Backlinko

JULY 22, 2024

It’s always been about helpful content, thoughtful user experience, strong branding, and earning quality backlinks. So, choose a domain name that’s: Relevant and reflects your business or brand name Easy to remember and pronounce Concise—avoid long and complex names. Google Keyword Planner: This tool is primarily used for paid search.

Website 115

Website SEO Search Engine Optimization Architecture 115

ContentWriters

NOVEMBER 14, 2024

This subtle but critical difference impacts how your brand gets discovered and recommended in AI-powered conversations. In this blog, you’ll discover why AI visibility matters, how ChatGPT processes and retrieves information, and the practical steps you can take to ensure your brand stands out in this new era of search.

Brand 59

Brand Keywords Content Creation Content Marketing 59

Neil Patel

APRIL 1, 2023

Every content strategy recipe needs its secret sauce: keywords. Keywords go with everything. But your recipe falls apart if you don’t align the right keywords with the right content. No matter what other methods you use to drive traffic to your site, you want to use SEO keyword mapping. What Is Keyword Mapping?

Keywords 140

Keywords SEO Engineering Concept 140

Backlinko

OCTOBER 23, 2024

For example, you might launch a new blog series targeting long-tail keywords to achieve your organic traffic goal. Performing this task is easy with Semrush’s Keyword Gap Tool. View the reports to see how your site’s keywords perform against your competitors. Further reading: Keyword Analysis: A Comprehensive Guide 4.

Content Marketing 111

Content Marketing Marketing Government Content 111

Buffer

JULY 18, 2024

This tool also lets you see your site’s organic keyword rankings and who’s linking to you.   Answer the Public Hundreds of keyword ideas based on a single keyword Limitations:  Three free searches per day; you have to sign up to use them.

SEO 104

SEO Keywords Engineering Website 104

The Hoth

APRIL 17, 2025

Each week, approximately 400 million users interact with ChatGPT, and many are now using it to discover new brands. Because of this, many brands are now asking themselves How do we show up in ChatGPT and other AI tools? On Google, keywords, high-quality content , and backlinks are how you improve your online visibility.

Brand 59

Brand Editorial Script Brand Awareness 59

Credible Content

JUNE 9, 2023

The importance of content writing in brand positioning. When it comes to building a strong brand and brand positioning, content writing plays a crucial role. By crafting compelling stories and messages, you can effectively communicate your brand’s unique value proposition and position it in the minds of your customers.

Brand 130

Brand Writing Content Collaboration 130

Backlinko

JANUARY 6, 2025

Build a Strong Brand Through Storytelling When we consume 6 hours of content daily , attention is the most valuable currency in business. Most brands miss by showing only the highlight reelthe wins, the perfect moments, and the polished content. Telling raw, relatable stories is how you build a lasting brand. Broad keywords.

Storytelling 108

Storytelling Keywords Landing Page Sales 108

Express Writers

NOVEMBER 15, 2024

Content quality plays a direct role in how customers perceive your brand. Engaging, well-written content establishes authority and trustworthiness, showing customers that a brand values their time and business. Content is often the first touchpoint potential customers have with a brand, making first impressions everything.

Brand 52

Brand Agency Content Content Creation 52

Contently

AUGUST 30, 2024

But fear not; there’s a secret weapon that can lift your brand above the noise: customer storytelling. And companies that are able to gain the trust of their customers outsell their competitors by up to “400% in terms of total market value” and customers are 88% more likely to buy again if they trust the brand.

Storytelling 88

Storytelling Marketing Social Media Brand 88

iWriter

NOVEMBER 13, 2024

Understanding the nuances of bottom vs. top-of-the-funnel keywords could be the game-changer you’ve been searching for! In the vast world of digital marketing, not all keywords are created equal—each serves a unique purpose in guiding potential customers through their journey.

Keywords 52

Keywords Brand Awareness Landing Page Content Writer 52

Contently

SEPTEMBER 4, 2024

Still, when I set about refreshing more than 10 years’ worth of branded content to bring The Content Strategist up to date with our current web optimization and brand standards, I knew I had my work cut out for me. So, we started out by conducting a comprehensive keyword and competitor analysis.

Content 92

Content Blog Blogging Keywords 92

Contently

MAY 11, 2023

As a marketer, how you build your personal brand gives you an edge. Though everyone’s brand is unique, there are some best practices that apply universally to how marketers can build up their personal brands and grow followers into customers or clients. Take Andrew Davis , for example.

Brand 126

Brand Content Marketing Marketing Social Media 126

Copywriter Collective

APRIL 11, 2025

Brands, creators, and agencies are scrambling to master TikToks unique tone and format, and with that comes a growing demand for TikTok scriptwriters. Brands have caught on that success on the platform is driven not by high production quality but by relatable, human, story-driven content. See how brands and creators remix them.

Script 98

Script Copywriter Copywriting Writing 98

Express Writers

MAY 31, 2024

How to Choose Keywords for SEO that Actually Rank If you are performing a home renovation and run into an issue, what’s typically your first response? One of the most crucial parts of the optimization process is choosing the right keywords for your audience that will appear in search results. What’s the Big Deal with Keywords?

Keywords 98

Keywords SEO Search Engine Optimization Education 98

Buffer

JULY 31, 2024

View this post on Instagram A post shared by ThredUp (@thredup) To stay on top of brand mentions, notifications aren’t enough. Many social media management tools also come with built-in capabilities of spotting brand mentions, so try to find a tool that can do multiple jobs. You see the domino effect?

Social Media 106

Social Media Content Retail Content Creator 106

BKA Content

NOVEMBER 26, 2024

Local SEO for small businesses focuses on creating content with subjects and keywords that are relevant to the local market and attract that clientele. Enhance Exposure and Brand Awareness People can only become customers if they know you exist. Put keywords in web page meta titles and descriptions, too.

SEO 105

SEO Brand Awareness Search Engine Optimization Keywords 105

Backlinko

AUGUST 19, 2024

A keyword might trigger an AI Overview one day, but not the next. To determine the intent behind your target keyword, use Semrush’s Keyword Overview tool. To optimize for user experience, make sure the content you create directly aligns with the keyword’s respective intent. Results can fluctuate between searches.

SEO 108

SEO Keywords Website Management 108

Copywriter Collective

JANUARY 10, 2025

So, in the end, their copy doesnt actually tell you anything about the brands identity nor the purpose of the services theyre pushing. Particularly in explainer videos and live streams where brands and products are being promoted. From there, practise writing scripts for any product or brand.

Copywriter 105

Copywriter Copywriting Script Copy 105

Backlinko

DECEMBER 27, 2024

For example, Semrushs Ecommerce Booster app generates ad descriptions based on keywords, text length, readability, tone of voice, and format settings. For example, you could create a custom GPT to edit written content to reflect your brand voice. Enter your domain or landing page and click Import Brand to add brand elements.

IT 111

IT Medical Architecture Manufacturing 111

The Hoth

DECEMBER 17, 2024

In other words, you need your content to rank on page one for your most important local keywords. After all, reputable websites like CNBC wouldnt link out to just anyone, as theyre a professional brand with quality standards. Homebuyers search for extremely localized keywords tied to a specific city, borough, or neighborhood.

SEO 97

SEO Engineering Keywords Website 97

Backlinko

JULY 26, 2024

Like keyword research , building topic clusters, and writing SEO-friendly content. It also suggests a list of keywords for you to include, along with insights for adding images, headings, and more. Brand Voice Customization Unlike Quillbot, you can create and customize your brand voice on Writesonic.

Content Creation 94

Content Creation Copy Text Creativity 94

Backlinko

DECEMBER 29, 2024

They appear in Googles 3-Pack when prospective customers in their area search for “plumbing company and other related keywords. Their site also ranks for 3K keywords. Keyword Research The first step of any plumber SEO campaign is keyword research. And conducting research into your competitors keyword strategies.

SEO 98

SEO Keywords Contractor Insurance 98

Backlinko

SEPTEMBER 6, 2024

From mastering keyword research to executing an effective content strategy. Today, he spends his time analyzing what the brands dominating the SERPs are doing. Glen monitors hundreds of sites and keywords. So you can trust that the newsletter is going to provide consistent value. I keep every email short and sweet.

SEO 101

SEO Search Engine Optimization Engineering Social Media 101

Grammarly

OCTOBER 30, 2024

With the rise of artificial intelligence (AI), marketing teams can scale their content marketing operations and businesses can use AI to effectively tell their brand story. Whether it’s delivered in blog posts, white papers, video content, or podcasts, content marketing fosters brand authority and trust, ultimately driving sales.

Content Marketing 98

Content Marketing Marketing Storytelling Content Creation 98

Backlinko

DECEMBER 5, 2024

It drives foot traffic, builds brand trust through reviews, improves search rankings, and increases conversions by targeting high-intent local consumers. Next, it ranks for 528 keywords with local packs, according to Semrushs Organic Research tool. They rank for 43 paid keywords, spending around $6.9K With tons of good reviews.

IT 95

IT Marketing Keywords Search Engine Optimization 95

Backlinko

MARCH 3, 2025

ranking keywords 110.2K in traffic value Click the “ Positions ” tab to discover every keyword you rank for. I filtered Sweet Peas and Saffrons results by Position #1 and learned they have 791 organic keywords in the first spot on Google. Don’t go straight for keywords with the highest monthly search volume.

IT 102

IT Keywords Brand Awareness SEO 102

Jane Friedman

APRIL 16, 2025

Here are a few great ways to increase your professional visibility not only to support a future book project, but to build your brand as a subject matter expert: Enhance your LinkedIn profile. One of the best ways to do this is to focus on using keywords that resonate with your audience.

Social Media 134

Social Media Promotion Projects Portfolio 134

Kristi Hines

JUNE 1, 2023

Bramework – Identify keywords, create content briefs, conduct SEO assessments, and extract SEO data. Brandfetch – Access data related to companies and brands, including logos, color schemes, fonts, and other branding details. SEO – Provide a URL and keyword for an On-Page SEO analysis and insights.

Transportation 264

Transportation Utilities Portfolio Finance 264

Contently

AUGUST 23, 2024

Are you hoping to create more brand awareness for your new FinTech app or improve lead generation for new bank customers? Create your pillars and subtopics Brand pillars are key to focusing your content. For example, to create a pillar for an eco-friendly clothing brand, you might consider “Sustainable living.”

Content 72

Content Content Creation Medical Brand Awareness 72

Backlinko

SEPTEMBER 6, 2024

You can also access keyword ranking data from Google and Bing within Matomo to monitor your SEO performance. For instance, learn which keywords you rank for and how many clicks and impressions your website gets from them. It connects data across different sources and helps you understand how visitors and users interact with your brand.

Script 99

Script Landing Page Keywords Website 99

Backlinko

MARCH 25, 2025

This included: Search volume data Keyword difficulty scores Average cost per click (CPC) Search intent Short- and long-term growth trends For each winning niche, we created a detailed scorecard that ranks its performance across three critical dimensions: Growth, monetization, and ranking potential. But the 100% keyword difficulty?

Blog 101

Blog Blogging Medical Finance 101

Elna Cain

FEBRUARY 27, 2024

Content for these businesses is what helps drive their brand and sales. And many SaaS brands will spend tens of thousands a month on content creation. Later, I defined the companies I wrote for as digitally native brands. And for years, I stuck with this freelance title.

Content Writer 239

Content Writer Writer Content Writing 239

Elna Cain

OCTOBER 19, 2023

For a brand new freelance writer, these websites can be the big break to make this dream a reality. So when you send your pitch email to the editor of the website or magazine, they will know instantly if you read their guidelines as this is their way to weed out anyone that wouldn’t fit their brand message.

Website 226

Website Retail Portfolio Writing 226

Backlinko

FEBRUARY 10, 2025

Its blog ranks for over 174K niche-related keywords and brings in over 673.1K Its getting visitors for keywords such as bicep workouts, and best bicep exercises. The bicep blog post ranks for over 18K keywords and gets roughly 78K organic traffic every month. Want more traffic to your Shopify store? Start a blog. The best part?

Blog 82

Blog Blogging Keywords Engineering 82

Credible Content

MAY 28, 2023

Writing and publishing e-books for personal branding. In today’s digital age, establishing a strong personal brand is essential for professionals and entrepreneurs alike. Authors may also choose to offer their e-books for free as a promotional strategy to build their brand or gain a wider readership.

Promotion 130

Promotion Publisher Publishing Publishing 130

Backlinko

MARCH 31, 2025

Brand new to using it? Here’s one way you can do that using your brand’s messaging document. Upload the brand guide to ChatGPT and write: “Attached is [YOUR BRAND’S] content guideline. In under 1,500 characters, summarize [YOUR BRAND’S] voice, tone, and personality.” No problem.

Social Media 114

Social Media Consulting Ads Brand 114