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It would be easy to assume that long-formcontent is no longer relevant these days. In a world consumed by TikToks and the endless scroll, it seems like short-formcontent reigns supreme. Learning how to create long-formcontent is therefore a waste of time. Overwhelmingly, written content.
? ?. Editor’s note: Given the ongoing need for brands to use socialmedia strategically, we are sharing this article updated from its original publication last year. Concerned about how Facebook’s latest algorithm updates might affect your brand’s performance on the platform? Socialmedia channel choices.
Content Marketing Vs SocialMedia Marketing: Finding the Right Balance For a long time, content was the king of online marketing. Now, socialmedia marketing is a major contender for the throne. In the matchup of content marketing vs socialmedia marketing, which channel would win?
Do you remember when only celebrities and major companies had personal brands? You only need to do a quick Google search to see that ordinary people from all over the world are using new personal branding tools, particularly socialmedia, to craft personal brands that attract countless people to their websites and socialmedia accounts.
Show your customers you still appreciate them with valuable content. Content marketing for brand loyalty is a great way to invest in your customers. With statistics like this, it just makes sense to use content marketing to build your brand loyalty. relevant to your brand and your customers’ experiences.
As a SaaS writer, I learned how important content writing is for a marketing strategy, not only with my own business but also with B2B SaaS companies. Content for these businesses is what helps drive their brand and sales. And many SaaS brands will spend tens of thousands a month on content creation.
How To Grow Your Fashion Brand From celebrities to street fashionistas, clothing and accessories have long been a favorite among people looking to express themselves and show off their personal style. To keep your footing, you need to learn how to grow your fashion brand. The real key to digital marketing is socialmedia.
Think of all the effort that goes into creating one piece of long-formcontent—whether it’s text, audio, or video. Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on socialmedia, etc. All these iterations fall under content repurposing.
Your published content is your business ambassador to the world. The way a company communicates whether through a blog, a brochure, or a website shapes how customers perceive its brand. Yet, many businesses struggle to create compelling content that connects with their audience and drives valuable action.
Are you tired of hearing that no one reads long-formcontent anymore? Long gone are the days when readers had short attention spans. In fact, engaging long-formcontent is making a powerful comeback in the digital world. Well, we’re here to challenge that misconception!
In the age of socialmedia, crafting a strong LinkedIn profile is essential to standing out in a global online workforce. This social networking platform is the digital version of a networking event—a place where professionals across industries go to make connections with professional peers and potential employers.
The real uphill battle is trying to create that level of content regularly. That’s why we’re taking a closer look at automated video creation and some of the best tools your brand can use to expand its content strategy. Here’s the thing—automated content doesn’t have to be terrible. Publish Your Content.
All three (cross-posting, reposting, repurposing) are ways to reuse your existing content. Cross-posting is when you share a piece of content as-is on another socialmedia platform. Repurposing content is keeping the crux of a piece’s idea and adapting it for other socialmedia channels.
When Instagram launched in 2010 with its visually-focused platform, it disrupted the socialmedia scene. The answer has typically been super-long captions, stories, or creative posts that make up a series. Still, Instagram was never really the place for long-formcontent. What Are Instagram Guides?
I knew if I didn’t switch to a more video-friendly content format, I’d be doing them a major disservice. So why YouTube when there are other socialmedia platforms out there? But with socialmedia making the largest portion of the advertising space, not showing up kinda isn’t an option anymore.
As a bonus, youll build brand loyalty, expand your online reach, and generate lots of referral traffic. At its core, public relations is about managing a brands reputation through networking with the media. However, there are certain types of content that best suit digital PR campaigns.
Long-formcontent is harder to produce, requires more up-front investment, and takes longer to bring results than short-formcontent. So why on earth should you create long-formcontent like blogs, videos, lead magnets, and even books? And there was a clear winner: Long-formcontent.
If you are creating content surrounding the launch of a new research study, someone on your team may need to publish a landing page to link to the study. Someone else may publish a related blog post linking to the landing page, and another stakeholder may need to promote it on your socialmedia channels.
No matter what your brand is about and what you’re trying to sell or convert, you can create a site with great content. Best practices for more in-depth written content include pieces running about 2,000 to 3,000 words and easily skimmed. Good content is consistent, as well. Examples of Sites With Great Content.
That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. SEO, PPC, even some socialmedia sites can drive online sales for your luxury brand. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies.
Blogs also present an opportunity for shareable content that supports socialmedia strategies and keeps existing customers engaged with your brand. You can even use blogs to support videos, podcasts, and other similar media, offering different ways for people to discover your content.
About two years ago, LinkedIn opened its publishing platform to all members, allowing them to publish blogs directly and promote their content throughout the LinkedIn network and beyond. While LinkedIn is primarily a B2B socialmedia platform, both B2B and B2C brands can benefit from publishing on it.
Let’s take a closer look at the two sides of the written content coin: long-formcontent and short-formcontent. Is Long-FormContent Necessary? With written content, there are two approaches a writer can take. This type of writing is considered long-formcontent.
And content that generates emotion and helps them overcome a challenge is key to converting them into buyers. As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. Socialmedia: Likes, shares, and comments.
If I can’t begin a blog post, I’ll use an AI writing tool to help me start it or just give me an angle to think about for my content piece. For example, suppose I need an angle for my eCommerce post using socialmedia. These are defunct socialmedia platforms or tools.
Why Does Content Marketing Change so Frequently? Content marketing continues to evolve to keep pace with trends, technologies, and consumer demands. For instance, increasing use of mobile devices, voice search, and socialmedia all require us to stay on top of things. Optimizing Content for Niche, Long Tail Keywords.
Even the biggest bloggers, businesses, and brands get stuck when generating blog ideas. And with studies showing that readers consume at least 3-5 pieces of content before engaging with a vendor, being consistent with your blog publishing is critical to your success. Don’t worry if you’re asking the same question.
However, short-form copywriting like socialmedia posts and product descriptions are simple enough for AI to handle, and because they’re used so frequently, it makes sense to automate them. 3 Branding voices Ads for lawyers don’t use the same language as ads for sports drinks. AI copywriting: Hey, TikTok!
By implementing a good content marketing plan, you can create a positive brand reputation that encourages repeat sales from satisfied clients. Table of Contents: Unlocking the Power of Content Marketing for Your Business The Basics: What is Content Marketing? Increased SocialMedia Engagement 7.
For example: in the B2B SaaS industry, needs long-formcontent, and has solid asynchronous communication policies. Pro-tip : if possible, interact with the client you’re pitching a few times on socialmedia before jumping on their inbox (called warm pitching ). Narrow it down to a sentence. No worries if not!
Learning how to get backlinks can help you jumpstart your brand, with no investment upfront. Keep the Content Detailed and Deep. We talk a lot about long-formcontent , but comprehensive content might be even more important. If you write longcontent, it will naturally have to be detailed.
There’s no denying that socialmedia can be a powerful tool for your brand. Showing up consistently with helpful and unique content for social platforms helps you generate awareness for your brand. But this can be tricky as you navigate socialmedia algorithms to get your content noticed.
By focusing on non-intrusive techniques instead of cold calls in your quest to learn “how to grow my business without sales calls,” you’ll foster stronger relationships with potential buyers while maintaining a positive brand image. 5 Effective Content Marketing Strategies to Grow Your Business 1. Here’s why.
It’s an intricate process that involves tailoring your website’s content to align with search engine algorithms and rank higher on search result pages. If you’re a business owner, regardless of the size of your enterprise, you understand how crucial it is to market your brand effectively.
Measure & Report the Success of Your Content Strategy Services How to Leverage AI in Your Content Strategy and Marketing Services How to Use AI to Write Long-FormContent Faster for Maximum Impact at Scale Successfully Create and Sell Content Strategy Services What Are Content Strategy Services?
In a nutshell, AI content writing tools & software can let you outsource pieces (but that’s key … outsource pieces ) of the writing process … tools you can train to edit for YOUR brand voice, write similar to YOUR top-performing ads or emails, etc. . Pro: Speed-up Your Content Writing. Always a win.
Execute it well and your white paper can position your brand as an industry champion who’s adept at addressing your customers’ needs. Creating this type of content is more of an art than a science, but there are general guidelines you can follow to help you out along the way. Incorporate graphs and charts to help data stand out.
Can you run a socialmedia account only using AI? See, it’s hard coming up with new content consistently, but I’m a bit of a purist when it comes to what I share on socialmedia and how I share it. percent engagement rate.
They can also help you stay on-brand, providing editing tips for tone and style. Some generative AI tools also provide an SEO assist during the writing process or use your proprietary content to create derivate pieces. Avoid publishing AI content without a solid editor juicing it up and adding opinion, humor, and personality.
Below are the most common types and how you can include them in your content marketing strategy. Blogs are a form of digital content that builds trust between brands and their audience. Infographics can be published on socialmedia platforms or included within other content types to support the text.
In roles like communications, content, public relations, product marketing, brand marketing, and more, effective communication is often the product that marketers produce. Whether through emails, blogs, socialmedia, or advertising, marketers are constantly trying to engage their target audience.
However, as the digital landscape evolved, so did content marketing strategies. Today, it encompasses various formats and platforms, from videos on socialmedia to immersive experiences on websites. Businesses worldwide have come to find that content marketing is worth it when it comes to growing their customer base.
Content distribution is the process of sharing, promoting, and repurposing your content across a variety of marketing channels. These may include socialmedia platforms, email marketing, paid ads, and other websites. Like your website, blog, and socialmedia accounts. However: It can get expensive.
if your niche is socialmedia, focus on a single platform that’s hot). Use supporting #content when publishing infographics to earn high-quality backlinks, says @ab80. Alternatively, if you have a large following, publish the infographic on your website and promote it via socialmedia. SEO Click To Tweet.
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