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Lead Generation: What is it, Effective Strategies & Tools

Neil Patel

Lead generation is the process of creating consumer interest in your products or services. With lead generation, you can attract leads (your potential customer) into a marketing software system with the hope of nurturing them through the buying process. Here are my top lead generation tips.

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7 Lead Generation Strategies for Home Improvement Companies

BKA Content

7 Lead Generation Strategies for Home Improvement Companies If you are a freelance handyman, an interior designer, or a professional contractor who specializes in home remodeling, you may be wondering how to generate leads for home improvement projects.

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What Is Dynamic Keyword Insertion: What It Is & How to Use It

Neil Patel

Dynamic keyword insertion is an ideal strategy to improve relevancy and lower paid ad costs. If you aren’t sure what dynamic keyword insertion is or how to make the most of it, you are in the right place. If you aren’t sure what dynamic keyword insertion is or how to make the most of it, you are in the right place.

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How I Became a SaaS Content Writer (Content Writing for SaaS Companies)

Elna Cain

Content for these businesses is what helps drive their brand and sales. And many SaaS brands will spend tens of thousands a month on content creation. Because they want to spread the word about their SaaS product and gain leads with their helpful content that educates their audience about the benefits and features of their product.

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5 Brands Share Their Content Marketing Process

Content Marketing Institute

Content marketing strategists from these three brands plus two more willingly shared how they ideate, strategize, and produce that high-quality content, and evaluate its success. Use @moz & @semrush to analyze search volumes of keywords targeted in new #content, says @MassimoCw. Click To Tweet. Click To Tweet. Finalizing.

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5 Core LinkedIn Lead Generation Strategies for 2024 (& Beyond)

Smart Blogger

So you’ve heard about the magic of LinkedIn lead generation and are curious whether it can work for you. Well, the good news is that transforming your LinkedIn profile into a lead-generating engine is totally doable with the right approach. Why LinkedIn for Lead Generation? Let’s dive right in.

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How to Combine SEO and CRO for the Ultimate Lead Generation Strategy

Moz

But leads are what drive business, and as a result, many of us are held accountable for generating more of them. Out of all of the lead generation strategies out there, there’s one that I find particularly effective: search engine optimization (SEO) and conversion rate optimization (CRO) working together.