This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
If done well, SEO (search engine optimization) can send thousands of targeted visitors to your website every month. It’s always been about helpful content, thoughtful user experience, strong branding, and earning quality backlinks. This article covers how to do SEO for your website in 10 digestible steps. Okay, ready?
In this post, you’ll learn the 10 most important types of keywords to improve your SEO. Keyword Type Examples 1. Seed keywords Books, cars, digital marketing 2. Informational keywords How to change a tire, what is SEO 3. Commercial keywords Best CRM software, compare MacBooks 4. Primary keywords Healthy recipes 9.
Industries and positions include writing assistant for a nonprofit leader, content writer for a nonprofit website, and article writer for estate planning attorneys. Each client is unique in their voice, brand, and messaging, making it essential to connect with them in meaningful ways. Do you need keyword-specific SEO content?
Keyword cannibalization can negatively impact your website’s organic search performance. In this guide, we’ll teach you step-by-step how to identify and resolve keyword cannibalization issues. What Is Keyword Cannibalization? What Keyword Cannibalization Is Not Let’s recap. The result?
For instance, websites like Semrush provide examples of how professional writers contribute to digital strategy. They enhance visibility on search engines by using highly searched keywords, metadata, and internal links. Optimized content is more likely to attract organic traffic, which is crucial for brand success.
Do you ever feel like your brand goes unnoticed by your audience? You create a website, share on social, and attend networking events, but you still can’t seem to stand out from the crowd. Every brand, big and small, needs to actively build awareness and visibility to succeed, how much more for us as independents?
Over on my Youtube channel, I posted a couple of videos on different websites that pay you to write. The websites I showed were paying two hundred dollars to three hundred dollars and upwards of five hundred dollars to guest post. For a brand new freelance writer, these websites can be the big break to make this dream a reality.
Engaging website content is the backbone of any successful online presence. Understanding SEO-Optimized Content SEO-optimized content refers to website content that’s crafted to appeal to search engines and human readers. Keyword Research Keywords are the foundation of SEO. What keywords are they targeting?
This subtle but critical difference impacts how your brand gets discovered and recommended in AI-powered conversations. In this blog, you’ll discover why AI visibility matters, how ChatGPT processes and retrieves information, and the practical steps you can take to ensure your brand stands out in this new era of search.
Thinking of getting a new website? Sorted out a domain name and branding? But hang on – there’s a lot more to having a website designed and built than just thinking about the pages you need and the navigation. Here’s my simple website checklist to help. This may help: How To Choose Keywords Without Head-Scratching.)
For example, you might launch a new blog series targeting long-tail keywords to achieve your organic traffic goal. Performing this task is easy with Semrush’s Keyword Gap Tool. View the reports to see how your site’s keywords perform against your competitors. Further reading: Keyword Analysis: A Comprehensive Guide 4.
A keyword might trigger an AI Overview one day, but not the next. This overview includes link cards—clickable links to websites used to generate the AI-generated summary. If users can get all the information they need directly from Google, they might not click through to individual websites. And how you can optimize for them.
Every content strategy recipe needs its secret sauce: keywords. Keywords go with everything. But your recipe falls apart if you don’t align the right keywords with the right content. No matter what other methods you use to drive traffic to your site, you want to use SEO keyword mapping. What Is Keyword Mapping?
Photo by Tima Miroshnichenko Todays post is by writer, coach, and brand strategist Michelle Tamara Cutler ( @mickytcutler ). In social media groups and forums, many of us writers talk about the trifecta of building a website, maintaining our online identity, and navigating the shifting sands of social media platforms.
Build a Strong Brand Through Storytelling When we consume 6 hours of content daily , attention is the most valuable currency in business. Most brands miss by showing only the highlight reelthe wins, the perfect moments, and the polished content. Telling raw, relatable stories is how you build a lasting brand. Broad keywords.
Local SEO for small businesses focuses on creating content with subjects and keywords that are relevant to the local market and attract that clientele. Enhance Exposure and Brand Awareness People can only become customers if they know you exist. Your ranking largely depends on the quality of your web domain.
In other words, you need your content to rank on page one for your most important local keywords. Isnt it difficult to outrank other real estate websites? For everyone else, a backlink is simply a link on another website that directs back to one of your web pages. But how do you achieve such high rankings? Heres how it works.
But fear not; there’s a secret weapon that can lift your brand above the noise: customer storytelling. And companies that are able to gain the trust of their customers outsell their competitors by up to “400% in terms of total market value” and customers are 88% more likely to buy again if they trust the brand.
Content quality plays a direct role in how customers perceive your brand. Engaging, well-written content establishes authority and trustworthiness, showing customers that a brand values their time and business. Content is often the first touchpoint potential customers have with a brand, making first impressions everything.
Growing your website starts with reaching the right people. Organic traffic refers to visitors who land on your website or blog from unpaid search engine results. Understanding Organic vs. Other Traffic Sources Search engines aren’t the only way people find websites. Not random traffic. What Is Organic Traffic?
They appear in Googles 3-Pack when prospective customers in their area search for “plumbing company and other related keywords. Their site also ranks for 3K keywords. organic visits to their website each month. And convert website visitors into paying customers. And convert website visitors into paying customers.
Whichever platform you market on, keep an eye on their website for reports, case studies, and newsroom updates. They regularly share clothes thrifted by their customers on their feed and encourage followers to check out the same pieces on their website.
Are you ready to supercharge your marketing strategy and drive more traffic to your website? Understanding the nuances of bottom vs. top-of-the-funnel keywords could be the game-changer you’ve been searching for! Top Funnel Keywords Individuals in the early stages of their buying journey often use top-funnel keywords.
So, in the end, their copy doesnt actually tell you anything about the brands identity nor the purpose of the services theyre pushing. Particularly in explainer videos and live streams where brands and products are being promoted. From there, practise writing scripts for any product or brand.
As a marketer, how you build your personal brand gives you an edge. Though everyone’s brand is unique, there are some best practices that apply universally to how marketers can build up their personal brands and grow followers into customers or clients. That’s why a personal website is so important.
Does Using Other Pages Images on Your Website Hurt SEO? However, does using other pages images in your website hurt SEO? Anything you do on your website has the potential to help or hurt search engine optimization, including the visuals you use. When Does Using Other Pages Images in Your Website Hurt SEO?
It drives foot traffic, builds brand trust through reviews, improves search rankings, and increases conversions by targeting high-intent local consumers. Next, it ranks for 528 keywords with local packs, according to Semrushs Organic Research tool. They rank for 43 paid keywords, spending around $6.9K With tons of good reviews.
These websites can have accurate information, but they might not be the best place to get your research. If you find information on a website that isnt well-established and known for being trustworthy, try to trace the details back to the original source. edu websites. How Do You Know if a Source Is Authoritative?
The importance of content writing in brand positioning. When it comes to building a strong brand and brand positioning, content writing plays a crucial role. By crafting compelling stories and messages, you can effectively communicate your brand’s unique value proposition and position it in the minds of your customers.
Join the businesses with Pinterest for Business accounts, and you’ll get added marketing features to promote your brand on one of the fastest growing and insanely popular social media platforms. Just follow these steps: Step 1: Research keywords. Step 2: Add your keyword/keywords to your pin titles. Use a Call-to-Pin.
How to Choose Keywords for SEO that Actually Rank If you are performing a home renovation and run into an issue, what’s typically your first response? One of the most crucial parts of the optimization process is choosing the right keywords for your audience that will appear in search results. What’s the Big Deal with Keywords?
If you’re looking for more leads, consider an SEO Content Strategy for your website. I will be the first to admit that for years my website was a sample of my writing and not a lead generator. As the world moved to digital EVERYTHING, it became clear that my website could fuel my business. Keyword Research. And it has.
The 5 Best AI Tools for Your Website’s SEO in 2025 A recent HubSpot study discovered that 68% of marketing leaders reported positive benefits from using artificial intelligence tools. Are you ready to jump in and learn about the top AI tools for website SEO (search engine optimization)? What Are AI Tools for Website SEO?
Like keyword research , building topic clusters, and writing SEO-friendly content. It also suggests a list of keywords for you to include, along with insights for adding images, headings, and more. Brand Voice Customization Unlike Quillbot, you can create and customize your brand voice on Writesonic.
Besides feeling like you’re trapped inside an MC Escher painting, it’s also similar to navigating a poorly designed website. Bad website structure frustrates users and can cause them to distance themselves from your brand. Website structure also heavily affects your performance on search engines.
But choosing a branded domain that is short and memorable works better in most cases than trying to shoehorn certain keywords into … Read more › Here are all the steps you should take: It’s easy to overcomplicate the process of choosing a domain.
In 2019, Lindsey Bomgren, the founder of the online fitness website Nourish Move Love, was spinning her wheels, creating content that wasn’t reaching her ideal audience. And by 2021, her website had blossomed into a lucrative six-figure business. Then, you’ll find ten tips to improve the SEO of your small business website.
You can do this for your website, too. To assist, we’ve reviewed five top SEO audit tools to help you improve your website’s search performance. To get this, make sure the plan you choose has a crawl limit that exceeds the number of pages on your website. What Are the Best SEO Audit Tools? Then click on “ Site Audit.”
Here’s who I talked to: Name Role Website Niche Monthly Traffic Caroline Gilbert Director of Content Angi Home Services 6.4M This should give Google enough new content to test for our target keyword. And that leaves a positive brand reputation? keywords Key Takeaways Find your data edge. ” What does this mean?
After all, design elements have important jobs: Grab shoppers’ attention with eye-catching aesthetics Guide visitors smoothly from browsing to buying A great example of this is the streetwear brand Kith. When Kith redesigned its website, it didn’t just focus on branding and colors. It zeroed in on usability and functionality.
Microcopy is the tiny snippets of words that punch way over their weight class when it comes to your brand’s overall messaging. Today, I’m going to show you how you can use it to up-level your brand voice. What is microcopy? But keep in mind that there are different brands of funny. Whatever floats your boat, friend.
As you’re going through the process of creating your website, it’s easy to get bogged down in all the details. While it’s tempting to focus your website content simply on your products or services, consumers today want much more. While you should target your audience with your content, you should also prioritize brand consistency.
This included: Search volume data Keyword difficulty scores Average cost per click (CPC) Search intent Short- and long-term growth trends For each winning niche, we created a detailed scorecard that ranks its performance across three critical dimensions: Growth, monetization, and ranking potential. But the 100% keyword difficulty?
Content for these businesses is what helps drive their brand and sales. And many SaaS brands will spend tens of thousands a month on content creation. Later, I defined the companies I wrote for as digitally native brands. Many of their content articles are tech-related to help startups handle any mishaps with their websites.
We organize all of the trending information in your field so you don't have to. Join 36,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content