Buffer

OCTOBER 28, 2024

After 12 years of marketing for bootstrapped brands, I've learned that you don't need to spend a fortune on fancy digital marketing tools to see results. Enter: this handy, comprehensive list of 29 essential digital marketing tools that help growing brands succeed — many of which I’ve used as a professional marketer.

Digital Marketing 78

Digital Marketing Marketing Social Media Search Engine Optimization 78

Contently

MARCH 23, 2023

Why Engagement Content Metrics Matter The shift towards engagement as the best metric for measuring consumer sentiment and brand effectiveness can be attributed to several factors. Engagement content metrics measure brand sentiment and affinity, identify what resonates, and begin an authentic relationship-building process.

Engagement 121

Engagement Content Landing Page Brand Awareness 121

Neil Patel

FEBRUARY 17, 2023

Colors C hange B rand P erception There’s a reason top brands choose a color scheme, publish brand guidelines, and work tirelessly to make sure their design is consistent across all their communication channels. Color changes how we perceive brands. It’s a fact we see played out in daily life as well.

Brand 110

Brand Marketing Food Publishing 110

Neil Patel

APRIL 12, 2021

Have you ever looked at a really successful brand or person – a celebrity, say, or a big company – and wondered, “How on earth do they do it?”. Apple is one of those brands for me. How many brands that have completely changed the game in their niches the way Apple has? Almost everything the company puts out succeeds.

Retail 141

Retail Marketing Landing Page Copy 141

Content Hacker

AUGUST 18, 2023

These prevent your leads from taking the desired action on your blog posts or landing pages. The Role of Landing Pages in Conversion Rates Landing pages, often the first interaction point for potential customers on your website, hold a significant role in conversion rates.

Sales 92

Sales Landing Page Marketing Copy 92

Neil Patel

DECEMBER 14, 2020

It’s the largest online retailer in the world selling over 12 million items and is one of the most trusted e-commerce sites. We’re going to dive into the eight advanced Amazon ad tactics you can add to your repertoire to boost your ad spend ROI, brand awareness, and ultimately bring in more sales on autopilot. Amazon Ads.

Ads 145

Ads Sales Brand Awareness Landing Page 145

Neil Patel

APRIL 19, 2021

That’s why we’re going to unpack Target Roundel, a powerful, complex retail media network with quite a few tricks up its Target advertising sleeve. Target defines Target Roundel as its internal retail media network. Of course, if you aren’t familiar with the concept of retail media, that definition doesn’t offer much clarity.

Advertising 113

Advertising Retail Ads Concept 113

Neil Patel

MARCH 3, 2021

Traditional, physical retailers are great at customer service. Livestream shopping effectively combines the two, putting digital retailers in front of a vast online audience while still allowing them to respond to customers on a one-on-one level. It’s highly effective: Livestream shopping generated $60 billion in global sales in 2019.

Retail 135

Retail Promotion Landing Page Social Media 135

Neil Patel

SEPTEMBER 9, 2020

Although a lot of brands are incorporating video content into their overall online marketing strategies, most SEOs don’t place a high priority on it. It was produced with the aim of raising brand awareness. Obviously, this is great for brand exposure, but what has this got to do with link building? Video on a Landing Page.

SEO 142

SEO Landing Page Retail Brand Awareness 142

Neil Patel

MAY 28, 2021

Boost Brand Awareness. Multiple-location SEO can raise awareness of your product or service by increasing traffic to product pages. When customers use keywords related to your business’s offerings, your product pages could appear in the top search results. Let’s say you’re a clothing retailer catering to international customers.

SEO 145

SEO Landing Page Brand Awareness Retail 145

Neil Patel

FEBRUARY 17, 2021

For example, the color of your CTA button or the pictures on your landing pages can impact conversions. While we can’t literally reach out and grab products from our screens, there are ways retailers use this principle to drive sales. Web design, for instance, can impact how favorably someone views your brand or product.

Sales 142

Sales Landing Page Storytelling Government 142

Backlinko

FEBRUARY 20, 2024

Whether you’re an experienced affiliate marketer or a beginner, this list will make it easy to identify partners aligned with your brand and audience. It hosts millions of retailers from over 175 countries, including major brands like Kylie Cosmetics, Fashion Nova, Nestlé, Staples, and Redbull.

Content Creator 90

Content Creator Landing Page Digital Marketing Promotion 90

BKA Content

SEPTEMBER 27, 2023

Problem #2: Struggling With Brand Identity Attracting customers isn’t just about following search algorithms. A good brand identity is what motivates people to choose you instead of your competitors. By shaving four seconds off page loading times, you can increase conversion rates by 200%!

SEO 98

SEO Search Engine Optimization Contractor Retail 98

Smart Blogger

APRIL 19, 2023

From free website builders, landing pages , and online stores to appointment scheduling and domains, they’ve got you covered. You can’t go wrong if you’re searching for a trusted brand that’s easy to use and experiment with, especially if you have a smaller audience. Lacks landing page creation.

Landing Page 96

Landing Page Marketing Utilities Social Media 96

Neil Patel

OCTOBER 5, 2021

HubSpot’s report shows that 20 percent of e-commerce, retail, consumer goods, and service companies personalize emails based on specific demographics. Additionally, 72 percent of consumers say they only engage with personalized messaging , and most customers expect brands to understand their unique needs. Add a Sense of Urgency.

Landing Page 145

Landing Page Retail Engagement Promotion 145

Neil Patel

AUGUST 6, 2021

With research showing that retail Ecommerce sales are set to be more than $548 billion by 2024 , you’ll want your customer retention strategy to be solid enough to get you a piece of that pie. Customer retention is a function of the experiences your customers have with your brand. Boost brand awareness. Create a Community.

Landing Page 142

Landing Page Social Media Sales SEO 142

BKA Content

AUGUST 30, 2024

Manufacturers, retailers, e-commerce businesses, and other brands have serious incentives to outsource digital marketing. For example, SEO content experts balance in-depth research, search optimization, brand voice, and audience goals simultaneously. Why Hire a Digital Marketing Agency for Your Campaign?

Digital Marketing 52

Digital Marketing Agency Marketing Search Engine Optimization 52

Neil Patel

APRIL 1, 2021

This link points users to multiple brand blog posts and membership webpages. After all, a Linktree link isn’t just a content-sharing opportunity: You can walk people directly to your landing pages via Instagram , cutting through the noise so they can more easily buy from you. Lush is a values-driven brand. Lush Cosmetics.

Hospitality 137

Hospitality Social Media Retail Copy 137

Neil Patel

APRIL 22, 2021

One of the main reasons why most landing pages and sales pages are not converting leads into customers is a weak call to action with no sense of urgency. If you ask them to buy after their first encounter with your brand, 84% of them will bounce off your site. Not all call to action messages are created equal.

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

BKA Content

JANUARY 3, 2024

12 Content Marketing Tips To Help Grow Your Business in 2024 Modern customers care about brand identity. Over 80% of consumers choose brands with values they support. Give Your Brand a Personality E-commerce companies have significant competition. Give your brand a unique personality. Step one is to be distinctive.

Content Marketing 97

Content Marketing Manufacturing Marketing Content 97

Neil Patel

JUNE 7, 2021

Should your brand make a serious, emotional ad or produce fun, light-hearted content on social media? What should your landing page design philosophy be? By strengthening customer relationships and validating target audience data, your brand can also experience long-term growth benefits. design guidance content outreach.

Sales 102

Sales Marketing Landing Page Social Media 102

Neil Patel

AUGUST 16, 2021

Marketers, particularly B2C marketers , rely on several channels to drive leads to their businesses and boost their conversion rate: SEO paid ads social media email landing pages. When done well, lead generation can nurture qualified prospects from tentative interest all the way to the customers and ambassadors your brand relies on.

Lead Generation 145

Lead Generation IT Landing Page Social Media 145

BKA Content

OCTOBER 8, 2024

Manufacturers, retailers, e-commerce businesses, and other brands have serious incentives to outsource digital marketing. For example, SEO content experts balance in-depth research, search optimization, brand voice, and audience goals simultaneously. Why Hire a Digital Marketing Agency for Your Campaign?

Digital Marketing 52

Digital Marketing Agency Marketing Search Engine Optimization 52

Smart Blogger

JANUARY 5, 2023

Landing pages — $2175. These benefits help drive sales, increase traffic, and improve brand awareness. Luxury brands. Landing Pages. A landing page is a specific single page that a person will click through via email, advertisement, digital service, etc. Services pages.

Freelance 105

Freelance Writing Landing Page Education 105

Smart Blogger

OCTOBER 14, 2024

BarkPost Category: Content Division for a Retail Company Steal This Idea: Dog. Nonprofits like charity: water have branding challenges that are slightly different from the other for-profit businesses highlighted in this article. Steve Kamb, the founder of Nerd Fitness , created a unique and compelling brand identity. Everywhere.

Blogging 70

Blogging Blog Hospitality Education 70

Neil Patel

MARCH 27, 2023

The quality of your product page content, visuals, and navigation can make or break your store. The best B2B product pages keep users engaged on the product and should boost customer confidence and customer loyalty in your brand. For an ideal user experience, product page layout, design, and functions are top priorities.

Content 102

Content Keywords Brand Awareness Retail 102

Neil Patel

APRIL 1, 2021

Sprout Social reports that after following a brand on social media, consumers continue to engage in other ways. Ninety-one percent check out the brand’s website or app, 89 percent make a purchase, and 85 percent recommend the brand to someone they know. Optimize Landing Pages for E-Commerce.

Social Media 145

Social Media Media Landing Page Advertising 145

The Hoth

OCTOBER 3, 2023

link-building is essential), your brand name (i.e., An example would be blending partial match anchors, brand anchors, and exact match keyword anchors. Branded anchors A branded anchor is when you use your brand name as the anchor text for a link. Options include using exact matches for your keywords (i.e.,

Text 98

Text SEO Keywords Engineering 98

BKA Content

AUGUST 2, 2023

From entrepreneurs to retailers, business owners can access a full suite of tools, including in-depth SEO features, to build their online presence, sell products, and grow their businesses. According to 2022 BigCommerce statistics , over 30% of BigCommerce stores are product retailers in the home and garden, apparel, and automotive sectors.

SEO 98

SEO Utilities Retail Keywords 98

Neil Patel

DECEMBER 21, 2020

However, natural language generation is beneficial for a range of other sectors , including: Finance and data analysis: For report creation Healthcare: For interpreting data and creating medical reports E-commerce and retail: Produce accurate product descriptions and improve the overall customer experience Journalism: Create and update news reports.

Digital Marketing 144

Digital Marketing Marketing Telecommunication Landing Page 144

Quick Sprout

AUGUST 8, 2022

Direct mail is an effective and affordable way to drive brand awareness and generate fresh leads. It brings multiple campaigns together for lead generation and brand awareness. They offer more than 1,000 postcard designs too—so they’ll likely have something that’s right for you and your brand.

Lead Generation 143

Lead Generation Consulting Brand Awareness Retail 143

Neil Patel

APRIL 23, 2021

Amazon is doing more than just integrating social with online retail. Amazon Posts is Amazon’s social media initiative designed to help shoppers find new products and engage with their favorite brands. Posts allow brands to create and promote product-related content, directly linking to specific product listings. those buyers.

Promotion 130

Promotion Post Social Media Digital Marketing 130

Neil Patel

DECEMBER 18, 2020

It doesn’t matter whether you’re developing software, designing a book, developing a web design cover, or simply branding your business: colors define mood and influence responses. You can use this to your advantage on your website and landing pages. Green is Ideal for Environmental and Outdoor Products and Brands.

Website 145

Website Landing Page Food Banking 145

BKA Content

MAY 3, 2023

has millions of e-commerce companies, with online purchasing representing over 13% of total retail sales. SEO marketing tools can improve the performance and rank of your online store and product pages. E-commerce businesses depend on favorable search results to gain new clients and increase brand awareness.

Engineering 93

Engineering SEO Brand Awareness Search Engine Optimization 93

Neil Patel

FEBRUARY 4, 2022

User-generated content (UGC) is content created by individuals rather than brands. User-generated content usually comes in the form of images, videos, reviews, or testimonials—which leads to users promoting a brand through online content, rather than the brand promoting themselves. People Trust Real People, Not Brands.

IT 123

IT Brand Awareness Content Social Media 123

Smart Blogger

SEPTEMBER 28, 2023

This method ensures customers receive relevant content, increasing both engagement and trust in the brand. Automation can also reward loyal customers with exclusive deals, maintain your brand presence, and gather valuable feedback to further enhance your strategy. And Justin Welsh’s is no exception.

Communication 76

Communication Retail Engagement Landing Page 76

Content Marketing Institute

OCTOBER 17, 2018

It could be a landing page, a headline, a call to action, an image, social proof, or something else. For example, which landing pages are more likely to convert to a sale? Review how the landing pages differ and do more of what works better. Let’s say that you’re in the retail camping equipment industry.

Landing Page 106

Landing Page Editorial Lead Generation Social Media 106