Grammarly

DECEMBER 6, 2024

Understanding marketing trends is crucial to helping brands evolve their marketing communication strategy to meet customer expectations and stay ahead of the competition. Marketing communication (or marcom) is the use of messaging to shape brand perception and drive business strategy. What is marketing communication?

Communication 105

Communication Marketing Storytelling Social Media 105

Backlinko

JANUARY 6, 2025

Build a Strong Brand Through Storytelling When we consume 6 hours of content daily , attention is the most valuable currency in business. Most brands miss by showing only the highlight reelthe wins, the perfect moments, and the polished content. Telling raw, relatable stories is how you build a lasting brand. Stories stick.

Storytelling 109

Storytelling Keywords Landing Page Sales 109

Backlinko

DECEMBER 27, 2024

For example, you could create a custom GPT to edit written content to reflect your brand voice. Marketing Generative AI tools let you quickly brainstorm marketing campaign ideas as well as draft blog posts and articles. Enter your domain or landing page and click Import Brand to add brand elements.

IT 113

IT Medical Architecture Manufacturing 113

Ashleyn Writes

JANUARY 8, 2025

” Actionable Tip: Show your audience what worksuse case studies, testimonials, and behind-the-scenes peeks on your landing pages. In contrast, audiences trust brands that speak plainly and boldly. You may also be interested in: How to Find Your Brand Voice Word salads in sales pitches got called out last year.

Copywriting 130

Copywriting Copywriter Copy Sales 130

Backlinko

JULY 22, 2024

Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. It’s always been about helpful content, thoughtful user experience, strong branding, and earning quality backlinks. Choose a preset theme that aligns with your brand identity and is mobile-responsive.

Website 117

Website SEO Search Engine Optimization Architecture 117

Elna Cain

DECEMBER 11, 2023

In November, I decided to post more consistently on LinkedIn. A LinkedIn post I published I also read other LinkedIn posts and comment when possible. I create a Google Doc of ideas, and during free time or breaks from client writing, I will add them to this list or create a post and add them to that.

Writing 226

Writing Freelance Content Digital Marketing 226

Neil Patel

AUGUST 3, 2021

If you’ve spent any time on social media, especially Instagram, you’ve likely seen your favorite influencers post “link in bio” or even use the hashtag #linkinbio. Instagram users began using the phrase “link in bio” on posts to tell followers to go to their bio to find the link they were referencing.

Social Media 145

Social Media Media Landing Page Promotion 145

Neil Patel

MARCH 28, 2023

Driving customers—not just visitors—to your landing page is the best way to make sales. For example, let’s say that your organization recently introduced a new coffee brand. When you target users on their interests, you’ll likely notice an increase in the number of email subscribers, Facebook fans, brand advocates, and buyers.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Elna Cain

FEBRUARY 25, 2023

I Went from Making $100 to $1,000 a Post In a Saturated Market Look – There are 600 million blogs out there, and many more are being created right this second. See, I was able to go from charging $100 a post to $1,000 a post because of my credibility. A sea of content is flooding us, but you know what?

Freelance 211

Freelance Writer Landing Page Consulting 211

Neil Patel

DECEMBER 14, 2020

We’re going to dive into the eight advanced Amazon ad tactics you can add to your repertoire to boost your ad spend ROI, brand awareness, and ultimately bring in more sales on autopilot. By going after phrases with low competition and a high purchase intent, you can boost your brand awareness and sales and improve your Amazon SERP.

Ads 145

Ads Sales Brand Awareness Landing Page 145

Elna Cain

FEBRUARY 27, 2024

Content for these businesses is what helps drive their brand and sales. And many SaaS brands will spend tens of thousands a month on content creation. Later, I defined the companies I wrote for as digitally native brands. This helps me understand my client better and equips me for when I write product-led blog posts.

Content Writer 239

Content Writer Writer Content Writing 239

The Hoth

NOVEMBER 29, 2022

Does your company have a strong brand voice that your audience can instantly recognize? For instance, if you removed your logo, company name, and other branded images from one of your blog posts – would a customer be able to tell it’s from you? Why does a brand’s tone of voice matter? Blog posts .

Brand 105

Brand Education Digital Marketing Audience 105

Backlinko

JULY 10, 2024

Consolidate Content and Set Up Redirects One of the best ways to solve keyword cannibalization issues is by merging multiple pages into one comprehensive page. You’re essentially replacing several low-authority pages with a single highly authoritative page. You don’t have to create a brand-new page for this.

Keywords 107

Keywords IT SEO Engineering 107

Elna Cain

OCTOBER 19, 2023

Over on my Youtube channel, I posted a couple of videos on different websites that pay you to write. The websites I showed were paying two hundred dollars to three hundred dollars and upwards of five hundred dollars to guest post. For a brand new freelance writer, these websites can be the big break to make this dream a reality.

Website 226

Website Retail Writing Portfolio 226

Elna Cain

JANUARY 12, 2023

And when it comes to what content writers write, that can vary from blog posts to product descriptions to newsletters! Does their brand have a more casual voice? You can start a blog and guest post to build your portfolio. Here’s my post about building a portfolio from scratch ! My reply to a LinkedIn post.

Content Writer 162

Content Writer Writer Medical Copywriting 162

Neil Patel

FEBRUARY 17, 2021

For example, the color of your CTA button or the pictures on your landing pages can impact conversions. Web design, for instance, can impact how favorably someone views your brand or product. You can also use neuromarketing principles on your landing pages. This is the middle brain engaged. What am I doing wrong?

Sales 142

Sales Landing Page Storytelling Government 142

Neil Patel

JUNE 15, 2021

Maybe you’ve drafted a graphic that is the perfect balance between branding and intriguing. While the term conversion can conjure different meanings to different marketers, for the purpose of this post, we’re defining conversion as any desired action, whether that be purchase, form-fill, email capture, or simply a learn-more action.

Ads 142

Ads Landing Page Social Media Copy 142

Neil Patel

AUGUST 6, 2021

This post will dive into the strategies you can use to boost your customer retention rates. My partner for this post, BigCommerce B2B Edition , makes it easy for you to offer different price lists and products to your different customer segments. Customer retention is a function of the experiences your customers have with your brand.

Landing Page 142

Landing Page Social Media Sales SEO 142

Neil Patel

SEPTEMBER 16, 2021

When users see a descriptive long-tail keyword relevant to what they’re looking for, they’re motivated to click on your URL as they’re confident your post will contain the information they’re looking for. All that’s left is to select the keywords that are relevant to your post, and include them in your new content.

Landing Page 145

Landing Page Persuasion Keywords Social Media 145

Elna Cain

JULY 16, 2023

I mean, getting freelance copywriting clients isn’t complicated…but if you are a brand new copywriter or freelancer, this can be a major roadblock, stopping you from ever trying. In this post, I’ll share a roadmap that will give you steps and tips to help you succeed as a new copywriter.

Copywriting 178

Copywriting Copywriter Freelance Copywriting Freelance 178

Backlinko

JULY 26, 2024

Brand Voice Customization Unlike Quillbot, you can create and customize your brand voice on Writesonic. Add a link or some text, and the tool will take that to represent your ideal brand voice. Messaging Optimization Connect your website to Anyword, and it’ll extract the copy for all your landing pages.

Content Creation 96

Content Creation Copy Text Creativity 96

Neil Patel

AUGUST 16, 2021

Marketers, particularly B2C marketers , rely on several channels to drive leads to their businesses and boost their conversion rate: SEO paid ads social media email landing pages. When done well, lead generation can nurture qualified prospects from tentative interest all the way to the customers and ambassadors your brand relies on.

Lead Generation 145

Lead Generation IT Landing Page Social Media 145

Neil Patel

JANUARY 15, 2021

Understanding SEO is crucial to significantly increase your traffic and brand awareness. A search engine would have a tough time determining the topic of that post since the keywords are broken up by folders and dates. Is each page and blog post formatted properly? Are you ready to double your search traffic ?

SEO 145

SEO Landing Page Keywords Social Media 145

Neil Patel

AUGUST 6, 2021

Despite their importance, many brands fail to make their product’s features clear on their websites—and that could cause revenue to drop. You’d be hard-pressed to buy a smartphone without a touchscreen, but that doesn’t mean it isn’t a feature brands can talk about. After all, only one-third of customers trust the brands they buy from.

Website 142

Website Landing Page Manufacturing Sales Copy 142

Neil Patel

APRIL 22, 2021

One of the main reasons why most landing pages and sales pages are not converting leads into customers is a weak call to action with no sense of urgency. If you ask them to buy after their first encounter with your brand, 84% of them will bounce off your site. Not all call to action messages are created equal.

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

Neil Patel

DECEMBER 12, 2020

The Top 4 Options For The Best Free Website Builders: Wix – The best for e-commerce sites Weebly – The best for general sites WordPress – The best for blogging and content creation Site123 – The best for quick and easy landing pages. How to Choose The Best Free Website Builder For You. Learning Curve.

Website 145

Website Portfolio Landing Page Content Creation 145

Neil Patel

JUNE 22, 2021

Below, we’ll cover 30 content marketing strategies that will help your brand stand out, but first, let’s cover why content marketing matters in 2021. It helps: bring people to your website engage customers by offering value generate leads move people through the customer journey drive sales provide post-sale care.

Content Marketing 145

Content Marketing Marketing Content Landing Page 145

Backlinko

DECEMBER 5, 2024

It drives foot traffic, builds brand trust through reviews, improves search rankings, and increases conversions by targeting high-intent local consumers. You can also go to the Posts tab to create posts about your products. For example, a restaurant could publish a blog post about popular local food festivals.

IT 98

IT Marketing Keywords Search Engine Optimization 98

Neil Patel

MAY 14, 2021

This could be anything from a blog post to a short ad. For example, maybe you decide you want a social media post advertising a new yoga class. In short, while it’s great for bulk projects, you might not find AI copywriting helpful for crafting those more emotive posts that need a personal touch and true creative thought.

Copywriting 143

Copywriting Copywriter Writing Script 143

Quick Sprout

JULY 22, 2022

They provide a host of lead nurturing tools to help you grow your contact list: Landing pages. Create actionable and engaging web pages to collect leads for you. Up to 1MM emails Marketing automation Facebook ads Retargeted ads Landing pages Telephone support. Sign up forms. Facebook ads. Premium — $65 per month.

Marketing 144

Marketing Landing Page Lead Generation Sales 144

Credible Content

JUNE 23, 2023

Landing pages Most of the landing pages are good examples of direct response copywriting. A landing page call-to-action may look like this: Book your seat today for our seminar. A social media post that says “I Just Tried This Amazing New Product and You Won’t Believe What It Did for Me!”

Copywriting 130

Copywriting Copywriter Promotion Persuasion 130

Verblio

APRIL 1, 2025

They create as many blog posts and landing pages based on their keyword research as possible, looking to “feed the machine” of search engines to the best of their ability. Give our pool of 3,000 vetted writers a prompt, and they’ll deliver SEO content designed around your keyword research and brand.

SEO 52

SEO Search Engine Optimization Content Content Creation 52

Neil Patel

FEBRUARY 26, 2021

The best way to go about this is to find the website or brand that best connects with your audience. The website owner gets an agreed-upon commission (usually based on clicks or impressions), and you have the opportunity to advertise in front of an audience that connects to your brand. Perfect Your Landing Page.

Advertising 138

Advertising Landing Page Keywords Ads 138

Caroline Gibson

MARCH 20, 2023

Is the potential client knowledgeable about their brand and marketing it or do they need a lot of hand-holding? After all, a strapline with just a couple of words may take as long to come up with as a 500-word landing page. A copywriter’s task is often to say as much as possible in as few words as possible.

Freelance Copywriting 147

Freelance Copywriting Copywriting Copywriter Freelance 147

Ashleyn Writes

APRIL 7, 2022

That might be your website, landing page, sales page, etc. These ads are relatively shorter than other copy, like a sales page , so you’ll want to make sure that you hit the goal (drive the click) in fewer words. Just go to any brand’s Facebook page, scroll to “Page Transparency” on the sidebar, and click it.

Ad Copy 130

Ad Copy Copy Ads Landing Page 130

Neil Patel

JULY 21, 2021

Start thinking of each social media profile you create as a landing page for your personal brand. Your social media profiles are possibly the first encounter that someone is going to have with your brand, and you want that first impression to make the visitor interested in knowing more about you.

Social Media 145

Social Media Media Landing Page Promotion 145

Contently

DECEMBER 13, 2022

As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. Regardless, fitting smaller stories into your larger brand narrative and defining where they fall within the funnel will drive a lot of your strategic decisions.

Storytelling 119

Storytelling Engagement Landing Page Long Form Content 119