Backlinko

AUGUST 26, 2024

SEO audit tools reveal hidden issues and opportunities on your site. Backlinko uses these tools for in-depth SEO audits every year. To assist, we’ve reviewed five top SEO audit tools to help you improve your website’s search performance. What Are the Best SEO Audit Tools? And quarterly check-ins.

SEO 102

SEO Projects Website Engineering 102

Backlinko

OCTOBER 21, 2024

This concept is known as “information gain” in SEO. Picture this scenario: The top five search results for “SEO best practices” all talk about the same old stuff. But then, a new article pops up discussing how AI is changing SEO. And that leaves a positive brand reputation? What does Google do?

SEO 101

SEO Content Finance Concept 101

Backlinko

DECEMBER 29, 2024

These plumbing companies all focus on the same core SEO strategies. With SEO for plumbers, your business can achieve similaror betterresults. In this guide, you’ll learn SEO fundamentals thatll help your site rank higher, from local search to link-building. What Is Plumbing SEO? It’s not luck. The best part?

SEO 99

SEO Keywords Contractor Insurance 99

Backlinko

DECEMBER 9, 2024

In the early days of SEO, reciprocal links were a big deal. But people still debate whether reciprocal links help or hurt your SEO. Typically, both site owners will agree to link to one another, with the goal of improving each others authority and SEO. Are Reciprocal Links Good or Bad for SEO?

SEO 94

SEO IT Text Engineering 94

BKA Content

JANUARY 17, 2025

The 5 Best AI Tools for Your Website’s SEO in 2025 A recent HubSpot study discovered that 68% of marketing leaders reported positive benefits from using artificial intelligence tools. With AI revolutionizing the way businesses approach SEO, its no surprise that many are eager to explore its potential. Why Use an AI Tool for SEO?

SEO 105

SEO Content Creation Search Engine Optimization Agency 105

ContentWriters

NOVEMBER 14, 2024

As artificial intelligence reshapes the search landscape, traditional SEO strategies aren’t enough. This subtle but critical difference impacts how your brand gets discovered and recommended in AI-powered conversations. Understanding this fundamental difference is vital to achieving ChatGPT ranking AI search brand visibility.

Brand 59

Brand Keywords Content Creation Content Marketing 59

Express Writers

NOVEMBER 15, 2024

Content quality plays a direct role in how customers perceive your brand. Engaging, well-written content establishes authority and trustworthiness, showing customers that a brand values their time and business. Content is often the first touchpoint potential customers have with a brand, making first impressions everything.

Brand 52

Brand Agency Content Content Creation 52

The Hoth

JANUARY 7, 2025

If you want to build valuable backlinks while getting the word out about your brand, you should consider developing a digital PR campaign. Ranking higher on search engines is a major goal of digital PR campaigns, meaning you can use digital PR for SEO success. Whats digital PR? Link-building. The main difference lies in the end goals.

SEO 59

SEO IT Social Media Brand Awareness 59

iWebContent

NOVEMBER 26, 2024

That’s where SEO-optimized content writing plays a critical role. We’ll cover the core elements of SEO content services, from research and writing to technical optimization and conversion strategies. Content Structure: Using proper headers (H1, H2, H3) and short paragraphs makes content easier to read and improves on-page SEO.

Engagement 59

Engagement Website SEO Content 59

ContentWriters

OCTOBER 31, 2024

What does the rapid evolution of AI mean for SEO and the future of search? SEO is still crucial for effective content marketing–even as consumers switch from Google to AI tools in their searches. How businesses optimize for SEO is changing. To stay ahead, marketers must adapt their SEO content strategies.

SEO 59

SEO Content Engineering Brand Awareness 59

Credible Content

JUNE 9, 2023

The importance of content writing in brand positioning. When it comes to building a strong brand and brand positioning, content writing plays a crucial role. By crafting compelling stories and messages, you can effectively communicate your brand’s unique value proposition and position it in the minds of your customers.

Brand 130

Brand Writing Content Collaboration 130

Backlinko

AUGUST 19, 2024

And we’ve analyzed what their introduction means for the world of SEO. In this (evolving) article, we cover: What AI Overviews are How AI Overviews affect SEO How you can optimize for AI Overviews AI Overviews are a fairly new feature, and they are subject to frequent changes. Why Are AI Overviews Important for SEOs?

SEO 108

SEO Keywords Website Management 108

Contently

AUGUST 30, 2024

But fear not; there’s a secret weapon that can lift your brand above the noise: customer storytelling. And companies that are able to gain the trust of their customers outsell their competitors by up to “400% in terms of total market value” and customers are 88% more likely to buy again if they trust the brand.

Storytelling 85

Storytelling Marketing Social Media Brand 85

BKA Content

FEBRUARY 21, 2025

How SEO Helps Your Business (and Why You Should Start Today) If you own a businesswhether it’s a small startup or a well-established brandyou might be wondering how SEO helps your business and if it’s worth the investment. Thats the power of SEO. Spoiler alert: It is. Why does this matter?

SEO 59

SEO Search Engine Optimization Brand Awareness Consulting 59

ContentWriters

JANUARY 16, 2025

With strong local digital visibility, these companies can attract new customers, engage existing customers, and establish a strong brand presence in their established markets. To achieve this, ensure the Name, Address, and Phone (NAP) details are clear and consistent this is a key factor for local SEO success. The simple answer: Yes!

SEO 59

SEO Transportation Keywords Engineering 59

Backlinko

DECEMBER 27, 2024

For example, you could create a custom GPT to edit written content to reflect your brand voice. Further reading: ChatGPT for SEO: Ultimate Guide, Tips & Prompts Claude Like ChatGPT, Claude is an AI chatbot that generates text responses to prompts. It also checks the SEO potential of your work. Draft or outline your content.

IT 113

IT Medical Architecture Manufacturing 113

Backlinko

JULY 30, 2024

In this post, you’ll learn the 10 most important types of keywords to improve your SEO. Informational keywords How to change a tire, what is SEO 3. Short Tail keywords Off-page SEO, gardening tips 8. Geotargeted keywords Vinyl record store in New York We’ll show you how these types of keywords can help shape your SEO strategy.

Keywords 107

Keywords Sales SEO Digital Marketing 107

The Hoth

DECEMBER 17, 2024

This means SEO is an essential marketing channel for real estate agents. Understanding the Importance of Backlinks on Search Engines First, you may not be familiar with the role backlinks play in SEO, especially if your focus has only been on real estate up to this point. Natural placement.

SEO 97

SEO Engineering Keywords Website 97

Backlinko

JULY 10, 2024

Cannibalized pages undermine your SEO efforts. We had two older articles on the same topic: the best free and paid SEO tools. The oldest article targeted “ SEO tools ” and featured an extensive (albeit overwhelming) list of options: The more recent article targeted “best free SEO tools.”

Keywords 107

Keywords IT SEO Engineering 107

Verblio

MARCH 21, 2025

It requires an SEO-driven content strategy that accounts not just for your audience’s preferences, but their search behaviors. Even as you look to scale up, you need to make sure your brand and content quality remains high. That’s where SEO content strategy tools come in. That’s not an easy task.

SEO 52

SEO Content Search Engine Optimization Digital Marketing 52

Verblio

APRIL 1, 2025

Have you ever seen a search optimization strategy without a focus on SEO content? That’s because in today’s environment, an SEO strategy is absolutely critical to getting your audience’s attention. Part of the problem is an increasing awareness among your competitors about the effectiveness of SEO.

SEO 52

SEO Search Engine Optimization Content Content Creation 52

Backlinko

OCTOBER 23, 2024

Further reading: SEO Strategy: How to Create an Effective Plan 2. Knowing this will inform everything from the language you use to your local SEO strategy. Content formats include: Blog posts : Great for in-depth information and SEO. Social media posts : Ideal for engagement and brand awareness.

Content Marketing 113

Content Marketing Marketing Government Content 113

Ahrefs

JANUARY 27, 2025

Most SEOs are against bidding on branded terms because it is believed that buying paid ads cannibalizes organic traffic and it can also impact attribution for conversions and revenue. Paid advertisers believe there is an uplift in overall traffic. Who … Read more ›

Brand 117

Brand Advertising SEO Ads 117

The Hoth

FEBRUARY 20, 2025

Virtually every industry has been impacted by the rise of AI, but few compare to the drastic changes its brought to the SEO space. According to new research, 86.07% of SEO professionals have already adapted AI into their SEO strategies, and its pretty easy to see why. AI overviews and SEO How are AI Overviews impacting SEO?

SEO 59

SEO Marketing Keywords Content Creation 59

Contently

SEPTEMBER 4, 2024

Still, when I set about refreshing more than 10 years’ worth of branded content to bring The Content Strategist up to date with our current web optimization and brand standards, I knew I had my work cut out for me. It revealed valuable insights about content longevity, SEO, and how our readership has evolved.

Content 89

Content Blogging Blog Keywords 89

The Hoth

FEBRUARY 18, 2025

Do you want to take your SEO to new heights in 2025? If the answer is yes, its time to start using SEO strategies with digital PR (public relations). As a bonus, youll build brand loyalty, expand your online reach, and generate lots of referral traffic.

SEO 59

SEO Storytelling Social Media Brand Awareness 59

Backlinko

DECEMBER 28, 2024

Google reviews play a huge role in a brands success. Ready to level up your local SEO strategy? Read our definitive guide to local SEO to learn how to dominate your local market step by step. Especially positive reviews. That means its a good idea to think about how to get more Google reviews for your business.

Script 113

Script Management SEO Social Media 113

Contently

SEPTEMBER 18, 2024

Each sentence is the start of a brand-new story. Content quality is a major factor for potential buyers evaluating brands with similar products. Your brand’s content needs to capture attention, or your prospects will go elsewhere. The same school of thought applies to your company’s brand.

Creativity 101

Creativity Content Marketing Marketing Content 101

Quick Sprout

DECEMBER 6, 2022

If you’re relying on people to find you through a Google search, search engine optimization (SEO) needs to be at the top of your priority list. The reason why other websites are ranking higher than you on Google is because they are making a conscious effort to improve their SEO. Top SEO Tools Pros Really Use to Improve SEO Rankings.

SEO 143

SEO Keywords Search Engine Optimization Social Media 143

Backlinko

JULY 26, 2024

SEO Writing Assistant: Best for Optimizing Your Content for SEO G2 Rating 4.5/5 Semrush’s SEO Writing Assistant is widely used to optimize content for search engines. Helping make sure that your content is engaging, easy to read, and SEO-friendly. 5 stars ( 2,000+ reviews ) Capterra Rating 4.7/5 Pro at $129.95/month,

Content Creation 96

Content Creation Copy Text Creativity 96

BKA Content

FEBRUARY 18, 2025

Does Using Other Pages Images on Your Website Hurt SEO? However, does using other pages images in your website hurt SEO? In fact, images affect three of the four pillars of SEO (technical SEO, content, and on-page SEO), impacting your online visibility, traffic, and engagement.

Website 59

Website SEO Search Engine Optimization Retail 59

Backlinko

APRIL 17, 2024

As of 2023, there are more than 180k SEO service providers in the US itself. In this guide, we’ve put together a list of the 12 best SEO services in 2024. And then go more in-depth on each SEO service on our list and what makes it stand out. What are SEO Services? Don’t have time to read the full guide?

SEO 117

SEO Agency Collaboration Content Creation 117

Backlinko

JANUARY 6, 2025

Build a Strong Brand Through Storytelling When we consume 6 hours of content daily , attention is the most valuable currency in business. Most brands miss by showing only the highlight reelthe wins, the perfect moments, and the polished content. Telling raw, relatable stories is how you build a lasting brand. Stories stick.

Storytelling 109

Storytelling Keywords Landing Page Sales 109

The Hoth

FEBRUARY 27, 2025

We also agree with his statement on not blindly following AI tools, as that can cause you to lose your brand identity. How to Optimize AI-Generated Content for SEO: 4 Tips Now, lets learn how to get the most out of your AI content, both for your performance on search engines and your target audience. Should You Use AI for SEO Content?

SEO 59

SEO Content Content Creation Keywords 59

Elna Cain

MARCH 8, 2025

For example, Semrush is an SEO agency and their service is a monthly rate of up to $500. My clients, then, were solopreneurs at the bottom rung to SaaS brands on my top rung. When I talk about this platform, what I mean is your brand online. These are companies that have higher prices for produces and/or services.

Writer 130

Writer Portfolio Post Freelance 130

Freelance Union

JANUARY 16, 2025

More robust service offerings : Partnering with freelancers who specialize in areas you don’t, such as design, SEO, or development, allows you to offer clients the solutions they need from other experts without overextending yourself. This one-stop-shop experience builds trust and encourages repeat business.

Freelance 105

Freelance Collaboration Social Media Content Creation 105

Backlinko

FEBRUARY 15, 2024

But don’t worry, we’re going to walk you through everything you need to know about TikTok SEO. What Is TikTok SEO? Similar to SEO for web pages , TikTok SEO focuses on optimizing your content to show up in search results on the platform. However, good TikTok SEO doesn’t just grow your visibility on the platform.

SEO 114

SEO Keywords Social Media Engagement 114