Express Writers

JANUARY 28, 2025

Promoting it is the other half. While blog posts are valuable for nurturing existing customers and reaching new ones to bring in more traffic, effective promotion is necessary for content to be noticed. If youre unsure how to promote a new blog post, these tried and tested strategies effectively generate more traffic for brands.

Promotion 52

Promotion Blog Post Post IT 52

Contently

AUGUST 30, 2024

But fear not; there’s a secret weapon that can lift your brand above the noise: customer storytelling. And companies that are able to gain the trust of their customers outsell their competitors by up to “400% in terms of total market value” and customers are 88% more likely to buy again if they trust the brand.

Storytelling 82

Storytelling Marketing Social Media Brand 82

Jane Friedman

FEBRUARY 1, 2023

Photo by Peter Aroner on Unsplash Today’s post is excerpted from Brand the Author (Not the Book) by Karen A. Sure, other authors are also motivated by one or both of those things, but when I couple my belief with my particular brand of humor and unbridled nerdy enthusiasm, my author message becomes intrinsically mine.

Brand 145

Brand Publisher Publishing Publishing 145

Backlinko

OCTOBER 23, 2024

Social media posts : Ideal for engagement and brand awareness. Include all content stages in your calendar, noting key steps like the following: Research Writing Editing Design SEO optimization Publication Promotion Social media scheduling Most importantly, ensure each piece ties back to your initial objectives.

Content Marketing 113

Content Marketing Marketing Government Content 113

Credible Content

JUNE 23, 2023

Urgency and Scarcity Employ persuasive tactics like limited-time offers, scarcity of products or services, or time-sensitive promotions to create a sense of urgency and encourage immediate action. Enhanced Brand Awareness Engaging copy in direct response campaigns helps increase brand awareness and recognition among your target audience.

Copywriter 130

Copywriter Copywriting Promotion Persuasion 130

CopyBlogger

JANUARY 10, 2023

Content marketing for small businesses doesn’t look much different from what larger companies do to promote their products or services. The post Content Marketing for Small Businesses: 7 Projects for Brand Managers appeared first on Copyblogger. Continue Reading.

Projects 121

Projects Content Marketing Management Brand 121

Income Diary

MARCH 19, 2024

The journey from obscurity to online prominence begins with understanding and executing impactful promotional strategies. In this Ultimate Guide to Promoting Your Website for Free, we delve into 8 proven methods that empower business owners to take the helm. Lastly, let’s not underestimate the power of your email signature.

Promotion 105

Promotion Website Social Media Advertising 105

Grammarly

DECEMBER 6, 2024

Understanding marketing trends is crucial to helping brands evolve their marketing communication strategy to meet customer expectations and stay ahead of the competition. Marketing communication (or marcom) is the use of messaging to shape brand perception and drive business strategy. What is marketing communication?

Communication 105

Communication Marketing Storytelling Social Media 105

Contently

SEPTEMBER 18, 2024

Each sentence is the start of a brand-new story. There’s round-the-clock pressure to create new content—whether the goal of that content is to recruit for an event on social media or promote a new product on the blog. Content quality is a major factor for potential buyers evaluating brands with similar products.

Creativity 101

Creativity Content Marketing Marketing Content 101

Copywriter Collective

JANUARY 10, 2025

So, in the end, their copy doesnt actually tell you anything about the brands identity nor the purpose of the services theyre pushing. Particularly in explainer videos and live streams where brands and products are being promoted. From there, practise writing scripts for any product or brand.

Copywriting 105

Copywriting Copywriter Script Copy 105

Buffer

JULY 23, 2024

When my sister and I started Vinat to make buying wine online more accessible, I thought that any kind of PR was going to be prohibitively expensive for our small brand. Previously, I had worked in corporate finance, so I knew exactly how much the companies I worked for spent on engagements with PR firms.

Editorial Team 78

Editorial Team IT Marketing Finance 78

Nick Ursborne

FEBRUARY 8, 2024

The promotional content focuses on Alex’s emotional journey from despair to triumph. A Story of Adventure The Story: An outdoor equipment brand shares the story of Jamie, who took a sabbatical from a high-pressure job to hike across national parks with gear from the brand. AI tools can’t smell!

Copy 234

Copy Copywriting Copywriter Food 234

Contently

APRIL 18, 2023

Common KPIs That B2B and B2C Brands Track Clicks, visits, and downloads… oh my! B2B and B2C brands may have different KPIs, but some common ones include traffic, conversion rate, engagement, and revenue. Try not to focus on self-promotion but on valuable and actionable insights that can benefit your potential buyers.

Brand 122

Brand Content Social Media Content Marketing 122

Grammarly

JANUARY 16, 2025

Our focus will shift away from tasks like segmenting customers, optimizing content, and analyzing campaign performance in favor of storytelling and building brand voice. This reallocation of responsibilities will enable us to curate content that captures the brands essence and speaks to customer needs more deeply.

Creativity 105

Creativity Marketing Storytelling Persuasion 105

Backlinko

JANUARY 6, 2025

Build a Strong Brand Through Storytelling When we consume 6 hours of content daily , attention is the most valuable currency in business. Most brands miss by showing only the highlight reelthe wins, the perfect moments, and the polished content. Telling raw, relatable stories is how you build a lasting brand. Stories stick.

Storytelling 109

Storytelling Keywords Landing Page Sales 109

Grammarly

JULY 19, 2024

A LinkedIn post is content a user shares on the professional networking site LinkedIn to communicate with peers and employers and build their professional brand. Will the content contribute positively to my professional brand? Here are some tips for writing LinkedIn posts to help enhance your brand.

Brand 118

Brand Post Education Text 118

Backlinko

DECEMBER 27, 2024

For example, you could create a custom GPT to edit written content to reflect your brand voice. Advertising You can take advantage of AI advertising tools to generate both copy and creatives for your paid promotions. Enter your domain or landing page and click Import Brand to add brand elements.

IT 113

IT Medical Architecture Manufacturing 113

Grammarly

JUNE 26, 2024

Work smarter with Grammarly Learn more about what Grammarly can do for your business Contact Sales Too many blog post corrections, too little time Mitel Networks uploads three or four blog posts weekly to promote its voice-over-IP unified communications, collaboration, and contact center products. We know that doesn’t always happen.

Brand 97

Brand Writing Writing Style Social Media 97

Backlinko

JULY 22, 2024

It’s always been about helpful content, thoughtful user experience, strong branding, and earning quality backlinks. So, choose a domain name that’s: Relevant and reflects your business or brand name Easy to remember and pronounce Concise—avoid long and complex names. Now, it’s time to promote your content across various platforms.

Website 117

Website SEO Search Engine Optimization Architecture 117

Contently

AUGUST 15, 2024

In the same way, you wouldn’t wade into the deep waters of the branded content without knowing where you were headed. Is it to attract new customers to your brand, to increase brand loyalty, or to close the deal on a specific product? Read on for the essential elements of how to create a successful content marketing strategy.

Content Marketing 65

Content Marketing Marketing Content Healthcare 65

ContentWriters

JANUARY 30, 2025

Making assumptions : You assume that a website is an authoritative source because you recognize the brand. When you proactively choose authoritative sources, you can capitalize on the value of authoritative content , build trust with your audience, and promote your reputation as a writer.

Medical 111

Medical Government Banking Editorial 111

Grammarly

NOVEMBER 22, 2024

Leverage AI tools like Grammarly to help team members catch grammatical errors and maintain brand-specific terminology. Promote consistency by setting up templates or checklists that standardize formatting and style. Share a style guide to align on writing preferences, terminology, and brand tone across the team.

Proofreader 98

Proofreader Writing Construction Communication 98

Contently

JULY 30, 2024

This is somewhat remarkable when trust in traditional media is at an all-time low — and trust in brands isn’t far behind. It’s the kind of word-of-mouth advocacy brands often spend years trying to achieve. In a world of AI “ slop ,” brands need to think beyond the basic blog post. Written content.

Brand 81

Brand Content Social Media Storytelling 81

The Hoth

JANUARY 7, 2025

If you want to build valuable backlinks while getting the word out about your brand, you should consider developing a digital PR campaign. If youve been having a hard time outranking competitors or introducing your brand to new customers, a digital PR campaign can help you meet (and exceed) your goals. Whats digital PR? Link-building.

SEO 59

SEO IT Social Media Brand Awareness 59

Nick Ursborne

JULY 15, 2024

That document also includes information about the product or service I’m promoting, plus background onthe company and its brand voice. AI Use Case #3: Ideation Stuck for an idea for your next promotion or campaign? In other words, I want to get a feel for the language, emotions, desires, and fears of a typical customer.

Freelance Copywriting 208

Freelance Copywriting Copywriting Copywriter Freelance 208

Grammarly

DECEMBER 17, 2024

Authorship (Free + Pro): This feature is designed for students and promotes transparency. Institutions that deploy Grammarly on campus grant students complimentary access to all Pro features that align with preferred brand tones and style guides. Grammarly is used by over a third of the Fortune 500 and 70,000 working teams worldwide.

Text 98

Text Communication Utilities Education 98

Buffer

APRIL 25, 2024

While those may be cheaper strategies upfront, there’s a higher chance your brand will get lost in the fray, leading to a lower return on your investment. That ability for your brand message to occupy physical space in someone’s home is unique and powerful. It’s easier to stand out among a handful of letters.

Ads 87

Ads Brand Advertising Social Media 87

Backlinko

DECEMBER 9, 2024

Note: If another brand is offering reciprocal links but ALSO asking you to pay, its likely not worth it. Like if youre writing a post about the best software tools: Including your own tool might make sense, but itll look pretty promotional if you dont also acknowledge what your competitors do well.

SEO 94

SEO IT Text Engineering 94

iWriter

NOVEMBER 25, 2024

Additionally, social media can enhance brand loyalty and community building. Myth 7: All Content Should Be Promotional While promotional content has its place, it is not the only type that matters. A balance of promotional and informative content is key to maintaining interest.

Engagement 52

Engagement Writing Social Media Content 52

Contently

SEPTEMBER 11, 2024

As a result, designers and marketers are constantly experimenting with new aesthetics to create content that resonates with audiences and keeps them engaged long enough to turn them into loyal brand advocates. Brands infuse memories and warmth into their present visuals to offer that comfort. Image by Burger King 2.

Marketing 52

Marketing Brand Communication Engagement 52

Nick Ursborne

FEBRUARY 5, 2024

Help them come up with prompts that will deliver quality, on-brand outputs. How does all this new content connect with and support ongoing promotional campaigns? By providing AI Content Creation Services, you can help your clients in a number of ways. Help them brainstorm topics. Who checks for accuracy, and potential plagiarism?

Copywriter 223

Copywriter Copywriting Freelance Copywriting Content Creation 223

The Hoth

FEBRUARY 4, 2025

As a practice, public relations (PR) has always been about raising brand awareness and attracting media attention, and digital PR simply translates these goals into the digital world. PR professionals would network with journalists and media professionals to secure promotional spots for their brands, which proved to be wildly successful.

Brand Awareness 59

Brand Awareness SEO Promotion Retail 59

Jane Friedman

JANUARY 11, 2024

I use the term “media kit,” but others might refer to it as a “press kit,” a “one-page promotional kit,” your “pitch sheet,” or a “one sheet.” Regardless of the name, it’s a one-page document that ideally matches the look and feel of your brand. Don’t think about this as promoting yourself if you don’t want to.

Media 140

Media Social Media Education Utilities 140

Elna Cain

OCTOBER 19, 2023

For a brand new freelance writer, these websites can be the big break to make this dream a reality. So when you send your pitch email to the editor of the website or magazine, they will know instantly if you read their guidelines as this is their way to weed out anyone that wouldn’t fit their brand message.

Website 226

Website Retail Portfolio Writing 226

iWriter

DECEMBER 4, 2024

Readers are more likely to trust your brand when the content is clear, helpful, and informative. Providing accurate information and addressing customer pain points makes your brand more trustworthy. People-first content also ensures you’re speaking to the needs of your audience, not just promoting a product.

Content 52

Content Content Writer Education Storytelling 52

Backlinko

JULY 26, 2024

Brand Voice Customization Unlike Quillbot, you can create and customize your brand voice on Writesonic. Add a link or some text, and the tool will take that to represent your ideal brand voice. Like content briefs, follow-up emails, and promotional copy for webinars. stars out of 5 ( 170+ reviews ) Capterra Review 4.5

Content Creation 96

Content Creation Copy Text Creativity 96

Bramework

JANUARY 3, 2025

Building your online brand is a twofold process: creating compelling content and effectively promoting it across social media platforms. The new Bramework Social Media Content Generator is a game-changing tool designed to simplify and enhance your content promotion efforts.

Content Creator 52

Content Creator Script Post Social Media 52