Content Marketing Institute

FEBRUARY 2, 2018

Content marketing strategists from these three brands plus two more willingly shared how they ideate, strategize, and produce that high-quality content, and evaluate its success. Once the content is finished, our editor-in-chief does a first review and works with the writer to have the post 100% aligned with our brand identity.

Content Marketing 111

Content Marketing Brand Editorial Marketing 111

Content Marketing Institute

DECEMBER 6, 2018

IEEE GlobalSpec used a proprietary model to find people who interacted with its videos or webinars to develop the circulation for the newsletter, according to Zander Wharton, senior account executive of Finn Partners. Think about what data your brand can offer that would most interest your audience. Why it’s different. Click To Tweet.

Content Marketing 109

Content Marketing Brand Hospitality Contractor 109

Neil Patel

SEPTEMBER 22, 2021

I visited their webinar-training landing page and was immediately retargeted after not converting. Are you prepping for a webinar? Lead-gen Ads Based on Page Engagement. Facebook has a powerful lead generation tool called “Lead Ads.”. Select “Lead generation” as your marketing objective.

Lead Generation 139

Lead Generation Landing Page Ads Advertising 139

Quick Sprout

JULY 22, 2022

Their intuitive drag-and-drop email builder allows you to easily create new emails that look good and on-brand—no coding knowledge is needed. Their library of themed drag-and-drop templates makes creating gorgeous, on-brand emails simple. GetResponse – Best for Automated Lead Generation. Standard — $16 per month.

Marketing 144

Marketing Landing Page Lead Generation Sales 144

Content Marketing Institute

DECEMBER 3, 2018

Many brands leverage content marketing to generate qualified leads and boost sales. In fact, content marketing generates over three times more leads as outbound marketing and costs 62% less. When your goal is to generate leads, you need to incorporate that objective into an effective content marketing strategy.

Content Marketing 111

Content Marketing Marketing Lead Generation Content 111

Contently

DECEMBER 13, 2022

And content that generates emotion and helps them overcome a challenge is key to converting them into buyers. As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. Ready to take your content to the next level?

Storytelling 116

Storytelling Engagement Landing Page Long Form Content 116

Quick Sprout

JULY 25, 2022

Starts at $15 Unlimited daily messages Lead generation tools 30 day free trial. You can generate leads and add people to your subscriber list with GetResponse landing page tools and webinars. It’s actually branded as an all-in-one marketing automation platform. What’s the best email autoresponder?

Landing Page 135

Landing Page Lead Generation Management Sales 135

Contently

DECEMBER 16, 2022

Walk: Brands get more strategic, lean into lead generation and engagement, and carve out their share of voice in the market. Run: Brands fine-tune their content’s SEO value, attribute success to lead values, and use single-touch attribution. Most brands are in this stage today. Leads Generated.

Content Marketing 112

Content Marketing Marketing Content Banking 112

The Hoth

FEBRUARY 15, 2023

In particular, SaaS marketing strategies involve long & complex sales cycles, rigorous brand-building, and a healthy amount of lead generation. Educational content like blogs , podcasts, and videos for TOFU leads is the way to go. The good news? Another powerful form of SEO content is the infographic.

Marketing 102

Marketing Education Brand Awareness Keywords 102

Moz

APRIL 3, 2019

Content goal: Brand awareness. If you’re a new brand or a lesser-known brand in your vertical, it’s crucial to expose your audience to your brand and demonstrate how it can solve their problems. BuzzFeed is a prominent platform for brands. But, I am getting more brand exposure for my team and myself.

Brand 68

Brand Government Brand Awareness Finance 68

Credible Content

JUNE 23, 2023

” and has a button that says “Buy Now” A sales email that says “You’re Invited to an Exclusive Webinar with ABC Expert” and explains how the webinar will help readers solve their problem and what they will learn from it. Get 50% Off Your First Order of XYZ Product Today Only!”

Copywriting 130

Copywriting Copywriter Promotion Persuasion 130

Neil Patel

DECEMBER 18, 2018

Whether it is an e-commerce site or a B2B lead generation site, 2 steps typically beat out 1 step. If you have a strong brand like Nike or Amazon, this doesn’t matter as much. Whether it is a lead generation page or an e-commerce checkout page, use a 2-step. Hack #15: It’s easier to build up a personal brand.

Sales 111

Sales Landing Page Lead Generation Text 111

Quick Sprout

JULY 19, 2022

The best conference call services support quick calls, video conferences, team collaboration, and even 100-person webinars. ClickMeeting — Best for Webinars and Presentations. Webinar solution w/ conference calls Highly collaborative & engaging Good for onboarding & training Prices start at $25/month. Visit ClickMeeting.

Collaboration 144

Collaboration Text Communication Management 144

Backlinko

OCTOBER 23, 2024

While webinars and ebooks can nurture leads further down the funnel. Ebooks: Good for lead generation and comprehensive guides. Webinars: Valuable for interactive learning and lead nurturing. Social media posts : Ideal for engagement and brand awareness. Podcasts : Excellent for on-the-go consumption.

Content Marketing 99

Content Marketing Marketing Government Content 99

Contently

MAY 9, 2024

Execute it well and your white paper can position your brand as an industry champion who’s adept at addressing your customers’ needs. Creating this type of content is more of an art than a science, but there are general guidelines you can follow to help you out along the way. This turns your white paper into lead-generating content.

Proofreader 107

Proofreader Writing Recruitment Brand 107

Quick Sprout

AUGUST 24, 2022

OptinMonster — Best For Landing Page Lead Generation. Starts at $9 per month Best for lead generation Automated landing page campaigns 14 day money back guarantee. OptinMonster is undoubtedly one of the best lead generation tools on the web. Try it free for 30 days. Visit OptinMonster. Try it risk-free.

Marketing 126

Marketing Landing Page Lead Generation Sales 126

Smart Blogger

FEBRUARY 10, 2023

With tools like Canva and templates created by real designers, you can have a sleek-looking lead magnet for a minimal investment. With those keys in mind, let’s look at specific lead magnet ideas. Every time they reference a list with your branding, they will remember you. So consider offering a sample of the product.

Lead Generation 86

Lead Generation Consulting Sales Content Marketing 86

Neil Patel

JUNE 15, 2021

Maybe you’ve drafted a graphic that is the perfect balance between branding and intriguing. How do you get those paid ad leads to actually convert? Since chatbots are infinitely customizable and can provide personalized responses, how consumers interact with your brand has changed drastically. A/B test: Test everything.

Ads 142

Ads Landing Page Social Media Copy 142

The Hoth

JANUARY 31, 2023

Yet, once your agency is up and running, you face the additional challenge of building a robust client base – which means you need to have an airtight system for lead generation. There’s a significant reason why the salesmen of the famous movie/play Glengarry Glen Ross place so much stock on obtaining high-quality leads.

SEO 98

SEO Healthcare Agency Lead Generation 98

Content Hacker

OCTOBER 25, 2022

In our digital age, both B2B and B2C business owners and marketers are seeing massive benefits when they use strategic content creation (like lead generation, for one!). That means, for most brands, the mass transition to digital marketing from traditional advertising is inevitable. more leads and 3.5x more traffic.

Content Marketing 96

Content Marketing IT Marketing Search Engine Optimization 96

Contently

JULY 19, 2022

It’s evident the company’s marketing goals go beyond brand awareness and lead generation. Hold live webinars on a regular schedule that gives customers the opportunity to ask questions. Take the Mailchimp website as an example. Respond to questions quickly and ask for feedback.

Sales 129

Sales IT Search Engine Optimization Content 129

Content Marketing Institute

JANUARY 25, 2019

HANDPICKED RELATED CONTENT: An 8-Step Process to Use Influencers to Elevate Your Brand. Gaetano Di Nardi, director of demand generation at Nextiva, shares his experience: Facebook Ads have really moved the needle for us, but we choose to only spend on high-value initiatives like e-books, webinars, and conferences.

Content 109

Content Advertising Promotion Social Media 109

The Hoth

NOVEMBER 30, 2022

Webinars . For example, customers at the top of the funnel are blind prospects, and they need to learn more information about your brand, products, and services. . The entire funnel represents the customer journey from discovering your brand to becoming a buyer. . Email marketing . Testimonials . Case studies .

Marketing 105

Marketing Education Construction Landing Page 105

Neil Patel

APRIL 19, 2021

The truth is, it’s only helpful for promoting your brand if you know how to use it in the right ways. The key here is to build relationships so people will remember you and your brand. Posting a single time is a big mistake that tons of brands make on Twitter. Lead generation : Promote tweets to gather leads.

Social Media 137

Social Media Promotion Ads Engagement 137

Content Marketing Institute

OCTOBER 24, 2018

While conversational marketing has always been primarily useful for lead generation and customer support, it can be used successfully for content distribution. It allows you to create Facebook Messenger bots to engage your customers in real time and serve your brand-owned assets once they ask for them. Click To Tweet.

Editorial Team 98

Editorial Team Content Editorial Communication 98

Neil Patel

APRIL 8, 2021

The platform is incredibly powerful for finding strategies the top brands are using and implementing them into your creative before you hit publish. Browse real-life examples from top brands, filter by ad type, and see their exact strategies for success. ” However, Facebook Creative Hub isn’t an average ad mock-up tool.

Creativity 110

Creativity Landing Page Ads Lead Generation 110

Content Marketing Institute

JANUARY 30, 2019

On-demand content like webinars, demos, video lessons, etc. HANDPICKED RELATED CONTENT: 5 Brands Share Their Content Marketing Process. Content marketing offers great lead-generation opportunities. In fact, Segment found that half of consumers expect a personalized experience when interacting with brands.

Editorial 98

Editorial Editorial Team Collaboration Social Media 98

Content Marketing Institute

OCTOBER 8, 2017

Brand name recognition. It was brand name. When MarketingExperiments tested this hypothesis, it found that a branded page outperformed a non-branded one by 40%. For a reader, recognizable brand names signify a greater understanding, a source of information they can learn from and trust. What did it find?

Content Creator 108

Content Creator Audience Script Content 108

Content Marketing Institute

JANUARY 14, 2019

The buyer loses interest in you but is still aware of your brand. HANDPICKED RELATED CONTENT: Are You Generating Demand or Just Identifying It? Targeted content marketing will continue to nurture your leads all the way to loyalty and through your marketing lifecycle on a continuous loop. Aware of your brand.

Sales 108

Sales Marketing Concept Digital Marketing 108

ProBlogger

SEPTEMBER 28, 2016

In other words a successful mentor needs to have a brand image that epitomizes trust, expertise and consistency. A Powerful Brand Image Is Crucial for Successful Blogging. But that will only happen when you intentionally work on building your brand image. Branding is also important from an SEO perspective.

Brand 53

Brand Blog Blogging Lead Generation 53

Smart Blogger

FEBRUARY 16, 2023

Lead Generation Statistics How can you cultivate new customers this year? 66% of markets generate leads from social media after spending only six hours per week on social media marketing. Gartner , 2021) 53% of marketers say webinars are the top-of-the-funnel format that generates the most high-quality leads.

Digital Marketing 109

Digital Marketing Marketing Retail Landing Page 109

Content Marketing Institute

SEPTEMBER 17, 2018

Not for the fun of it (although I genuinely enjoy most of it), but because I want it to increase awareness of my personal brand, drive traffic to my site, and generate leads. OptinMonster does this by helping you build high-converting lead-generation forms. I produce a lot of content. How much does it cost? $9

Promotion 111

Promotion Content Social Media Editorial Team 111

Moz

NOVEMBER 16, 2020

When we're in those moments of next, primed and ready to discover content or advertising from brands, what are the topics engaged with the most? Mint promoted a webinar and video series on how to close the racial wage gap.) Brand Awareness. Lead generation. Lunch breaks, lines, and commutes had been deprioritized.

Editorial 66

Editorial Advertising Brand Awareness Healthcare 66

Smart Blogger

MAY 8, 2023

Brand Copywriting Brand copywriting is unlike any other form of copywriting. Typically, marketers are concerned about tangible metrics: sales volume, leads generated, email subscribers added, etc. Brand copywriting focuses on raising brand awareness, not immediate, measurable returns.

Copywriting 79

Copywriting Copywriter Brand Awareness Social Media 79

Neil Patel

DECEMBER 6, 2020

Organizations can expand their reach across email, SMS, social, SEO, websites, webinars, and paid media. Constant Contact helps with lead generation, too, via landing pages, customizable pop-up forms, and free hosting for a mobile-responsive website.

Marketing 145

Marketing Landing Page Management Engagement 145

ContentWriters

MARCH 13, 2024

Content marketing is one of the most effective strategies for reaching potential customers and positioning your brand as a thought leader in your industry. But what are the differences and benefits of each, and how do you know which one is right for your brand? Two common long-form mediums are white papers and eBooks. What Is an eBook?

Content Marketing 59

Content Marketing Marketing Proofreader Long Form Content 59

ProBlogger

MARCH 1, 2017

Instead of blogging simply to have some fun or blow off steam, blogging is what people and businesses do to generate revenue – both directly and indirectly. To use a business term, blogging has become a key source for lead generation. That begs the question, are you maximizing your blog’s lead collection efforts?

Blog 53

Blog Blogging Lead Generation Landing Page 53