ContentWriters

NOVEMBER 21, 2024

Marketing scripts serve as blueprints for your marketing message, ensuring a consistent brand voice while guiding production teams and talent through the creation process. Hook Grab attention immediately Present an intriguing question or statement Create curiosity or emotional connection 2.

Script 105

Script Writing Marketing Persuasion 105

Content Marketing Institute

MAY 8, 2024

Many companies present a list of what not to do and call them their “employee social media guidelines.” Innovative brands see the power of employee ambassadors. Here’s how to create company social media guidelines for the win.

Social Media 135

Social Media Media Brand Writing 135

Contently

MAY 11, 2023

As a marketer, how you build your personal brand gives you an edge. It’s how you present your personality, passions, and work experience online and offline. Ask yourself: How can I use the characteristics my friends love about me to make my personal brand resonate with my target audience? Take Andrew Davis , for example.

Brand 123

Brand Content Marketing Marketing Social Media 123

Credible Content

JUNE 9, 2023

The importance of content writing in brand positioning. When it comes to building a strong brand and brand positioning, content writing plays a crucial role. By crafting compelling stories and messages, you can effectively communicate your brand’s unique value proposition and position it in the minds of your customers.

Brand 130

Brand Writing Content Collaboration 130

Grammarly

APRIL 10, 2024

This sentiment may be especially applicable to brand marketing. Even in its infancy, generative artificial intelligence, or gen AI, is having a revolutionary impact on brand storytelling. Read on to learn how to create an irresistibly compelling, intricately tailored, and deeply impactful brand story with AI.

Brand 105

Brand Storytelling Creativity Text 105

Neil Patel

JUNE 28, 2021

Do you remember when only celebrities and major companies had personal brands? You only need to do a quick Google search to see that ordinary people from all over the world are using new personal branding tools, particularly social media, to craft personal brands that attract countless people to their websites and social media accounts.

Brand 145

Brand Finance Social Media Long Form Content 145

Nick Ursborne

MAY 7, 2023

One way is to present yourself as being a little larger than life. Well, brands are fiction. All brands are fiction. Personal brands in particular are fiction. There’s the real, at-home Elon Musk, and then there’s the public brand of Elon Musk. His public brand is a fiction. You write articles.

Brand 130

Brand IT Copywriting Copywriter 130

Grammarly

JANUARY 16, 2025

The intersection of AI and marketing presents a transformative opportunity for businesses considering how to incorporate AI into strategic work, use it to enhance creativity, and drive authentic customer engagement. These narratives resonate deeply with consumers, fostering an emotional connection with the brand.

Creativity 105

Creativity Marketing Storytelling Persuasion 105

Enchanting Marketing

MARCH 11, 2025

Having Henrietta (my purple-haired cartoon character) is a clear advantage and she’s stealing the show (she even ended up in the 50 best visual brands to watch on LinkedIn!). So, as carousels (slide presentations that you can swipe through) consistently outperform other posts, I want to post at least one carousel each week.

Post 130

Post Content Creation Storytelling Creativity 130

Credible Content

MAY 28, 2023

Writing and publishing e-books for personal branding. In today’s digital age, establishing a strong personal brand is essential for professionals and entrepreneurs alike. Authors may also choose to offer their e-books for free as a promotional strategy to build their brand or gain a wider readership.

Promotion 130

Promotion Publisher Publishing Publishing 130

Contently

APRIL 18, 2023

Common KPIs That B2B and B2C Brands Track Clicks, visits, and downloads… oh my! B2B and B2C brands may have different KPIs, but some common ones include traffic, conversion rate, engagement, and revenue. That presents an excellent opportunity to deliver engaging experiences that lead to higher conversions.

Brand 125

Brand Content Social Media Content Marketing 125

Grammarly

JULY 19, 2024

A LinkedIn post is content a user shares on the professional networking site LinkedIn to communicate with peers and employers and build their professional brand. Will the content contribute positively to my professional brand? Here are some tips for writing LinkedIn posts to help enhance your brand.

Brand 118

Brand Post Education Text 118

Backlinko

DECEMBER 27, 2024

For example, you could create a custom GPT to edit written content to reflect your brand voice. Enter your domain or landing page and click Import Brand to add brand elements. The app automatically identifies your brand name, logo, and colors. Review them and click the Create Brand button.

IT 113

IT Medical Architecture Manufacturing 113

Freelance Union

MAY 10, 2023

By following a structure such as the Navigatebydesign outlines below, along with useful tools like immersion sessions, brainstorming sessions and virtual word clouds, you too can have the confidence to run your own brand strategy session. Find out how to make your brand strategy session run smoothly and remain energized throughout!

Brand 113

Brand Freelance Creativity Engagement 113

Grammarly

JUNE 26, 2024

Each person has their own writing style, which created a lack of tone consistency when the content arrived at the desk of Jenn Prystupa, Mitel’s brand/social media manager. And as a whole, their disparate writing style did not align with Mitel’s brand voice. She had one direct report who helped her, but that wasn’t enough.

Brand 97

Brand Writing Writing Style Social Media 97

Backlinko

OCTOBER 23, 2024

Infographics : Ideal for presenting data in a digestible way. Social media posts : Ideal for engagement and brand awareness. But not every platform will be right for every brand. Helpful for audiences seeking in-depth knowledge on specific topics. Videos : Perfect for visual learners and complex topics.

Content Marketing 113

Content Marketing Marketing Government Content 113

Backlinko

AUGUST 19, 2024

Presently, AI Overviews are only available in the U.S. However, AI Overviews also present new opportunities. Since its May 2024 rollout, Google has seemingly scaled back AI Overviews. They now appear for fewer search terms. According to the Semrush Sensor , AI Overviews currently appear for only 1.28% of U.S. search queries.

SEO 108

SEO Keywords Website Management 108

Backlinko

OCTOBER 21, 2024

And that leaves a positive brand reputation? ” But how data is presented matters, too. “For our State of Video Live event, we used Wistia Live to play a 30-minute pre-recorded presentation followed by a live Q&A. “Accurate, in-depth content establishes us as a reliable and respected brand.

SEO 101

SEO Finance Content Concept 101

Contently

SEPTEMBER 11, 2024

As a result, designers and marketers are constantly experimenting with new aesthetics to create content that resonates with audiences and keeps them engaged long enough to turn them into loyal brand advocates. Brands infuse memories and warmth into their present visuals to offer that comfort. Image by Burger King 2.

Marketing 52

Marketing Brand Communication Engagement 52

Grammarly

NOVEMBER 22, 2024

Leverage AI tools like Grammarly to help team members catch grammatical errors and maintain brand-specific terminology. Instruct the team to use logical sentence structure, presenting key points in sequence. Share a style guide to align on writing preferences, terminology, and brand tone across the team.

Proofreader 98

Proofreader Writing Communication Construction 98

Backlinko

AUGUST 21, 2024

And presents Jack and Mark’s personal viewpoints about the updates in Bing, Brave Search, and other happenings in the search landscape. The hosts walk you through a live experiment where they set up a brand-new domain and execute an SEO strategy. These episodes present an insight-packed conversation with the guest.

SEO 95

SEO Concept Agency Digital Marketing 95

ContentWriters

FEBRUARY 7, 2025

How you present your content directly impacts how readers perceive your authority, reliability, and branding. As a result, it’s ideal for establishing brand expertise, building trust, and accurately sharing information. Develop a Consistent Style It is extremely important to maintain brand consistency.

Writing 71

Writing Writing Style Communication Education 71

Backlinko

JULY 26, 2024

Here are some key features: Performance Score SEO Writing Assistant assesses the quality of your content and presents an aggregated score. The tool will present a side panel with all the metrics and suggestions. Brand Voice Customization Unlike Quillbot, you can create and customize your brand voice on Writesonic.

Content Creation 96

Content Creation Copy Text Creativity 96

Freelance Union

SEPTEMBER 16, 2024

But for influencers, creatives, and content creators, a powerful personal brand isn’t just a luxury—it’s a necessity.    Branding is more than logos, images, and color palettes; it’s about capturing your essence, values, mission, and purpose. Discover Your S.O.S. & your Sense of Self.

Content Creator 98

Content Creator Creativity Brand Content 98

Neil Patel

FEBRUARY 17, 2023

Colors C hange B rand P erception There’s a reason top brands choose a color scheme, publish brand guidelines, and work tirelessly to make sure their design is consistent across all their communication channels. Color changes how we perceive brands. It’s a fact we see played out in daily life as well.

Brand 110

Brand Marketing Food Publisher 110

Caroline Gibson

JULY 31, 2024

Those shortlisted were invited to an assessment day in which they were given a brief and had to then work in groups and give a presentation, followed by individual interviews. There are leading speakers from the agency (on topics ranging from brand innovation to choosing the right comms channel to how to get a job in advertising).

Advertising 147

Advertising Freelance Copywriting Agency Creativity 147

Elna Cain

FEBRUARY 1, 2024

Be Present (Daily) This may be hard for many people (it still is for me), but try to be present on the LinkedIn platform daily. This would be cold outreach and a selling technique that you can use for certain people/brands you really want to work for. copywriting). You can also let the poster know what you do in your comment.

Freelance 240

Freelance Writer Copywriter Copywriting 240

Buffer

JULY 31, 2024

Relying on content curation tools alone also makes you more of a content aggregator than a content curator: The former just collects pieces of relevant information and presents them as is, while the latter adds their own inputs and insights into the mix of existing information. So you’re not truly giving your audience any new info.

Social Media 106

Social Media Content Retail Content Creator 106

Express Writers

DECEMBER 17, 2024

The way a company communicates whether through a blog, a brochure, or a website shapes how customers perceive its brand. They make your content feel authentic to the audience you actually want to reach in a format representative of what your brand stands for. Your published content is your business ambassador to the world.

Writer 52

Writer Content Writer Search Engine Optimization Social Media 52

Elna Cain

APRIL 15, 2024

Instead, I would present my portfolio and move on if they don’t want to deal with me. Remember that while it’s a good idea to build your brand on LinkedIn by posting consistently and engaging with others, you should also balance this with connecting with the right people and asking for freelance work.

Freelance 221

Freelance Recruitment Healthcare Retail 221

Contently

AUGUST 21, 2024

While research from other industry heavyweights like Hootsuite and Sprout Social presents slightly different findings, it’s important to note that CoSchedule’s data is particularly comprehensive, especially in the context of both B2B and B2C social media posts. In 2024, it appears that late-day engagement is where the action is.

Social Media 69

Social Media Media Post Engagement 69

Backlinko

JULY 10, 2024

These articles present handy tips and offer a wide selection of templates, helping readers get started quickly. You don’t have to create a brand-new page for this. The result? High bounce rate and low conversions. For example, Scribe, a documentation tool, has created multiple articles and pages about writing and building SOPs.

Keywords 107

Keywords IT SEO Engineering 107

Ahrefs

AUGUST 19, 2024

Here’s their personal roadmap for speaking on the biggest stages, building your personal brand, and even getting flown around the world on someone else’s dollar. Big dreams often start with small first steps—in this case, hosting webinars and running presentations … Read more ›

SEO 139

SEO Brand 139

Nick Ursborne

AUGUST 30, 2023

I use it to outline articles, presentations, and reports. It teaches you how to add massive value to your brand as a writer, and make sure you can never be replaced by an AI… today or in the future. The key here is not to avoid using AI as a tool in your writing toolkit. I use it every day.

Copywriting 194

Copywriting Copywriter Writing Script 194

Contently

FEBRUARY 7, 2023

Each sentence is the start of a brand-new story. Content quality is a major factor for potential buyers evaluating brands with similar products. Your brand’s content needs to capture attention, or your prospects will go elsewhere. The same school of thought applies to your company’s brand. ” at times.

Creativity 135

Creativity Content Marketing Marketing Content 135

Neil Patel

NOVEMBER 9, 2021

In one case study, Hemp Black (a thriving technology company), chose Cohley to help them launch a visual campaign that defined their brand identity and overall style. Encourage customers to leave reviews about your brand or products whenever, wherever, including third-party sites like Yelp, Google, TripAdvisor, and more. By going live.

Social Media 145

Social Media Media Content Content Creation 145

Grammarly

NOVEMBER 5, 2024

Use Grammarly’s team style guides to encourage team members to use on-brand, inclusive messages wherever they communicate with colleagues. How to build consensus in virtual or hybrid teams Building consensus in virtual teams via online communication presents unique challenges.

Collaboration 111

Collaboration Communication Construction Finance 111