Contently

APRIL 18, 2023

For a quick refresher: Content attribution is the practice of assigning a sales revenue percentage to content that influenced the sale during the buying process. Lead scoring can help sales and marketing teams determine which leads are most likely to become customers. content ROI.

Brand 122

Brand Content Social Media Content Marketing 122

David Meerman Scott

SEPTEMBER 9, 2024

When a customer begins the buying journey for a complex sale, they usually want to learn about their sales representative. This is true for both big-ticket consumer purchases as well as B2B products and services.

Sales 104

Sales Brand Marketing 104

Contently

DECEMBER 1, 2022

A strong brand messaging and positioning strategy makes it easy for your customers to pick your products and services as the best solution for their needs. I’d bet you’d be much more likely to purchase after learning the latter—a purchase that I’d attribute to effective brand messaging on my part.

Brand 129

Brand Manufacturing Education Text 129

Credible Content

DECEMBER 23, 2022

Conversational copywriting boosts your sales. When you want to increase your sales through conversational copywriting, it’s all about “talking” to your prospects. You are not just any other business person hellbent on making a sale. Conversational copywriting can also be about your brand personality.

Copywriter 130

Copywriter Copywriting Sales IT 130

Elna Cain

FEBRUARY 27, 2024

Content for these businesses is what helps drive their brand and sales. And many SaaS brands will spend tens of thousands a month on content creation. Later, I defined the companies I wrote for as digitally native brands. And, if they are online, they’ll need a content sales funnel with ToFu, MoFu, and BoFu content.

Content Writer 237

Content Writer Writer Content Writing 237

Grammarly

FEBRUARY 1, 2024

Clear communication fuels results, whether that’s a perfect sales email, an essay that makes the grade, or an entire team collaborating with breathtaking ease. Now, we’re unveiling a refreshed brand identity that reflects our long-held belief that better writing means better business.  More than ever, Grammarly is for work.

Communication 117

Communication Brand Collaboration Creativity 117

Enchanting Marketing

NOVEMBER 26, 2024

You’d read a sales page as if you were living the story—just like you’d be gripped by a good thriller or enthralled by a novel. I find it hard, too, but I keep reminding myself that my students are my best sales people. It’s okay to share personal stories that don’t fit our brand. Would that be possible?

Storytelling 258

Storytelling Marketing Script Social Media 258

Nick Ursborne

SEPTEMBER 7, 2023

Freelance and in-house writers are relying too heavily on AI tools like ChatGPT to write their sales copy, content, and social media updates. And by the way… if you’re using some other brand name AI writing tool or service, chances are they’re using ChatGPT as their backend AI. The result?

Writer 245

Writer Copywriter Copywriting Sales Copy 245

Credible Content

MAY 28, 2023

Writing and publishing e-books for personal branding. In today’s digital age, establishing a strong personal brand is essential for professionals and entrepreneurs alike. Authors may also choose to offer their e-books for free as a promotional strategy to build their brand or gain a wider readership.

Promotion 130

Promotion Publishing Publisher Publishing 130

Grammarly

JULY 19, 2024

A LinkedIn post is content a user shares on the professional networking site LinkedIn to communicate with peers and employers and build their professional brand. Will the content contribute positively to my professional brand? Here are some tips for writing LinkedIn posts to help enhance your brand.

Brand 99

Brand Post Education Text 99

The Creative Penn

JANUARY 22, 2024

Why do you like having direct sales as part of the business model? I mean, this is the other thing, I think another thing for the direct sales for me is trying to talk about the products themselves. Penn brand, really. The ideas are limitless, especially if you're trying to connect them to your books, your brand.

Sales 98

Sales Publisher Publishing Publishing 98

Content Marketing Institute

JUNE 15, 2023

Reimagine a better bridge from your content to your sales team and the buyers. Improve your thought leadership strategy so it focuses on every stage of the customer journey. Expand collaborations. Continue reading →

Brand 122

Brand Collaboration Sales Content 122

Elna Cain

OCTOBER 19, 2023

For a brand new freelance writer, these websites can be the big break to make this dream a reality. So when you send your pitch email to the editor of the website or magazine, they will know instantly if you read their guidelines as this is their way to weed out anyone that wouldn’t fit their brand message.

Website 224

Website Retail Portfolio Writing 224

Nick Ursborne

FEBRUARY 14, 2024

As a freelancer, I am my brand. Emotional language holds our attention and closes the sale. I’m me… the good, the bad and the less-than-perfect. Human, through and through. I do my best to keep the less-than-perfect parts to myself. But even if they peek out from behind the curtain from time to time, that’s not so bad.

Copywriter 207

Copywriter Copywriting Freelance Copy 207

Elna Cain

FEBRUARY 21, 2024

It was a good time, but a few years later Walmart removed my gift guides and then structured their blog totally differently with brand new articles. But, over the years, this company removed my name on the article and put their brand name ( Brand team) and the information just was completely outdated. That was hard!

Portfolio 223

Portfolio Blog Blogging Freelance 223

Make a Living Writing

SEPTEMBER 17, 2024

Brand journalism might be a perfect fit for you. Brands have the budgets and the motivation to pay good writers what they’re worth. But how do you find brand journalism gigs? There’s a few key ingredients to success in brand journalism. Find out how to get started with brand journalism in this Q&A.

Brand 70

Brand Freelance Storytelling Concept 70

Contently

SEPTEMBER 19, 2024

If you think being conversational and customer-centric is enough for your brand voice, you’re only going to join a chorus of clones. Developing a distinctive voice defines your brand’s unique identity and builds a sense of authenticity with customers—an increasingly important factor in sales. Getting there isn’t easy, though.

Brand 52

Brand Social Media Copy Content Social Media 52

Buffer

APRIL 25, 2024

While those may be cheaper strategies upfront, there’s a higher chance your brand will get lost in the fray, leading to a lower return on your investment. That ability for your brand message to occupy physical space in someone’s home is unique and powerful. It’s easier to stand out among a handful of letters.

Ads 88

Ads Brand Advertising Social Media 88

Nick Ursborne

JANUARY 15, 2024

Here’s a process any copywriter can use to incorporate both AI and emotional intelligence into their sales copy. The campaign successfully resonates with the target audience, leading to increased brand engagement and customer loyalty. Interestingly, this process wasn’t structured and written by me. It was created by GPT-4.

Ads 218

Ads Ad Copy Storytelling Copywriter 218

Elna Cain

JANUARY 12, 2023

Does their brand have a more casual voice? For example, if you want to be a content writer that writes about sales technology since you were in sales at your last job, then research topics that you would see on technology sites that talk about sales: Sales forecasting and analytics software.

Content Writer 162

Content Writer Writer Medical Copywriter 162

Nick Ursborne

JULY 15, 2024

That document also includes information about the product or service I’m promoting, plus background onthe company and its brand voice. For example, he might be looking for a “big idea” for a long-form sales letter he’s writing. I then copy this information into my AI briefing document. Give her the name Brenda, and remember it.”

Freelance Copywriting 209

Freelance Copywriting Copywriter Copywriting Freelance 209

Kayleigh Moore

MAY 8, 2023

And this is how sales are made. I’ve been thinking a lot about this lately, as my friend Ronnie Higgins, Director of Content at OpenPhone brought up the topic, saying this: “This trend towards seeking people (not faceless brands or other entities) is driven by the underlying need to connect with other humans. This is influence.

Content 189

Content Search Engine Optimization Content Creation Social Media 189

Buffer

NOVEMBER 13, 2023

  Now that fantastic deals are table stakes, it can feel like shouting into a crowded room to ensure your brand gets the attention it deserves. According to the National Retail Federation, we’re looking at a record-breaking November and December this year, with total sales reaching a staggering $966.6 billion in the U.S.

Marketing 115

Marketing Social Media Retail Search Engine Optimization 115

Contently

OCTOBER 6, 2022

But integrating storytelling into your content allows your target audience to build an emotional connection with your brand. Typically, turning a sales prospect into a customer takes much longer in B2B marketing than in B2C. But once you have the right resources to make it happen, it can be a key brand differentiator.

Storytelling 137

Storytelling Audience Brand Awareness Landing Page 137

Express Writers

NOVEMBER 15, 2024

Content quality plays a direct role in how customers perceive your brand. Engaging, well-written content establishes authority and trustworthiness, showing customers that a brand values their time and business. Content is often the first touchpoint potential customers have with a brand, making first impressions everything.

Brand 52

Brand Agency Content Content Creation 52

Buffer

JANUARY 15, 2024

I spoke to leading B2B content marketers (an in-house content director, agency owners, top freelancers, and thought leaders) to find out what they think B2B brands can do to create good content in 2024. " Short thinks brands need to spend more time and resources understanding their audience. Interview them. Learn their language.

Content 117

Content Freelance Content Marketing Editorial 117

Melanie Saxton

JANUARY 25, 2024

For instance, if you are an author, you certainly want book sales…but how can anyone buy your book if they don’t know it exists? The same goes for any enterprise, from startups to larger brands. We’ll consult about timelines, deliverables, and strategy before launching your brand-new blog series! That’s where I can help.

Search Engine Optimization 130

Search Engine Optimization Blog Blogging Utilities 130

Contently

JANUARY 11, 2023

An integrated approach is the only way to make their interactions with your brand seamless. As countless marketing messages flood email inboxes, McKinsey research suggests 71% of customers expect the messages they receive from brands to be personalized—and 76% are frustrated when they’re not. Personalization takes many forms.

Government 130

Government Sales Consulting Brand 130

Quick Sprout

AUGUST 8, 2022

Auto dialer software is most commonly used for cold call sales. Others offer integrations with popular CRMs, including: HubSpot Salesforce Zoho Oracle Sales Cloud Zendesk. Click here to see their limited time sale prices. 149 per user Integrated sales CRM Free onboarding Unlimited minutes and calls. per user/month.

Sales 137

Sales Government Banking Insurance 137

Buffer

JULY 23, 2024

When my sister and I started Vinat to make buying wine online more accessible, I thought that any kind of PR was going to be prohibitively expensive for our small brand.   This cost us a third of the price of influencer marketing tests we had done and drove far more sales and visibility.

Editorial Team 76

Editorial Team IT Marketing Finance 76

Melanie Saxton

JANUARY 25, 2024

Custom newsletter services spread your brand, your message, and your online reach. Potential clients can take advantage of promotions and sales. Strategic integration reinforces your brand, message, and results. We’ll consult about timelines, deliverables, and strategy before launching your brand-new marketing newsletter!

Digital Media 130

Digital Media Copywriter Copywriting Consulting 130

Quick Sprout

JULY 25, 2022

You get critical features, including an online store, unlimited products, a sales channel, and abandoned cart recovery. Consult with a Shopify sales expert if you’re building a high-volume ecommerce shop and need an enterprise-level solution. Just tweak the colors and add your logo to match your branding and then add your products.

Website 144

Website Sales Retail SEO 144

Quick Sprout

JULY 19, 2022

Printful is a full-service print-on-demand dropshipper that allows you to sell branded, custom-designed merchandise to anyone in the world. If you need help with your designs or company branding, Printful goes a step further by offering several options for adding your branding to your orders. Visit Worldwide Brands.

Warehousing 144

Warehousing Banking Sales Ads 144

Neil Patel

DECEMBER 11, 2022

Recently , behavioral email marketing showed high promise of sales. Think of this as something that’s bringing the above benefits together, helping companies increase ecommerce sales by simply using behavioral triggers via email, sometimes with automation. But what if the brand sweetened the deal? The Reward Email.

Marketing 131

Marketing Sales Engagement Concept 131

Contently

APRIL 6, 2023

This, in turn, leads to higher conversion rates, increased brand loyalty, and a better return on investment for your marketing efforts. Sometimes, knowing your customers can enact social change as well as increase brand affinity. In that case, SugarCRM suggests partnering with your sales team to gain valuable insights.

Social Media 130

Social Media Sales Audience Brand 130

Quick Sprout

SEPTEMBER 7, 2022

AI-powered tagging Incredibly advanced search functions Branded portal for external requests Unlimited users and libraries. Between sales collateral, marketing material, company branding, and internal-use files, finding what you need in the moment can be a headache. You can also create a branded portal for requesting assets.

Management 140

Management Portfolio Content Creator Collaboration 140

CoSchedule

JANUARY 27, 2023

You can always blend two ideas together to create a new strategy or steal a campaign recipe from a brand in another industry. Definition & Overview Social Media Marketing Using social media platforms to build an audience for your business, promote your brand, engage with customers, and grow your business. Their launch campaign?

Social Media 126

Social Media Media Marketing Storytelling 126