested in SEO and digital marketing.

IT 104

IT Keywords Brand Awareness SEO 104

Contently

OCTOBER 24, 2024

By interjecting quizzes, polls, and calculators into branded content, you’re not just presenting static information — you’re making it feel more real and relevant, prompting people to interact and connect with your brand on a deeper level. It makes your content (and ultimately your brand) more relevant to their lives.

Content Marketing 85

Content Marketing Brand Marketing Content 85

Freelance Union

NOVEMBER 18, 2024

Do you ever feel like your brand goes unnoticed by your audience? You create a website, share on social, and attend networking events, but you still can’t seem to stand out from the crowd. Every brand, big and small, needs to actively build awareness and visibility to succeed, how much more for us as independents?

Brand 98

Brand Keywords Consulting Social Media 98

Adam Connell

APRIL 29, 2024

Looking for social media post ideas? It’s important for brands to stay active on social, but I know how tough it can be to keep coming up with fresh post ideas to fill out your content calendar. I’ve got you covered. To help give you some inspiration, I’ve put together this huge list of tried-and-tested.

Social Media 109

Social Media Media Brand Post 109

Nick Ursborne

DECEMBER 18, 2024

I’ve mentioned this in previous posts… but have you tried it yet?) * Style and Tone Control: Train the AI to mimic your writing style or a specific brand voice by providing examples of your previous work or a style guide. blog posts into social media updates) and optimize it for different platforms.

Copywriter 194

Copywriter Copywriting Content Creator Content Creation 194

Backlinko

JULY 22, 2024

It’s always been about helpful content, thoughtful user experience, strong branding, and earning quality backlinks. So, choose a domain name that’s: Relevant and reflects your business or brand name Easy to remember and pronounce Concise—avoid long and complex names. For example, many website builders offer drag-and-drop editors.

Website 117

Website SEO Search Engine Optimization Architecture 117

Contently

SEPTEMBER 19, 2024

If you think being conversational and customer-centric is enough for your brand voice, you’re only going to join a chorus of clones. Developing a distinctive voice defines your brand’s unique identity and builds a sense of authenticity with customers—an increasingly important factor in sales. Getting there isn’t easy, though.

Brand 52

Brand Social Media Copy Content Social Media 52

Contently

AUGUST 30, 2024

But fear not; there’s a secret weapon that can lift your brand above the noise: customer storytelling. And companies that are able to gain the trust of their customers outsell their competitors by up to “400% in terms of total market value” and customers are 88% more likely to buy again if they trust the brand.

Storytelling 82

Storytelling Marketing Social Media Brand 82

Backlinko

DECEMBER 9, 2024

Note: If another brand is offering reciprocal links but ALSO asking you to pay, its likely not worth it. Typically, both site owners will agree to link to one another, with the goal of improving each others authority and SEO. The idea is that these backlinks will help the sites rank higher in Google. Are Reciprocal Links Good or Bad for SEO?

SEO 94

SEO IT Text Engineering 94

Buffer

JULY 31, 2024

For example, if you live and breathe the social media world, Annie Mae’s Social Media Tea and Rachel Karten’s Link in Bio are well-loved newsletters. And might I say, Buffer’s weekly newsletter is also A+ for social media deets? But that’s 100 percent not the case.

Social Media 106

Social Media Content Retail Content Creator 106

Backlinko

AUGUST 22, 2024

Facebook and Instagram are the most popular social media platforms for reading customer reviews. Nearly 4 in 10 consumers use reviews as a main channel for online brand research ( DataReportal ) 37.2% Here’s a complete breakdown of the main channels when researching brands online: Channel Share of Respondents Search engines 50.3%

Social Media 98

Social Media Brand Media Text 98

Contently

SEPTEMBER 18, 2024

Each sentence is the start of a brand-new story. There’s round-the-clock pressure to create new content—whether the goal of that content is to recruit for an event on social media or promote a new product on the blog. Content quality is a major factor for potential buyers evaluating brands with similar products.

Creativity 101

Creativity Content Marketing Marketing Content 101

Grammarly

DECEMBER 6, 2024

Understanding marketing trends is crucial to helping brands evolve their marketing communication strategy to meet customer expectations and stay ahead of the competition. Marketing communication (or marcom) is the use of messaging to shape brand perception and drive business strategy. What is marketing communication?

Communication 105

Communication Marketing Storytelling Social Media 105

Backlinko

OCTOBER 23, 2024

It’ll also help you choose which social media platforms to focus on, as different demographics tend to prefer different platforms. Pro tip: Use social media listening tools to identify trending topics and frequently asked questions in your niche. Social media posts : Ideal for engagement and brand awareness.

Content Marketing 113

Content Marketing Marketing Government Content 113

The Hoth

JANUARY 7, 2025

If you want to build valuable backlinks while getting the word out about your brand, you should consider developing a digital PR campaign. Prior to the internet, traditional PR involved reaching out to the press via print media like magazines and newspapers. Whats digital PR? What is Digital PR?

SEO 59

SEO IT Social Media Brand Awareness 59

Express Writers

JANUARY 28, 2025

If youre unsure how to promote a new blog post, these tried and tested strategies effectively generate more traffic for brands. Share on Social Media Platforms Image from Pexels Social media platforms like Facebook, X, and Instagram are great avenues for networking, microblogging, and media sharing.

Promotion 52

Promotion Blog Post Post IT 52

Contently

SEPTEMBER 10, 2024

Remember when every brand seemed to be having a “ brat summer ?” Building timeliness into your content strategy also doesn’t require spending endless hours scrolling through social media just to make sure you don’t miss what the kids are talking about. Below is an example of how heritage skincare brand CeraVe did just that.

Content Marketing 92

Content Marketing Marketing Content Utilities 92

Credible Content

JUNE 9, 2023

The importance of content writing in brand positioning. When it comes to building a strong brand and brand positioning, content writing plays a crucial role. By crafting compelling stories and messages, you can effectively communicate your brand’s unique value proposition and position it in the minds of your customers.

Brand 130

Brand Writing Content Collaboration 130

Elna Cain

MARCH 8, 2025

My clients, then, were solopreneurs at the bottom rung to SaaS brands on my top rung. When I talk about this platform, what I mean is your brand online. What social platforms are you on? But, if you can’t change your LinkedIn profile, then consider having another social media profile. Well, it did for me.

Writer 130

Writer Portfolio Post Freelance 130

Contently

OCTOBER 31, 2024

Here’s a look at why gamified content works so well in brand marketing and ways to start playing with it. It turns your audience into players who can’t wait to take on the next challenge you throw at them, all while boosting loyalty, engagement, and brand recognition. What is content gamification? By definition, play is a fun activity.

Engagement 93

Engagement Marketing Content Social Media 93

Jane Friedman

FEBRUARY 1, 2023

Photo by Peter Aroner on Unsplash Today’s post is excerpted from Brand the Author (Not the Book) by Karen A. Sure, other authors are also motivated by one or both of those things, but when I couple my belief with my particular brand of humor and unbridled nerdy enthusiasm, my author message becomes intrinsically mine.

Brand 145

Brand Publisher Publishing Publishing 145

Freelance Union

JANUARY 16, 2025

Or, if you’re a photographer, you might partner with freelancers offering social media or marketing services. If clients often ask for branding support, consider collaborating with graphic designers or brand strategists. Share each other’s work on social media or in newsletters to boost visibility.

Freelance 105

Freelance Collaboration Social Media Content Creation 105

ContentWriters

NOVEMBER 21, 2024

Whether you need to write a marketing script for social media, commercials, or podcasts, a powerful script will help you stand out. Marketing scripts serve as blueprints for your marketing message, ensuring a consistent brand voice while guiding production teams and talent through the creation process.

Script 105

Script Writing Marketing Persuasion 105

Enchanting Marketing

MARCH 11, 2025

Social media platforms always seem hungry for more content. Having Henrietta (my purple-haired cartoon character) is a clear advantage and she’s stealing the show (she even ended up in the 50 best visual brands to watch on LinkedIn!). Do you ever get close to content burnout? A year ago, I became active on LinkedIn.

Post 130

Post Content Creation Storytelling Creativity 130

Backlinko

SEPTEMBER 6, 2024

SEO newsletters make it easy to keep up to date with what’s going on in the world of search engine optimization. And they show you the strategies that are working right now. To save you time (and declutter your inbox), I’ve curated a list of the top newsletters I think are worth subscribing to. Sign up to the Backlinko newsletter 2.

SEO 102

SEO Search Engine Optimization Engineering Social Media 102

Grammarly

APRIL 10, 2024

This sentiment may be especially applicable to brand marketing. Even in its infancy, generative artificial intelligence, or gen AI, is having a revolutionary impact on brand storytelling. Read on to learn how to create an irresistibly compelling, intricately tailored, and deeply impactful brand story with AI.

Brand 105

Brand Storytelling Creativity Text 105

Jane Friedman

JULY 31, 2024

Here are two of the tarot exercises that helped Nina—and many of my clients—discover and solidify their brands. Here are two of the tarot exercises that helped Nina—and many of my clients—discover and solidify their brands. Nina landed on “Honest, Bold, and Bright.” Which one, I asked, felt more like her ?

Creativity 133

Creativity Brand Copywriter Copywriting 133

Freelance Magic

NOVEMBER 15, 2024

Brands and businesses are always on the lookout for talented writers who can create blog posts, long-form articles, white papers, ebooks, and other valuable content to attract and engage their target audience. For instance, if you’re a writer, think about offering quick-turnaround blog posts, email sequences, or social media captions.

Freelance 130

Freelance Portfolio Writing Persuasion 130

BKA Content

NOVEMBER 26, 2024

Enhance Exposure and Brand Awareness People can only become customers if they know you exist. That credibility and brand recognition can also lead to profitable professional partnerships. This type of SEO for small local businesses can yield a 500% or better return on investment (ROI), so it’s definitely worth implementing.

SEO 105

SEO Brand Awareness Search Engine Optimization Keywords 105

Grammarly

APRIL 10, 2024

GPT-4 is a versatile generative AI system that can both interpret and produce a wide range of content. Learn what it is, how it works, and how you can use it to create content, analyze data, and much more. Table of contents What is GPT-4? Who created GPT-4? How GPT-4 works Is GPT-4 free? OpenAI released GPT-4 on March 14, 2023. How does GPT-4 work?

IT 122

IT Text Prose Architecture 122

Grammarly

OCTOBER 30, 2024

With the rise of artificial intelligence (AI), marketing teams can scale their content marketing operations and businesses can use AI to effectively tell their brand story. Whether it’s delivered in blog posts, white papers, video content, or podcasts, content marketing fosters brand authority and trust, ultimately driving sales.

Content Marketing 98

Content Marketing Marketing Storytelling Content Creation 98

Copywriter Collective

JANUARY 10, 2025

So, in the end, their copy doesnt actually tell you anything about the brands identity nor the purpose of the services theyre pushing. Micro copy is memorable taglines, app or push notifications, social media captions, or bio descriptions. Whats the secret to copywriting in 2025? AI is cranking out copy faster than Hunter S.

Copywriter 105

Copywriter Copywriting Script Copy 105

Backlinko

DECEMBER 28, 2024

Google reviews play a huge role in a brands success. Copy your Google review link and share it in places like your: Website footer Email signature Social media profiles For example, Bunny & Co. Especially positive reviews. That means its a good idea to think about how to get more Google reviews for your business.

Script 113

Script Management SEO Social Media 113