Grammarly

APRIL 10, 2024

This sentiment may be especially applicable to brand marketing. Even in its infancy, generative artificial intelligence, or gen AI, is having a revolutionary impact on brand storytelling. Read on to learn how to create an irresistibly compelling, intricately tailored, and deeply impactful brand story with AI.

Brand 98

Brand Storytelling Creativity Text 98

Content Marketing Institute

MAY 8, 2024

Many companies present a list of what not to do and call them their “employee social media guidelines.” Innovative brands see the power of employee ambassadors. Here’s how to create company social media guidelines for the win.

Social Media 112

Social Media Media Brand Writing 112

Contently

OCTOBER 24, 2024

By interjecting quizzes, polls, and calculators into branded content, you’re not just presenting static information — you’re making it feel more real and relevant, prompting people to interact and connect with your brand on a deeper level. It makes your content (and ultimately your brand) more relevant to their lives.

Content Marketing 84

Content Marketing Brand Marketing Content 84

Nick Ursborne

MAY 7, 2023

One way is to present yourself as being a little larger than life. Well, brands are fiction. All brands are fiction. Personal brands in particular are fiction. There’s the real, at-home Elon Musk, and then there’s the public brand of Elon Musk. His public brand is a fiction. You write articles.

Brand 130

Brand IT Copywriter Copywriting 130

Copywriter Collective

OCTOBER 11, 2024

With so many potential candidates to choose from, this means that you need to use your branding to stand out. Personal branding doesn’t only increase your visibility. If this kind of writing is something that you do regularly, you’ll likely have a good idea about what it can do for the visibility of other brands.

Brand 52

Brand Writer Freelance Portfolio 52

Credible Content

MAY 28, 2023

Writing and publishing e-books for personal branding. In today’s digital age, establishing a strong personal brand is essential for professionals and entrepreneurs alike. Authors may also choose to offer their e-books for free as a promotional strategy to build their brand or gain a wider readership.

Promotion 130

Promotion Publisher Publishing Publishing 130

Moz

JANUARY 12, 2021

Posted by RobOusbey Last November, Moz VP Product, Rob Ousbey, gave a presentation at Web Con 2020 on the evolution of SEO, and we're sharing it with you today! It's a 100-year-old publishing brand. Brand signals. But the other area I want to look at is what I talk about as brand signals. They need to make some money.

SEO 59

SEO Keywords Brand Agency 59

Grammarly

JULY 19, 2024

A LinkedIn post is content a user shares on the professional networking site LinkedIn to communicate with peers and employers and build their professional brand. Will the content contribute positively to my professional brand? Here are some tips for writing LinkedIn posts to help enhance your brand.

Brand 100

Brand Post Education Text 100

Grammarly

JUNE 26, 2024

Each person has their own writing style, which created a lack of tone consistency when the content arrived at the desk of Jenn Prystupa, Mitel’s brand/social media manager. And as a whole, their disparate writing style did not align with Mitel’s brand voice. She had one direct report who helped her, but that wasn’t enough.

Brand 76

Brand Writing Writing Style Social Media 76

Contently

APRIL 18, 2023

Common KPIs That B2B and B2C Brands Track Clicks, visits, and downloads… oh my! B2B and B2C brands may have different KPIs, but some common ones include traffic, conversion rate, engagement, and revenue. That presents an excellent opportunity to deliver engaging experiences that lead to higher conversions.

Brand 125

Brand Content Social Media Content Marketing 125

Freelance Union

SEPTEMBER 16, 2024

But for influencers, creatives, and content creators, a powerful personal brand isn’t just a luxury—it’s a necessity.    Branding is more than logos, images, and color palettes; it’s about capturing your essence, values, mission, and purpose. Discover Your S.O.S. & your Sense of Self.

Content Creator 74

Content Creator Creativity Brand Content 74

Content Hacker

NOVEMBER 1, 2022

You might have a brand idea in the works… Or, your brand is well-established… But you’re looking for brand voice examples. And when we look at what drives brand trust , it’s clear to see that customers crave authenticity. Finding, and sticking to, a brand voice. And why does brand voice matter?

Brand 97

Brand Content Creation Communication Social Media 97

Smart Blogger

JUNE 27, 2023

Creating an effective brand awareness campaign feels like trying to solve a puzzle, doesn’t it? The Power of Brand Awareness Campaigns If you observe the world of business, you’ll find a common thread that successful brands share: A deep, lasting connection with their audience. Potent brand awareness.

Brand Awareness 88

Brand Awareness Brand Social Media Utilities 88

iWriter

JULY 1, 2024

Your website copy is more than words on a screen—it’s a powerful tool that can elevate your brand and drive sales. From crafting compelling messaging to optimizing for search engines, how you present your brand online directly impacts how customers perceive and interact with your business.

Brand Awareness 59

Brand Awareness Copy Sales Brand 59

Moz

FEBRUARY 17, 2021

This guide is a labor of love that Moz has worked on through the toughest year in local SEO, with hopes of a stronger 2021 for local brands. If you’re responsible for marketing any aspect of a local business, The Essential Local SEO Strategy Guide contains workflows you can implement today to achieve local brand and agency goals.

SEO 60

SEO Agency Digital Marketing Education 60

Content Hacker

FEBRUARY 4, 2024

If you’re a business owner, regardless of the size of your enterprise, you understand how crucial it is to market your brand effectively. Creating such ecosystems improves topical strength and domain expertise perception since it presents organized packets of knowledge interlinked logically around central categories.

Content Marketing 78

Content Marketing Brand Marketing Content 78

Freelance Union

MAY 10, 2023

By following a structure such as the Navigatebydesign outlines below, along with useful tools like immersion sessions, brainstorming sessions and virtual word clouds, you too can have the confidence to run your own brand strategy session. Find out how to make your brand strategy session run smoothly and remain energized throughout!

Brand 84

Brand Freelance Creativity Engagement 84

iWriter

JUNE 5, 2024

Are you tired of inconsistent branding and content that doesn’t quite hit the mark? It’s time to take control of your brand identity with a style guide. In this post, we’ll walk you through the basics of creating a style guide for your business so you can improve your content and branding quickly.

Brand 52

Brand Collaboration Content Creation Content 52

Neil Patel

NOVEMBER 23, 2020

If you want your business to succeed, you’ll need to pay close attention to your brand strategy. And that strategy starts with a free brand logo. A strong brand creates instant recognition in the marketplace, especially amongst your customers. If you’re yet to define and build your brand, this guide can show you where to start.

Brand 144

Brand Text Concept Consulting 144

Bramework

JANUARY 7, 2024

In our latest YouTube video , we dive into one of the most exciting aspects of blogging – creating a brand and naming your blog. The Essence of Branding Branding is about more than just a name; it’s the tone, presentation, and overall feel of your blog. Be Clear, Not Just Clever Choose clarity over cleverness.

Brand 52

Brand Blog Blogging Social Media 52

Neil Patel

NOVEMBER 23, 2020

This may make it the perfect time for brands to take a hard look at their skincare marketing strategies and seize on this growth. When influencer Hyram Yarbro featured the clinical, no-nonsense brand, parent company L’Oreal reached out to him. In fact, 83% of beauty brands are working with influencers on Instagram.

Brand 138

Brand Marketing Social Media Agency 138

Caroline Gibson

JULY 31, 2024

Those shortlisted were invited to an assessment day in which they were given a brief and had to then work in groups and give a presentation, followed by individual interviews. There are leading speakers from the agency (on topics ranging from brand innovation to choosing the right comms channel to how to get a job in advertising).

Advertising 147

Advertising Freelance Copywriting Agency Creativity 147

Neil Patel

FEBRUARY 2, 2021

It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. One great way SaaS companies can keep up is through brand advocacy. 2021 SaaS Trends that Affect Brand Advocacy. Overcome Content Overload.

Brand 143

Brand Brand Awareness Social Media Promotion 143

Neil Patel

JUNE 28, 2021

Do you remember when only celebrities and major companies had personal brands? You only need to do a quick Google search to see that ordinary people from all over the world are using new personal branding tools, particularly social media, to craft personal brands that attract countless people to their websites and social media accounts.

Brand 145

Brand Finance Social Media Long Form Content 145

Smart Blogger

JUNE 1, 2023

Ready to catapult your business into the limelight by amplifying your brand awareness strategy? So, are you prepared to take your brand from being known to unforgettable? With follower counts ranging from 1,000 to 50,000, their endorsement of your brand can have a surprisingly large impact. How do you track its performance?

Brand Awareness 66

Brand Awareness Brand Social Media Retail 66

Smart Blogger

JULY 6, 2023

Understanding your brand identity isn’t just a trendy buzzword; it’s a vital cornerstone for any successful business. Ever wondered why brands like Apple, Coca-Cola, and Nike are instantly recognizable? It’s due to their strong brand identity. What is Brand Identity? Ready to leave a lasting impression?

Brand 65

Brand Construction Communication Brand Awareness 65

Verblio

MARCH 28, 2023

When it comes to building a brand, no one knows better than marketers. But what about personal brand? How you present yourself online is becoming increasingly important. “Encourage the people on your team to build their own personal brands. You should really develop your own personal brand. Post about that.

Brand 52

Brand Content Content Marketing Agency 52

Neil Patel

FEBRUARY 17, 2023

Colors C hange B rand P erception There’s a reason top brands choose a color scheme, publish brand guidelines, and work tirelessly to make sure their design is consistent across all their communication channels. Color changes how we perceive brands. It’s a fact we see played out in daily life as well.

Brand 110

Brand Marketing Food Publisher 110

Article Writing

JULY 5, 2022

This is the motto that all brand leaders should live by to see their brand reach unprecedented heights. Brands that blog consistently generate 97% more links to their websites, and countless blog comments are made by readers each month. Furthermore, brand websites with a lot of quality blog posts create an aura for readers.

Brand 72

Brand Content Advertising Keywords 72

Blogtrepreneur

MARCH 10, 2023

Branding is an essential factor in establishing a cannabis business. Despite these challenges, other ways exist to help your brand stand out. Here are five of the most effective practices in creating successful branding for your cannabis business. That’s easier said than done.

Brand 52

Brand Education Advertising Social Media 52

The Ethical Copywriter

APRIL 1, 2022

When you’re starting up a new business, creating your brand is the first step. Think of your brand as the identity of your business. At its most basic, creating your brand is thinking about 1) What you’re trying to achieve, and 2) How you’re going to communicate that and get people on board. But where to start?

Brand 52

Brand Copywriter Copywriting Education 52

Content Marketing Institute

AUGUST 2, 2018

And marketing tech tools once available to enterprise-level brands with big budgets are now viable for small and medium-sized businesses too. HANDPICKED RELATED CONTENT: 13 Smart Brands Using Technology to Power Their Content. The post How to Unite Brand Storytelling and Marketing Tech appeared first on Content Marketing Institute.

Storytelling 104

Storytelling Brand Marketing Hospitality 104

Ahrefs

NOVEMBER 11, 2024

We didn’t create fancy presentations to justify the book to stakeholders. And we didn’t crunch any numbers to verify the potential impact on our brand awareness. We didn’t hire any consultants for this project. In fact, no one in SaaS, … Read more ›

Brand Awareness 87

Brand Awareness Marketing Consulting Projects 87

Buffer

JULY 21, 2020

Remarkable brands are more than a logo. We associate brands with images and feelings because - as neuroscience researchers have found - our brains love to stitch thoughts together. That’s why seeing a brand in a certain context, again and again, trains our minds to think of that brand whenever we randomly see those things in real life.

Brand 98

Brand Content Creator Marketing Advertising 98

ContentWriters

NOVEMBER 21, 2024

Marketing scripts serve as blueprints for your marketing message, ensuring a consistent brand voice while guiding production teams and talent through the creation process. Hook Grab attention immediately Present an intriguing question or statement Create curiosity or emotional connection 2.

Script 66

Script Writing Marketing Persuasion 66

Moz

NOVEMBER 15, 2020

Posted by amandamilligan Becoming an authoritative brand is no easy feat, but the massive benefits are worth the effort. But how exactly can a brand begin to build, or build upon, their authority? Some brands are built entirely around a particular persona, like Steve Jobs with Apple, but those examples can intimidate people.

Content Marketing 83

Content Marketing Brand Marketing Content 83

Content Marketing Institute

NOVEMBER 15, 2018

Content is one of the best tools you have for earning trust, building your brand, generating site traffic and qualified leads, and everything in between,” writes John, co-founder and president of Calendar. Content is one of best tools for earning trust, brand building, & generating traffic & leads. johnhall Click To Tweet.

Brand 103

Brand Concept Retail Content Marketing 103