Content Marketing Institute

JANUARY 14, 2019

The sales funnel is obsolete. The sales funnel doesn’t help predict anything about buyers: Not their mentality, not their movement through the buyer’s journey , and not when they might make a purchase. From sales funnel to lifecycle marketing: a (brief) history. The sales funnel aligns with that approach. Bold statement?

Sales 110

Sales Marketing Concept Digital Marketing 110

Contently

JULY 19, 2022

Marketing teams often spend a good chunk of time and resources on efforts to get new customers—think top-of-funnel blog posts, sales collateral, and everything in between. But creating post-sales content that helps improve the experience for new and long-term customers is just as crucial. Why post-sale content marketing matters.

Sales 130

Sales IT Search Engine Optimization Content 130

Neil Patel

FEBRUARY 12, 2021

I’m so excited to announce my Digital Marketing and Sales for Small Business Online Summit on Feb. That’s a huge missed opportunity for small and medium businesses that could be building awareness opportunities, leads, and conversions through search and social. 5 Email Campaigns to Break Your Sales Record From Last Year.

Digital Marketing 122

Digital Marketing Sales Marketing Consulting 122

Neil Patel

DECEMBER 18, 2018

For example, if your original sales pitch was logical, try a landing page that leverages emotions instead of logic. Whether it is an e-commerce site or a B2B lead generation site, 2 steps typically beat out 1 step. If you have a strong brand like Nike or Amazon, this doesn’t matter as much.

Sales 111

Sales Landing Page Lead Generation Text 111

Smart Blogger

DECEMBER 29, 2023

So you’ve heard about the magic of LinkedIn lead generation and are curious whether it can work for you. Well, the good news is that transforming your LinkedIn profile into a lead-generating engine is totally doable with the right approach. Why LinkedIn for Lead Generation? Let’s dive right in.

Lead Generation 59

Lead Generation Social Media Brand Awareness Education 59

Content Hacker

JULY 7, 2023

For most introverts, making cold calls is one of the hardest parts of sales. And that’s probably why you’re googling “how to grow my business without sales calls.” ” Well, I’ve got good news for you: You DON’T have to rely on cold calling to generate sales leads for your business.

Sales 95

Sales Long Form Content Lead Generation Search Engine Optimization 95

Smart Blogger

JUNE 29, 2023

The secret lies in lead generation. Lead generation isn’t just a fancy term, but a pivotal strategy that can create explosive growth for your business. And by understanding and applying effective lead generation tactics, you can tap into a world of potential customers just waiting to be converted.

Lead Generation 60

Lead Generation Landing Page Utilities Persuasion 60

Neil Patel

NOVEMBER 19, 2021

Finding prospective customers or “leads” for your business is no easy task. You need to identify your target market, market your brand effectively , and create informative, appealing content for your chosen demographic. How Lead Generation Works. If you’re unfamiliar with lead generation, it’s a simple concept to learn.

Lead Generation 141

Lead Generation Social Media Sales Brand 141

Content Hacker

AUGUST 18, 2023

Usually, this is all about segmenting your marketing (and your content) so you address each sales funnel stage (awareness, intent, desire, consideration). You invest time, energy, and resources into creating what you believe is a flawless sales funnel. You sit back confidently, expecting leads to pour in like water from a broken dam.

Sales 92

Sales Landing Page Marketing Copy 92

BKA Content

NOVEMBER 2, 2022

Why Blogs Are Essential for SEO and Branding. If you want to increase your business’s revenue and client numbers, you must take the time to build a powerful brand identity. Nearly 90% of consumers around the world look at brand reputation before making purchasing decisions. Makes your brand more visible in organic searches.

Brand 98

Brand SEO Contractor Manufacturing 98

Neil Patel

MAY 29, 2018

This is especially true for sales. Connecting with your lead too early means they won’t be ready to buy. To help you qualify your sales prospects, here are 25 questions you should be asking. The relationship is the most important part of closing a sale. Sales leads should be coming to you from a variety of angles.

Sales 101

Sales Agency Collaboration Lead Generation 101

Content Marketing Institute

DECEMBER 6, 2018

It felt more organic than a typical sales lead generation form and ended up capturing some of the highest qualified traffic coming through the page. It also picked a topic it knew would generate a lot of interest among its target audiences and be referenced by expert-related sources in the industry. Click To Tweet.

Content Marketing 110

Content Marketing Brand Hospitality Contractor 110

Contently

DECEMBER 26, 2022

Organizations are taking a more proactive approach to content these days as it relates to audience engagement, lead funnel growth, prospect nurturing, customer loyalty, and strong brand affinity. Here are some common engagement metrics you can use to showcase how your content impacts brand awareness.

Lead Generation 113

Lead Generation Content Brand Awareness Sales 113

Neil Patel

APRIL 22, 2021

One of the main reasons why most landing pages and sales pages are not converting leads into customers is a weak call to action with no sense of urgency. If you ask them to buy after their first encounter with your brand, 84% of them will bounce off your site. When you use curiosity effectively, it’ll lead to increased sales.

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

Neil Patel

FEBRUARY 10, 2021

These are the goals of your sales funnel. To get the most out of your leads in each stage of their purchasing journey, you should have a funnel conversion strategy for all levels of the funnel. If you have a website and a business, you can measure and create a sales funnel that converts, even if you’re starting from scratch.

Landing Page 133

Landing Page Lead Generation Social Media Sales 133

Neil Patel

SEPTEMBER 22, 2021

Retargeting is one of the best ways to close sales that didn’t happen. Lead-gen Ads Based on Page Engagement. Facebook has a powerful lead generation tool called “Lead Ads.”. These are essentially form-based ads that offer lead magnets in exchange for customer information like email address and job type.

Lead Generation 139

Lead Generation Landing Page Ads Advertising 139

Quick Sprout

AUGUST 8, 2022

Direct mail is an effective and affordable way to drive brand awareness and generate fresh leads. It brings multiple campaigns together for lead generation and brand awareness. They offer more than 1,000 postcard designs too—so they’ll likely have something that’s right for you and your brand.

Lead Generation 143

Lead Generation Consulting Brand Awareness Retail 143

Quick Sprout

JULY 25, 2022

Starts at $15 Unlimited daily messages Lead generation tools 30 day free trial. In addition to the autoresponder, GetResponse makes it easy to manage your sales funnels and lead magnet funnels. You can even use ConvertKit to monetize your emails with built-in sales tools. What’s the best email autoresponder?

Landing Page 135

Landing Page Lead Generation Management Sales 135

Neil Patel

APRIL 2, 2021

If you do it well, demand generation can create awareness with your desired audiences, deliver more qualified leads to your sales team, and help link your marketing efforts to revenue. Overview of Demand Generation. It’s a broad term covering all your marketing and sales initiatives at every stage of the sales funnel.

Lead Generation 118

Lead Generation Sales Advertising Management 118

Neil Patel

FEBRUARY 24, 2021

Those businesses typically need agreement from multiple stakeholders before making a purchase, which often extends the sales cycle length. Credited with 97 percent of a business’ social media leads , LinkedIn is the platform every B2B marketer should be using to reach their audience and drive leads. B2C Social Platform Use.

Social Media 134

Social Media Media Brand Awareness Hospitality 134

Neil Patel

NOVEMBER 5, 2020

This map makes it easier for sales, marketing, and executives to make more informed decisions and humanize your audience. This brings out more of our emotional, empathetic side, versus looking at the potential customer as a number to slot somewhere in a sales funnel like a puzzle piece. A Customer Journey Map Example .

Retail 145

Retail Social Media Sales Lead Generation 145

Contently

DECEMBER 16, 2022

Walk: Brands get more strategic, lean into lead generation and engagement, and carve out their share of voice in the market. Run: Brands fine-tune their content’s SEO value, attribute success to lead values, and use single-touch attribution. Most brands are in this stage today. Leads Generated.

Content Marketing 113

Content Marketing Marketing Content Banking 113

Neil Patel

DECEMBER 20, 2020

Webcasting can be leveraged for a broad scope of use cases, like lead generation, customer support, internal company communications, and so much more. The quality of your webcast will be a direct reflection of you and your brand. Generally speaking, webcasting falls into one of three categories. Event Management Tools.

Communication 145

Communication Lead Generation Sales Collaboration 145

Neil Patel

JANUARY 9, 2020

Want to make more sales? Maybe you’re not hitting the kind of figures you want, or maybe you haven’t even made a single sale yet. Even if you have an expertly designed site, it could still be the culprit that’s stealing all your sales. My websites used to flat out suck and I barely got any sales. Dealing with new leads?

Sales 86

Sales Management Brand Awareness Banking 86

Susan Greene

JULY 20, 2017

They lack the budget and brand recognition to have clients coming to them. Here are three items you can use to begin building your brand and gaining visibility. Sales Letter – A well-crafted sales letter is a great way to introduce your company and generate leads. And sooner would be better than later!

Copywriter 130

Copywriter Copywriting Freelance Copywriting Freelance 130

Quick Sprout

AUGUST 24, 2022

Contact the HubSpot sales team to request a free demo. Moosend — Best For AI-Powered Sales Campaigns. From capturing new leads to generating sales, recovering abandoned carts, and driving engagement from your site traffic, GetResponse offers tools to meet your needs. Visit Moosend. Try it for free.

Marketing 126

Marketing Landing Page Lead Generation Sales 126

Neil Patel

FEBRUARY 17, 2021

With the competition for customers becoming stiffer by the day, brands have to be savvy about the way they do their marketing. Research indicates that 80 percent of customers are more likely to do business with a brand that offers personalized experiences. Make sure they align with your brand. Clear and Compelling Content.

Recruitment 141

Recruitment Marketing Social Media Lead Generation 141

Neil Patel

SEPTEMBER 8, 2021

B2B brands are finding huge success in the digital marketplace industry and everyone wants a piece of the pie. Amazon Business, arguably the biggest player in the B2B marketplace scene, grew from $1 billion to $10 billion in sales in only three years. This is changing the B2B business sales process completely. Bulk Pricing.

Manufacturing 136

Manufacturing Transportation Construction Pharmaceutical 136

Neil Patel

JULY 12, 2021

For example, brands could create an automatic lead generation funnel that gathers an email address, sends a recorded demo, then invites the prospect to schedule a live demo. Thus, you can send one welcome sequence to new senior VP-level subscribers, another one for sales folks, another one for regular Joes, and on and on.

IT 145

IT Landing Page Marketing Sales 145

Quick Sprout

JULY 22, 2022

Their intuitive drag-and-drop email builder allows you to easily create new emails that look good and on-brand—no coding knowledge is needed. Price starts at $0 Tailor-made for ecommerce businesses Pre-built automations Cross-channel sales tracking. GetResponse – Best for Automated Lead Generation. Visit Omnisend.

Marketing 144

Marketing Landing Page Lead Generation Sales 144

Neil Patel

OCTOBER 2, 2020

When a customer or website visitor has a question, complaint, or needs some other type of assistance, they expect to reach your brand via live chat. For example, there is live chat software for lead qualification, live chat software for customer engagement, and live chat software for customer support. Live Chat For Sales.

Communication 141

Communication Sales Collaboration Management 141

Content Marketing Institute

DECEMBER 3, 2018

Many brands leverage content marketing to generate qualified leads and boost sales. In fact, content marketing generates over three times more leads as outbound marketing and costs 62% less. When the goal is lead generation, you need to incorporate that objective into your strategy.

Content Marketing 111

Content Marketing Marketing Lead Generation Content 111

Quick Sprout

JULY 25, 2022

You’ll need to contact their sales team for a custom quote based on the specific needs of your organization. Your business can use this call center service for things like appointment setting, market research, lead generation, customer retention, event registration, surveys, and callbacks. >> Compare Quotes.

Healthcare 118

Healthcare Script Lead Generation Contractor 118

Contently

SEPTEMBER 18, 2024

Each sentence is the start of a brand-new story. Content quality is a major factor for potential buyers evaluating brands with similar products. Studies show that poor-quality content decreases the probability of a sale by 40 percent. Your brand’s content needs to capture attention, or your prospects will go elsewhere.

Creativity 98

Creativity Content Marketing Marketing Content 98

Credible Content

JUNE 23, 2023

” and has a button that says “Buy Now” A sales email that says “You’re Invited to an Exclusive Webinar with ABC Expert” and explains how the webinar will help readers solve their problem and what they will learn from it. .” ” – Dan Kennedy, The Ultimate Sales Letter.

Copywriter 130

Copywriter Copywriting Promotion Persuasion 130

Contently

DECEMBER 13, 2022

As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. Regardless, fitting smaller stories into your larger brand narrative and defining where they fall within the funnel will drive a lot of your strategic decisions.

Storytelling 117

Storytelling Engagement Landing Page Long Form Content 117

Neil Patel

APRIL 19, 2021

It’s a fast-paced platform you can use to achieve many business goals such as lead generation, brand awareness, and even driving sales, among others. Promoted tweets are usually used for lead generation, brand awareness, and product promotion, among many others. Clearly Define Your Brand.

Advertising 128

Advertising Ad Copy Social Media Brand Awareness 128