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Socialmedia has profoundly shaped global events, public discourse, and the very fabric of our societies since the early 21st century. These evolving regulations and landmark court cases have not only impacted how platforms operate but also reshaped the strategies of brands and marketers navigating this complex landscape.
How can a freelance writer go about getting new clients if they don't use socialmedia? As someone who's been thinking a LOT lately about the mental bandwidth socialmedia takes up, this seemed like a good topic to tackle head-on. Now, don’t get me wrong: I *love* socialmedia ( Twitter especially.)
Looking for socialmediapost ideas? It’s important for brands to stay active on social, but I know how tough it can be to keep coming up with fresh post ideas to fill out your content calendar. I’ve got you covered. To help give you some inspiration, I’ve put together this huge list of tried-and-tested.
The beauty of platforms like Facebook, Twitter, Instagram, and LinkedIn is that they provide a means of free socialmedia for authors. Then post at least three times a week to beef up your engagement — and use hashtags as well. Paid SocialMedia Well, what if none of this comes naturally? Let’s Connect!
Building a personal brand on socialmedia can lead to many new opportunities, from building personal relationships with other industry. Continue Reading The post A Beginner’s Guide To SocialMedia Personal Branding appeared first on Copyblogger.
Each client is unique in their voice, brand, and messaging, making it essential to connect with them in meaningful ways. Do you need blog posts, socialmedia updates, whitepapers, or email campaigns? SocialMedia Writers : Focus on content tailored to platforms like Instagram, Twitter, and LinkedIn.
Ah, the ever-changing world of socialmedia engagement—a digital marketer’s playground and puzzle all in one. One moment, you’re riding high on likes and shares; the next, you’re wondering if anyone even saw your carefully crafted post. Why does posting time matter so much? Wondering when to post on socialmedia?
Planning your socialmedia strategy but not sure where to start? In this post, I’ll show you how to create a winning socialmedia marketing strategy for any brand, in 12 simple steps. Your strategy will serve as the blueprint for all your future socialmedia marketing activities.
Continue Reading The post How to Grow Your SocialMedia Following From Zero appeared first on Copyblogger. You may have noticed that some people spend years writing and publishing content and only build a handful of followers.
Whether blogs, articles, or socialmedia content, their work informs, educates, and entertains audiences. Since 2010, Anne McAuley Lopez has been writing content for businesses and nonprofits in partnership with socialmedia managers, nonprofit marketing professionals, and digital marketing agencies. Referral link.
The importance of content writing in brand positioning. When it comes to building a strong brand and brand positioning, content writing plays a crucial role. By crafting compelling stories and messages, you can effectively communicate your brand’s unique value proposition and position it in the minds of your customers.
Photo by Peter Aroner on Unsplash Today’s post is excerpted from Brand the Author (Not the Book) by Karen A. Sure, other authors are also motivated by one or both of those things, but when I couple my belief with my particular brand of humor and unbridled nerdy enthusiasm, my author message becomes intrinsically mine.
Instead of sharing boring lessons on your blog, newsletter or socialmedia, include stories to captivate your audience. Further reading: How to tell stories in 150 words (or less) and How to write a narrative blog post Type of story #5. It’s okay to share personal stories that don’t fit our brand. We are all storytellers.
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Writing and publishing e-books for personal branding. In today’s digital age, establishing a strong personal brand is essential for professionals and entrepreneurs alike. Authors may also choose to offer their e-books for free as a promotional strategy to build their brand or gain a wider readership.
Oftentimes, that’s in the form of a socialpost showcasing a product in action. Warby Parker’s well-known campaign, encouraging users to show off their eyeglass options with the hashtag #warbyhometryon , was a great example of this, generating tens of thousands of organic socialposts from real-life customers. The result?
Content for these businesses is what helps drive their brand and sales. And many SaaS brands will spend tens of thousands a month on content creation. Later, I defined the companies I wrote for as digitally native brands. This helps me understand my client better and equips me for when I write product-led blog posts.
20 benefits of publishing a blog post every day. Main points covered in this blog post: Daily blog posts signal to search engines that your website is active and regularly updated. Publishing a blog post every day offers a multitude of advantages that can significantly impact your online presence and blogging success.
In November, I decided to post more consistently on LinkedIn. A LinkedIn post I published I also read other LinkedIn posts and comment when possible. I create a Google Doc of ideas, and during free time or breaks from client writing, I will add them to this list or create a post and add them to that.
Freelance and in-house writers are relying too heavily on AI tools like ChatGPT to write their sales copy, content, and socialmedia updates. And by the way… if you’re using some other brand name AI writing tool or service, chances are they’re using ChatGPT as their backend AI. The result?
How to write and publish blog posts people love to read. You don’t write and publish your blog posts so that they can exist in a meaningless space just to improve your search engine rankings. Even your search engine rankings depend on people reading your blog posts. Very few people read complete blog posts. Why is it so?
By interjecting quizzes, polls, and calculators into branded content, you’re not just presenting static information — you’re making it feel more real and relevant, prompting people to interact and connect with your brand on a deeper level. It makes your content (and ultimately your brand) more relevant to their lives.
Over on my Youtube channel, I posted a couple of videos on different websites that pay you to write. The websites I showed were paying two hundred dollars to three hundred dollars and upwards of five hundred dollars to guest post. For a brand new freelance writer, these websites can be the big break to make this dream a reality.
Today’s post is excerpted from Tarot for Creativity: A Guide for Igniting Your Creative Practice by Chelsey Pippin Mizzi. Here are two of the tarot exercises that helped Nina—and many of my clients—discover and solidify their brands. Nina landed on “Honest, Bold, and Bright.”
Do you ever feel like your brand goes unnoticed by your audience? You create a website, share on social, and attend networking events, but you still can’t seem to stand out from the crowd. Every brand, big and small, needs to actively build awareness and visibility to succeed, how much more for us as independents?
Go Local Top Soft Skill : Interpersonal skills (maintaining positive relationships, actively listening) Top Writing Skill : Short copy for socialmedia You can get your foot in the door and gain experience with freelance work by finding work in your town or city. Then you can give them a sample of a mockup Facebook post.
Fortunately you haven’t hit a dead-end yet , which means you can do these things I’ll share in this post to grow your business and book more writing jobs. Do these tasks to help you be more confident: Guest post (this will help you see if others like your writing). Tweak Your Brand. For my brand, I: Use pink.
When it comes to curating a cohesive brand and an aesthetic Instagram feed, templates are a marketer/creator/business owner’s best friend. Because, let’s be honest: who has a brilliant designer or video editor on hand to expertly craft every single post, Story, or Reel you need to grow on Instagram ?
Take a look at the services page on your website, or your LinkedIn profile, and think about adding one of the following… AI Content Creation Services When it comes to content like blog posts and socialmedia updates, AI tools like ChatGPT make it possible to create ten times the content in the same period of time.
At first, I noticed only a few writing samples on my portfolio page didn’t go to my post. I would click the link and it went to someone else’s post on a similar topic. It was a good time, but a few years later Walmart removed my gift guides and then structured their blog totally differently with brand new articles.
Well-written posts? When we think about a blog, newsletter, or socialmedia presence, we tend to think about material things, too. Profile picture, brand colors, writing style, post structure. Your brand colors are blue or purple or yellow. Long list posts. They forgive you for a badly written post.
I Went from Making $100 to $1,000 a Post In a Saturated Market Look – There are 600 million blogs out there, and many more are being created right this second. See, I was able to go from charging $100 a post to $1,000 a post because of my credibility. A sea of content is flooding us, but you know what?
I mean, getting freelance copywriting clients isn’t complicated…but if you are a brand new copywriter or freelancer, this can be a major roadblock, stopping you from ever trying. In this post, I’ll share a roadmap that will give you steps and tips to help you succeed as a new copywriter.
While blog posts are valuable for nurturing existing customers and reaching new ones to bring in more traffic, effective promotion is necessary for content to be noticed. If youre unsure how to promote a new blog post, these tried and tested strategies effectively generate more traffic for brands.
[NOTE: In my last po st I worked with GPT4o to help me convert some presentation materials into a post. In this post I worked with Gemini 1.5 This post is specifically for copywriters and content creators who are already familiar with the basics of LLMs (Large Language Models) and are ready to take their AI skills to the next level.
And when it comes to what content writers write, that can vary from blog posts to product descriptions to newsletters! Does their brand have a more casual voice? An understanding of SEO and socialmedia if you write online business content. You can start a blog and guest post to build your portfolio.
The tech and media industries are laying off thousands of workers. All over Twitter, I’m seeing posts from writers sharing about the latest layoffs. This is a result of a slow economy and over-hiring (due to the pandemic) and is impacting tech and media jobs hard. How about LinkedIn ? Those ones.
Socialmedia AI tools Want to streamline your socialmedia workflow? These socialmedia marketing tools have AI features that can help you create socialmedia content faster and understand your audience better. Buffer: Create socialmediaposts and ideas Buffer (hi!
I’ve changed my banner over the years and finally stuck to the one in this post. Comment on other people’s posts and create posts that showcase your service. If you’re pressed for time, you can repurpose content for a LinkedIn post. I often do this with my Medium blog posts and some emails.
Each week, we (the Content team) would receive overflowing inboxes filled with requests to post articles on the Buffer blog. Usually, we’d pay these messages no mind – guest posts just weren’t a part of our content strategy. This was everywhere, from our emails to our LinkedIn accounts.
Sorted out a domain name and branding? How about integration with your socialmedia accounts? Do you need to have a favicon created and embedded to help with brand recognition? What to consider for your website copy Do you need existing copy up-dated and brought into line with your new brand identity/tone of voice?
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