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Lead Generation: What is it, Effective Strategies & Tools

Neil Patel

Lead generation is the process of creating consumer interest in your products or services. With lead generation, you can attract leads (your potential customer) into a marketing software system with the hope of nurturing them through the buying process. Here are my top lead generation tips.

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How Brands are Using NFTs

Neil Patel

Let’s look at non-fungible tokens (NFTs) and how brands can use NFTs in their marketing campaigns. Why Are Non-Fungible Tokens (NFTs) Important to Brands? One of the main reasons NFTs are important to brands is that they can be used to represent digital files, such as art, audio, and video. 6 Ways Brands Are Using NFTs.

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Content Marketing Strategy: 10 Steps to Build a Results-Driven Plan

Backlinko

Ebooks: Good for lead generation and comprehensive guides. Infographics : Ideal for presenting data in a digestible way. Social media posts : Ideal for engagement and brand awareness. Webinars/live streams: Host events discussing your content topics to generate buzz and showcase expertise.

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The Importance of Technical Writing in Marketing

ContentWriters

But when done right, technical writing builds trust , positions your brand as a thought leader, and moves your audience to take action. This kind of writing can be used with traditional printed or digital content, which could come in the form of PDFs or Word docs to make it easier to present and share.

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The Job Interview Process Is Getting Out of Hand – Freelancing is The Way to Go

Elna Cain

Instead, I would present my portfolio and move on if they don’t want to deal with me. Cold pitching is a process I could be more successful at, and that’s okay since I’m much more successful with lead generation (having clients come to me). I wouldn’t write a short trial sample for a company.

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5 Core LinkedIn Lead Generation Strategies for 2024 (& Beyond)

Smart Blogger

So you’ve heard about the magic of LinkedIn lead generation and are curious whether it can work for you. Well, the good news is that transforming your LinkedIn profile into a lead-generating engine is totally doable with the right approach. Why LinkedIn for Lead Generation? Let’s dive right in.

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What is Lead Generation? 20+ Tips for Explosive Growth (2023)

Smart Blogger

The secret lies in lead generation. Lead generation isn’t just a fancy term, but a pivotal strategy that can create explosive growth for your business. And by understanding and applying effective lead generation tactics, you can tap into a world of potential customers just waiting to be converted.