Express Writers

DECEMBER 12, 2024

When you go grocery shopping, you select specific brands and items because you know what they taste like or how they pair with your meals. It might even be enough to put you off that brand and encourage you to try a different one. What Is Brand Consistency? Brand consistency is creating a recognizable and predictable brand.

Brand 98

Brand Content Marketing IT Marketing 98

Contently

OCTOBER 29, 2024

Warby Parker’s well-known campaign, encouraging users to show off their eyeglass options with the hashtag #warbyhometryon , was a great example of this, generating tens of thousands of organic social posts from real-life customers. But, you don’t need to share user-generated content on social media alone. The result?

Brand 96

Brand Content Retail Utilities 96

Content Marketing Institute

SEPTEMBER 14, 2023

The social media landscape has changed. Should your social media strategy respond? X, formerly known as Twitter, faces mercurial changes. TikTok bans are discussed. YouTube added Shorts to compete with TikTok. Meta added Threads.

Social Media 143

Social Media Media Brand Ads 143

Contently

OCTOBER 24, 2024

By interjecting quizzes, polls, and calculators into branded content, you’re not just presenting static information — you’re making it feel more real and relevant, prompting people to interact and connect with your brand on a deeper level. It makes your content (and ultimately your brand) more relevant to their lives.

Content Marketing 85

Content Marketing Brand Marketing Content 85

Adam Connell

APRIL 29, 2024

Looking for social media post ideas? It’s important for brands to stay active on social, but I know how tough it can be to keep coming up with fresh post ideas to fill out your content calendar. I’ve got you covered. To help give you some inspiration, I’ve put together this huge list of tried-and-tested.

Social Media 109

Social Media Media Brand Post 109

Freelance Union

NOVEMBER 18, 2024

Do you ever feel like your brand goes unnoticed by your audience? You create a website, share on social, and attend networking events, but you still can’t seem to stand out from the crowd. Every brand, big and small, needs to actively build awareness and visibility to succeed, how much more for us as independents?

Brand 98

Brand Keywords Consulting Social Media 98

Adam Connell

OCTOBER 2, 2024

Planning your social media strategy but not sure where to start? In this post, I’ll show you how to create a winning social media marketing strategy for any brand, in 12 simple steps. Your strategy will serve as the blueprint for all your future social media marketing activities. I’ve got you covered.

Social Media 111

Social Media Media Brand Marketing 111

Content Marketing Institute

DECEMBER 15, 2023

Take five minutes to dig into the 525,600 minutes that made up 2023 for marketers and what should happen with that time next year.

Social Media 132

Social Media Media Brand Marketing 132

Nick Ursborne

DECEMBER 18, 2024

I’ve mentioned this in previous posts… but have you tried it yet?) * Style and Tone Control: Train the AI to mimic your writing style or a specific brand voice by providing examples of your previous work or a style guide. blog posts into social media updates) and optimize it for different platforms.

Copywriter 194

Copywriter Copywriting Content Creator Content Creation 194

Content Marketing Institute

JUNE 27, 2024

A content plan for social media gives your brand a better chance for success in that volatile and ever-changing marketing space. Learn the four steps to laying the groundwork and how to build a plan that everybody on your team can easily use.

Social Media 116

Social Media Media Content Brand 116

Contently

SEPTEMBER 19, 2024

If you think being conversational and customer-centric is enough for your brand voice, you’re only going to join a chorus of clones. Developing a distinctive voice defines your brand’s unique identity and builds a sense of authenticity with customers—an increasingly important factor in sales. Getting there isn’t easy, though.

Brand 52

Brand Social Media Copy Content Social Media 52

Backlinko

AUGUST 22, 2024

Facebook and Instagram are the most popular social media platforms for reading customer reviews. Nearly 4 in 10 consumers use reviews as a main channel for online brand research ( DataReportal ) 37.2% Here’s a complete breakdown of the main channels when researching brands online: Channel Share of Respondents Search engines 50.3%

Social Media 98

Social Media Brand Media Text 98

Contently

AUGUST 30, 2024

But fear not; there’s a secret weapon that can lift your brand above the noise: customer storytelling. And companies that are able to gain the trust of their customers outsell their competitors by up to “400% in terms of total market value” and customers are 88% more likely to buy again if they trust the brand.

Storytelling 82

Storytelling Marketing Social Media Brand 82

Backlinko

JULY 22, 2024

It’s always been about helpful content, thoughtful user experience, strong branding, and earning quality backlinks. So, choose a domain name that’s: Relevant and reflects your business or brand name Easy to remember and pronounce Concise—avoid long and complex names. And recommended tools along the way (some free and some paid).

Website 117

Website SEO Search Engine Optimization Architecture 117

Contently

SEPTEMBER 18, 2024

Each sentence is the start of a brand-new story. There’s round-the-clock pressure to create new content—whether the goal of that content is to recruit for an event on social media or promote a new product on the blog. Content quality is a major factor for potential buyers evaluating brands with similar products.

Creativity 101

Creativity Content Marketing Marketing Content 101

Buffer

JULY 31, 2024

For example, if you live and breathe the social media world, Annie Mae’s Social Media Tea and Rachel Karten’s Link in Bio are well-loved newsletters. And might I say, Buffer’s weekly newsletter is also A+ for social media deets? You can nitpick the best sources from here.

Social Media 106

Social Media Content Retail Content Creator 106

Jane Friedman

MARCH 18, 2025

Photo by Tima Miroshnichenko Todays post is by writer, coach, and brand strategist Michelle Tamara Cutler ( @mickytcutler ). In social media groups and forums, many of us writers talk about the trifecta of building a website, maintaining our online identity, and navigating the shifting sands of social media platforms.

Food 133

Food IT Storytelling Social Media 133

CopyBlogger

NOVEMBER 1, 2024

Continue Reading The post How to Grow Your Social Media Following From Zero appeared first on Copyblogger. You may have noticed that some people spend years writing and publishing content and only build a handful of followers.

Social Media 103

Social Media Media Publisher Publishing 103

Grammarly

DECEMBER 6, 2024

Understanding marketing trends is crucial to helping brands evolve their marketing communication strategy to meet customer expectations and stay ahead of the competition. Marketing communication (or marcom) is the use of messaging to shape brand perception and drive business strategy. What is marketing communication?

Communication 105

Communication Marketing Storytelling Social Media 105

Backlinko

OCTOBER 23, 2024

It’ll also help you choose which social media platforms to focus on, as different demographics tend to prefer different platforms. Pro tip: Use social media listening tools to identify trending topics and frequently asked questions in your niche. Social media posts : Ideal for engagement and brand awareness.

Content Marketing 113

Content Marketing Marketing Government Content 113

Adam Connell

MARCH 20, 2025

Want to know what people are saying about your brand online? Check out our roundup of the 11 best social media monitoring tools this year

Social Media 76

Social Media Media Brand 76

Credible Content

JUNE 9, 2023

The importance of content writing in brand positioning. When it comes to building a strong brand and brand positioning, content writing plays a crucial role. By crafting compelling stories and messages, you can effectively communicate your brand’s unique value proposition and position it in the minds of your customers.

Brand 130

Brand Writing Content Collaboration 130

Contently

SEPTEMBER 10, 2024

Remember when every brand seemed to be having a “ brat summer ?” Building timeliness into your content strategy also doesn’t require spending endless hours scrolling through social media just to make sure you don’t miss what the kids are talking about. Below is an example of how heritage skincare brand CeraVe did just that.

Content Marketing 92

Content Marketing Marketing Utilities Content 92

Content Marketing Institute

AUGUST 16, 2024

How can brands invest in social media personalities who aren't likely to enter into risky political talk? One-fourth of U.S. companies say influencer spending will take 40% of their total marketing budget. New AI tools can help.

Brand 132

Brand Social Media Media Marketing 132

Jane Friedman

FEBRUARY 1, 2023

Photo by Peter Aroner on Unsplash Today’s post is excerpted from Brand the Author (Not the Book) by Karen A. Sure, other authors are also motivated by one or both of those things, but when I couple my belief with my particular brand of humor and unbridled nerdy enthusiasm, my author message becomes intrinsically mine.

Brand 145

Brand Publisher Publishing Publishing 145

Contently

OCTOBER 31, 2024

Here’s a look at why gamified content works so well in brand marketing and ways to start playing with it. It turns your audience into players who can’t wait to take on the next challenge you throw at them, all while boosting loyalty, engagement, and brand recognition. What is content gamification?

Engagement 93

Engagement Marketing Content Social Media 93

Elna Cain

MARCH 8, 2025

My clients, then, were solopreneurs at the bottom rung to SaaS brands on my top rung. When I talk about this platform, what I mean is your brand online. What social platforms are you on? But, if you can’t change your LinkedIn profile, then consider having another social media profile.

Writer 130

Writer Portfolio Post Freelance 130

Freelance Union

JANUARY 16, 2025

Or, if you’re a photographer, you might partner with freelancers offering social media or marketing services. If clients often ask for branding support, consider collaborating with graphic designers or brand strategists. Share each other’s work on social media or in newsletters to boost visibility.

Freelance 105

Freelance Collaboration Social Media Content Creation 105

Grammarly

APRIL 10, 2024

This sentiment may be especially applicable to brand marketing. Even in its infancy, generative artificial intelligence, or gen AI, is having a revolutionary impact on brand storytelling. Read on to learn how to create an irresistibly compelling, intricately tailored, and deeply impactful brand story with AI.

Brand 105

Brand Storytelling Creativity Text 105

Jane Friedman

JULY 31, 2024

Here are two of the tarot exercises that helped Nina—and many of my clients—discover and solidify their brands. Her brand is full of bright colors, and whenever she enters a room—IRL or digital, she brings the Fool’s charisma and try-anything attitude with her. Nina landed on “Honest, Bold, and Bright.”

Creativity 133

Creativity Brand Copywriter Copywriting 133

ContentWriters

NOVEMBER 21, 2024

Whether you need to write a marketing script for social media, commercials, or podcasts, a powerful script will help you stand out. Marketing scripts serve as blueprints for your marketing message, ensuring a consistent brand voice while guiding production teams and talent through the creation process.

Script 105

Script Writing Marketing Persuasion 105

Backlinko

SEPTEMBER 6, 2024

Today, he spends his time analyzing what the brands dominating the SERPs are doing. He then packs everything he learns into quarterly reports on the state of SEO: Subscribe to the Detailed newsletter to keep on top of the SEO strategies that are working for the huge brands dominating the SERPs.

SEO 102

SEO Search Engine Optimization Engineering Social Media 102

Credible Content

MAY 28, 2023

Writing and publishing e-books for personal branding. In today’s digital age, establishing a strong personal brand is essential for professionals and entrepreneurs alike. Authors may also choose to offer their e-books for free as a promotional strategy to build their brand or gain a wider readership.

Promotion 130

Promotion Publisher Publishing Publishing 130

ContentWriters

NOVEMBER 7, 2024

Whether you’re writing a web article, white paper, or social media post, your message must be understood by your audience. Keeping your material readable ensures that your brand and ideas can be absorbed easily by readers. Why Readability Matters For Your Marketing In marketing, clarity is key.

IT 105

IT Text Utilities Content Creation 105

Enchanting Marketing

MARCH 11, 2025

Social media platforms always seem hungry for more content. Having Henrietta (my purple-haired cartoon character) is a clear advantage and she’s stealing the show (she even ended up in the 50 best visual brands to watch on LinkedIn!). Do you ever get close to content burnout? A year ago, I became active on LinkedIn.

Post 130

Post Content Creation Storytelling Creativity 130

BKA Content

NOVEMBER 26, 2024

Enhance Exposure and Brand Awareness People can only become customers if they know you exist. That credibility and brand recognition can also lead to profitable professional partnerships. However, there are many core strategies you can start using right now to boost your brand awareness.

SEO 105

SEO Brand Awareness Search Engine Optimization Keywords 105

Grammarly

OCTOBER 30, 2024

With the rise of artificial intelligence (AI), marketing teams can scale their content marketing operations and businesses can use AI to effectively tell their brand story. Whether it’s delivered in blog posts, white papers, video content, or podcasts, content marketing fosters brand authority and trust, ultimately driving sales.

Content Marketing 98

Content Marketing Marketing Storytelling Content Creation 98