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These evolving regulations and landmark court cases have not only impacted how platforms operate but also reshaped the strategies of brands and marketers navigating this complex landscape. The consequences of these legal battles are tangible, affecting how brands operate and manage their public image.
Each client is unique in their voice, brand, and messaging, making it essential to connect with them in meaningful ways. Do you need blog posts, social media updates, whitepapers, or email campaigns? Copywriters : Craft copy that persuades and generates sales. If you’re looking for a content writer, this is the guide for you.
When it comes to business, where sales and motivation often feel like two rival siblings vying for attention, great copy is the peace treaty that gets them working together. The Love-Hate Relationship Between Sales and Motivation Sales wants hard numbers, conversions ratings, and quarterly wins. Motivation thrives here.
So, while you might think all you have to do is raise your rates and you’ll make $1,000 a post, the raising your rates part is the RESULT not the action. So, if you’re a new freelance writer, here’s your plan to raise your rates from $100 a post to $1,000 a post. And this can take time, like years time.
When I asked earlier this year what you’d like me to write about, Michelle suggested I share my experience of posting on LinkedIn. I pick one blog post and then turn it into one or more LinkedIn posts. My 3 most popular LinkedIn posts were all repurposed from existing blog posts: Want to write faster?
If you think being conversational and customer-centric is enough for your brand voice, you’re only going to join a chorus of clones. Developing a distinctive voice defines your brand’s unique identity and builds a sense of authenticity with customers—an increasingly important factor in sales. Getting there isn’t easy, though.
To use LinkedIn to your advantage, regularly posting relevant content will help you stay top of mind as a leader or expert in your field. Read on for everything you need to know to write professional , engaging LinkedIn posts. In this guide, we’ll focus on the standard LinkedIn post.
And that everything that was ever made available remains on sale through “normal channels” (which is “online”, not “in store”) forever. It doesn’t take a math genius to reckon that a pretty stable total book purchasing and readership constituency will result in dramatic reductions in sales per title.
However, the sales ratio is the thing that matters. Why Video Content is Key for Copywriters A recent Mirasee survey sounds at 43% of the marketers usually like branded video content. Thirdly, avoid a tacky video posting strategy. Check competitor sites to note the video posting frequency.
Content quality plays a direct role in how customers perceive your brand. Engaging, well-written content establishes authority and trustworthiness, showing customers that a brand values their time and business. Content is often the first touchpoint potential customers have with a brand, making first impressions everything.
For example, when summer sales dropped, they scheduled customer calls. Build a Strong Brand Through Storytelling When we consume 6 hours of content daily , attention is the most valuable currency in business. Most brands miss by showing only the highlight reelthe wins, the perfect moments, and the polished content.
When my sister and I started Vinat to make buying wine online more accessible, I thought that any kind of PR was going to be prohibitively expensive for our small brand. This cost us a third of the price of influencer marketing tests we had done and drove far more sales and visibility.
The evolution of technology has brought rapid change to the sales landscape. For example, not long ago many sales teams heavily depended on writing cold emails and manually analyzing leads. Work smarter with Grammarly Learn more about what Grammarly can do for your business Contact Sales What is AI in sales?
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In this post, you’ll learn the 10 most important types of keywords to improve your SEO. Why You Should Target Informational Keywords Even though informational keywords don’t always lead to immediate sales, they can help you nurture leads in the early stages of their buying journeys. Keyword Type Examples 1.
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For a quick refresher: Content attribution is the practice of assigning a sales revenue percentage to content that influenced the sale during the buying process. Lead scoring can help sales and marketing teams determine which leads are most likely to become customers. Which channels have the highest ROI?
A strong brand messaging and positioning strategy makes it easy for your customers to pick your products and services as the best solution for their needs. I’d bet you’d be much more likely to purchase after learning the latter—a purchase that I’d attribute to effective brand messaging on my part.
You’ll also be able to experiment with different kinds of writing styles and types here, from technical manuals and long-form blog posts to high-paying whitepapers. As this is an in-demand niche, you’ll find many job postings on job boards like ProBlogger, BloggingPro, Upwork, and more. trillion USD in sales in 2021.
Conversational copywriting boosts your sales. When you want to increase your sales through conversational copywriting, it’s all about “talking” to your prospects. You are not just any other business person hellbent on making a sale. Conversational copywriting can also be about your brand personality.
Content for these businesses is what helps drive their brand and sales. And many SaaS brands will spend tens of thousands a month on content creation. Later, I defined the companies I wrote for as digitally native brands. This helps me understand my client better and equips me for when I write product-led blog posts.
Put the Pain Point First There’s a reason your clients are going to want to hire you: they have a problem that you can solve, whether it’s the need for a high-converting landing page to sell their latest offer or a beautiful, eye-catching logo to cement their brand. Isn’t it about time you updated your brand?
Clear communication fuels results, whether that’s a perfect sales email, an essay that makes the grade, or an entire team collaborating with breathtaking ease. Now, we’re unveiling a refreshed brand identity that reflects our long-held belief that better writing means better business. More than ever, Grammarly is for work.
Copywriters are responsible for crafting engaging, persuasive copy for things like websites, email marketing campaigns, sales pages, advertisements, and more. Content marketing writing often pays better than standard blog post rates, with the potential to earn £300-£1,000+ per project. I charge a minimum of £600 for a short blog post.
Custom GPTs One of ChatGPT’s standout features is the ability to create a custom GPT to fit your specific needs, whether it’s for customer service, content marketing , or creating sales collateral. Brand Voice Customization Unlike Quillbot, you can create and customize your brand voice on Writesonic.
Freelance and in-house writers are relying too heavily on AI tools like ChatGPT to write their sales copy, content, and social media updates. And by the way… if you’re using some other brand name AI writing tool or service, chances are they’re using ChatGPT as their backend AI. The result? Your adding something different to that copy.
So, in the end, their copy doesnt actually tell you anything about the brands identity nor the purpose of the services theyre pushing. Wyzowl’s State of Video Marketing Report reveals that 88% of marketers credit video with generating leads, while 78% say it has directly boosted sales. Ready to transform your copy ?
Put the Pain Point First There’s a reason your clients are going to want to hire you: they have a problem that you can solve, whether it’s the need for a high-converting landing page to sell their latest offer or a beautiful, eye-catching logo to cement their brand. Isn’t it about time you updated your brand?
This turns your site from an afterthought into an asset that generates leads and sales. Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. It’s always been about helpful content, thoughtful user experience, strong branding, and earning quality backlinks. Or provide expert quotes.
In the past, Mitel’s content marketers spent nearly two hours editing each post to ensure the content was polished and met their high standards. Each person has their own writing style, which created a lack of tone consistency when the content arrived at the desk of Jenn Prystupa, Mitel’s brand/social media manager.
Sample goals include: Increasing product sales by 30% Boosting organic traffic by 20% in six months Growing email subscribers by 15% this quarter Then, outline the actionable steps you’ll take to achieve each goal. For example, blog posts and infographics can attract top-of-funnel audiences.
In this post, we introduce nine essential characteristics of good business writing and explore how you can apply them to your writing process. Leverage AI tools like Grammarly to help team members catch grammatical errors and maintain brand-specific terminology. Completeness: Do messages include all the information the reader needs?
Writing and publishing e-books for personal branding. In today’s digital age, establishing a strong personal brand is essential for professionals and entrepreneurs alike. Authors may also choose to offer their e-books for free as a promotional strategy to build their brand or gain a wider readership.
Writing blog posts with useful insights There are millions of blog posts published every day. On top of that, people are writing entry level blog posts using ChatGPT and Bard from Google by the dozens every day. Writing and publishing blog posts with unique insights shows your readers that you are an expert in your field.
Its the kind of post you bookmark and come back to again and again. This post ranks high in search, bringing in highly qualified organic traffic every month. Whats more, the blog post follows basic search engine optimization. The bicep blog post ranks for over 18K keywords and gets roughly 78K organic traffic every month.
Here’s how: Visit online communities where your potential readers hang out: Facebook Groups: Check member count and weekly post volume Quora: Analyze question frequency and follower counts Reddit: Look for subreddits with at least 10,000 members For example, when I searched gardening on Reddit , I found this active subreddit with 7.8
But when done right, technical writing builds trust , positions your brand as a thought leader, and moves your audience to take action. Building Brand Awareness & Visibility Clear, engaging technical content can be published as blogs, white papers, or gated resources that introduce your brand to a broader audience.
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Over on my Youtube channel, I posted a couple of videos on different websites that pay you to write. The websites I showed were paying two hundred dollars to three hundred dollars and upwards of five hundred dollars to guest post. For a brand new freelance writer, these websites can be the big break to make this dream a reality.
Enhance Exposure and Brand Awareness People can only become customers if they know you exist. Increase Conversions Local SEO puts you in front of buyers who are further along in the sales funnel. That credibility and brand recognition can also lead to profitable professional partnerships.
Brandfetch – Access data related to companies and brands, including logos, color schemes, fonts, and other branding details. CarYardBard – An AI-Driven Car Sales Ad Generator designed specifically for Australian car dealerships. Shop – Explore millions of products from top-notch global brands.
After all, reputable websites like CNBC wouldnt link out to just anyone, as theyre a professional brand with quality standards. In other words, a backlink profile consisting only of high-quality guest posts with similar anchor text (the text masking a hyperlink) will raise red flags to Google.
Also as a speaker, you can do back of the room sales. Sales are very low, and I'm making the book as readable and delightful as possible, but I'm just becoming aware that it could be more than just a calling card. You are the voice brand. The post Crafting Non-Fiction Books That Build Your Brand and Income.
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