Elna Cain

FEBRUARY 27, 2024

As a SaaS writer, I learned how important content writing is for a marketing strategy, not only with my own business but also with B2B SaaS companies. Content for these businesses is what helps drive their brand and sales. And many SaaS brands will spend tens of thousands a month on content creation.

Content Writer 237

Content Writer Writer Content Writing 237

Contently

APRIL 18, 2023

Content marketing is one of the most powerful tools in a modern marketer’s arsenal. Though marketers may have a general sense that content contributes to their company’s bottom line, a staggering 49% don’t understand how their content is performing, according to a recent Parse.ly

Brand 123

Brand Content Social Media Content Marketing 123

Grammarly

SEPTEMBER 4, 2024

The evolution of technology has brought rapid change to the sales landscape. For example, not long ago many sales teams heavily depended on writing cold emails and manually analyzing leads. Work smarter with Grammarly Learn more about what Grammarly can do for your business Contact Sales What is AI in sales?

Sales 99

Sales Lead Generation Communication Persuasion 99

Quick Sprout

JULY 22, 2022

Our top recommendation for most people is Sendinblue because it offers the most value of an email marketing service. Email is one of the most powerful marketing tools at your disposal. It can drive engagement, build relationships, and deliver a higher ROI than every other type of marketing campaign. Visit SendinBlue.

Marketing 144

Marketing Landing Page Lead Generation Sales 144

Contently

DECEMBER 1, 2022

A strong brand messaging and positioning strategy makes it easy for your customers to pick your products and services as the best solution for their needs. I’d bet you’d be much more likely to purchase after learning the latter—a purchase that I’d attribute to effective brand messaging on my part.

Brand 130

Brand Manufacturing Education Text 130

Quick Sprout

JULY 26, 2022

The best digital marketing service for most people is Ignite Visibility or Web.com. Digital marketing services can increase the demand for your business overnight. The 14 Best Digital Marketing Services of 2021. Here are the best digital marketing services available today. Best Digital Marketing Services Reviews.

Digital Marketing 144

Digital Marketing Marketing Agency Search Engine Optimization 144

Neil Patel

DECEMBER 11, 2022

According to the latest Blueshift Report , trigger-based marketing emails outperform batch and blast emails by 497%. Along with that, automated emails delivered 29% of all email marketing purchases with fewer than 2% of email sends. Recently , behavioral email marketing showed high promise of sales. Why is that?

Marketing 131

Marketing Sales Engagement Concept 131

David Meerman Scott

SEPTEMBER 9, 2024

When a customer begins the buying journey for a complex sale, they usually want to learn about their sales representative. This is true for both big-ticket consumer purchases as well as B2B products and services.

Sales 104

Sales Brand Marketing 104

BKA Content

MARCH 25, 2024

Defining Content Marketing vs. Digital Marketing Although content marketing and digital marketing are similar and often used as interchangeable terms, they are two distinct advertising strategies that focus on different tactics to grow an audience and boost sales. What Is Content Marketing?

Digital Marketing 98

Digital Marketing Content Marketing Marketing Content 98

Grammarly

OCTOBER 30, 2024

In today’s competitive digital landscape, businesses are constantly seeking new ways to maximize their return on investment (ROI) from content marketing. With the rise of artificial intelligence (AI), marketing teams can scale their content marketing operations and businesses can use AI to effectively tell their brand story.

Content Marketing 98

Content Marketing Marketing Storytelling Content Creation 98

Buffer

NOVEMBER 13, 2023

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.    Now that fantastic deals are table stakes, it can feel like shouting into a crowded room to ensure your brand gets the attention it deserves. billion in the U.S.

Marketing 120

Marketing Social Media Retail Search Engine Optimization 120

Contently

FEBRUARY 22, 2023

Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. As you execute your video marketing strategy this year, keep these trends in mind.

Marketing 124

Marketing Content Entertainment Social Media 124

Contently

SEPTEMBER 18, 2024

Each sentence is the start of a brand-new story. And somehow, in one sentence, these stories have the power to capture our attention and spark our curiosity—something content marketers aim for with every piece they create. How can we get creative with content marketing? With more creativity in marketing assets.

Creativity 98

Creativity Content Marketing Marketing Content 98

Jane Friedman

JANUARY 4, 2023

For many authors, prioritizing ads as your primary marketing lever is unhealthy and at times unprofitable. That’s where the three pillars of our author creator marketing strategy come in. For the longest time, I felt a pressure to be creating in “hot spaces” where everyone was getting all these sales in. And often limiting.

Marketing 130

Marketing Ads Audience Publishing 130

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. You can always blend two ideas together to create a new strategy or steal a campaign recipe from a brand in another industry. Download Now What is Social Media Marketing?

Social Media 126

Social Media Media Marketing Storytelling 126

Credible Content

MAY 28, 2023

Writing and publishing e-books for personal branding. In today’s digital age, establishing a strong personal brand is essential for professionals and entrepreneurs alike. Authors may also choose to offer their e-books for free as a promotional strategy to build their brand or gain a wider readership.

Promotion 130

Promotion Publishing Publishing Publisher 130

Jane Friedman

APRIL 5, 2023

When I first started marketing my wife’s books, I thought we needed to be everywhere and do all the things in order to be successful: Facebook ads Amazon ads BookBub ads YouTube ads Promo sites Facebook groups All other social media platforms Newspapers and magazines The list goes on—and on. This is why, yes, you need to write a stellar book.

Marketing 140

Marketing Advertising Promotion Sales 140

Grammarly

JULY 19, 2024

A LinkedIn post is content a user shares on the professional networking site LinkedIn to communicate with peers and employers and build their professional brand. Will the content contribute positively to my professional brand? Here are some tips for writing LinkedIn posts to help enhance your brand.

Brand 108

Brand Post Education Text 108

Contently

AUGUST 11, 2022

When these words start to appear, conventional wisdom tells businesses to cut their marketing budgets. As multiple researchers have found over decades of studies, stopping your marketing efforts during tough times is a mistake. How content marketing leads to meaningful ROI. It turns out that advice is dead wrong.

Content Marketing 134

Content Marketing Marketing Content Content Creator 134

Freelance Magic

APRIL 8, 2024

It’s a perfectly plausible thing for a brand to do, but it was a kick in the teeth for me. Because I make an effort to market my freelance business every month—in one way or another. Why you need to market your freelance business The hardest part of freelancing for many freelancers is finding enough work to tide them over.

Freelance 130

Freelance Marketing Social Media Portfolio 130

Contently

FEBRUARY 7, 2023

Each sentence is the start of a brand-new story. And somehow, in one sentence, these stories have the power to capture our attention and spark our curiosity—something content marketers aim for with every piece they create. How Can We Get Creative with Content Marketing? I’m a marketer. Creativity. ” at times.

Creativity 135

Creativity Content Marketing Marketing Content 135

Blogtrepreneur

JANUARY 7, 2024

As technology has grown over the years, so has the importance of digital marketing. While traditional marketing has its place, it’s important that you consider the potential of digital media. Below we are going to discuss exactly why your business should invest in digital marketing. – Social media marketing.

Digital Marketing 115

Digital Marketing Search Engine Optimization Marketing Social Media 115

Contently

DECEMBER 2, 2022

The Chief Marketing Officer (CMO) position as we know it is in trouble. These trends reflect a transformation that has marketers losing their seats at the table, which is strange because marketing budgets are higher than ever. Overall budgets have risen to 11.8% in 2022, resetting to pre-pandemic levels.

Marketing 125

Marketing Management Digital Marketing Advertising 125

Contently

MARCH 9, 2023

For content marketers, GA4 offers more detailed data on the user’s journey across apps and websites and, using machine learning, GA4 can predict how users will behave. With that said, let’s explore two of GA4’s standout features and three tips for content marketing teams to capitalize on.

Content Marketing 124

Content Marketing Marketing Content Engagement 124

Contently

APRIL 4, 2023

Few things shoot fear into the heart of a marketer than the words “economic downturn.” We know that marketing will be one of the first places spending cuts will be made. But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. ” Why? Because we know.

Content Marketing 127

Content Marketing Marketing Content Search Engine Optimization 127

Buffer

JULY 23, 2024

When my sister and I started Vinat to make buying wine online more accessible, I thought that any kind of PR was going to be prohibitively expensive for our small brand.   This cost us a third of the price of influencer marketing tests we had done and drove far more sales and visibility.

Editorial Team 80

Editorial Team IT Marketing Finance 80

Grammarly

MARCH 25, 2024

Marketing teams are expert communicators. In roles like communications, content, public relations, product marketing, brand marketing, and more, effective communication is often the product that marketers produce. Marketing teams report spending an average of 42 hours each week communicating.

Marketing 112

Marketing Communication Content Content Creation 112

Express Writers

JULY 2, 2024

Is currying favor with Google — the 800-pound gorilla powering over 91% of internet searches — still the best way to drive online sales? Since Google asserted online search dominance, most online marketing efforts have realigned to accommodate its guidelines. Build Topical Authority Google is increasingly gravitating toward brands.

Content Marketing 98

Content Marketing SEO Marketing Content 98

Contently

MAY 13, 2024

According to Forrester, in 2023, more than half of global marketers thought the whole thing was a bluff. For marketers, this means a few things are about to change. Here’s everything you need to know about third-party cookies and what their phase-out means for content marketers in 2024.

Content Marketing 107

Content Marketing Marketing Content Storytelling 107

Elna Cain

OCTOBER 19, 2023

For a brand new freelance writer, these websites can be the big break to make this dream a reality. So when you send your pitch email to the editor of the website or magazine, they will know instantly if you read their guidelines as this is their way to weed out anyone that wouldn’t fit their brand message. This is what I do.

Website 224

Website Retail Portfolio Writing 224

Ahrefs

SEPTEMBER 7, 2023

It’s everything from discovering the brand to comparing with competitors, checking the pricing page, chatting with sales, and so … Read more › A buyer’s journey consists of the steps that a customer takes in order to purchase a product or a service.

Marketing 121

Marketing Sales Brand 121

Elna Cain

FEBRUARY 21, 2024

It was a good time, but a few years later Walmart removed my gift guides and then structured their blog totally differently with brand new articles. But, over the years, this company removed my name on the article and put their brand name ( Brand team) and the information just was completely outdated. That was hard!

Portfolio 223

Portfolio Blogging Blog Freelance 223

Buffer

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    But I’ve worked in media and content marketing for over a decade now — long enough to know that keeping a close eye on the numbers is essential if you want your content marketing efforts to pay off. 

Content Marketing 126

Content Marketing Marketing Social Media Search Engine Optimization 126

The Creative Penn

JANUARY 22, 2024

Why do you like having direct sales as part of the business model? So that was a really good test market for what readers liked. I mean, this is the other thing, I think another thing for the direct sales for me is trying to talk about the products themselves. The market value I had seen was anywhere from $39.99

Sales 98

Sales Publishing Publishing Publisher 98

Contently

MARCH 14, 2023

In recent years, social media marketing, including video marketing , has sought to overtake search engines as a means of connecting brands with consumers. That said, brands should embrace both social media and a solid SEO strategy to make the most of their content marketing campaigns. SEO is not a unicorn.

SEO 118

SEO Content Marketing Marketing Content 118

Contently

FEBRUARY 17, 2023

If you’re not already thinking about how augmented reality (AR) can play a role in your content marketing, you should be. This is good news for businesses and their marketing teams. It’s a disruptive technology primed to change how buyers shop and interact with brands. What is Augmented Reality?

Engagement 120

Engagement Entertainment Marketing Medical 120

BKA Content

MARCH 22, 2024

How To Market Digital Products: 5 Strategies for 2024 In 2024, the digital product market should hit $7.63 As one of millions of digital product creators, you may wonder how to market digital products. As one of millions of digital product creators, you may wonder how to market digital products.

Landing Page 98

Landing Page Marketing Search Engine Optimization Social Media 98