This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Socialmedia has profoundly shaped global events, public discourse, and the very fabric of our societies since the early 21st century. These evolving regulations and landmark court cases have not only impacted how platforms operate but also reshaped the strategies of brands and marketers navigating this complex landscape.
Each client is unique in their voice, brand, and messaging, making it essential to connect with them in meaningful ways. Do you need blog posts, socialmedia updates, whitepapers, or email campaigns? Copywriters : Craft copy that persuades and generates sales. What are your content goals?
You’d read a sales page as if you were living the story—just like you’d be gripped by a good thriller or enthralled by a novel. I find it hard, too, but I keep reminding myself that my students are my best sales people. It’s okay to share personal stories that don’t fit our brand. Would that be possible?
If you own a restaurant and aren’t leveraging socialmedia, you are missing out. Most socialmedia platforms are free, and if you use effective marketing strategies , promotions and advertising can be free (or cheap) as well. First, let’s talk about why socialmedia is a crucial tool for restaurant marketing.
Feeling uninspired by your socialmedia content lately? To help break you from your creative slump, we’ve explored five socialmedia content hacks that will completely reinvigorate your timeline and inspire new high-quality posts. Reviews don’t only drive sales—they can increase website traffic and consumer trust.
The beauty of platforms like Facebook, Twitter, Instagram, and LinkedIn is that they provide a means of free socialmedia for authors. Twitter You probably already have a Twitter page but consider setting up an official author Twitter page with the same distinct branding and series of posts. The YouTube video below can help.
The number of worldwide socialmedia users will surpass 3 billion by 2021. That’s where socialmedia audits can help. In this post, I’ll show you how to perform a socialmedia audit in just 30 minutes. How to Prepare Your SocialMedia Audit. SocialMedia Audit: Facebook.
Having the best socialmedia marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. You can always blend two ideas together to create a new strategy or steal a campaign recipe from a brand in another industry. Download Now What is SocialMedia Marketing?
Each sentence is the start of a brand-new story. There’s round-the-clock pressure to create new content—whether the goal of that content is to recruit for an event on socialmedia or promote a new product on the blog. Content quality is a major factor for potential buyers evaluating brands with similar products.
If you think being conversational and customer-centric is enough for your brand voice, you’re only going to join a chorus of clones. Developing a distinctive voice defines your brand’s unique identity and builds a sense of authenticity with customers—an increasingly important factor in sales. Getting there isn’t easy, though.
This turns your site from an afterthought into an asset that generates leads and sales. It’s always been about helpful content, thoughtful user experience, strong branding, and earning quality backlinks. Choose a preset theme that aligns with your brand identity and is mobile-responsive. Ideally, don’t exceed two to three words.
Do you want to spend hours brainstorming the perfect captions for your socialmedia posts? Whether you’re a socialmedia influencer, business owner, or marketer, you can unlock the power of AI to craft the perfect captions for your posts. table of contents] How Do AI Tools Work? ” Not bad, right?
Sample goals include: Increasing product sales by 30% Boosting organic traffic by 20% in six months Growing email subscribers by 15% this quarter Then, outline the actionable steps you’ll take to achieve each goal. Pro tip: Use socialmedia listening tools to identify trending topics and frequently asked questions in your niche.
Don’t get me wrong – the platform is great for generating sales , lowering cost-per-purchase, and driving traffic. Most brands can resonate with this trend. It is possible to use Instagram to drive sales – and that requires using Instagram strategically. Maybe you haven’t thought about using them to drive sales, however.
Other profitable niches include: Health & Wellness SaaS Finance Specialized content like Law, Real Estate, Medical Profitable services include: Sales page writing Email funnels Landing pages Ads 2. My clients, then, were solopreneurs at the bottom rung to SaaS brands on my top rung. What social platforms are you on?
As we step into 2025, the world of digital marketing (much less sales copy, oh hello AI.) Case in point: Our Copywriting for Creatives sales page hit an all-time high word count in 2024 (9,609 words!) Reminder: 3-5% conversion rate on a sales page is normal. is evolving faster than ever. and converted at 8.8%.
Socialmedia platforms always seem hungry for more content. Having Henrietta (my purple-haired cartoon character) is a clear advantage and she’s stealing the show (she even ended up in the 50 best visual brands to watch on LinkedIn!). Plus, I can do a few more sales-y posts. A year ago, I became active on LinkedIn.
With the rise of artificial intelligence (AI), marketing teams can scale their content marketing operations and businesses can use AI to effectively tell their brand story. Whether it’s delivered in blog posts, white papers, video content, or podcasts, content marketing fosters brand authority and trust, ultimately driving sales.
The 6 Top SocialMedia Content Creation Services To Save You Time in 2023 With 4.8 billion people (roughly 60% of the world’s population ) active on socialmedia, your business can’t afford to ignore platforms such as Facebook, Instagram or LinkedIn. Do you know how to make the most of your accounts, though?
If you still think Facebook and Twitter are the be-all and end-all of socialmedia marketing tools, think again. Join the businesses with Pinterest for Business accounts, and you’ll get added marketing features to promote your brand on one of the fastest growing and insanely popular socialmedia platforms.
Ecommerce marketing is the process of making potential customers aware of your online store and generating sales. Using channels like search engines, socialmedia, blog content, and email. In this post, we’ll give you 11 ecommerce marketing strategies to help grow your own traffic, brand awareness, and sales.
Copywriters are responsible for crafting engaging, persuasive copy for things like websites, email marketing campaigns, sales pages, advertisements, and more. For instance, if you’re a writer, think about offering quick-turnaround blog posts, email sequences, or socialmedia captions.
For a quick refresher: Content attribution is the practice of assigning a sales revenue percentage to content that influenced the sale during the buying process. Lead scoring can help sales and marketing teams determine which leads are most likely to become customers. Do they prefer to read blogs or watch videos?
Freelance and in-house writers are relying too heavily on AI tools like ChatGPT to write their sales copy, content, and socialmedia updates. And by the way… if you’re using some other brand name AI writing tool or service, chances are they’re using ChatGPT as their backend AI. The result?
Content for these businesses is what helps drive their brand and sales. And many SaaS brands will spend tens of thousands a month on content creation. Later, I defined the companies I wrote for as digitally native brands. And, if they are online, they’ll need a content sales funnel with ToFu, MoFu, and BoFu content.
So, in the end, their copy doesnt actually tell you anything about the brands identity nor the purpose of the services theyre pushing. Micro copy is memorable taglines, app or push notifications, socialmedia captions, or bio descriptions. From there, practise writing scripts for any product or brand.
The evolution of technology has brought rapid change to the sales landscape. For example, not long ago many sales teams heavily depended on writing cold emails and manually analyzing leads. Work smarter with Grammarly Learn more about what Grammarly can do for your business Contact Sales What is AI in sales?
Custom GPTs One of ChatGPT’s standout features is the ability to create a custom GPT to fit your specific needs, whether it’s for customer service, content marketing , or creating sales collateral. Brand Voice Customization Unlike Quillbot, you can create and customize your brand voice on Writesonic.
While I’m not about to let AI write my sales pages or emails from scratch (over my dead body!), or == Heres how I use it: After a sale, we send an email (typically the second in our fulfillment sequence) asking customers what tipped them over the edge. Summarize findings and provide insights to improve marketing messages.
Enhance Exposure and Brand Awareness People can only become customers if they know you exist. Increase Conversions Local SEO puts you in front of buyers who are further along in the sales funnel. That credibility and brand recognition can also lead to profitable professional partnerships.
You’ll find easier success (and pay) working for personal brands in this niche. For example, you can write for fitness coaches to help grow their website and socialmedia. trillion USD in sales in 2021. Because they bring qualified leads that result in direct sales, they are high revenue-generating assets for a company.
Creating an impactful brand boils down to aligning a lot of self-reflection with 6 key elements of your brand messaging strategy. Because when you invest your time, energy, and intention into your brand messaging strategy , something special happens. Brand Messaging Basics First and foremost: what is brand messaging?
A strong brand messaging and positioning strategy makes it easy for your customers to pick your products and services as the best solution for their needs. I’d bet you’d be much more likely to purchase after learning the latter—a purchase that I’d attribute to effective brand messaging on my part.
Marketing teams often spend a good chunk of time and resources on efforts to get new customers—think top-of-funnel blog posts, sales collateral, and everything in between. But creating post-sales content that helps improve the experience for new and long-term customers is just as crucial. Why post-sale content marketing matters.
For a brand new freelance writer, these websites can be the big break to make this dream a reality. So when you send your pitch email to the editor of the website or magazine, they will know instantly if you read their guidelines as this is their way to weed out anyone that wouldn’t fit their brand message.
Writing and publishing e-books for personal branding. In today’s digital age, establishing a strong personal brand is essential for professionals and entrepreneurs alike. Authors may also choose to offer their e-books for free as a promotional strategy to build their brand or gain a wider readership.
As we joyfully March into Spring, businesses are re-emerging once again and re-evaluating their brand positioning. This season is a natural time for reflection and renewal, making it the perfect opportunity for a branding spring clean. REFLECT Spring is a great time for your clients to reflect on their brand and business.
No matter if your team is communicating in an internal business document like a memo or communicating externally via sales emails, socialmedia, or a press release, it’s essential to coach them on how to improve their business writing skills. Emphasize the importance of setting aside time to proofread before sending.
Work smarter with Grammarly Learn more about what Grammarly can do for your business Contact Sales Too many blog post corrections, too little time Mitel Networks uploads three or four blog posts weekly to promote its voice-over-IP unified communications, collaboration, and contact center products. We know that doesn’t always happen.
Conversational copywriting boosts your sales. When you want to increase your sales through conversational copywriting, it’s all about “talking” to your prospects. You are not just any other business person hellbent on making a sale. Conversational copywriting can also be about your brand personality. Visit online forums.
After all, reputable websites like CNBC wouldnt link out to just anyone, as theyre a professional brand with quality standards. Instead, try to build links from a wide range of sources, such as socialmedia posts, forums, and business directories. This will make your profile appear as if it occurred naturally (i.e.,
In the age of socialmedia, crafting a strong LinkedIn profile is essential to standing out in a global online workforce. This social networking platform is the digital version of a networking event—a place where professionals across industries go to make connections with professional peers and potential employers.
The way a company communicates whether through a blog, a brochure, or a website shapes how customers perceive its brand. They make your content feel authentic to the audience you actually want to reach in a format representative of what your brand stands for. Your published content is your business ambassador to the world.
And this is how sales are made. Socialmedia has made influence far more accessible. It's time for brands to rethink how they connect with customers outside of the traditional or controlled marketing channels. This is influence. And people with influence often don’t restrain themselves to a single theme or category.
We organize all of the trending information in your field so you don't have to. Join 36,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content