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It would be easy to assume that long-formcontent is no longer relevant these days. In a world consumed by TikToks and the endless scroll, it seems like short-formcontent reigns supreme. Learning how to create long-formcontent is therefore a waste of time. Overwhelmingly, written content.
Put the Pain Point First There’s a reason your clients are going to want to hire you: they have a problem that you can solve, whether it’s the need for a high-converting landing page to sell their latest offer or a beautiful, eye-catching logo to cement their brand. Here are some examples: Is there anything I can do to help with your content?
Put the Pain Point First There’s a reason your clients are going to want to hire you: they have a problem that you can solve, whether it’s the need for a high-converting landing page to sell their latest offer or a beautiful, eye-catching logo to cement their brand. Here are some examples: Is there anything I can do to help with your content?
Do you remember when only celebrities and major companies had personal brands? You only need to do a quick Google search to see that ordinary people from all over the world are using new personal branding tools, particularly social media, to craft personal brands that attract countless people to their websites and social media accounts.
Are you tired of hearing that no one reads long-formcontent anymore? Long gone are the days when readers had short attention spans. In fact, engaging long-formcontent is making a powerful comeback in the digital world. Well, we’re here to challenge that misconception!
Show your customers you still appreciate them with valuable content. Content marketing for brand loyalty is a great way to invest in your customers. With statistics like this, it just makes sense to use content marketing to build your brand loyalty. relevant to your brand and your customers’ experiences.
A LinkedIn post is content a user shares on the professional networking site LinkedIn to communicate with peers and employers and build their professional brand. Ask yourself: Is the content related to my industry or professional expertise? Will the content contribute positively to my professional brand?
How To Grow Your Fashion Brand From celebrities to street fashionistas, clothing and accessories have long been a favorite among people looking to express themselves and show off their personal style. To keep your footing, you need to learn how to grow your fashion brand. trillion as of 2022. Don’t skip TikTok, either.
It’s proven to be a tried-and-true way to build brand awareness, generate traffic, and establish thought leadership. 10% even said it generates the highest return on investment for their brand. While blogging can yield great results, there’s no denying that it takes time, effort, and money to create valuable, high-quality content.
For big organizations with equally big wallets, constant content creation can earn inbound links and score a high DA score, helping them land top positions on search engine results pages (SERPs). Create Long-FormContent. If you’re not writing long-formcontent, tomorrow is the day to start.
As a SaaS writer, I learned how important content writing is for a marketing strategy, not only with my own business but also with B2B SaaS companies. Content for these businesses is what helps drive their brand and sales. And many SaaS brands will spend tens of thousands a month on content creation.
Think of all the effort that goes into creating one piece of long-formcontent—whether it’s text, audio, or video. Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. How to repurpose blog content. Blog posts to video content.
The real uphill battle is trying to create that level of content regularly. That’s why we’re taking a closer look at automated video creation and some of the best tools your brand can use to expand its content strategy. Here’s the thing—automated content doesn’t have to be terrible. Publish Your Content.
The answer has typically been super-long captions, stories, or creative posts that make up a series. Still, Instagram was never really the place for long-formcontent. Fast forward ten years and Instagram is finally getting into the long-formcontent game. What Are Instagram Guides? Extend Your Reach.
Long-formcontent is harder to produce, requires more up-front investment, and takes longer to bring results than short-formcontent. So why on earth should you create long-formcontent like blogs, videos, lead magnets, and even books? And there was a clear winner: Long-formcontent.
Your published content is your business ambassador to the world. The way a company communicates whether through a blog, a brochure, or a website shapes how customers perceive its brand. Yet, many businesses struggle to create compelling content that connects with their audience and drives valuable action.
For example, if your goal with content repurposing is to pump new life into pieces that are losing traffic, your priority should be repurposing your old posts. But if you aim to build brand awareness and expand your reach, your focus should be repurposing posts that went live more recently. Make modifications to fit the platform.
Written content is often how potential customers generate interest in your company, get details about products and become convinced to learn more or walk away. Let’s take a closer look at the two sides of the written content coin: long-formcontent and short-formcontent. Guides and tutorials.
And content that generates emotion and helps them overcome a challenge is key to converting them into buyers. As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. Social media: Likes, shares, and comments.
It’s an intricate process that involves tailoring your website’s content to align with search engine algorithms and rank higher on search result pages. If you’re a business owner, regardless of the size of your enterprise, you understand how crucial it is to market your brand effectively. Can’t WAIT to welcome you inside.
Blogs also present an opportunity for shareable content that supports social media strategies and keeps existing customers engaged with your brand. You can even use blogs to support videos, podcasts, and other similar media, offering different ways for people to discover your content.
Even the biggest bloggers, businesses, and brands get stuck when generating blog ideas. And with studies showing that readers consume at least 3-5 pieces of content before engaging with a vendor, being consistent with your blog publishing is critical to your success. To create winning long-formcontent, you need a process.
This January 2023, I finally found an AI content tool that writes long-formcontent that is simply put, quality. I first found it recommended by Adam Enfroy, a blogger I respect and follow that earns $400,000/month doing affiliate content at scale. The Story of Meeting Justin at Content at Scale.
That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. SEO, PPC, even some social media sites can drive online sales for your luxury brand. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. Gucci, Rolex, Ferrari.
By implementing a good content marketing plan, you can create a positive brand reputation that encourages repeat sales from satisfied clients. Table of Contents: Unlocking the Power of Content Marketing for Your Business The Basics: What is Content Marketing? To create winning long-formcontent, you need a process.
Brands and digital marketers should focus on long-tail keywords and pay attention to user intent and detailed, long-formcontent. Is your brand ready? Once again, Google is focusing more on user intent and less on traditional optimization strategies. Leveraging Core Web Vitals.
Paid social media can also be more beneficial in promoting long-formcontent or anything with a high potential to drive ROI, such as an asset that’s already driving a lot of conversions. You can only determine the success of your content by proactively coming up with a plan to measure it.
Learning how to get backlinks can help you jumpstart your brand, with no investment upfront. Keep the Content Detailed and Deep. We talk a lot about long-formcontent , but comprehensive content might be even more important. If you write longcontent, it will naturally have to be detailed.
Most people aren’t going to buy from a stranger that has little to no proof that they know what they’re doing — especially when it comes to high-ticket service offerings like one-on-one coaching or developing a brand voice. This is the exact formula I use to create 52 pillar pieces of content every year — and that’s it!
No matter what your brand is about and what you’re trying to sell or convert, you can create a site with great content. Best practices for more in-depth written content include pieces running about 2,000 to 3,000 words and easily skimmed. Good content is consistent, as well. Examples of Sites With Great Content.
As a bonus, youll build brand loyalty, expand your online reach, and generate lots of referral traffic. At its core, public relations is about managing a brands reputation through networking with the media. However, there are certain types of content that best suit digital PR campaigns.
About two years ago, LinkedIn opened its publishing platform to all members, allowing them to publish blogs directly and promote their content throughout the LinkedIn network and beyond. While LinkedIn is primarily a B2B social media platform, both B2B and B2C brands can benefit from publishing on it. ChuckHester Click To Tweet.
By focusing on non-intrusive techniques instead of cold calls in your quest to learn “how to grow my business without sales calls,” you’ll foster stronger relationships with potential buyers while maintaining a positive brand image. 5 Effective Content Marketing Strategies to Grow Your Business 1. Here’s why.
Execute it well and your white paper can position your brand as an industry champion who’s adept at addressing your customers’ needs. Creating this type of content is more of an art than a science, but there are general guidelines you can follow to help you out along the way. Incorporate graphs and charts to help data stand out.
For example: in the B2B SaaS industry, needs long-formcontent, and has solid asynchronous communication policies. By working with these agencies, you get your foot in the door and start building valuable relationships with folks inside these brands (if the agency allows direct contact with clients). No worries if not!
In roles like communications, content, public relations, product marketing, brand marketing, and more, effective communication is often the product that marketers produce. This spread is likely because marketers are stewards of the brand, ensuring consistency across channels and all brand touchpoints.
Measure & Report the Success of Your Content Strategy Services How to Leverage AI in Your Content Strategy and Marketing Services How to Use AI to Write Long-FormContent Faster for Maximum Impact at Scale Successfully Create and Sell Content Strategy Services What Are Content Strategy Services?
They can also help you stay on-brand, providing editing tips for tone and style. Some generative AI tools also provide an SEO assist during the writing process or use your proprietary content to create derivate pieces. It’s also a free and easy way to proofread.
Types of Creative Briefs Here at Content Hacker , we emphasize the importance of strategic long-formcontent marketing. These documents encapsulate everything from brand guidelines to specific project directives — and oftentimes budgetary outlines — to guide decision-making processes effectively across teams.
3 Branding voices Ads for lawyers don’t use the same language as ads for sports drinks. That’s because each brand has its own voice, similar to the tone a brand uses consistently in their copywriting. A branding voice is designed to appeal to their target customers, to “speak in a language they can understand.”
Are you looking for the ultimate tool to take your personal brand to new heights? However, in addition to its traditional features, such as creating a profile and connecting with others, LinkedIn also offers the opportunity to publish long-formcontent through its “Articles” feature.
However, its community side is a considerable part of the brand too. Optimizing Content for Niche, Long Tail Keywords. For a long time, the focus for marketers was long-formcontent. However, more recently, content marketing has stepped back from detailed, lengthy article guides.
Optimize Your Thought Leadership Content for SEO Write Thought Leadership Content to Boost Your Business What Is Thought Leadership Content? Thought leadership content is a type of long-formcontent that provides more than just valuable information to an audience. Most of it is also long-form.
If you want to be remembered then touching hearts is where it happens.Many content marketers are discovering that storytelling has a power that they have ignored but are struggling to stand out in a sea of brand blandness. So we are going to see a lot more live video and imagesthat taps into this growing need for authentic content. #4.
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