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Every publishing strategy should start with Amazon and Ingram

The Idea Logical Company

What has happened since the pre-21st Century publishing world I — and so many of the executives now running things in our industry — grew up in is that book sales have shifted and fragmented. A second is that no publisher who didn’t invest in inventory and an organization could really compete.

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Doubts about the Department of Justice’s objection to the PRH acquisition of S&S

The Idea Logical Company

There are, at this moment, still five US commercial book publishers of mega-size. Successful commercial trade publishing was built on taking efficient advantage of the extensive retail network. The publishers who maximized the opportunities presented by the increased shelf space grew right along with it. Except for St.

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People Round-Up, Mid-November 2022

Publishing Trends

At Penguin Young Readers , Ken Wright , President and Publisher of the Viking , Philomel , and Flamingo Publishing Group , will retire at the end of January 2023. Dan Reynolds , SVP and Publisher of Workman Publishing , will retire at the end of the year. At Penguin Workshop , Celina Sun joins as Assistant Editor.

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SEO Forecasting in Google Sheets

Moz

Way back in 2015, I published an article giving away a free, simple, forecasting tool, and talking through use cases for forecasting in SEO. In addition, to get an accurate idea of seasonality, you’d need to have been warehousing your Search Console data for at least a couple of years. Posted by Tom.Capper. How to use the template.

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Google Analytics 4 (GA4): Ultimate Guide and Tutorial

Backlinko

It has always been a reliable tool, but the newest version, GA4, reaches brand-new peaks in terms of usefulness. Not only will you find reports on e-commerce purchases, but you’ll also be able to review the user purchase journey as a whole, and how publisher ads and promotions helped secure the conversion.