Content Marketing Institute

FEBRUARY 9, 2018

Kate Santore took the stage at Content Marketing World to share Coca-Cola’s storytelling ethos – and in the process inspired marketers to ask, “What if?”. Sharing our strategies and approach to marketing has been a tradition at Coca-Cola to open the door for other brands to learn from our 130 years of marketing experience,” Kate says.

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Storytelling Script Content Creator Content Marketing 111

Content Marketing Institute

JANUARY 9, 2018

Now, Simon delves deeper into how you can translate what Visa and Click2View learned about video into your own visual storytelling. Cast ‘characters’ in reality-based brand stories. HANDPICKED RELATED CONTENT: The Murky World of Influencer Marketing: How Non-Disclosure Can Hurt Your Brand. Find naturals.

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Storytelling Script Food Agency 111

Freelance Magic

DECEMBER 1, 2024

Today, I earn six figures writing for major brands—all while working less than 20 hours a week. Blog posts, articles, newsletters, social media captions, white papers, case studies, product descriptions, and even video scripts—if it involves words, there’s probably someone willing to pay you to write it. And the best part?

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Backlinko

OCTOBER 21, 2024

And that leaves a positive brand reputation? Nisha applies information gain through: Extensive research Rigorous testing Visual storytelling Time investment Let’s review her approach. Visual Storytelling Nisha’s visual content is a feast for the eyes. This isn’t guesswork or aggregated data from other sources.

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SEO Content Finance Concept 99

Income Diary

OCTOBER 30, 2024

What Are the Benefits of Creating Three-Minute YouTube Shorts Three-minute shorts have become increasingly popular in the world of storytelling. This flexibility can lead to a more dynamic storytelling experience. By doing this, they can create a brand that becomes familiar to their audience.

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Storytelling Script Social Media Entertainment 52

Copywriter Collective

MARCH 7, 2025

Why Video Content is Key for Copywriters A recent Mirasee survey sounds at 43% of the marketers usually like branded video content. A clear indication to immediately ask your copywriters to create engaging video content scripts. Secondly, demonstrate one-on-one communication scripts through your videos.

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Content Marketing Institute

JANUARY 16, 2018

If your business is thinking about indulging its inner technophile, let these cool content examples from intrepid brands inspire you to swallow the red pill and enter the Matrix-like world of machine-driven storytelling. Give consumers a voice in your brand stories. Artificial intelligence in many forms. Click To Tweet.

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Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. There’s still room for players on the brand side to start planting their flags in podcasting’s pay dirt before the market becomes too saturated for early adopters to sustain an advantage. Power of the podcast.

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Brand Storytelling Creativity Content Marketing 111

Credible Content

MAY 29, 2023

By employing persuasive techniques, such as storytelling, emotional appeals, and strong calls-to-action, you can encourage readers to take the desired action, whether it’s making a purchase, subscribing to a newsletter, or sharing your content. Video Scripts: Writing persuasive scripts for promotional or informational videos.

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Persuasion Communication Copywriter Copywriting 130

Content Hacker

JANUARY 24, 2024

Imagine a brand without personality, just another face in the crowd. Now picture it coming to life through tales of its triumphs and trials — that’s what is brand storytelling. This isn’t about spinning yarns for the sake of entertainment; it’s strategic narrative shaping perceptions, fostering loyalty, and humanizing brands.

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Storytelling Brand Construction Social Media 52

iWriter

NOVEMBER 19, 2024

Start by selecting a high-performing blog post that lends itself well to visual storytelling. Break down the main points and script a concise narration. Choose colors and fonts that align with your brand for consistency. Transform Text into Video Videos can capture attention and convey information quickly.

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Elna Cain

JANUARY 12, 2023

Does their brand have a more casual voice? Down the road, you might want to try Instagram or Tik Tok as a growing number of brands are using those platforms for brand building. The goal is to get on a brand’s radar. The FOMO Strategy: How 3 Brands Used Micro Influencers to Get Overly Sponsored.

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Content Writer Writer Medical Copywriting 162

Ashleyn Writes

APRIL 13, 2023

It can generate sales page copy , product descriptions, emails , blogs, articles, scripts, Reels, ideas, TikTok ideas, interview questions, and job descriptions. You hold the storyteller card Storytelling is a very unique human subset of skills. But what if you aren’t yet sure how to use that storyteller card ?

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Copywriter Copywriting Storytelling Copy 130

Content Marketing Institute

JUNE 8, 2018

When Facebook announced the latest changes to its news feed in January, its intention was clear: to reduce further the amount of content users see from brands and publishers, particularly what it deems low-quality “engagement bait.”. A brand-made documentary must be honest and true to the brand’s values and culture. Or T-shirts.

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Storytelling Content Entertainment Script 111

Neil Patel

MARCH 10, 2021

It Can Help Your Audience Identify Your Brand. With the rise of digital marketing , both small and large brands are constantly trying to get their audience’s attention. It’s not easy, especially because it can feel like so many brands follow identical or similar trends. Increase Brand Awareness. Enhance Your Message.

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Marketing Brand Awareness Script Entertainment 138

iWriter

DECEMBER 5, 2023

In this age of visual storytelling, crafting engaging video scripts is an art form that can mesmerize viewers and captivate their attention like never before. Get ready to transform your video scripts from ordinary narratives into extraordinary tales that will leave a lasting impression on anyone fortunate enough to press play.

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Script Storytelling Entertainment Engagement 52

Copywriter Collective

DECEMBER 19, 2023

Ever wondered why optimizing video scripts is so essential? In the digital landscape, crafting compelling video scripts is imperative for capturing audience attention and fostering engagement. If you have decided to create a video online, the script is the first thing you should start with.

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Script Copywriter Copywriting Engagement 52

Neil Patel

MAY 27, 2021

Some marketers have audio scripts ready; others have never written an audio script in their lives. Digital brands that want a specific type of customer or client can benefit from a national presence. The Capture stage is about finding the memorable aspects of your brand and using them to disrupt your audience’s patterns.

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Ads Script Advertising Long Form Content 119

Grammarly

JULY 25, 2024

Understanding marketing trends is crucial to helping brands evolve their marketing communication strategy to meet customer expectations and stay ahead of the competition. Marketing communication (or marcom) is the use of messaging to shape brand perception and drive business strategy.

Communication 105

Communication Marketing Storytelling Social Media 105

Content Marketing Institute

OCTOBER 24, 2017

In short, it’s hard to deny that brands that aren’t embracing video internally and growing their expertise are going to fall further and further behind. As with any content effort, your video-based storytelling needs to be supported by a deliberate, strategic plan. When to use them. Click To Tweet.

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Content Script Storytelling Social Media 111

BKA Content

MAY 23, 2024

Content Harmony Content Harmony seamlessly integrates content production with visual storytelling. Scripted This B2B content marketing agency offers an agile, flexible approach to B2B content creation. This B2B content marketing agency promises SEO-driven reach and has worked with brands like Chime and Intuit Mint.

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Agency Content Marketing Marketing Script 98

Neil Patel

SEPTEMBER 1, 2021

On a seemingly daily basis, new AI tools emerge to help people create articles, video scripts, logos, and more. There’s also a “storyteller” package for $11.99 Features include: cloud storage massive image library speech maker assistive tools unlimited usage and projects branding kit. Getting Started With Designs.ai.

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Media Storytelling Text Proofreader 145

CoSchedule

FEBRUARY 20, 2023

You may find that you need to provide explicit instruction to align its suggestions with your brand’s voice and messaging. The brand may start with this simple prompt: “Create a caption for my picture of a sustainable necklace.” ” Not bad, right? But it gets even better!

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Social Media Media Writing Storytelling 114

Credible Content

MAY 30, 2023

Storytelling: Crafting compelling narratives and using storytelling techniques to engage readers and create an emotional connection. Adaptability to different formats: Writing for various content formats, such as blog posts, articles, social media posts, eBooks, or video scripts.

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Credible Content

JUNE 23, 2023

The primary purpose of the script is to encourage people to give a call (teleshopping number) and place an order. Building Brand Trust and Credibility: Through well-crafted copy, a copywriter can position your brand as an authority in your industry, establishing trust and credibility with your target audience.

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Copywriter Copywriting Promotion Persuasion 130

Content Marketing Institute

DECEMBER 21, 2018

In 2018, content marketers renewed attention to the why’s and how’s of brand storytelling techniques, almost as if storytelling didn’t exist until January 1, 2018. They even include sample scripts for team leaders to follow during group question-and-answer sessions. Messages are filtered for relevance in real time.

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Content Marketing Storytelling Marketing Content 104

Neil Patel

AUGUST 20, 2021

With the right persuasive commercial techniques, you can inspire viewers to get involved with your brand, engage with your new content, make a direct purchase, or better: make multiple! Storytelling. Follow these ten tips for persuasive commercials and ads and you’ll soon be well on your way to improved brand power.

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Smart Blogger

MARCH 10, 2023

One that’s filled with genuine, honest-to-Pete social proof that persuades prospects and legitimizes your brand? Storytelling In Practice Airbnb rocks storytelling in their series featuring Airbnb hosts. If so, then you’ll love this guide. A plug-and-play testimonial template remedies that.

Persuasion 110

Persuasion Writing Storytelling Script 110

Smart Blogger

MARCH 10, 2023

So, even if you aren’t a highly technical writer, as long as your storytelling skills are on point, writing case studies might be in your wheelhouse. Video Script Writing Video is becoming one of the best ways for businesses to reach potential customers. They may also need scripts for webinars, another sales tool.

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Freelance Writing Finance Script 120

Buffer

SEPTEMBER 25, 2023

The tools analyze your input, which may include audience information and brand preferences, to craft contextually relevant content that will resonate with your target audience. Brand consistency : Allows you to define the tone and style of social media posts, ensuring a consistent brand voice across channels.

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Social Media Content Creation Media Content 120

Buffer

OCTOBER 30, 2023

My LinkedIn became my business’ lifeline, connecting me with clients and global brands, while giving me the freedom and flexibility to earn more. I wanted the chance to network with industry leaders and work with more prominent brands. A good idea is to have a script handy behind the camera to help you remember your vision.

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Content Creation Social Media Consulting Script 107

Enchanting Marketing

NOVEMBER 26, 2024

And what if they became storytellers instead? The best storytellers are your clients. We don’t have to stick to a script. It’s okay to share personal stories that don’t fit our brand. We’re not brands, we’re humans. I didn’t think I had the right talent, and storytelling seemed too difficult.

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Storytelling Marketing Script Social Media 259

Smart Blogger

JULY 3, 2023

Content marketing managers are the wizards behind strategic storytelling that captivates audiences and boosts brand growth. Think of a content marketing manager as the master storyteller of a brand. Their job is to communicate a brand’s vision, ethos, and products in a compelling and engaging way.

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Management Content Marketing Marketing Content 73

Buffer

JULY 31, 2023

She specifically mentioned their Todoist newsletter, which takes a personal storytelling approach that AI can’t replicate. She mentioned that it has saved her time, and the resulting scripts are “excellent springboards that require minimal editing.”

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Content Creator Editorial Content Creation Content 78

Smart Blogger

JANUARY 20, 2023

Key Skills & Education Content Writing Content writing includes writing and editing: emails blog posts, video scripts, podcasts, ebooks, social media posts. Awareness of Trends Staying on top of the latest news and trends is important as it ensures your brand is in tune with customers. Yet, how do you develop these writing skills

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Digital Marketing Marketing Social Media Education 88

Copywriter Collective

OCTOBER 31, 2023

Just to keep clients interested in your brand. It involves writing content to promote a product, service, or brand to a target audience. A good copywriter crafts messages that resonate with target audiences well enough to generate the required brand awareness. Incorporating storytelling into your brand marketing.

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Copywriter Copywriting Persuasion Proofreader 52

Contently

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Videos: Videos captivate audiences with dynamic visuals and auditory experiences, appealing to those who prefer immersive storytelling. The key here is quality over quantity.

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