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In this post, you’ll learn the 10 most important types of keywords to improve your SEO. Keyword Type Examples 1. Seed keywords Books, cars, digital marketing 2. Informational keywords How to change a tire, what is SEO 3. Commercial keywords Best CRM software, compare MacBooks 4. Let’s get started.
Each client is unique in their voice, brand, and messaging, making it essential to connect with them in meaningful ways. SEO Writers : These professionals focus on optimizing content for search engines. Social Media Posts : Essential for engaging with followers and building brand loyalty. Can you meet tight deadlines?
If done well, SEO (search engine optimization) can send thousands of targeted visitors to your website every month. It has taken over a decade to reach this point, but our approach to SEO has remained consistent. It’s always been about helpful content, thoughtful user experience, strong branding, and earning quality backlinks.
Keyword cannibalization can negatively impact your website’s organic search performance. Cannibalized pages undermine your SEO efforts. Cannibalized pages undermine your SEO efforts. In this guide, we’ll teach you step-by-step how to identify and resolve keyword cannibalization issues. What Is Keyword Cannibalization?
SEO Techniques Content authors also incorporate Search Engine Optimization (SEO) practices to make their content visible online. They enhance visibility on search engines by using highly searched keywords, metadata, and internal links. Without rigorous editing, even the best ideas risk being overshadowed by errors.
Local SEO for Small Businesses: A Complete Guide Search engine optimization (SEO) is a multifaceted marketing strategy for all businesses. However, local SEO for small businesses is particularly important for modest enterprises that depend on foot traffic and community support. What Is Local SEO for Small Businesses?
SEO newsletters make it easy to keep up to date with what’s going on in the world of search engine optimization. Be the first to hear about our guides on everything you need to know to level up as an SEO. From mastering keyword research to executing an effective content strategy. I keep every email short and sweet.
These plumbing companies all focus on the same core SEO strategies. They appear in Googles 3-Pack when prospective customers in their area search for “plumbing company and other related keywords. Their site also ranks for 3K keywords. With SEO for plumbers, your business can achieve similaror betterresults.
In the SEO world, keyword research is one of the most mind numbing. Discovering relevant keywords with decent search volume that arent already flooded by your competitors can be like finding a needle in an internet-sized haystack. AI-powered keyword research works the same way.
With dozens of SEO podcasts vying for your attention, choosing the right one(s) can be overwhelming. That’s why we’ve curated a list of the best SEO podcasts. To help you navigate the world of SEO and stay on top of the latest industry news. Or Zoe Ashbridge’s discussion of keyword cannibalization.
This concept is known as “information gain” in SEO. Picture this scenario: The top five search results for “SEO best practices” all talk about the same old stuff. But then, a new article pops up discussing how AI is changing SEO. This should give Google enough new content to test for our target keyword.
SEO audit tools reveal hidden issues and opportunities on your site. Backlinko uses these tools for in-depth SEO audits every year. To assist, we’ve reviewed five top SEO audit tools to help you improve your website’s search performance. What Are the Best SEO Audit Tools? And quarterly check-ins.
The 5 Best AI Tools for Your Website’s SEO in 2025 A recent HubSpot study discovered that 68% of marketing leaders reported positive benefits from using artificial intelligence tools. With AI revolutionizing the way businesses approach SEO, its no surprise that many are eager to explore its potential. Why Use an AI Tool for SEO?
And we’ve analyzed what their introduction means for the world of SEO. In this (evolving) article, we cover: What AI Overviews are How AI Overviews affect SEO How you can optimize for AI Overviews AI Overviews are a fairly new feature, and they are subject to frequent changes. Why Are AI Overviews Important for SEOs?
For example, you might launch a new blog series targeting long-tail keywords to achieve your organic traffic goal. Further reading: SEO Strategy: How to Create an Effective Plan 2. Knowing this will inform everything from the language you use to your local SEO strategy. Further reading: Keyword Analysis: A Comprehensive Guide 4.
As artificial intelligence reshapes the search landscape, traditional SEO strategies aren’t enough. This subtle but critical difference impacts how your brand gets discovered and recommended in AI-powered conversations. Understanding this fundamental difference is vital to achieving ChatGPT ranking AI search brand visibility.
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How to Choose Keywords for SEO that Actually Rank If you are performing a home renovation and run into an issue, what’s typically your first response? One of the most crucial parts of the optimization process is choosing the right keywords for your audience that will appear in search results. What’s the Big Deal with Keywords?
Still, when I set about refreshing more than 10 years’ worth of branded content to bring The Content Strategist up to date with our current web optimization and brand standards, I knew I had my work cut out for me. It revealed valuable insights about content longevity, SEO, and how our readership has evolved.
Build a Strong Brand Through Storytelling When we consume 6 hours of content daily , attention is the most valuable currency in business. Most brands miss by showing only the highlight reelthe wins, the perfect moments, and the polished content. Telling raw, relatable stories is how you build a lasting brand. Broad keywords.
This means SEO is an essential marketing channel for real estate agents. In other words, you need your content to rank on page one for your most important local keywords. If you do have some experience with SEO and link-building, feel free to skip this section. But how do you achieve such high rankings? Natural placement.
For example, Semrushs Ecommerce Booster app generates ad descriptions based on keywords, text length, readability, tone of voice, and format settings. For example, you could create a custom GPT to edit written content to reflect your brand voice. It also checks the SEO potential of your work. Then click Create article.
What does the rapid evolution of AI mean for SEO and the future of search? SEO is still crucial for effective content marketing–even as consumers switch from Google to AI tools in their searches. How businesses optimize for SEO is changing. To stay ahead, marketers must adapt their SEO content strategies.
If you want to build valuable backlinks while getting the word out about your brand, you should consider developing a digital PR campaign. Ranking higher on search engines is a major goal of digital PR campaigns, meaning you can use digital PR for SEO success. Whats digital PR? Link-building. The main difference lies in the end goals.
At Backlinko, organic traffic brings us over 571K monthly visitorseach one specifically interested in SEO and digital marketing. For example, if someone searches “ seo competitor analysis ” on Google and clicks on a regular (non-ad) result, that counts as organic traffic. These unpaid clicks are organic traffic.
SEO Writing Assistant: Best for Optimizing Your Content for SEO G2 Rating 4.5/5 Semrush’s SEO Writing Assistant is widely used to optimize content for search engines. Helping make sure that your content is engaging, easy to read, and SEO-friendly. 5 stars ( 2,000+ reviews ) Capterra Rating 4.7/5 Pro at $129.95/month,
But fear not; there’s a secret weapon that can lift your brand above the noise: customer storytelling. And companies that are able to gain the trust of their customers outsell their competitors by up to “400% in terms of total market value” and customers are 88% more likely to buy again if they trust the brand.
With strong local digital visibility, these companies can attract new customers, engage existing customers, and establish a strong brand presence in their established markets. To achieve this, ensure the Name, Address, and Phone (NAP) details are clear and consistent this is a key factor for local SEO success. The simple answer: Yes!
Content quality plays a direct role in how customers perceive your brand. Engaging, well-written content establishes authority and trustworthiness, showing customers that a brand values their time and business. Content is often the first touchpoint potential customers have with a brand, making first impressions everything.
View this post on Instagram A post shared by ThredUp (@thredup) To stay on top of brand mentions, notifications aren’t enough. Many social media management tools also come with built-in capabilities of spotting brand mentions, so try to find a tool that can do multiple jobs. You see the domino effect?
It requires an SEO-driven content strategy that accounts not just for your audience’s preferences, but their search behaviors. Even as you look to scale up, you need to make sure your brand and content quality remains high. That’s where SEO content strategy tools come in. That’s not an easy task.
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Understanding the nuances of bottom vs. top-of-the-funnel keywords could be the game-changer you’ve been searching for! In the vast world of digital marketing, not all keywords are created equal—each serves a unique purpose in guiding potential customers through their journey.
So, in the end, their copy doesnt actually tell you anything about the brands identity nor the purpose of the services theyre pushing. Particularly in explainer videos and live streams where brands and products are being promoted. From there, practise writing scripts for any product or brand.
The early days of SEO were like the Wild, Wild West. Blackhat SEO experts were doing everything imaginable to rank their sites on Google. That included keyword stuffing and creating spammy backlinks on a regular basis. As I previously mentioned, in 2012 Google decided to rock the SEO world by releasing the Penguin algorithm.
Virtually every industry has been impacted by the rise of AI, but few compare to the drastic changes its brought to the SEO space. According to new research, 86.07% of SEO professionals have already adapted AI into their SEO strategies, and its pretty easy to see why. AI overviews and SEO How are AI Overviews impacting SEO?
It uses paid and unpaid tactics, like search advertising and local SEO, to help the business appear more prominently in local searches. It drives foot traffic, builds brand trust through reviews, improves search rankings, and increases conversions by targeting high-intent local consumers. What Is Local Search Marketing?
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When we talk about SEO, Google comes to mind for most search engine marketers. Most marketers don’t consider Bing (the second most used search engine) a lucrative channel, but it can be if you’ve optimized your site for Bing SEO. . The Benefits of Bing SEO. The Benefits of Bing SEO. Pay Attention to On-Page SEO.
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If you’re relying on people to find you through a Google search, search engine optimization (SEO) needs to be at the top of your priority list. The reason why other websites are ranking higher than you on Google is because they are making a conscious effort to improve their SEO. Top SEO Tools Pros Really Use to Improve SEO Rankings.
This included: Search volume data Keyword difficulty scores Average cost per click (CPC) Search intent Short- and long-term growth trends For each winning niche, we created a detailed scorecard that ranks its performance across three critical dimensions: Growth, monetization, and ranking potential. But the 100% keyword difficulty?
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