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If done well, SEO (search engine optimization) can send thousands of targeted visitors to your website every month. It has taken over a decade to reach this point, but our approach to SEO has remained consistent. It’s always been about helpful content, thoughtful user experience, strong branding, and earning quality backlinks.
How To Create an SEOLandingPage Is your SEO plan doing all it can for you? If you don’t have strong landingpages for your products and services, your website may be falling short. An SEOlandingpage provides keyword-optimized information about what you offer your readers.
Good landingpages are the lifeblood of any digital marketing campaign. That makes landingpages critical for conversions. That makes landingpages critical for conversions. You need a landingpage builder. Why Should You Consider a LandingPage Builder? Swipe Pages.
For example, Semrush is an SEO agency and their service is a monthly rate of up to $500. Other profitable niches include: Health & Wellness SaaS Finance Specialized content like Law, Real Estate, Medical Profitable services include: Sales page writing Email funnels Landingpages Ads 2. Do you have a website or a blog?
How To Create a LandingPage: The Complete Guide Building effective landingpages is essential for B2B and B2C businesses. Simply put, landingpages can tell you a lot about your customers and the channels you should be prioritizing for maximum profits. What Is a LandingPage? Hint: very.
You’ll find easier success (and pay) working for personal brands in this niche. Long-form blogs You can specialize in writing SEO long-form blogs. Sales and LandingPages You might’ve noticed a pattern by now—the content types that bring in direct revenue are the most profitable freelance writing niches.
Build a Strong Brand Through Storytelling When we consume 6 hours of content daily , attention is the most valuable currency in business. Most brands miss by showing only the highlight reelthe wins, the perfect moments, and the polished content. Telling raw, relatable stories is how you build a lasting brand. Stories stick.
For example, you could create a custom GPT to edit written content to reflect your brand voice. Further reading: ChatGPT for SEO: Ultimate Guide, Tips & Prompts Claude Like ChatGPT, Claude is an AI chatbot that generates text responses to prompts. It also checks the SEO potential of your work. Draft or outline your content.
So much goes into an effective landingpage. Fortunately, there are plenty of landingpage creation tools that take the guesswork out of building and optimizing your landingpages. Some will give you a basic editor with different landingpage templates to choose from.
Cannibalized pages undermine your SEO efforts. We had two older articles on the same topic: the best free and paid SEO tools. The oldest article targeted “ SEO tools ” and featured an extensive (albeit overwhelming) list of options: The more recent article targeted “best free SEO tools.”
Having multiple-location SEO enables businesses to attract website traffic from various states or countries across the globe. How to do multiple-location SEO? What Is Multiple-Location SEO? To attract locals from various locations, you probably need to adopt a local SEO strategy. The solution is multiple-location SEO.
Since the Google Penguin and Panda updates, a lot of SEOs finally have realized that ranking a website in the long term is not just about building a large number of links. However, one type of SEO that still is underutilized is VSEO: video search engine optimization. It was produced with the aim of raising brand awareness.
With strong local digital visibility, these companies can attract new customers, engage existing customers, and establish a strong brand presence in their established markets. It’s not enough to create a location page and expect it to land at the top of SERPs. The simple answer: Yes!
Have you ever seen a search optimization strategy without a focus on SEO content? That’s because in today’s environment, an SEO strategy is absolutely critical to getting your audience’s attention. Part of the problem is an increasing awareness among your competitors about the effectiveness of SEO.
You can also access keyword ranking data from Google and Bing within Matomo to monitor your SEO performance. Some exceptions include SEO Vitals and Crash Analytics. Further reading: 41 Best SEO Tools (Free & Paid) 2. Just add a script that’s less than 1 KB in size to drastically reduce page load times.
As you can see from the screenshot above, I’ve driven 30 million visitors to my website from SEO. I know that sounds contradictory because if you are an SEO, why wouldn’t you obsess about traffic, right? For example, during one quarter in 2017, my SEO traffic went up 39.52%, but my revenue from SEO went up only 4.29%.
Why Blogs Are Essential for SEO and Branding. If you want to increase your business’s revenue and client numbers, you must take the time to build a powerful brand identity. Nearly 90% of consumers around the world look at brand reputation before making purchasing decisions. Why Blogging Is Important for SEO.
SEO Writing Assistant: Best for Optimizing Your Content for SEO G2 Rating 4.5/5 Semrush’s SEO Writing Assistant is widely used to optimize content for search engines. Helping make sure that your content is engaging, easy to read, and SEO-friendly. 5 stars ( 2,000+ reviews ) Capterra Rating 4.7/5 Pro at $129.95/month,
Is your company tapping into its local customers through B2B local SEO? Although business-to-consumer (B2C) brands often leverage local marketing, business-to-business (B2B) ones tend to take a broader approach. B2B brands without storefronts are even more likely to have their local marketing strategies slip through the cracks.
The answer to these questions is simple: You need an Etsy SEO (search engine optimization) strategy. Why You Need an SEO Strategy For Your Etsy Shop. Search engine optimization (SEO) refers to the practice of developing content, copy, visuals, and a slew of other factors tailored to increasing search visibility.
It requires an SEO-driven content strategy that accounts not just for your audience’s preferences, but their search behaviors. Even as you look to scale up, you need to make sure your brand and content quality remains high. That’s where SEO content strategy tools come in. That’s not an easy task.
Content for these businesses is what helps drive their brand and sales. And many SaaS brands will spend tens of thousands a month on content creation. Later, I defined the companies I wrote for as digitally native brands. And for years, I stuck with this freelance title.
Stores you could be selling wholesale to have the advantages of customer loyalty, brand recognition, a diverse inventory, and convenient locations. Examples of D2C Brands. As a result, many of the most popular D2C brands tend to have a rebellious or revolutionary angle to their product or service. 7 Strategies for D2C Brands.
For example, when I first started out as a freelance writer – and only got around $50-$100 a post – I knew absolutely nothing about SEO – search engine optimization. If you need help with SEO writing, check out my handy masterclass ! Write a landingpage of 300 words and an article that’s 3000 words.
It uses paid and unpaid tactics, like search advertising and local SEO, to help the business appear more prominently in local searches. It drives foot traffic, builds brand trust through reviews, improves search rankings, and increases conversions by targeting high-intent local consumers. What Is Local Search Marketing?
Search Engine Optimization (SEO) takes a lot of time, concentration, and dedication. Luckily, you don’t have to do these SEO tasks completely manually, thanks to the power of SEO automation. SEO automation is the process of leveraging tools to assist you with your SEO tasks by automatically handling them for you.
Bad website structure frustrates users and can cause them to distance themselves from your brand. This means you need to master the fundamentals of website structure for SEO to rank better AND enjoy a top-tier user experience. Website structure simply refers to how a site’s web pages are organized.
But when done right, technical writing builds trust , positions your brand as a thought leader, and moves your audience to take action. Building Brand Awareness & Visibility Clear, engaging technical content can be published as blogs, white papers, or gated resources that introduce your brand to a broader audience.
Below, we’ll look at how long-tail keywords work and why they are important to your SEO. What Are Long-tail Keywords, and Why are They Important for SEO? SEO services for start-up organizations. Long-tail keywords drive overall traffic to a website, landingpage, or other online content. Let’s get started!
Since my niche is digital marketing for SaaS brands, I can work with many types of brands that fall under digital marketing. Some skills to help you be a better writer: SEO writing Product description writing Landingpage writing Facebook Ad writing Social media writing Content refreshing 4.
The principal way to accomplish this is SEO copywriting. Though SEO may sound complicated, it’s easier than you think; especially if you understand that writing for people, and not search engines , is a best practice. That’s what SEO copywriting is all about. What Is SEO? What is SEO Copywriting?
How To Write Effective SEO Content Good SEO content is the backbone of any SEO content marketing strategy. Great content can improve your visibility in searches, generate leads, build your brand and help you form lasting relationships with customers. Learning how to write SEO content is essential.
For a brand new freelance writer, these websites can be the big break to make this dream a reality. So when you send your pitch email to the editor of the website or magazine, they will know instantly if you read their guidelines as this is their way to weed out anyone that wouldn’t fit their brand message.
Customer retention is a function of the experiences your customers have with your brand. Besides the potential to earn revenue, an affiliate program makes your customers feel like part of your brand. That’s why creating a community around your brand is an excellent way of boosting customer retention. No budget for an SEO agency?
Mastering the art of search engine optimization (SEO ) is not as cut and dry as you may think. When working in eCommerce SEO, your goals are to increase rankings and traffic, ultimately increasing product sales. Then you can apply that knowledge to your product pages. Products seem straightforward.
Many times, marketers focus their SEO efforts entirely on discoverability. They want to tick that careful balance between keyword optimized and “ keyword stuffed ,” but here’s a secret: being on the first page of search engine results pages (SERPs) won’t do you any good if searchers aren’t interested in your content.
To drive web traffic through search marketing, you can choose between two major categories: paid search and organic SEO. In this article, we’ll explain the difference between paid SEO and paid search, how to use paid search effectively, and organic SEO strategy for improving search engine results page (SERP) ranking.
The 7 Best Ecommerce SEO Services of 2023 Ecommerce is a smart investment for every business, whether you sell exclusively online or have a physical store, too. How can the best ecommerce SEO services help your business climb on board this magical money/bullet train? Ecommerce SEO does the same thing for online sales.
Easy SEO for Small Businesses Attracting new customers is vital for businesses of any size. This guide can help you learn how SEO for small businesses works and why it’s one of the smartest investments you can make. Good SEO can help your website show up near the top of search results. Want To Use SEO Today?
The Ultimate Guide to SEO Tracking Theoretically, organic searches should account for 53% of visits to a business website. Here’s the good news: SEO tracking provides all the data you need to gauge the effectiveness of your marketing. How Do I Know My SEO Is Working With SEO Tracking? Why Monitor My SEO Performance?
The key factor in the “great SEO game” is how well you optimize your site. When you ask yourself how to improve your website, the first thing that should come to mind is SEO optimization. Luckily, SEO is not. First, you have to develop a strong understanding of technical SEO and how it works. Create LandingPages.
In practice, this may mean publishing a social post or press release to address a common audience concern or hesitation about your brand. SEO optimization: Tools like Yoast , a WordPress CMS plugin, analyze landingpages or blog posts to determine their SEO “score” and readability.
Driving customers—not just visitors—to your landingpage is the best way to make sales. For example, let’s say that your organization recently introduced a new coffee brand. When you target users on their interests, you’ll likely notice an increase in the number of email subscribers, Facebook fans, brand advocates, and buyers.
The Importance of SEO Reputation Management Reputation is everything for modern businesses. Fortunately, with the help of SEO and reputation management, you can build a great name for your brand. Why Do You Need SEO Reputation Management? SEO helps you make a great first impression.
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