Content Marketing Institute

JUNE 12, 2024

Adding B2B influencer marketing to your owned media strategy can boost that advantage. Businesses are the most trusted entity today. Learn the benefits, influencer types, estimated pricing, and how to get started today.

Brand 128

Brand Marketing Ads Media 128

Nick Ursborne

MAY 12, 2024

But it appears to be altogether absent in the world of AI-automated marketing. While companies may love the speed and economy of using AI to generate their marketing materials, are they prepared to accept the damage done to their brands by mediocre creative? This is not a good look for companies, large or small.

Creative Director 198

Creative Director Creativity Art Director Copywriter 198

Content Marketing Institute

APRIL 19, 2024

To use AI or not — it's the question on every marketer's mind. But there's a more practical follow-up: Whether to share the answer. Dove and Brandtech Group tried that approach. Was it the right choice?

Brand 126

Brand IT Marketing 126

Ahrefs

NOVEMBER 29, 2024

Take the famous Michelin guide Branded content is mass-appeal media or entertainment content that’s either sponsored, commissioned, or created by a company. Think Netflix-style documentaries for SaaS marketers, or short films directed by clothing brands. Audiences connect with branded content … Read more ›

Brand 101

Brand Content Entertainment Audience 101

Content Marketing Institute

AUGUST 2, 2024

A small sports apparel brand made a fresh marketing play that gained global attention and a spot at the Olympics alongside the biggest brands in the world. Take note (and inspiration) to help your marketing game.

Brand 115

Brand Marketing 115

Agency Content Writer

DECEMBER 2, 2024

In today’s competitive market, every business needs a solid online presence. Each client is unique in their voice, brand, and messaging, making it essential to connect with them in meaningful ways. Social Media Posts : Essential for engaging with followers and building brand loyalty. Can you meet tight deadlines?

Content Writer 246

Content Writer Writer Portfolio Content 246

Content Marketing Institute

OCTOBER 18, 2024

New research reveals almost all marketers say data standards are essential for ROI. Yet, many lack them. Learn the first thing to do to establish a data standards strategy (and it’s something that will help in more ways than that one.)

Brand 122

Brand Marketing 122

Contently

OCTOBER 29, 2024

Client testimonials are a fantastic way to make use of UGC for B2B brands, especially when they can be framed in a solutions-oriented light. And there is arguably no better resource for encouraging customer-brand engagement than internal help hubs. It reads more like a subreddit than a content marketing hub — and that’s why it works.

Brand 98

Brand Content Retail Utilities 98

Content Marketing Institute

AUGUST 16, 2024

companies say influencer spending will take 40% of their total marketing budget. How can brands invest in social media personalities who aren't likely to enter into risky political talk? One-fourth of U.S. New AI tools can help.

Brand 119

Brand Social Media Media Marketing 119

The Idea Logical Company

MAY 8, 2024

In fact, a big chunk of my “professional” activity these days is helping authors decide how to bring their book to market, with “through a regular publisher with an advance-against-royalties deal” being among the least likely of the possible options. It all goes back to the Erie Canal.

Publisher 340

Publisher Publishing Publishing Copy 340

ContentWriters

NOVEMBER 21, 2024

Marketing scripts are the backbone of successful video and audio content, yet many professionals struggle to create compelling narratives that drive action. Whether you need to write a marketing script for social media, commercials, or podcasts, a powerful script will help you stand out. What Are Scripts in Marketing?

Script 105

Script Writing Marketing Persuasion 105

Content Marketing Institute

JUNE 7, 2024

What’s going on with content and marketing celebrating Pride Month? Some brands have cut back in publicizing their support of the LGBTQ+ communities; others have cut back on their celebration of Pride. What’s a marketer to think and do?

Brand 109

Brand Marketing Content 109

Content Marketing Institute

MAY 25, 2023

Great ideas don’t lead to innovative content unless they align with the brand’s vision and audience understanding. Follow this advice from two experts on the subject and a brand that's found success. Continue reading →

Brand 138

Brand Content Audience 138

Grammarly

DECEMBER 6, 2024

In the digital age, customer communication preferences are always evolving, and marketing teams need to remain agile to keep up. Understanding marketing trends is crucial to helping brands evolve their marketing communication strategy to meet customer expectations and stay ahead of the competition.

Communication 97

Communication Marketing Storytelling Social Media 97

Agency Content Writer

DECEMBER 2, 2024

Since 2010, Anne McAuley Lopez has been writing content for businesses and nonprofits in partnership with social media managers, nonprofit marketing professionals, and digital marketing agencies. Optimized content is more likely to attract organic traffic, which is crucial for brand success. What is a Content Author?

Proofreader 246

Proofreader Content Search Engine Optimization Digital Communication 246

Contently

SEPTEMBER 18, 2024

Each sentence is the start of a brand-new story. And somehow, in one sentence, these stories have the power to capture our attention and spark our curiosity—something content marketers aim for with every piece they create. How can we get creative with content marketing? With more creativity in marketing assets.

Creativity 98

Creativity Content Marketing Marketing Content 98

Content Marketing Institute

MAY 8, 2024

Innovative brands see the power of employee ambassadors. Many companies present a list of what not to do and call them their “employee social media guidelines.” Here’s how to create company social media guidelines for the win.

Social Media 120

Social Media Media Brand Writing 120

Grammarly

OCTOBER 30, 2024

In today’s competitive digital landscape, businesses are constantly seeking new ways to maximize their return on investment (ROI) from content marketing. With the rise of artificial intelligence (AI), marketing teams can scale their content marketing operations and businesses can use AI to effectively tell their brand story.

Content Marketing 98

Content Marketing Marketing Storytelling Content Creation 98

Freelance Union

NOVEMBER 18, 2024

Do you ever feel like your brand goes unnoticed by your audience? Strategic planning for brand visibility is essential to compellingly showcase your products, services, mission, and expertise in memorable fashion. This will continue to give back for years as it flows into ALL of your visual identity and marketing. 
 1.

Brand 94

Brand Keywords Consulting Social Media 94

Freelance Magic

APRIL 8, 2024

It’s a perfectly plausible thing for a brand to do, but it was a kick in the teeth for me. Because I make an effort to market my freelance business every month—in one way or another. Why you need to market your freelance business The hardest part of freelancing for many freelancers is finding enough work to tide them over.

Freelance 130

Freelance Marketing Social Media Portfolio 130

Contently

AUGUST 30, 2024

But with endless ads and marketing noise, it’s hard to get your story heard, especially if you’re using the same marketing tactics and jargon as your competitors. But fear not; there’s a secret weapon that can lift your brand above the noise: customer storytelling.

Storytelling 81

Storytelling Marketing Social Media Brand 81

Grammarly

JULY 19, 2024

A LinkedIn post is content a user shares on the professional networking site LinkedIn to communicate with peers and employers and build their professional brand. Will the content contribute positively to my professional brand? Here are some tips for writing LinkedIn posts to help enhance your brand.

Brand 108

Brand Post Education Text 108

Content Marketing Institute

NOVEMBER 6, 2024

To win big with influencer marketing, B2B brands need the right game plan. Build it with this expert advice on selecting valuable partners, determining goals, and effectively positioning content.

Marketing 121

Marketing Brand Content IT 121

Content Marketing Institute

JULY 19, 2024

Learn about the latest marketing metric to make headlines — share of model. It’s got everything to do with generative AI’s large language models and your brand. It’s got nothing to do with runways or stocks.

Marketing 123

Marketing SEO Brand 123

Express Writers

DECEMBER 12, 2024

When you go grocery shopping, you select specific brands and items because you know what they taste like or how they pair with your meals. It might even be enough to put you off that brand and encourage you to try a different one. What Is Brand Consistency? Brand consistency is creating a recognizable and predictable brand.

Brand 52

Brand Content Marketing IT Marketing 52

Contently

MAY 13, 2024

According to Forrester, in 2023, more than half of global marketers thought the whole thing was a bluff. For marketers, this means a few things are about to change. Here’s everything you need to know about third-party cookies and what their phase-out means for content marketers in 2024.

Content Marketing 109

Content Marketing Marketing Content Storytelling 109

Grammarly

MARCH 25, 2024

Marketing teams are expert communicators. In roles like communications, content, public relations, product marketing, brand marketing, and more, effective communication is often the product that marketers produce. Marketing teams report spending an average of 42 hours each week communicating.

Marketing 112

Marketing Communication Content Content Creation 112

Ahrefs

DECEMBER 16, 2024

But often, brand monitoring is more than just responding to comments that mention your brandits about understanding customer sentiment and using feedback to shape your brand reputation in real-time. Whether you like it or not, conversations happen about your brand … Read more ›

Brand 79

Brand IT Marketing 79

Contently

OCTOBER 31, 2024

Tie that same concept into content marketing, and you’ve got gamified content. Here’s a look at why gamified content works so well in brand marketing and ways to start playing with it. Here’s a look at why gamified content works so well in brand marketing and ways to start playing with it.

Engagement 95

Engagement Marketing Content Social Media 95

Ahrefs

MARCH 26, 2024

When enterprise content marketing is done well, it can drive tons of leads, conversions, and, ultimately, revenue. In addition, it can help with things like brand perception and awareness. There’s a misconception that big enterprise websites rank for everything. They … Read more ›

Content Marketing 128

Content Marketing Marketing Content Brand 128

Blogtrepreneur

JANUARY 7, 2024

As technology has grown over the years, so has the importance of digital marketing. While traditional marketing has its place, it’s important that you consider the potential of digital media. Below we are going to discuss exactly why your business should invest in digital marketing. – Social media marketing.

Digital Marketing 115

Digital Marketing Search Engine Optimization Marketing Social Media 115

Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. We asked some experts presenting at Content Marketing World for their top AI tips and recommendations. They can also help you stay on-brand, providing editing tips for tone and style. But generative AI hits differently and closer to home.

Content Marketing 133

Content Marketing Marketing Content Proofreader 133

Content Marketing Institute

MAY 29, 2024

Solve your consistent brand voice challenges with the help of AI. Learn how it can help you document, audit, and maintain your enterprise’s unique identity at every audience touchpoint.

Brand 108

Brand Audience IT 108

Content Marketing Institute

JULY 30, 2024

Learn how to leverage data for a content marketing strategy that boosts your SEO and builds brand authority and trust. AI may accelerate content creation, but to ensure engagement, you need a deeper, more human understanding of your audience first.

Content Marketing 114

Content Marketing Marketing Content Creation Content 114

Backlinko

OCTOBER 23, 2024

Want to create a content marketing strategy that actually works? Through content marketing, Backlinko attracts over 772,000 monthly sessions. Identify Your Goals Before you do anything, set specific, time-bound goals for your content marketing strategy. And an email marketing campaign offering exclusive deals.

Content Marketing 103

Content Marketing Marketing Government Content 103

Jasper

OCTOBER 14, 2024

Jasper Research advances AI image generation for consistent on-brand images in enterprise marketing, boosting campaign impact and efficiency.

Brand 93

Brand Marketing 93