Jane Friedman

APRIL 1, 2025

I was editing my third novel, Finding Imogene , on August 7, 2023, when the news broke that publishing-industry guru and nonfiction author Jane Friedmans name had been stolen and plastered across AI-generated books on Amazon and Goodreads. Before I became an author-publisher in 2018, I was a C-level executive assistant. Then I waited.

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IT Government Publisher Publishing 132

ContentWriters

NOVEMBER 14, 2024

This subtle but critical difference impacts how your brand gets discovered and recommended in AI-powered conversations. In this blog, you’ll discover why AI visibility matters, how ChatGPT processes and retrieves information, and the practical steps you can take to ensure your brand stands out in this new era of search.

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Brand Keywords Content Creation Content Marketing 59

Express Writers

NOVEMBER 15, 2024

Content quality plays a direct role in how customers perceive your brand. Engaging, well-written content establishes authority and trustworthiness, showing customers that a brand values their time and business. Not only would this hurt a brand’s reputation to publish, but it would also cost time and money to rewrite it.

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Brand Agency Content Content Creation 52

Jane Friedman

FEBRUARY 1, 2023

Photo by Peter Aroner on Unsplash Today’s post is excerpted from Brand the Author (Not the Book) by Karen A. Certain words and phrases are bandied about all the time in publishing, but they don’t always make sense. Brand elements are not designed using the cover of your books because each book design has its own set of brand elements.

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Brand Publisher Publishing Publishing 145

Buffer

JULY 23, 2024

When my sister and I started Vinat to make buying wine online more accessible, I thought that any kind of PR was going to be prohibitively expensive for our small brand. Here’s what I wish other business owners knew about publishing press releases so they can see similar benefits. Best of all, it’s really not that hard.

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Editorial Team IT Marketing Finance 78

Credible Content

JUNE 2, 2023

20 benefits of publishing a blog post every day. Publishing daily demonstrates valuable and fresh content, positively impacting search rankings. Consistent publishing builds audience loyalty and increases repeat visits. Blogging has become an integral part of online communication and content creation.

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Blog Post Publisher Publishing Publishing 130

Contently

MAY 11, 2023

As a marketer, how you build your personal brand gives you an edge. Though everyone’s brand is unique, there are some best practices that apply universally to how marketers can build up their personal brands and grow followers into customers or clients. Take Andrew Davis , for example.

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Brand Content Marketing Marketing Social Media 123

Contently

DECEMBER 29, 2022

We all know the rush of excitement that comes with publishing a piece of content. Publishing is just the end of one process and the beginning of another, essentially launching a chain of distribution tasks. Publishing is just the end of one process and the beginning of another, essentially launching a chain of distribution tasks.

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Publisher Publishing Publishing Landing Page 136

ContentWriters

NOVEMBER 21, 2024

Marketing scripts serve as blueprints for your marketing message, ensuring a consistent brand voice while guiding production teams and talent through the creation process. We work with marketing leaders across agencies, brands, publishers, and eCommerce companies to provide quality-focused content that aligns with your brand voice.

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Script Writing Marketing Persuasion 105

Content Marketing Institute

SEPTEMBER 30, 2022

Here’s the inside story of how a content team with no magazine-publishing experience pulled off the brand journalism feat in less than four months. You can’t quite call it an overnight success. Magazine’s path from idea to award-winning launch is close. Continue reading →

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Brand Publisher Publishing Publishing 138

Content Marketing Institute

APRIL 28, 2023

The PR Council this week published guidelines on how brands and agencies should act ethically when using AI content tools. Meanwhile, another survey highlights some problematic thinking about AI. Robert Rose explains it all today. Continue reading →

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Brand Agency Publisher Publishing 140

ContentWriters

SEPTEMBER 12, 2024

Businesses deciding when to publish a white paper must thoroughly understand their audience. The first step in identifying how often you should publish a white paper is researching your industry. If you have a lot of changes in your industry or your business, you likely need to publish a white paper frequently. How frequently?

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Publisher Publishing Publishing Content Creation 97

Jane Friedman

APRIL 16, 2025

Photo by Pavel Danilyuk Todays post is excerpted from From Pitch to Print: The Nonfiction Writers 10-Step Plan to Getting Published by Dr. Jennifer Dorsey. Bookshop Amazon Many authors I work with are often surprised to find that marketing for their book actually begins well in advance of finding a publishing path.

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Social Media Promotion Projects Portfolio 126

Backlinko

SEPTEMBER 6, 2024

Sign up and I’ll email to let you know about my favorite piece of content we’ve published each week. You’ll know by now that we only hit publish on a piece of content if we think it’s the best article on its topic on the internet. She published a weekly newsletter on the latest SEO news for a decade.

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SEO Search Engine Optimization Engineering Social Media 101

Copywriter Collective

JANUARY 10, 2025

Back in November, we published an article discussing the use of copy in the Tech industry. So, in the end, their copy doesnt actually tell you anything about the brands identity nor the purpose of the services theyre pushing. Particularly in explainer videos and live streams where brands and products are being promoted.

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Copywriter Copywriting Script Copy 105

Ahrefs

AUGUST 7, 2024

But thanks to the bravado of LLMs and the recklessness of many publishers, it’s fast becoming the hardest it’s ever been to tell the … Read more › Thanks to generative AI, it’s the easiest it’s ever been to create, distribute, and find information.

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Brand Publisher Publishing Publishing 140

Kristi Hines

JANUARY 1, 2024

The following list includes over 70 programs for artists, authors, bloggers, designers, developers, musicians, podcasters, video creators, website owners, and writers.

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Script Content Creator Ads Blogger 258

Grammarly

JULY 19, 2024

A LinkedIn post is content a user shares on the professional networking site LinkedIn to communicate with peers and employers and build their professional brand. Will the content contribute positively to my professional brand? Here are some tips for writing LinkedIn posts to help enhance your brand.

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Brand Post Education Text 118

ContentWriters

JANUARY 30, 2025

Check the publisher: Are they a government agency or a professional institution? Making assumptions : You assume that a website is an authoritative source because you recognize the brand. An earlier version of this post was published in June, 2019 by Chris B. What are their editorial standards or policies ?

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Medical Government Banking Education 111

ContentWriters

NOVEMBER 7, 2024

Keeping your material readable ensures that your brand and ideas can be absorbed easily by readers. By removing jargon and technical language, your content becomes more accessible to a wider audience, building trust and improving brand perception. An earlier version of this post was published in December, 2019 by Ellen F.

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IT Text Utilities Content Creation 105

Grammarly

DECEMBER 6, 2024

Understanding marketing trends is crucial to helping brands evolve their marketing communication strategy to meet customer expectations and stay ahead of the competition. Marketing communication (or marcom) is the use of messaging to shape brand perception and drive business strategy. What is marketing communication?

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Communication Marketing Storytelling Social Media 105

Contently

SEPTEMBER 4, 2024

Still, when I set about refreshing more than 10 years’ worth of branded content to bring The Content Strategist up to date with our current web optimization and brand standards, I knew I had my work cut out for me. Words like “audit” and “A/B testing” don’t scare me.

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Content Blog Blogging Keywords 89

Buffer

NOVEMBER 28, 2023

For this experiment, I focused my efforts exclusively on LinkedIn, where I’ve been building my personal brand , over a one-week period from November 6th to November 12th, 2023, and I used LinkedIn's platform analytics to track and compile the performance data of the AI-written content. percent engagement rate.

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Publisher Publishing Publishing Proofreader 116

Contently

SEPTEMBER 10, 2024

Remember when every brand seemed to be having a “ brat summer ?” Yes, stay on top of trending topics Please don’t interpret my downplaying of meme utilization in your brand strategy as encouraging you to avoid social media trends altogether. Below is an example of how heritage skincare brand CeraVe did just that.

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Content Marketing Marketing Content Utilities 95

Backlinko

DECEMBER 27, 2024

For example, you could create a custom GPT to edit written content to reflect your brand voice. Hit Publish to proceed as is or Go to regenerate to start again. Enter your domain or landing page and click Import Brand to add brand elements. The app automatically identifies your brand name, logo, and colors.

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IT Medical Architecture Manufacturing 111

The Creative Penn

FEBRUARY 5, 2025

on amazon.com if you're self-publishing to get 70% royalty. Publishing is not difficult. But I love writing and like I said, I've been doing this since 2008, was my first book that I put out there and also I run my own publishing company. Nonfiction, self-help audio books are huge. Liz: That's a really good point.

Brand 52

Brand Publisher Publishing Publishing 52

Nick Ursborne

SEPTEMBER 7, 2023

And by the way… if you’re using some other brand name AI writing tool or service, chances are they’re using ChatGPT as their backend AI. Companies have often invested many years and even millions of dollars in establishing a unique brand that differentiates them from their competitors.

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Writer Copywriting Copywriter Sales Copy 247

Backlinko

JULY 22, 2024

Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. It’s always been about helpful content, thoughtful user experience, strong branding, and earning quality backlinks. Choose a preset theme that aligns with your brand identity and is mobile-responsive. Click “ Next.”

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Website SEO Search Engine Optimization Architecture 115

Freelance Magic

DECEMBER 6, 2022

If, like me, you struggle to schedule time for your own brand stuff and find yourself scrambling every so often when you “haven’t posted in aaaaaages”, I highly recommend bulk-creating your LinkedIn posts. How SaaS brands can improve their homepage copy. A key mistake brands make with content. You can thank me later.

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Freelance Storytelling Concept Brand 260

Contently

JULY 30, 2024

This is somewhat remarkable when trust in traditional media is at an all-time low — and trust in brands isn’t far behind. It’s the kind of word-of-mouth advocacy brands often spend years trying to achieve. In a world of AI “ slop ,” brands need to think beyond the basic blog post. Written content.

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Brand Content Social Media Storytelling 83

Elna Cain

FEBRUARY 21, 2024

It was a good time, but a few years later Walmart removed my gift guides and then structured their blog totally differently with brand new articles. But, over the years, this company removed my name on the article and put their brand name ( Brand team) and the information just was completely outdated. That was hard!

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Portfolio Blog Blogging Freelance 224

Elna Cain

OCTOBER 19, 2023

For a brand new freelance writer, these websites can be the big break to make this dream a reality. Pitch email guideline example of what not to pitch Atlas Obscura specifically lays out what they don’t want and things they will never publish for their magazine. Here’s a pitch email guidelines example from Atlas Obscura.

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Website Retail Portfolio Writing 226

The Hoth

DECEMBER 17, 2024

If a trusted, high-quality website like Forbes or CNBC were to include a link to one of your web pages, its a sign that you also publish accurate, trustworthy content. After all, reputable websites like CNBC wouldnt link out to just anyone, as theyre a professional brand with quality standards. If you publish helpful guides (i.e.,

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SEO Engineering Keywords Website 97

Make a Living Writing

JANUARY 2, 2025

USD a word for digital content in alignment with their brand, which is focused on the empowerment of young women. There are no published guidelines for pitching, but they’ve paid $0.27 LiisBeth LiisBeth publishes content focused on feminist entrepreneurs, creators, and leaders committed to gender equality. USD a word.

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Freelance Architecture Writing Editorial 96

Nick Ursborne

JANUARY 22, 2024

Some brands are deliberate about evoking emotions and feelings. Rolex and other luxury brands make you feel exceptional. That said, many other brands feel more or less neutral when it comes to communicating an emotional appeal. It’s not enough to publish the unedited output of tools like ChatGPT.

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Copy Copywriting Copywriter Writing Style 224

Kristi Hines

JANUARY 1, 2024

The following list includes over 70 programs for artists, authors, bloggers, designers, developers, musicians, podcasters, video creators, website owners, and writers. The following list includes over 70 programs for artists, authors, bloggers, designers, developers, musicians, podcasters, video creators, website owners, and writers.

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Script Content Creator Ads Blogger 182

ContentWriters

APRIL 9, 2025

But when done right, technical writing builds trust , positions your brand as a thought leader, and moves your audience to take action. Building Brand Awareness & Visibility Clear, engaging technical content can be published as blogs, white papers, or gated resources that introduce your brand to a broader audience.

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Writing Marketing Medical Education 64