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Each client is unique in their voice, brand, and messaging, making it essential to connect with them in meaningful ways. Social Media Posts : Essential for engaging with followers and building brand loyalty. Are you looking for a content writer for a specific project or industry? Do you want a temp-to-hire position?
Optimized content is more likely to attract organic traffic, which is crucial for brand success. Writing styles may shift depending on the project, but the quality should remain consistent. Their day-to-day tasks may involve producing branded content, collaborating with design teams, or maintaining a consistent voice across media.
By interjecting quizzes, polls, and calculators into branded content, you’re not just presenting static information — you’re making it feel more real and relevant, prompting people to interact and connect with your brand on a deeper level. It makes your content (and ultimately your brand) more relevant to their lives.
When you go grocery shopping, you select specific brands and items because you know what they taste like or how they pair with your meals. It might even be enough to put you off that brand and encourage you to try a different one. What Is Brand Consistency? Brand consistency is creating a recognizable and predictable brand.
I’ve mentioned this in previous posts… but have you tried it yet?) * Style and Tone Control: Train the AI to mimic your writing style or a specific brand voice by providing examples of your previous work or a style guide. Pick one of those applications and use it to help you with an upcoming project.
The post Content Marketing for Small Businesses: 7 Projects for Brand Managers appeared first on Copyblogger. Content marketing for small businesses doesn’t look much different from what larger companies do to promote their products or services. Continue Reading.
Brands and businesses are always on the lookout for talented writers who can create blog posts, long-form articles, white papers, ebooks, and other valuable content to attract and engage their target audience. Content marketing writing often pays better than standard blog post rates, with the potential to earn £300-£1,000+ per project.
This isn’t on the mark for our brand, please re-work,” is one of the most dreaded and self-confidence-shattering responses for a writer to get. Beyond that, if the client wasn’t happy, they probably won’t re-hire you for future projects. But it doesn’t have to be a permanent state.
Today, I earn six figures writing for major brands—all while working less than 20 hours a week. You take on projects from clients, often juggling several at a time, and you decide when, where, and how much you work. You’ll juggle deadlines, follow up with clients, and sometimes work on several projects at once.
Do you need to write a project proposal but don’t know where to start? Crafting a project proposal is important for getting your project approved, funded, or supported. It outlines crucial details such as the project’s concept, objectives, methodology, budget estimates, team qualifications, and potential risks.
Efficiency and organization are critical in any workplace project. A project plan serves as a detailed guide that helps teams stay organized and on track. In the following blog post, well walk you through how to create a project plan. A project plan, also called a work plan, is a document that covers everything about a project.
For example, you could create a custom GPT to edit written content to reflect your brand voice. Enter your domain or landing page and click Import Brand to add brand elements. The app automatically identifies your brand name, logo, and colors. Review them and click the Create Brand button.
When my sister and I started Vinat to make buying wine online more accessible, I thought that any kind of PR was going to be prohibitively expensive for our small brand. Previously, I had worked in corporate finance, so I knew exactly how much the companies I worked for spent on engagements with PR firms.
Marketing scripts serve as blueprints for your marketing message, ensuring a consistent brand voice while guiding production teams and talent through the creation process. We work with marketing leaders across agencies, brands, publishers, and eCommerce companies to provide quality-focused content that aligns with your brand voice.
I recently learned how Chris Schuhmacher , a full-stack software engineer at Checkr , used his company’s hack week to solve a customer problem and tinker with the brand-new Grammarly Text Editor SDK , and I knew I needed to share this story with you. . In this post, I’ll introduce you to Checkr (their mission is super inspirational!),
Another place to look for projects on Web 3.0 You’ll find easier success (and pay) working for personal brands in this niche. Work Management If you have experience being a project manager, you can leverage your past experience and specialize in writing for work and project management.
Instead of finding individual brands, find agencies instead. They bring freelancers on board to do different parts of each project. They project manage everything, so you know exactly what you need to do and when. So, if you write for lifestyle brands, use that as a qualifier in your searches. Reach Out Via Email.
Bain has found that even as companies increase their pilots for almost every use case, fewer and fewer of these projects are moving beyond the pilot stage. My take: Its not an issue of value from these pilots but an issue of trusttrust in AI systems to accurately quantify the impact of these projects against traditional business KPIs.
Put the Pain Point First There’s a reason your clients are going to want to hire you: they have a problem that you can solve, whether it’s the need for a high-converting landing page to sell their latest offer or a beautiful, eye-catching logo to cement their brand. Isn’t it about time you updated your brand?
A LinkedIn post is content a user shares on the professional networking site LinkedIn to communicate with peers and employers and build their professional brand. Will the content contribute positively to my professional brand? Here are some tips for writing LinkedIn posts to help enhance your brand.
Common KPIs That B2B and B2C Brands Track Clicks, visits, and downloads… oh my! B2B and B2C brands may have different KPIs, but some common ones include traffic, conversion rate, engagement, and revenue. The post Monetizing Your Content Strategy: Insights for B2B and B2C Brands appeared first on Contently.
Remember when every brand seemed to be having a “ brat summer ?” Yes, stay on top of trending topics Please don’t interpret my downplaying of meme utilization in your brand strategy as encouraging you to avoid social media trends altogether. Below is an example of how heritage skincare brand CeraVe did just that.
Opportunities for growth : Working with others allows you to learn from their expertise, improve your skills, and explore new projects that wouldn’t have been possible alone. If clients often ask for branding support, consider collaborating with graphic designers or brand strategists.
Involving your freelance client at the earliest stage of strategy & idea development can really help to increase their engagement from the beginning and cultivate a shared sense of project ownership. Find out how to make your brand strategy session run smoothly and remain energized throughout!
Put the Pain Point First There’s a reason your clients are going to want to hire you: they have a problem that you can solve, whether it’s the need for a high-converting landing page to sell their latest offer or a beautiful, eye-catching logo to cement their brand. Isn’t it about time you updated your brand?
Salesforce and FORTUNE Brand Studio partnered to create The Ecopreneurs, an 11-episode series for Salesforce+ whose impact went far beyond the streaming platform. Here’s how this Project of the Year finalist turned long-form storytelling into big results.
Yes, there’s some leeway in there for different kinds of projects, but for the most part I’m charging a similar rate for everything. Your knowledge of the topic (is it a brand selling hardware goods and you used to be a handyman?) Like most people I had a hard old time setting my freelancer rates when I first struck out on my own.
If you’re easy to work with and turn in solid drafts, they’ll keep sending projects your way. It’s about reaching out to small brands in your niche that could genuinely use help from a reliable writer. Freelance platforms can work, but pick just one. Something like Contra could be a winner for you.
And market projections back this up: You might resent AI chatbots for reducing your traffic share or poaching your intellectual property, … Read more › In the words of Bernard Huang, speaking at Ahrefs Evolve, “LLMs are the first realistic search alternative to Google.”
Content for these businesses is what helps drive their brand and sales. And many SaaS brands will spend tens of thousands a month on content creation. Later, I defined the companies I wrote for as digitally native brands. You can pair SaaS with practically any industry – B2B or B2C.
Relevance: Does the source provide valuable information for your project? Making assumptions : You assume that a website is an authoritative source because you recognize the brand. The CRAAP test is a quick assessment you can use to identify quality sources. Its an acronym that stands for: Currency: Is the information up-to-date?
Select your project and the date range of the audit. Replace SE Ranking branding with your own logo and company name. Business: For $259 per month, audit unlimited projects 4. One general purpose, and one for whichever category you just created. Build White Label Reports Click “ Report Builder ” in the left side menu.
Whether we bill by the hour or by the project, we are simply being paid for the hours we work. It took me a couple of decades before I started to be more like my father, finding smarter ways to profit from my experience, my brand and my intellectual assets. Maybe that’s the freelancer’s “disease”. Just like a farm labourer.
For example, let’s consider a project management SaaS company with multiple pages for the keyword “task management.” For example, Nuclino has several pages for the keyword “project management software.” You don’t have to create a brand-new page for this. But how do you find the best-performing page?
Still, when I set about refreshing more than 10 years’ worth of branded content to bring The Content Strategist up to date with our current web optimization and brand standards, I knew I had my work cut out for me. On Contently, we created two different story brief templates and workflows for these projects.
Since my niche is digital marketing for SaaS brands, I can work with many types of brands that fall under digital marketing. Reach Out to Past Clients If you have had clients, this would be a good time to see if they need any short-term projects done or know of other businesses that do. Best, Name 5.
2: Working on different projects A company no longer ties you down, so you can choose to work on multiple projects rather than stay stuck in the mundanity. If you’re a beginner and don’t know what’s lucrative in the market, examine job boards like Upwork and see what kind of professionals brands are currently hiring.
How you present your content directly impacts how readers perceive your authority, reliability, and branding. As a result, it’s ideal for establishing brand expertise, building trust, and accurately sharing information. For example, “We totally crushed that project!” Case Studies.
Brand Voice Customization Unlike Quillbot, you can create and customize your brand voice on Writesonic. Add a link or some text, and the tool will take that to represent your ideal brand voice. Frase: Best for Writing and Managing Content Projects G2 Rating 4.8
But for influencers, creatives, and content creators, a powerful personal brand isn’t just a luxury—it’s a necessity. Branding is more than logos, images, and color palettes; it’s about capturing your essence, values, mission, and purpose. Discover Your S.O.S. & your Sense of Self.
“I like to write freely for about 20 min a day first thing” OR “theme my days to batch projects together”]. == Heres how it helps: Visualize your ideal future in vivid detail. I workXhours a dayXdays a week, and need to [any other details about your team make-up or time, ex.
MarketerHire MarketerHire is a high-end matchmaking service for professional freelancers and top brands. You don’t have to worry about finding new projects, contracts, or billing (as that’s all taken care of on the platform.) Most freelancers who are accepted onto their platform get matched to a project within one month.
Project Acquisition Can you believe project acquisition – the writing jobs you get – is more challenging than fluctuating income? Project Requests Don’t Match My Skills When you’re new to freelance writing , you probably take any job that comes your way, right? ” *nods, yes* WRONG!
The way a company communicates whether through a blog, a brochure, or a website shapes how customers perceive its brand. They make your content feel authentic to the audience you actually want to reach in a format representative of what your brand stands for. Your published content is your business ambassador to the world.
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