Freelance Union

NOVEMBER 18, 2024

Do you ever feel like your brand goes unnoticed by your audience? Strategic planning for brand visibility is essential to compellingly showcase your products, services, mission, and expertise in memorable fashion. This will continue to give back for years as it flows into ALL of your visual identity and marketing. 
 1.

Brand 59

Brand Keywords Consulting Social Media 59

CopyBlogger

JANUARY 10, 2023

Content marketing for small businesses doesn’t look much different from what larger companies do to promote their products or services. The post Content Marketing for Small Businesses: 7 Projects for Brand Managers appeared first on Copyblogger. Continue Reading.

Projects 120

Projects Content Marketing Management Brand 120

Content Hacker

FEBRUARY 4, 2024

Turns out, writing is only half the battle in digital marketing; what wins the war is optimized content marketing. In the digital marketing world, content optimization plays a pivotal role in enhancing your online visibility. Optimizing Text Think of optimized content marketing as the spine holding up your digital strategy.

Content Marketing 78

Content Marketing Brand Marketing Content 78

Credible Content

JUNE 9, 2023

The importance of content writing in brand positioning. When it comes to building a strong brand and brand positioning, content writing plays a crucial role. By crafting compelling stories and messages, you can effectively communicate your brand’s unique value proposition and position it in the minds of your customers.

Brand 130

Brand Writing Content Collaboration 130

Content Marketing Institute

OCTOBER 18, 2022

As content grows as a strategic business function, a new market has arisen. It’s a solution that orchestrates and automates the complexities of legal, licensing, compliance, and aspects of managing the quality of brand content. Continue reading →

Brand 132

Brand Content Marketing Marketing Content 132

Content Marketing Institute

OCTOBER 18, 2024

New research reveals almost all marketers say data standards are essential for ROI. Yet, many lack them. Learn the first thing to do to establish a data standards strategy (and it’s something that will help in more ways than that one.)

Brand 105

Brand Marketing 105

Content Marketing Institute

AUGUST 2, 2024

A small sports apparel brand made a fresh marketing play that gained global attention and a spot at the Olympics alongside the biggest brands in the world. Take note (and inspiration) to help your marketing game.

Brand 106

Brand Marketing 106

Content Marketing Institute

JUNE 12, 2024

Adding B2B influencer marketing to your owned media strategy can boost that advantage. Businesses are the most trusted entity today. Learn the benefits, influencer types, estimated pricing, and how to get started today.

Brand 120

Brand Marketing Ads Media 120

ContentWriters

NOVEMBER 14, 2024

This subtle but critical difference impacts how your brand gets discovered and recommended in AI-powered conversations. In this blog, you’ll discover why AI visibility matters, how ChatGPT processes and retrieves information, and the practical steps you can take to ensure your brand stands out in this new era of search.

Brand 59

Brand Keywords Content Creation Content Marketing 59

Express Writers

DECEMBER 20, 2022

Content marketing for brand loyalty is a great way to invest in your customers. With statistics like this, it just makes sense to use content marketing to build your brand loyalty. In this guide, we will explore why content marketing is so important and offer 10 tips you can use to improve your content marketing strategy.

Content Marketing 96

Content Marketing Brand Marketing Content 96

Grammarly

APRIL 10, 2024

This sentiment may be especially applicable to brand marketing. Even in its infancy, generative artificial intelligence, or gen AI, is having a revolutionary impact on brand storytelling. Read on to learn how to create an irresistibly compelling, intricately tailored, and deeply impactful brand story with AI.

Brand 97

Brand Storytelling Creativity Text 97

Content Marketing Institute

FEBRUARY 5, 2021

Brands are turning up the volume this week. A new TikTok video celebrates the #SeaShanty trend, Mastercard amps up its sonic brand identity, and a video book review tells a charmingly experimental tale.

Content Marketing 143

Content Marketing Brand Marketing Content 143

Contently

SEPTEMBER 30, 2024

From disinformation to privacy violations and incitements to violence, social media’s vast influence has prompted significant legal scrutiny and regulatory responses — which is why it’s important to stay informed on social media laws and how they impact your marketing.

Social Media 107

Social Media Media Brand Telecommunication 107

Content Marketing Institute

AUGUST 16, 2024

companies say influencer spending will take 40% of their total marketing budget. How can brands invest in social media personalities who aren't likely to enter into risky political talk? One-fourth of U.S. New AI tools can help.

Brand 110

Brand Social Media Media Marketing 110

Content Marketing Institute

SEPTEMBER 15, 2023

A global luxury brand investment firm’s acquisition of Hollywood’s biggest talent agency indicates the future of content and marketing in all industries. Read on.

Brand 100

Brand Marketing Agency Content 100

Verblio

OCTOBER 21, 2022

We can agree that content marketing is perhaps the most powerful strategy to building an authoritative and credible presence online. Content marketing is a practice supported by many businesses and marketers. However, while some may think it’s a simple task, the truth is that it takes time and research to build your brand.

Content Marketing 98

Content Marketing Brand Marketing Content 98

ContentWriters

JANUARY 3, 2024

Every marketer strives for content that persuades readers to convert. This post explores how blogs can be used to engage audiences and catalyze conversion marketing, from building email lists to boosting sales. What Is Conversion Marketing? How Do Blogs Factor Into Conversion Marketing?

Brand 59

Brand Marketing Retail Blogging 59

Content Marketing Institute

AUGUST 17, 2022

You carefully craft content marketing strategies for your employer. But do you devote the same strategic thinking to your personal brand? Here’s how to get started. Continue reading →

Content Marketing 123

Content Marketing Brand Marketing Content 123

Content Marketing Institute

APRIL 19, 2024

To use AI or not — it's the question on every marketer's mind. But there's a more practical follow-up: Whether to share the answer. Dove and Brandtech Group tried that approach. Was it the right choice?

Brand 117

Brand IT Marketing 117

Neil Patel

NOVEMBER 23, 2020

This may make it the perfect time for brands to take a hard look at their skincare marketing strategies and seize on this growth. So, she signed up with a full-service marketing and SEO solution with my digital marketing agency. Step 1: Make Some Skincare Marketing Technical Improvements.

Brand 138

Brand Marketing Social Media Agency 138

Neil Patel

JANUARY 17, 2022

One of the most effective strategies to build a personal connection is personalized marketing. What exactly is personalized marketing, and what are the benefits ? Hint: It’s more than adding “$FNAME” to your email marketing!). Here is what marketers need to know about personalized marketing.

Brand 130

Brand Marketing Social Media Engagement 130

Neil Patel

FEBRUARY 17, 2023

I’ve noticed myself that colors and marketing can make a huge difference in the effectiveness of your site, and research backs that up. Color changes how we perceive brands. Even tiny variations make a difference in how we interpret and recognize a brand. Want to increase your conversion rate? That’s huge.

Brand 110

Brand Marketing Food Publishing 110

Content Marketing Institute

OCTOBER 13, 2021

Companies are waking up to the power of B2B content marketing. That’s the refrain that echoes through our survey of marketers in the newly released B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022.

Content Marketing 143

Content Marketing Brand Marketing Content 143

Make a Living Writing

SEPTEMBER 17, 2024

Brand journalism might be a perfect fit for you. By writing content for companies, you can put your great storytelling skills to work in a growing, lucrative market. Brands have the budgets and the motivation to pay good writers what they’re worth. But how do you find brand journalism gigs? Spark: Professionalism.

Brand 67

Brand Storytelling Freelance Concept 67

Content Marketing Institute

DECEMBER 17, 2020

Whether you’re looking for a promotion or new job, or want to pivot your role or industry, create a content marketing strategy to support your personal brand in 2021. Continue reading → The post How to Create a Content Marketing Strategy for Your Personal Brand appeared first on Content Marketing Institute.

Content Marketing 145

Content Marketing Brand Marketing Content 145

Content Marketing Institute

MARCH 12, 2021

These brand examples show how it’s done. Continue reading → The post 3 Playful Content Marketing Examples Show Brands Getting Their Game On appeared first on Content Marketing Institute. Involve your at-home co-workers, viewers, and customers in your content creation and delivery to up the fun factor for everyone.

Content Marketing 140

Content Marketing Brand Marketing Content Creation 140

Content Marketing Institute

JUNE 18, 2024

Marketers are a tough crowd. On one hand, they appreciate brands that offer extensive thought leadership. On the other hand, they know every content and marketing tactic in the book. New research offers insights (and a peek inside your peers’ opinions).

Marketing 114

Marketing Brand Content 114

Neil Patel

OCTOBER 14, 2021

If you still think Facebook and Twitter are the be-all and end-all of social media marketing tools, think again. Since Facebook purchased Instagram, Pinterest has become the hot ticket item for business marketing. They Provide Educational Marketing Materials. That’s for good reason. Perks of Pinterest Business Accounts.

Brand 145

Brand Social Media Marketing Keywords 145

Content Marketing Institute

MARCH 30, 2020

Learn how six brands, from a surfboard business and a stock photo company to a major consumer brand and a health care practice, delivered content that worked for them and their audience. Continue reading → The post 6 Brands Share Real Content Marketing Examples That Convert appeared first on Content Marketing Institute.

Content Marketing 135

Content Marketing Brand Marketing Content 135

Content Marketing Institute

SEPTEMBER 10, 2021

Smart marketers know the best content touches hearts as well as heads. Continue reading → The post 3 Hot Takes: These Brands Make Content Marketing Look Like Kid Stuff appeared first on Content Marketing Institute.

Content Marketing 134

Content Marketing Brand Marketing Content 134

Content Marketing Institute

NOVEMBER 6, 2024

To win big with influencer marketing, B2B brands need the right game plan. Build it with this expert advice on selecting valuable partners, determining goals, and effectively positioning content.

Marketing 112

Marketing Brand Content IT 112

Neil Patel

DECEMBER 22, 2020

Some of the top US brands spend billions on advertising to secure their internet advertising space. If you can’t keep up with the big companies that spend billions of dollars on their advertising campaigns, there are still a few ways you can get your brand noticed. It’s a quick and effective way to help with brand recognition.

Brand 139

Brand Marketing Retail Advertising 139

ContentWriters

AUGUST 7, 2024

Who is your brand? Your brand encompasses the emotions, values, and perceptions that customers associate with your business. A brand voice that connects with your target audience can attract new customers and assure long-term loyalty. Learn how to build a brand voice, including guidelines and examples. Target audience.

Brand 59

Brand Healthcare Medical Agency 59

Blogtrepreneur

OCTOBER 8, 2024

You might not think about it, but every brand picks a color scheme to use. If you’re working on your company’s branding, part of that will involve picking a color scheme you want associated with your business. You might reach out to a branding firm, Kenosha companies, if you want help with picking a color for your brand.

Brand 59

Brand Utilities Website Marketing 59

Adam Connell

NOVEMBER 6, 2024

Looking for the latest video marketing statistics? In this post, I’ll be sharing 50+ important statistics that marketers and brands need to know. I’ve got you covered.

Marketing 89

Marketing Brand Content Post 89

Jasper

OCTOBER 14, 2024

Jasper Research advances AI image generation for consistent on-brand images in enterprise marketing, boosting campaign impact and efficiency.

Brand 94

Brand Marketing 94