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It would be easy to assume that long-formcontent is no longer relevant these days. In a world consumed by TikToks and the endless scroll, it seems like short-formcontent reigns supreme. Learning how to create long-formcontent is therefore a waste of time. Overwhelmingly, written content.
But when done right, technical writing builds trust , positions your brand as a thought leader, and moves your audience to take action. Technical writing is needed for any informative content with a specific purpose. Long-formcontent, like detailed guides or how-tos, performs better in searches.
Do you remember when only celebrities and major companies had personal brands? You only need to do a quick Google search to see that ordinary people from all over the world are using new personal branding tools, particularly social media, to craft personal brands that attract countless people to their websites and social media accounts.
Are you tired of hearing that no one reads long-formcontent anymore? Long gone are the days when readers had short attention spans. In fact, engaging long-formcontent is making a powerful comeback in the digital world. Well, we’re here to challenge that misconception!
A LinkedIn post is content a user shares on the professional networking site LinkedIn to communicate with peers and employers and build their professional brand. Ask yourself: Is the content related to my industry or professional expertise? Will the content contribute positively to my professional brand?
Your published content is your business ambassador to the world. The way a company communicates whether through a blog, a brochure, or a website shapes how customers perceive its brand. Yet, many businesses struggle to create compelling content that connects with their audience and drives valuable action.
That’s why we’re taking a closer look at automated video creation and some of the best tools your brand can use to expand its content strategy. Here’s the thing—automated content doesn’t have to be terrible. All you have to do is repackage those valuable tidbits and present them to your audience.
For big organizations with equally big wallets, constant content creation can earn inbound links and score a high DA score, helping them land top positions on search engine results pages (SERPs). Create Long-FormContent. If you’re not writing long-formcontent, tomorrow is the day to start.
Think of all the effort that goes into creating one piece of long-formcontent—whether it’s text, audio, or video. Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. How to repurpose blog content. Blog posts to video content.
For example, if your goal with content repurposing is to pump new life into pieces that are losing traffic, your priority should be repurposing your old posts. But if you aim to build brand awareness and expand your reach, your focus should be repurposing posts that went live more recently.
Blogs also present an opportunity for shareable content that supports social media strategies and keeps existing customers engaged with your brand. You can even use blogs to support videos, podcasts, and other similar media, offering different ways for people to discover your content.
And content that generates emotion and helps them overcome a challenge is key to converting them into buyers. As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. Social media: Likes, shares, and comments.
Even the biggest bloggers, businesses, and brands get stuck when generating blog ideas. And with studies showing that readers consume at least 3-5 pieces of content before engaging with a vendor, being consistent with your blog publishing is critical to your success. Don’t worry if you’re asking the same question.
No matter what your brand is about and what you’re trying to sell or convert, you can create a site with great content. Best practices for more in-depth written content include pieces running about 2,000 to 3,000 words and easily skimmed. Good content is consistent, as well. Examples of Sites With Great Content.
We asked some experts presenting at Content Marketing World for their top AI tips and recommendations. They can also help you stay on-brand, providing editing tips for tone and style. .” It’s also a free and easy way to proofread.
It’s an intricate process that involves tailoring your website’s content to align with search engine algorithms and rank higher on search result pages. If you’re a business owner, regardless of the size of your enterprise, you understand how crucial it is to market your brand effectively.
Copy isn’t all about selling; sometimes, it’s getting readers to sign up for a newsletter, schedule a call, or download gated content. Either way, copywriting brings in leads and keeps readers interested in your brand. switching the cadence of your text (making sure you don’t just write in short or long sentences.
For instance, you can share the behind-the-scenes of making a recent long-form video through short-formcontent. Embracing this strategy maximizes your content's potential and ensures a consistent and cohesive brand presence across the digital landscape.
You should aim for a minimum of one video per week, but the right amount of content depends on your audience, your goals, and your content. One simple way to create a steady stream of content is to produce shorter versions of long-formcontent. Include Your Logo to Boost Brand Awareness.
Before you start planning the type of content you’ll publish, it’s essential that you first decide what you want to achieve with your content. You should set goals for your content each and every quarter. Easy to produce with the help of the right content writers, blog posts are among the most consumed types of content.
? ?. Editor’s note: Given the ongoing need for brands to use social media strategically, we are sharing this article updated from its original publication last year. Concerned about how Facebook’s latest algorithm updates might affect your brand’s performance on the platform? You’re not alone. joderama Click To Tweet. Think precision.
These brands take up more space in a less saturated market because their competitors take a break from marketing. That means when you avoid cutting your content marketing budget, you’re able to maintain visibility that others don’t. Focus on the content marketing methods your brand finds success with.
There are few pieces of marketing collateral better at positioning your brand as an authority in your industry than an ultimate guide. Emailing your list: If you have a mailing list, let them know about your latest and greatest piece of content. So much so that your ultimate guide can continue to attract links for years to come.
For reading on a phone screen, long-formcontent is a definite non-starter. Employ A/B testing in which users are presented with different variations of the app to determine which one is the best at inducing a desired action. Weave in details about brands, colors, style, potential uses, and more. No extra words.
Yes, this is Step 1 for every type of content). Don’t go overboard on branding. Present information logically and objectively. Remember that graphs and charts are content too. The editing process is more important than ever in long-formcontent like this. Develop your brand through your video content.
When you need to fill your sales pipeline, generate fresh leads, expand the audience of your content and build your email list, consider creating a new long-formcontent asset with the help of an ebook ghostwriter. Use a minimal color palette that complements your brand’s logo and aesthetic.
As you strive to capture audience attention, build authority, and drive conversions, it’s essential to understand the best use of short-form vs. long-formcontent. Each format has its place within a comprehensive content strategy. What Is Long-FormContent?
Instead of writing short posts, you should be doing extensive research and producing in-depth content. According to research by Curata , long-formcontent generates eight times more page views, nine times more leads, and three times more social media shares than short-formcontent. It creates brand recall.
Do they prefer short-form or long-formcontent? The type of content your audience consumes most will help you understand where to post yours. For example, short-form videos are best for platforms like YouTube Shorts and TikTok. But if your goal is brand awareness, those channels might be a great match.
There are three main components in the process for enabling your brand to build (and grow) communities of loyal, engaged consumers around your content: Evaluate your distribution options. Promote your content and amplify its impact. You need to decide which channels make the most sense for #content distribution, says @joderama.
Ogilvy headed up incredibly successful and memorable campaigns for some of the top brands in the 1950s and ‘60s, including American Express, Rolls Royce, Hathaway, Shell, Dove, and others. The brand name has practically turned into a verb. The results: the long-formcontent outperformed the short page by 30%.
White-hat tactics like guest posting and being a resource for reporters involve creating valuable content that’ll help establish your brand as a thought leader. That’s especially true for long-formcontent, which gets an average of 77.2% more links than short-form pieces. Improve your reputation.
There’s no denying it, with AI presenting itself in writing and marketing unlike it’s ever done before. Now, what I test it for is the type of content that has been my bread-and-butter (and, per our recent report , a bigger sales-bringer than short-form!): long-form blogs and articles. It Writes Fluff.
Because you need a content marketing process plan behind it all to ensure your content WORKS…. So it grows your brand instead of sucking the life out of it. But how do you create a content marketing team and workflow plan that results in amazing content? What kind of people power do you need to execute content?
You can do this with your content and climb the mega mountain of Google search. Working backward step by step, you can create a valuable piece of long-formcontent – and create a map on how to blaze that trail the next time. You can find the content you’re looking for without having to dig for it.
Buffer’s AI Assistant Buffer’s AI Assistant is an AI-powered tool designed to streamline the process of creating engaging social media content. It generates post ideas, repurposes existing content, and summarizes long-formcontent into concise, engaging posts.
Instead of pushing your message out to them through interruptive ads and other means, you attract them in toward your brand organically with content. With that in mind, this blog will show you how inbound content marketing works. To put it simply, inbound content marketing is a type of inbound marketing.
Go for a high-quality, professional headshot that presents you as approachable and trustworthy. For instance, if you specialize in writing long-formcontent and connect with a freelance graphic designer, you can refer clients to each other for comprehensive project solutions. Next, create a content marketing plan.
Long-form Blog Posts or Ultimate Guides These types of posts aren’t fluffy 500-word ones written off the top of your head, but instead, detailed, well-researched posts over 2,000 words in length. Long-formcontent writing has a conversational and accessible writing style. They may contain technical information.
In fact, my content is 4,330 total words. Obviously, there are times when long-formcontent doesn’t make sense (like for an e-commerce category page). But if you can publish longcontent you should publish longcontent. Brand Protection from Copyright Violation. Silent Moves.
Content marketing is one of the most effective strategies for reaching potential customers and positioning your brand as a thought leader in your industry. Two common long-form mediums are white papers and eBooks. But what are the differences and benefits of each, and how do you know which one is right for your brand?
Lead generation: For businesses, an optimized LinkedIn profile can generate leads, improve brand recognition, and facilitate meaningful connections with potential clients or customers. Personal brand: Your LinkedIn profile is a chance to build your personal brand by showing your professional story, strengths, and achievements.
Boosting brand awareness : Letting people know about your brand is important for establishing familiarity. The more people get to know who you are and what you do, the more likely they are to think of your brand when they encounter a problem to which you have the solution. Experimentation is a great idea here.
For example, if your goal with content repurposing is to pump new life into pieces that are losing traffic, your priority should be repurposing your old posts. But if you aim to build brand awareness and expand your reach, your focus should be repurposing posts that went live more recently.
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