Neil Patel

APRIL 20, 2021

The BOPUS (Buy Online, Pick Up In-Store) has been attracting hype for both retailers and customers, and this trend is expected to stay. BOPUS lets retailers leverage omnichannel experiences to boost online and in-store profits when done well. However, it requires synergy between online commerce channels and physical retail to succeed.

Retail 132

Retail Brand Utilities Landing Page 132

Neil Patel

OCTOBER 11, 2021

Whether you’re a product or service-based business, it’s never too early to start planning your holiday promotions. Do you really need a seasonal promotion if you sell services, though? Why Service-Based Businesses Need Holiday Promotions. Holiday promotions are simply another marketing tool to help you reach this goal.

Promotion 118

Promotion Retail Social Media Advertising 118

Elna Cain

OCTOBER 19, 2023

For a brand new freelance writer, these websites can be the big break to make this dream a reality. So when you send your pitch email to the editor of the website or magazine, they will know instantly if you read their guidelines as this is their way to weed out anyone that wouldn’t fit their brand message.

Website 226

Website Retail Portfolio Writing 226

Neil Patel

NOVEMBER 23, 2020

This may make it the perfect time for brands to take a hard look at their skincare marketing strategies and seize on this growth. When influencer Hyram Yarbro featured the clinical, no-nonsense brand, parent company L’Oreal reached out to him. In fact, 83% of beauty brands are working with influencers on Instagram.

Brand 138

Brand Marketing Social Media Agency 138

Content Marketing Institute

DECEMBER 5, 2017

However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Creating educational #content can differentiate your brand, says @johnoxford1.

Education 111

Education Brand Banking Retail 111

Content Marketing Institute

NOVEMBER 28, 2018

That’s what prompted me to identify brands excelling at content marketing. These seven retail brands have committed, consistent, and differentiated content programs. HANDPICKED RELATED CONTENT: How Content Can Ring Up a Better Retail Experience. Gone is boring product-focused content and self-promotional jargon.

Content Marketing 108

Content Marketing Brand Retail Marketing 108

Backlinko

JANUARY 6, 2025

Build a Strong Brand Through Storytelling When we consume 6 hours of content daily , attention is the most valuable currency in business. Most brands miss by showing only the highlight reelthe wins, the perfect moments, and the polished content. Telling raw, relatable stories is how you build a lasting brand. Stories stick.

Storytelling 109

Storytelling Keywords Landing Page Sales 109

Neil Patel

SEPTEMBER 8, 2020

Next, Google plans to introduce promoted pins on Maps with a special API key. If you’re a retailer, you’ll be able to customize your page to show your available inventory – you’ll need to send your inventory feed to Google. Another great feature that you get with the ad is in-store promotion. Let me know in the comments.

Brand 126

Brand Retail Ads SEO 126

Jane Friedman

JUNE 22, 2023

A simple way to impress your brand and book into the retinae of potential readers is to give your homepage an intense, contrasted color scheme, with a pop of color if possible. Outbound links: less is more If you’ve created an author website to sell books, your first logical impulse may be to cram in as many retailer links as possible.

Retail 145

Retail Promotion Copy Website 145

Neil Patel

OCTOBER 19, 2021

The good news is that as a brick-and-mortar business owner, you can promote your website to the foot traffic in and around your store to aid your online visibility and increase digital sales. First, let’s look at the two main different types of retail traffic along with their advantages and disadvantages. Advertise Online-Only Sales.

Sales 140

Sales Retail Social Media Advertising 140

Neil Patel

MARCH 3, 2021

Traditional, physical retailers are great at customer service. Livestream shopping effectively combines the two, putting digital retailers in front of a vast online audience while still allowing them to respond to customers on a one-on-one level. NTWRK: Promotes daily limited-release product drops and shopping events.

Retail 135

Retail Promotion Social Media Landing Page 135

Neil Patel

FEBRUARY 19, 2021

The move from brick-and-mortar retail shopping to e-commerce sites has continued steadily over the last decade. Between 2014 and 2023, global retail e-commerce sales are expected to increase by $5.2 Brands are creating drops : exclusive, limited-time product launches on Instagram that link directly to a shopping page.

Social Media 145

Social Media Sales Media Retail 145

Neil Patel

SEPTEMBER 14, 2020

This means nearly any retailer can sign up for Google Shopping Actions and link their products without paying the 12% commission Google formerly collected on each sale. Retailers and advertisers have a unique opportunity to get incredible exposure for their products. Google has also dropped commissions for its Buy on Google program.

Retail 145

Retail Keywords Utilities Ads 145

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. There’s still room for players on the brand side to start planting their flags in podcasting’s pay dirt before the market becomes too saturated for early adopters to sustain an advantage. Power of the podcast.

Brand 111

Brand Storytelling Creativity Content Marketing 111

Content Marketing Institute

NOVEMBER 19, 2018

Few social media platforms have done more to help brands capitalize on this booming entertainment trend than Twitch. Jane Weedon, director of business development for Twitch, shares her insights on tapping into the huge audiences for livestreaming video for gamers without alienating the core fan base or losing brand identity.

Audience 99

Audience Brand Entertainment Social Media 99

Content Marketing Institute

DECEMBER 6, 2018

Health insurance provider Anthem BlueCross BlueShield developed The Benefits Guide to provide objective, practical information to business owners looking to promote office health or to better understand the Affordable Care Act (ACA). Think about what data your brand can offer that would most interest your audience. Why it’s different.

Content Marketing 111

Content Marketing Brand Hospitality Contractor 111

Blogtrepreneur

SEPTEMBER 21, 2023

Retailers in the US are sitting on a staggering $740 billion worth of unsold and excess stock. Sell to a liquidation company Liquidation companies buy excess stock from retailers at a reduced price. Partnering with complementary businesses can also help you cross-promote your surplus stock.

Retail 59

Retail Warehousing Utilities Advertising 59

Neil Patel

JUNE 11, 2021

Have you ever wanted a fast way to get the best deals in retail stores like Walmart, Home Depot, Target, and more? Whether you’re just looking to save some money or you’re into retail arbitrage, the ability to easily check product inventory from the comfort of your home is something many people only dreamed about. Pricing starts at $9.99/month.

Sales 143

Sales Retail Manufacturing Website 143

Neil Patel

APRIL 19, 2021

Maybe hire a few hundred influencers to promote your business? That’s why we’re going to unpack Target Roundel, a powerful, complex retail media network with quite a few tricks up its Target advertising sleeve. Target defines Target Roundel as its internal retail media network. What’s so special about retail sites?

Advertising 113

Advertising Retail Ads Concept 113

Neil Patel

DECEMBER 2, 2021

In 2020, online retail sales during the holiday period totaled $186 billion, and Cyber Monday was the biggest online shopping day in U.S. The sheer demand for online shopping makes the holiday period one of the best times to launch a new digital marketing strategy, but competition between brands also makes an effective strategy necessary.

Digital Marketing 140

Digital Marketing Marketing Retail Brand Awareness 140

Neil Patel

DECEMBER 30, 2020

An affiliate network connects publishers, like blog owners or influencers, with companies looking to promote their products or services. The most popular example of an affiliate network is Amazon, which allows publishers and influencers to promote thousands of products and earn a commission for each purchase their readers or followers make.

Marketing 140

Marketing Electronics Finance Retail 140

Neil Patel

FEBRUARY 15, 2021

As one Business.com article put it, with “Retail going digital and digital media coming to retail,” this technology is completely changing the marketing game. Retail is the most popular example of an industry that is rapidly adopting beacon technology. Beacons Promote Effortless Engagement and Data Transmission.

Manufacturing 145

Manufacturing Retail Hospitality Communication 145

Content Marketing Institute

AUGUST 22, 2018

What does it mean to create loyal customers in a world where your competitors can be everywhere at once, shopping habits are increasingly search driven, and a single social misstep can quickly erode the favorable reputation it took your brand years to build? As a recent MarketingWeek podcast discusses, U.K.-based In addition, U.S.

Brand 92

Brand Social Media Construction Retail 92

Neil Patel

APRIL 1, 2021

This link points users to multiple brand blog posts and membership webpages. Pura Vida, which translates to “Pure Life,” is more than just a bracelet retailer. Fun” works here because the company features tons of colorful images of smiling people modeling the products—it’s on-brand. Lush is a values-driven brand.

Hospitality 137

Hospitality Social Media Retail Copy 137

Neil Patel

SEPTEMBER 22, 2020

Not to mention, 90% or more of Pinterest buyers are brand-new to the merchant site, making their traffic very exciting. More users, more sales, and more brand awareness. One-third of American Pinterest users say they use the platform to follow brands. People want brands they can rely on and trust. What’s not to love?

Food 145

Food Sales Brand Awareness Retail 145

Neil Patel

AUGUST 27, 2020

So, irrespective of your small business type – retail, restaurant, franchise, online store, etc., Square POS (our overall best) Shopify POS (best for ecommerce retail integrations) Vend POS (best for multiple fashion, sports, or homeware stores) Toast POS (best for restaurants and food businesses) ERPLY POS (best for small franchises).

Retail 143

Retail Food Sales Management 143

Content Marketing Institute

JUNE 15, 2018

E-commerce retailers can change up this dynamic – and you can stand out from your online competitors – by investing in interactive content. Take the cosmetics brand Sephora, which markets itself using the Sephora Virtual Artist app. Interactive content isn’t limited to fashion brands. Take the outdoor lifestyle brand YETI.

Content Marketing 111

Content Marketing Retail Marketing Storytelling 111

Neil Patel

NOVEMBER 23, 2020

Feedvisor found that 89% of consumers are more likely to buy products from Amazon than any other retail site. Amazon Reviews Build Trust Between Brands and Consumers. Amazon encourages its retailers to emulate this value in their stores. Consumers don’t trust ads and other content from brands.

Retail 130

Retail Sales Agency Promotion 130

Quick Sprout

AUGUST 8, 2022

Direct mail is an effective and affordable way to drive brand awareness and generate fresh leads. PostcardMania targets the people who receive your promotions in the mail across digital advertising channels. It brings multiple campaigns together for lead generation and brand awareness. Want to jump straight to the answer?

Lead Generation 143

Lead Generation Consulting Brand Awareness Retail 143

Neil Patel

JUNE 8, 2021

They could be wholesalers, retailers, distributors, or brokers, for example. One example is brands that promote products online but don’t deliver them directly to customers. This means that only exclusive retail outlets will be able to sell the items to consumers. Generally, product prices are higher in retailers.

Manufacturing 121

Manufacturing Retail Transportation Sales 121

Neil Patel

FEBRUARY 17, 2023

Colors C hange B rand P erception There’s a reason top brands choose a color scheme, publish brand guidelines, and work tirelessly to make sure their design is consistent across all their communication channels. Color changes how we perceive brands. It’s a fact we see played out in daily life as well.

Brand 110

Brand Marketing Food Publisher 110

The Hoth

FEBRUARY 4, 2025

As a practice, public relations (PR) has always been about raising brand awareness and attracting media attention, and digital PR simply translates these goals into the digital world. PR professionals would network with journalists and media professionals to secure promotional spots for their brands, which proved to be wildly successful.

Brand Awareness 59

Brand Awareness SEO Promotion Retail 59

Neil Patel

AUGUST 3, 2021

Start by searching for a brand and clicking on the relevant name from the drop-down menu. There are hundreds of industries out there, and you can learn a lot from all of them, whether it’s high-end luxury retail , insurance, or the law. Start by searching for any brand you love, then look at that brand’s competitors.

Ads 136

Ads Advertising Copy Brand Awareness 136

Content Marketing Institute

APRIL 13, 2018

HANDPICKED RELATED CONTENT: How to Outperform Fortune 500 Brands on Instagram [Research]. One successful example of this approach is the Instagram campaign conducted by Australia-based beauty brand Frank Body to promote its coffee ground-based body scrub. Leverage user-generated content. shane_barker Click To Tweet. The results?

Engagement 112

Engagement Content Retail Food 112

Quick Sprout

JULY 12, 2022

Online reputation management services can help you build a positive brand image or repair a damaged one. They prioritize cost-effective methods to bury negative remarks and promote a positive image. Professional, responsive help Branding & PR Assistance 5-step process Full suite of tools. Want to jump straight to the answer?

Management 139

Management Healthcare Medical Hospitality 139

Neil Patel

MARCH 15, 2021

A useful resource regarding influencers is Neil Patel’s definitive guide to influencer targeting , which tells you everything you need to know about getting your brand under relevant, important noses. By producing free, valuable content, you create trust in your brand and keep people informed. Sell Wholesale to Other Retailers.

Sales 145

Sales Social Media Retail Engineering 145

Quick Sprout

NOVEMBER 10, 2022

Yodeck —Best for quick design and professional displays NoviSign —Best for industry-based signage OptiSigns —Best for retail and service industry signage TelemetryTV —Best for creating engagement ScreenCloud —Best for driving sales. Yodeck’s scheduling feature lets you cycle through products, ads, promotions, and more.

Manufacturing 124

Manufacturing Retail Education Food 124