Content Marketing Institute

DECEMBER 6, 2018

It felt more organic than a typical sales lead generation form and ended up capturing some of the highest qualified traffic coming through the page. It also picked a topic it knew would generate a lot of interest among its target audiences and be referenced by expert-related sources in the industry. Click To Tweet.

Content Marketing 110

Content Marketing Brand Hospitality Contractor 110

Elna Cain

FEBRUARY 27, 2024

Content for these businesses is what helps drive their brand and sales. And many SaaS brands will spend tens of thousands a month on content creation. Because they want to spread the word about their SaaS product and gain leads with their helpful content that educates their audience about the benefits and features of their product.

Content Writer 237

Content Writer Writer Content Writing 237

Elna Cain

APRIL 15, 2024

Cold pitching is a process I could be more successful at, and that’s okay since I’m much more successful with lead generation (having clients come to me). Once you build up your profile and brand, you’ll get freelance jobs in your feed daily.

Freelance 220

Freelance Recruitment Healthcare Retail 220

Neil Patel

JUNE 2, 2021

When a new social media platform starts to take off, you’d better be there promoting your brand. YouTube was hoping to present itself as a valuable advertising platform, but its original approach to advertising severely limited the effectiveness and efficiency of brand marketing efforts. Being a marketer is an interesting job.

Ads 141

Ads Brand Awareness Lead Generation Advertising 141

Neil Patel

JANUARY 27, 2021

That’s why every brand should be using LinkedIn to grow their brand. LinkedIn Newsletters Help Boost Brand Awareness. Another reason to regularly publish a LinkedIn newsletter is to help boost your brand awareness. A newsletter helps get your brand in front of the right people. What Is a LinkedIn Newsletter?

Brand Awareness 137

Brand Awareness Lead Generation Social Media Publisher 137

Contently

DECEMBER 26, 2022

Organizations are taking a more proactive approach to content these days as it relates to audience engagement, lead funnel growth, prospect nurturing, customer loyalty, and strong brand affinity. Here are some common engagement metrics you can use to showcase how your content impacts brand awareness.

Lead Generation 114

Lead Generation Content Brand Awareness Sales 114

Neil Patel

APRIL 22, 2021

If you ask them to buy after their first encounter with your brand, 84% of them will bounce off your site. That is the action button you should be focusing some energy on for quality lead generation. One solution is to first set up a landing page to convert visitors into leads. Understand that the web is a virtual space.

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

Neil Patel

SEPTEMBER 22, 2021

Lead-gen Ads Based on Page Engagement. Facebook has a powerful lead generation tool called “Lead Ads.”. These are essentially form-based ads that offer lead magnets in exchange for customer information like email address and job type. Select “Lead generation” as your marketing objective.

Lead Generation 139

Lead Generation Landing Page Ads Advertising 139

Article Writing

JULY 5, 2022

This is the motto that all brand leaders should live by to see their brand reach unprecedented heights. Brands that blog consistently generate 97% more links to their websites, and countless blog comments are made by readers each month. You Improve Your Search Engine Exposure. Google is your friend.

Brand 72

Brand Content Advertising Keywords 72

Quick Sprout

AUGUST 8, 2022

Direct mail is an effective and affordable way to drive brand awareness and generate fresh leads. It brings multiple campaigns together for lead generation and brand awareness. They offer more than 1,000 postcard designs too—so they’ll likely have something that’s right for you and your brand.

Lead Generation 143

Lead Generation Consulting Brand Awareness Retail 143

Quick Sprout

JULY 25, 2022

Starts at $15 Unlimited daily messages Lead generation tools 30 day free trial. It’s actually branded as an all-in-one marketing automation platform. Benchmark Email is a robust and feature-rich solution for email marketing, lead generation, marketing automation, and landing pages. Visit Get Response.

Landing Page 135

Landing Page Lead Generation Management Sales 135

Neil Patel

FEBRUARY 10, 2021

A very basic sales funnel might look something like this : Funnels can help you do several things: Create awareness for your brand, product, or service Pique interest in what you have to offer Evoke a desire for purchase through education Help leads perform a desirable action Move leads through the funnel to the final purchase.

Landing Page 133

Landing Page Lead Generation Social Media Brand Awareness 133

Neil Patel

FEBRUARY 17, 2021

With the competition for customers becoming stiffer by the day, brands have to be savvy about the way they do their marketing. Research indicates that 80 percent of customers are more likely to do business with a brand that offers personalized experiences. Make sure they align with your brand. Clear and Compelling Content.

Recruitment 141

Recruitment Marketing Social Media Lead Generation 141

Neil Patel

APRIL 2, 2021

Demand Generation vs. Lead Generation. Demand generation and lead generation aren’t quite the same, so let’s look at each one to get an idea of where they overlap and where they differ. Lead Generation. Demand Generation. B2B Demand Generation Strategies. Likely not.

Lead Generation 118

Lead Generation Sales Advertising Management 118

Contently

DECEMBER 16, 2022

Walk: Brands get more strategic, lean into lead generation and engagement, and carve out their share of voice in the market. Run: Brands fine-tune their content’s SEO value, attribute success to lead values, and use single-touch attribution. Most brands are in this stage today. Leads Generated.

Content Marketing 114

Content Marketing Marketing Content Banking 114

Neil Patel

JANUARY 12, 2022

While there is benefit in repeat return visitors, if you’re focused on brand growth, you want to see your number of unique visitors rising steadily. Lead Generation. You know lead generation is vital to your organization’s growth. This metric is valuable as it indicates growth. Traffic Source. Ubersuggest can help.

Website 127

Website Landing Page Lead Generation Keywords 127

Contently

SEPTEMBER 18, 2024

Each sentence is the start of a brand-new story. Content quality is a major factor for potential buyers evaluating brands with similar products. Your brand’s content needs to capture attention, or your prospects will go elsewhere. The same school of thought applies to your company’s brand. ” at times.

Creativity 98

Creativity Content Marketing Marketing Content 98

Neil Patel

FEBRUARY 24, 2021

Credited with 97 percent of a business’ social media leads , LinkedIn is the platform every B2B marketer should be using to reach their audience and drive leads. This may sound easier said than done, but luckily, there are multiple strategies to turn LinkedIn into your own personal lead-generation machine. Visual Content.

Social Media 134

Social Media Media Brand Awareness Hospitality 134

BKA Content

JANUARY 15, 2023

Here are the best business blogging statistics to illustrate the importance of publishing online content for your brand. This stat from Hubspot highlights the importance of blogging for your brand to drive online traffic. 88% of brands outsource their blogs to professional content writers.

Blog 113

Blog Blogging Lead Generation Content Creator 113

Contently

FEBRUARY 7, 2023

Each sentence is the start of a brand-new story. Content quality is a major factor for potential buyers evaluating brands with similar products. Your brand’s content needs to capture attention, or your prospects will go elsewhere. The same school of thought applies to your company’s brand. ” at times.

Creativity 135

Creativity Content Marketing Marketing Content 135

Neil Patel

APRIL 19, 2021

It’s a fast-paced platform you can use to achieve many business goals such as lead generation, brand awareness, and even driving sales, among others. Promoted tweets are usually used for lead generation, brand awareness, and product promotion, among many others. Clearly Define Your Brand. Conversion.

Advertising 128

Advertising Ad Copy Social Media Brand Awareness 128

Neil Patel

APRIL 7, 2021

The book delves into a new approach for occupying a position in a consumer’s mind, one that mirrors a brand’s strengths and weaknesses, in addition to those of its competition. A brand legend in his own time, Al Reis is credited with retuning the idea of positioning to the marketing mainstream. It is also available in audio format.

Marketing 128

Marketing Persuasion Digital Marketing Agency 128

ContentWriters

JANUARY 3, 2024

I’ll highlight examples that B2B and B2C brands can use across three key phases: attracting visitors, encouraging action, and driving conversions. Brands that use this formula transform interested readers into conversions, accelerating revenue! Other brands regularly convert blog readers into email newsletter subscribers.

Brand 59

Brand Marketing Retail Blog 59

Neil Patel

AUGUST 31, 2021

Steer clear of declining topics in your upcoming content and lead generation to avoid being out of date or yelling into the wind. It’s great to know what everyone in the world is talking about, but if you have a locally-based or locally-driven brand, you need to know how people are feeling in your particular area. Take a Stand.

Marketing 137

Marketing Social Media Lead Generation Concept 137

Quick Sprout

AUGUST 24, 2022

OptinMonster — Best For Landing Page Lead Generation. Starts at $9 per month Best for lead generation Automated landing page campaigns 14 day money back guarantee. OptinMonster is undoubtedly one of the best lead generation tools on the web. Try it free for 30 days. Visit OptinMonster. Try it risk-free.

Marketing 126

Marketing Landing Page Lead Generation Sales 126

Susan Greene

JULY 20, 2017

They lack the budget and brand recognition to have clients coming to them. Here are three items you can use to begin building your brand and gaining visibility. Don’t expect the sales letter to do the whole job of generating sales. Instead, use your sales letter to generate qualified leads that you can then pursue further.

Copywriter 130

Copywriter Copywriting Freelance Copywriting Freelance 130

Content Marketing Institute

DECEMBER 3, 2018

Many brands leverage content marketing to generate qualified leads and boost sales. In fact, content marketing generates over three times more leads as outbound marketing and costs 62% less. When your goal is to generate leads, you need to incorporate that objective into an effective content marketing strategy.

Content Marketing 111

Content Marketing Marketing Lead Generation Content 111

Elna Cain

OCTOBER 6, 2022

Introduced thousands of new people to my brand to become a freelance writer (thanks!). I was approached to write for huge brands, including Walmart and Smartblogger! I have another brand for mom bloggers called Twins Mommy. Lead generation tactics. Brand building. & Smart Mom Ideas. Spongehacks.

IT 130

IT Writing Freelance Copywriter 130

Neil Patel

DECEMBER 20, 2020

Webcasting can be leveraged for a broad scope of use cases, like lead generation, customer support, internal company communications, and so much more. The quality of your webcast will be a direct reflection of you and your brand. The terms “webcasting” and “webinar” are often confused with each other. Event Management Tools.

Communication 145

Communication Lead Generation Sales Collaboration 145

Neil Patel

OCTOBER 6, 2021

Use lead generation ads like Facebook’s lead generation ads. This means you have a much better idea of where people came from and how they’ve interacted with your brand on social media. You can generate UTM parameters with one of Google’s URL builders or a URL shortener like Bitly.

Social Media 136

Social Media Landing Page Ads Lead Generation 136

Neil Patel

NOVEMBER 5, 2020

Her job primarily entails lead generation, sales management, and gathering competitive intelligence. She’s a pro at gathering competitive intelligence and uses it wisely to reinforce the brand while cementing customer loyalty in a very competitive marketplace. She organizes and prioritizes campaigns.

Retail 145

Retail Social Media Sales Lead Generation 145

Grammarly

SEPTEMBER 4, 2024

AI in sales moves away from traditional sales strategies and embraces technological advances—such as automated lead generation, predictive analytics, and personalized customer interactions—to optimize sales performance. This can lead to improved decision-making and better customer experiences.

Sales 99

Sales Lead Generation Communication Persuasion 99

Neil Patel

OCTOBER 1, 2020

Your page should also embody your brand and entice that click. Brand Promise First: BarkBox. People hire Parker Lee to design logos, websites, and other branded elements. The page begins with a brand statement, but scrolling past that is a snap. And that dog should look happy. BarkBox has that element covered.

Hospitality 145

Hospitality Text Consulting Communication 145

Contently

FEBRUARY 22, 2023

Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. But UGC can also meet middle and bottom funnel goals such as leads and sales.

Marketing 125

Marketing Content Entertainment Social Media 125

Contently

MAY 9, 2024

Execute it well and your white paper can position your brand as an industry champion who’s adept at addressing your customers’ needs. Creating this type of content is more of an art than a science, but there are general guidelines you can follow to help you out along the way. This turns your white paper into lead-generating content.

Proofreader 109

Proofreader Writing Recruitment Brand 109

Neil Patel

SEPTEMBER 8, 2021

B2B brands are finding huge success in the digital marketplace industry and everyone wants a piece of the pie. In this blog, we’ll explore some of the best niche marketplaces for B2B brands and share insights into how you can increase conversions on these platforms. Kitmondo allows brands to buy and sell used machinery online.

Manufacturing 136

Manufacturing Transportation Construction Pharmaceutical 136

Neil Patel

JUNE 22, 2021

billion users access Facebook at least once per day, and at least 17 percent of users join Facebook to connect with brands and products. You can help them discover your brand by advertising effectively on Facebook. With video ads, you can showcase a product, promote customer testimonials, or boost your brand. Awareness Goals.

Marketing 145

Marketing Social Media Advertising Ads 145