Grammarly

JANUARY 16, 2025

The intersection of AI and marketing presents a transformative opportunity for businesses considering how to incorporate AI into strategic work, use it to enhance creativity, and drive authentic customer engagement. One benefit is enhanced storytelling. Marketing is not just about transactions; its about building relationships.

Creativity 105

Creativity Marketing Storytelling Persuasion 105

Jane Friedman

OCTOBER 4, 2023

Along with prologues, adverbs, and semicolons, flashbacks may be the most vilified—and most misunderstood—of storytelling devices, ones that work only if they don’t seem like devices. Flashback: A scene from the past presented as if it’s happening “live” before readers’ eyes, which fully interrupts the main story.

Storytelling 144

Storytelling Publisher Publishing Publishing 144

Contently

DECEMBER 13, 2022

As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. Some content may simply aim to increase brand awareness and establish your company as a thought leader in the industry, and these are necessary.

Storytelling 118

Storytelling Engagement Landing Page Long Form Content 118

Enchanting Marketing

MARCH 11, 2025

Having Henrietta (my purple-haired cartoon character) is a clear advantage and she’s stealing the show (she even ended up in the 50 best visual brands to watch on LinkedIn!). Otherwise, the type of content that works well is similar to a blog: A mix of storytelling and valuable tips. Human content wins.

Post 130

Post Content Creation Storytelling Creativity 130

Grammarly

APRIL 10, 2024

This sentiment may be especially applicable to brand marketing. Even in its infancy, generative artificial intelligence, or gen AI, is having a revolutionary impact on brand storytelling. Read on to learn how to create an irresistibly compelling, intricately tailored, and deeply impactful brand story with AI.

Brand 105

Brand Storytelling Creativity Text 105

Backlinko

OCTOBER 21, 2024

And that leaves a positive brand reputation? ” But how data is presented matters, too. Nisha applies information gain through: Extensive research Rigorous testing Visual storytelling Time investment Let’s review her approach. Visual Storytelling Nisha’s visual content is a feast for the eyes.

SEO 99

SEO Content Finance Concept 99

Neil Patel

APRIL 1, 2021

Let’s look at non-fungible tokens (NFTs) and how brands can use NFTs in their marketing campaigns. Why Are Non-Fungible Tokens (NFTs) Important to Brands? One of the main reasons NFTs are important to brands is that they can be used to represent digital files, such as art, audio, and video. 6 Ways Brands Are Using NFTs.

Brand 125

Brand Brand Awareness Collaboration Social Media 125

ContentWriters

APRIL 9, 2025

But when done right, technical writing builds trust , positions your brand as a thought leader, and moves your audience to take action. This kind of writing can be used with traditional printed or digital content, which could come in the form of PDFs or Word docs to make it easier to present and share.

Writing 64

Writing Marketing Medical Education 64

Contently

SEPTEMBER 5, 2024

While a fintech case study isn’t as straightforward to create as other types of content , these powerhouse stories offer unparalleled value for brands. Plus, implementing a strategic approach to workflow and compliance can turn these daunting tasks into your brand’s secret sauce. Why bother with all the hassle? Pad your deadlines.

Storytelling 52

Storytelling Search Engine Optimization Finance Content Creation 52

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. There’s still room for players on the brand side to start planting their flags in podcasting’s pay dirt before the market becomes too saturated for early adopters to sustain an advantage. Power of the podcast.

Brand 111

Brand Storytelling Creativity Content Marketing 111

Content Marketing Institute

NOVEMBER 23, 2018

The stories are not just the personal memories, but the stories of what each manufacturer did to entice me to become one of its brand evangelists. What makes this series compelling is the interviews with the toy developers, engineers, marketers, and executives of each brand. Click To Tweet. He-Man and Masters of the Universe.

Content Marketing 101

Content Marketing Brand Retail Marketing 101

Credible Content

MAY 28, 2023

Writing and publishing e-books for personal branding. In today’s digital age, establishing a strong personal brand is essential for professionals and entrepreneurs alike. Authors may also choose to offer their e-books for free as a promotional strategy to build their brand or gain a wider readership.

Promotion 130

Promotion Publisher Publishing Publishing 130

Content Marketing Institute

FEBRUARY 19, 2018

As the rise of social media and influencer marketing has led to exponential opportunities for content marketing for corporate brands, it also has presented countless opportunities for content marketing for personal brands. Should people closely connect their brand to their employers? But how do the two work in harmony?

Brand 111

Brand IT Social Media Editorial 111

Income Diary

OCTOBER 30, 2024

What Are the Benefits of Creating Three-Minute YouTube Shorts Three-minute shorts have become increasingly popular in the world of storytelling. This flexibility can lead to a more dynamic storytelling experience. For example, a creator might choose to present one quick life hack or a single joke in a 30-second clip.

Storytelling 52

Storytelling Script Social Media Entertainment 52

The Hoth

JANUARY 30, 2025

Digital PR is the online equivalent of traditional public relations, where marketers aim to expand a brands reach and boost its credibility through various media channels. Thats why digital PR professionals love to combine the psychological power of storytelling with their original research and data.

Storytelling 59

Storytelling Search Engine Optimization Social Media SEO 59

Credible Content

JUNE 19, 2023

Increase brand awareness. It could be through storytelling, relatable examples, or addressing common pain points. It should reflect the brand’s values and voice consistently. Structure: Top notch content has a logical flow and structure, making it easy for readers to follow along and understand the information presented.

Engagement 130

Engagement Storytelling Search Engine Optimization Content 130

Content Hacker

NOVEMBER 1, 2022

You might have a brand idea in the works… Or, your brand is well-established… But you’re looking for brand voice examples. And when we look at what drives brand trust , it’s clear to see that customers crave authenticity. Finding, and sticking to, a brand voice. And why does brand voice matter?

Brand 96

Brand Content Creation Communication Social Media 96

Credible Content

MAY 29, 2023

By employing persuasive techniques, such as storytelling, emotional appeals, and strong calls-to-action, you can encourage readers to take the desired action, whether it’s making a purchase, subscribing to a newsletter, or sharing your content. This storytelling approach creates a powerful connection with your audience.

Persuasion 130

Persuasion Communication Copywriter Copywriting 130

Credible Content

MAY 30, 2023

Storytelling: Crafting compelling narratives and using storytelling techniques to engage readers and create an emotional connection. Attention to detail: Paying close attention to detail, ensuring accuracy, consistency, and adherence to brand guidelines. Avoid overwhelming your readers with an information dump.

Content Writer 130

Content Writer Writer Writing Proofreader 130

Content Marketing Institute

JULY 20, 2018

In 2016, NASCAR tapped Evan to head up a content group that included representatives from social media, digital, public relations, brand marketing, entertainment, and other departments. Entertainment marketing created their content, brand created their content, social created their content. The 40-person team handles: Social media.

Storytelling 73

Storytelling Entertainment Social Media Collaboration 73

Credible Content

MAY 25, 2023

It strongly conveys the essence of the brand. You are compelled to buy the product, visit the website, or engage with the brand, depending on the CTA. As a persuasive copywriter, you should be able to choose the right words, structure sentences effectively, and weave storytelling into the copy. The words flow effortlessly.

Copywriter 130

Copywriter Copywriting Persuasion Writing 130

Neil Patel

OCTOBER 5, 2021

That content serves the purpose of: attracting leads driving brand awareness keeping readers engaged converting leads into customers turning customers into repeat buyers and brand ambassadors. Every brand needs a content marketer. This is content that’s helpful to both your brand and its audience.

Content Marketing 129

Content Marketing Marketing Storytelling Content 129

Credible Content

JUNE 1, 2023

Storytelling Elements: Both mediums utilize storytelling techniques to convey information, evoke emotions, and create a memorable experience for the audience. Plot Twists and Surprises: Including unexpected information or presenting fresh perspectives in blog posts adds intrigue and keeps readers engaged.

Script 130

Script Blog Post Writing Post 130

Content Marketing Institute

JUNE 8, 2018

When Facebook announced the latest changes to its news feed in January, its intention was clear: to reduce further the amount of content users see from brands and publishers, particularly what it deems low-quality “engagement bait.”. A brand-made documentary must be honest and true to the brand’s values and culture. Or T-shirts.

Storytelling 111

Storytelling Content Entertainment Script 111

Credible Content

JUNE 18, 2023

15 common conversion copywriting mistakes to avoid Unlike traditional copywriting, which may focus more on brand messaging and storytelling, conversion copywriting prioritizes driving measurable results and conversions. Don’t overlook the power of storytelling to engage your audience emotionally and make your copy more relatable.

Copywriter 130

Copywriter Copywriting Proofreader Persuasion 130

Smart Blogger

JUNE 27, 2023

Creating an effective brand awareness campaign feels like trying to solve a puzzle, doesn’t it? The Power of Brand Awareness Campaigns If you observe the world of business, you’ll find a common thread that successful brands share: A deep, lasting connection with their audience. Potent brand awareness.

Brand Awareness 87

Brand Awareness Brand Social Media Utilities 87

Contently

FEBRUARY 8, 2024

It’s about capturing the essence of your brand’s story and presenting it in a way that engages your audience. Visual storytelling not only complements copy but can also provide an instant emotional connection that pulls prospective customers deeper into your brand.

Storytelling 52

Storytelling Audience Concept Social Media 52

Content Marketing Institute

MAY 22, 2018

You continually roll the dice in hopes of earning enough trust, credibility, and experience to persuade your audience to embark on a journey alongside your brand. To lead you along the right path, the CMI team created a new e-book: Craft Your Brand Adventure: The 2018 Guide to Essential Content Marketing Tactics. Want proof?

Content Marketing 111

Content Marketing Marketing Content Storytelling 111

Neil Patel

AUGUST 4, 2021

If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for. In the world of written content, you provide value by doing everything from offering tangible advice to being a great storyteller.

Marketing 145

Marketing Social Media Brand Awareness Education 145

Content Marketing Institute

FEBRUARY 23, 2018

Storytelling. And, the way things are going lately, today’s mainstream news headlines are probably going to be more outrageous than your brand ever will anyway. As so many of my mentors in storytelling drilled into my head – the heart of a great story is an argument for the truth. It’s got a bit of a buzz these days doesn’t it?

Storytelling 111

Storytelling Manufacturing Government Content Creation 111

Neil Patel

FEBRUARY 3, 2021

Using individual story panels with videos, graphics, and other features, you can share brand narratives that users can click through to experience the story you want to tell. Owning your Google Web Stories content gives you the full advantage to leverage SEO opportunities and make the most of this immersive storytelling option.

Storytelling 140

Storytelling Social Media Content Creator Landing Page 140

Content Marketing Institute

DECEMBER 21, 2018

In 2018, content marketers renewed attention to the why’s and how’s of brand storytelling techniques, almost as if storytelling didn’t exist until January 1, 2018. Not only does Talk Triggers address a crucially important topic, Jay and Daniel present a model that can teach and inspire the next generation of authors as well.

Content Marketing 107

Content Marketing Storytelling Marketing Content 107

Credible Content

JANUARY 21, 2023

You present indisputable facts. When you are writing a blog post, you are presenting an idea. You can increase your brand awareness and recognition. You can make an emotional connection with your target audience and build brand loyalty. Storytelling is more persuasive There is always a protagonist in a story.

Persuasion 130

Persuasion Copywriter Copywriting Writing 130

CoSchedule

JANUARY 27, 2023

You can always blend two ideas together to create a new strategy or steal a campaign recipe from a brand in another industry. Definition & Overview Social Media Marketing Using social media platforms to build an audience for your business, promote your brand, engage with customers, and grow your business. Their launch campaign?

Social Media 126

Social Media Media Marketing Storytelling 126

iWriter

NOVEMBER 19, 2024

Start by selecting a high-performing blog post that lends itself well to visual storytelling. Infographics can present complex information in a visually appealing format. Choose colors and fonts that align with your brand for consistency. This approach ensures that your repurposed content has a better chance of thriving.

Blog Post 52

Blog Post Post Blogging Blog 52

ProBlogger

MARCH 25, 2012

The rise of visual storytelling as a means of spreading a marketing message couldn’t possibly have evaded you. Images, presentations, and infographics are getting shared with ease, attracting thousands of views and sending tons of traffic to their original sources. Their cumulative reach was in the range of 7,000-12,000 views.

Storytelling 49

Storytelling Marketing Social Media Landing Page 49

Content Marketing Institute

JUNE 15, 2018

Take the cosmetics brand Sephora, which markets itself using the Sephora Virtual Artist app. Interactive content isn’t limited to fashion brands. Identify the problems people are looking to solve which are most closely associated with your brand and your products. Lifestyle storytelling.

Content Marketing 111

Content Marketing Retail Marketing Storytelling 111