Kayleigh Moore

SEPTEMBER 30, 2021

How can a freelance writer go about getting new clients if they don't use social media? As someone who's been thinking a LOT lately about the mental bandwidth social media takes up, this seemed like a good topic to tackle head-on. Now, don’t get me wrong: I *love* social media ( Twitter especially.)

Social Media 182

Social Media Freelance Media Writing 182

Express Writers

DECEMBER 12, 2024

When you go grocery shopping, you select specific brands and items because you know what they taste like or how they pair with your meals. It might even be enough to put you off that brand and encourage you to try a different one. What Is Brand Consistency? Brand consistency is creating a recognizable and predictable brand.

Brand 98

Brand Content Marketing IT Marketing 98

Enchanting Marketing

MARCH 11, 2025

Social media platforms always seem hungry for more content. When I asked earlier this year what you’d like me to write about, Michelle suggested I share my experience of posting on LinkedIn. I pick one blog post and then turn it into one or more LinkedIn posts. It feels relentless, eh? What worked?

Post 130

Post Content Creation Storytelling Creativity 130

Contently

OCTOBER 29, 2024

Oftentimes, that’s in the form of a social post showcasing a product in action. Warby Parker’s well-known campaign, encouraging users to show off their eyeglass options with the hashtag #warbyhometryon , was a great example of this, generating tens of thousands of organic social posts from real-life customers. The result?

Brand 96

Brand Content Retail Utilities 96

Contently

OCTOBER 24, 2024

By interjecting quizzes, polls, and calculators into branded content, you’re not just presenting static information — you’re making it feel more real and relevant, prompting people to interact and connect with your brand on a deeper level. It makes your content (and ultimately your brand) more relevant to their lives.

Content Marketing 85

Content Marketing Brand Marketing Content 85

Freelance Union

NOVEMBER 18, 2024

Do you ever feel like your brand goes unnoticed by your audience? You create a website, share on social, and attend networking events, but you still can’t seem to stand out from the crowd. Every brand, big and small, needs to actively build awareness and visibility to succeed, how much more for us as independents?

Brand 98

Brand Keywords Consulting Social Media 98

Nick Ursborne

DECEMBER 18, 2024

[NOTE: In my last po st I worked with GPT4o to help me convert some presentation materials into a post. In this post I worked with Gemini 1.5 This post is specifically for copywriters and content creators who are already familiar with the basics of LLMs (Large Language Models) and are ready to take their AI skills to the next level.

Copywriter 194

Copywriter Copywriting Content Creator Content Creation 194

Adam Connell

OCTOBER 2, 2024

Planning your social media strategy but not sure where to start? In this post, I’ll show you how to create a winning social media marketing strategy for any brand, in 12 simple steps. Your strategy will serve as the blueprint for all your future social media marketing activities.

Social Media 111

Social Media Media Brand Marketing 111

Contently

SEPTEMBER 19, 2024

If you think being conversational and customer-centric is enough for your brand voice, you’re only going to join a chorus of clones. Developing a distinctive voice defines your brand’s unique identity and builds a sense of authenticity with customers—an increasingly important factor in sales. Getting there isn’t easy, though.

Brand 52

Brand Social Media Copy Content Social Media 52

Backlinko

AUGUST 22, 2024

In this blog post, you’ll find up-to-date online review statistics, where we’ll uncover the importance of customer reviews, highlight the most popular online review platforms, and cover some insights about fake reviews. Facebook and Instagram are the most popular social media platforms for reading customer reviews.

Social Media 98

Social Media Brand Media Text 98

Backlinko

JULY 22, 2024

Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. It’s always been about helpful content, thoughtful user experience, strong branding, and earning quality backlinks. Choose a preset theme that aligns with your brand identity and is mobile-responsive.

Website 117

Website SEO Search Engine Optimization Architecture 117

Grammarly

DECEMBER 6, 2024

Understanding marketing trends is crucial to helping brands evolve their marketing communication strategy to meet customer expectations and stay ahead of the competition. Marketing communication (or marcom) is the use of messaging to shape brand perception and drive business strategy. What is marketing communication?

Communication 105

Communication Marketing Storytelling Social Media 105

Buffer

JULY 31, 2024

For example, if you live and breathe the social media world, Annie Mae’s Social Media Tea and Rachel Karten’s Link in Bio are well-loved newsletters. And might I say, Buffer’s weekly newsletter is also A+ for social media deets? You can nitpick the best sources from here.

Social Media 106

Social Media Content Retail Content Creator 106

Contently

AUGUST 30, 2024

But fear not; there’s a secret weapon that can lift your brand above the noise: customer storytelling. However, if you have a verified customer post the six reasons they love your product, consumers will start to trust you. The real value of customer storytelling stems from the fact that real people don’t talk like brands.

Storytelling 82

Storytelling Marketing Social Media Brand 82

Jane Friedman

MARCH 18, 2025

Photo by Tima Miroshnichenko Todays post is by writer, coach, and brand strategist Michelle Tamara Cutler ( @mickytcutler ). In social media groups and forums, many of us writers talk about the trifecta of building a website, maintaining our online identity, and navigating the shifting sands of social media platforms.

Food 132

Food IT Storytelling Social Media 132

Contently

SEPTEMBER 18, 2024

Each sentence is the start of a brand-new story. There’s round-the-clock pressure to create new content—whether the goal of that content is to recruit for an event on social media or promote a new product on the blog. Content quality is a major factor for potential buyers evaluating brands with similar products.

Creativity 101

Creativity Content Marketing Marketing Content 101

Express Writers

JANUARY 28, 2025

While blog posts are valuable for nurturing existing customers and reaching new ones to bring in more traffic, effective promotion is necessary for content to be noticed. If youre unsure how to promote a new blog post, these tried and tested strategies effectively generate more traffic for brands.

Promotion 52

Promotion Blog Post Post IT 52

Backlinko

OCTOBER 23, 2024

It’ll also help you choose which social media platforms to focus on, as different demographics tend to prefer different platforms. Pro tip: Use social media listening tools to identify trending topics and frequently asked questions in your niche. Social media posts : Ideal for engagement and brand awareness.

Content Marketing 113

Content Marketing Marketing Government Content 113

CopyBlogger

NOVEMBER 1, 2024

Continue Reading The post How to Grow Your Social Media Following From Zero appeared first on Copyblogger. You may have noticed that some people spend years writing and publishing content and only build a handful of followers.

Social Media 103

Social Media Media Publishing Publisher 103

Grammarly

JULY 19, 2024

In the age of social media, crafting a strong LinkedIn profile is essential to standing out in a global online workforce. This social networking platform is the digital version of a networking event—a place where professionals across industries go to make connections with professional peers and potential employers.

Brand 118

Brand Post Education Text 118

Contently

SEPTEMBER 10, 2024

Remember when every brand seemed to be having a “ brat summer ?” Building timeliness into your content strategy also doesn’t require spending endless hours scrolling through social media just to make sure you don’t miss what the kids are talking about. Below is an example of how heritage skincare brand CeraVe did just that.

Content Marketing 92

Content Marketing Marketing Utilities Content 92

iWriter

NOVEMBER 19, 2024

Have you ever wondered how to breathe new life into your old blog posts? Whether it’s turning a blog post into a video or creating an infographic from key points, the possibilities are endless. Assess Your Existing Content Start by reviewing your blog posts to identify which ones have performed well.

Blog Post 52

Blog Post Post Blog Blogging 52

Credible Content

JUNE 9, 2023

The importance of content writing in brand positioning. When it comes to building a strong brand and brand positioning, content writing plays a crucial role. By crafting compelling stories and messages, you can effectively communicate your brand’s unique value proposition and position it in the minds of your customers.

Brand 130

Brand Writing Content Collaboration 130

Bramework

JANUARY 3, 2025

Building your online brand is a twofold process: creating compelling content and effectively promoting it across social media platforms. The new Bramework Social Media Content Generator is a game-changing tool designed to simplify and enhance your content promotion efforts. content creators).

Content Creator 52

Content Creator Script Post Social Media 52

Jane Friedman

FEBRUARY 1, 2023

Photo by Peter Aroner on Unsplash Today’s post is excerpted from Brand the Author (Not the Book) by Karen A. Sure, other authors are also motivated by one or both of those things, but when I couple my belief with my particular brand of humor and unbridled nerdy enthusiasm, my author message becomes intrinsically mine.

Brand 145

Brand Publisher Publishing Publishing 145

Contently

OCTOBER 31, 2024

Here’s a look at why gamified content works so well in brand marketing and ways to start playing with it. It turns your audience into players who can’t wait to take on the next challenge you throw at them, all while boosting loyalty, engagement, and brand recognition. What is content gamification?

Engagement 93

Engagement Marketing Content Social Media 93

Grammarly

OCTOBER 30, 2024

With the rise of artificial intelligence (AI), marketing teams can scale their content marketing operations and businesses can use AI to effectively tell their brand story. Whether it’s delivered in blog posts, white papers, video content, or podcasts, content marketing fosters brand authority and trust, ultimately driving sales.

Content Marketing 98

Content Marketing Marketing Storytelling Content Creation 98

Jane Friedman

JULY 31, 2024

Today’s post is excerpted from Tarot for Creativity: A Guide for Igniting Your Creative Practice by Chelsey Pippin Mizzi. Here are two of the tarot exercises that helped Nina—and many of my clients—discover and solidify their brands. Nina landed on “Honest, Bold, and Bright.”

Creativity 133

Creativity Brand Copywriter Copywriting 133

Grammarly

APRIL 10, 2024

This sentiment may be especially applicable to brand marketing. Even in its infancy, generative artificial intelligence, or gen AI, is having a revolutionary impact on brand storytelling. Read on to learn how to create an irresistibly compelling, intricately tailored, and deeply impactful brand story with AI.

Brand 105

Brand Storytelling Creativity Text 105

ContentWriters

NOVEMBER 21, 2024

Whether you need to write a marketing script for social media, commercials, or podcasts, a powerful script will help you stand out. Marketing scripts serve as blueprints for your marketing message, ensuring a consistent brand voice while guiding production teams and talent through the creation process.

Script 105

Script Writing Marketing Persuasion 105

ContentWriters

NOVEMBER 7, 2024

Whether you’re writing a web article, white paper, or social media post, your message must be understood by your audience. Keeping your material readable ensures that your brand and ideas can be absorbed easily by readers. An earlier version of this post was published in December, 2019 by Ellen F.

IT 105

IT Text Utilities Content Creation 105

Backlinko

SEPTEMBER 6, 2024

She also quickly summarizes a handful of social posts and articles that are worth your time in a section called “While You Were Offline.” I source a lot of my updates from X/Twitter, where search engine representatives regularly post. Today, he spends his time analyzing what the brands dominating the SERPs are doing.

SEO 102

SEO Search Engine Optimization Engineering Social Media 102

Freelance Magic

NOVEMBER 15, 2024

Brands and businesses are always on the lookout for talented writers who can create blog posts, long-form articles, white papers, ebooks, and other valuable content to attract and engage their target audience. Content marketing writing often pays better than standard blog post rates, with the potential to earn £300-£1,000+ per project.

Freelance 130

Freelance Portfolio Writing Persuasion 130

BKA Content

NOVEMBER 26, 2024

Enhance Exposure and Brand Awareness People can only become customers if they know you exist. That credibility and brand recognition can also lead to profitable professional partnerships. However, there are many core strategies you can start using right now to boost your brand awareness. Paid ads can also help.

SEO 105

SEO Brand Awareness Search Engine Optimization Keywords 105

Credible Content

MAY 20, 2023

Writing blog posts with useful insights There are millions of blog posts published every day. On top of that, people are writing entry level blog posts using ChatGPT and Bard from Google by the dozens every day. Writing and publishing blog posts with unique insights shows your readers that you are an expert in your field.

Blog Post 147

Blog Post Writing Post Blog 147

Credible Content

MAY 28, 2023

Writing and publishing e-books for personal branding. In today’s digital age, establishing a strong personal brand is essential for professionals and entrepreneurs alike. Authors may also choose to offer their e-books for free as a promotional strategy to build their brand or gain a wider readership.

Promotion 130

Promotion Publisher Publishing Publishing 130

Backlinko

DECEMBER 28, 2024

Google reviews play a huge role in a brands success. Copy your Google review link and share it in places like your: Website footer Email signature Social media profiles For example, Bunny & Co. This Instagram post from Zappycards shows how it works: The result? Especially positive reviews.

Script 113

Script Management SEO Social Media 113