Content Marketing Institute

DECEMBER 15, 2023

Take five minutes to dig into the 525,600 minutes that made up 2023 for marketers and what should happen with that time next year.

Social Media 122

Social Media Media Brand Marketing 122

Adam Connell

OCTOBER 2, 2024

Planning your social media strategy but not sure where to start? In this post, I’ll show you how to create a winning social media marketing strategy for any brand, in 12 simple steps. Your strategy will serve as the blueprint for all your future social media marketing activities. I’ve got you covered.

Social Media 95

Social Media Media Brand Marketing 95

Agency Content Writer

DECEMBER 2, 2024

Whether blogs, articles, or social media content, their work informs, educates, and entertains audiences. Since 2010, Anne McAuley Lopez has been writing content for businesses and nonprofits in partnership with social media managers, nonprofit marketing professionals, and digital marketing agencies. Referral link.

Proofreader 246

Proofreader Content Search Engine Optimization Digital Communication 246

CopyBlogger

NOVEMBER 1, 2024

Continue Reading The post How to Grow Your Social Media Following From Zero appeared first on Copyblogger. You may have noticed that some people spend years writing and publishing content and only build a handful of followers.

Social Media 101

Social Media Media Publisher Publishing 101

Buffer

DECEMBER 4, 2023

And — having spent many years managing various social media platforms in marketing and media — I’ve learned the hard way that this is one area where you absolutely cannot wing it.   You need a social media content calendar. Especially if you’re managing multiple channels. 

Social Media 110

Social Media Media Management Copy 110

Content Marketing Institute

JUNE 27, 2024

A content plan for social media gives your brand a better chance for success in that volatile and ever-changing marketing space. Learn the four steps to laying the groundwork and how to build a plan that everybody on your team can easily use.

Social Media 97

Social Media Media Content Brand 97

Contently

AUGUST 21, 2024

Ah, the ever-changing world of social media engagement—a digital marketer’s playground and puzzle all in one. With platforms constantly tweaking their algorithms, understanding the best days and times to post on social media has become both an art and a science. Wondering when to post on social media?

Social Media 69

Social Media Media Post Engagement 69

Credible Content

JUNE 9, 2023

The importance of content writing in brand positioning. When it comes to building a strong brand and brand positioning, content writing plays a crucial role. By crafting compelling stories and messages, you can effectively communicate your brand’s unique value proposition and position it in the minds of your customers.

Brand 130

Brand Writing Content Collaboration 130

Enchanting Marketing

NOVEMBER 26, 2024

Instead of sharing boring lessons on your blog, newsletter or social media, include stories to captivate your audience. It’s okay to share personal stories that don’t fit our brand. We’re not brands, we’re humans. So, share your stories on your website, in your newsletter, and on social media.

Storytelling 258

Storytelling Marketing Script Social Media 258

Jane Friedman

FEBRUARY 1, 2023

Photo by Peter Aroner on Unsplash Today’s post is excerpted from Brand the Author (Not the Book) by Karen A. Sure, other authors are also motivated by one or both of those things, but when I couple my belief with my particular brand of humor and unbridled nerdy enthusiasm, my author message becomes intrinsically mine.

Brand 137

Brand Publisher Publishing Publishing 137

Content Marketing Institute

AUGUST 16, 2024

How can brands invest in social media personalities who aren't likely to enter into risky political talk? One-fourth of U.S. companies say influencer spending will take 40% of their total marketing budget. New AI tools can help.

Brand 119

Brand Social Media Media Marketing 119

Grammarly

APRIL 10, 2024

This sentiment may be especially applicable to brand marketing. Even in its infancy, generative artificial intelligence, or gen AI, is having a revolutionary impact on brand storytelling. Read on to learn how to create an irresistibly compelling, intricately tailored, and deeply impactful brand story with AI.

Brand 103

Brand Storytelling Creativity Text 103

Contently

OCTOBER 29, 2024

Warby Parker’s well-known campaign, encouraging users to show off their eyeglass options with the hashtag #warbyhometryon , was a great example of this, generating tens of thousands of organic social posts from real-life customers. But, you don’t need to share user-generated content on social media alone. The result?

Brand 98

Brand Content Retail Utilities 98

Credible Content

MAY 28, 2023

Writing and publishing e-books for personal branding. In today’s digital age, establishing a strong personal brand is essential for professionals and entrepreneurs alike. Authors may also choose to offer their e-books for free as a promotional strategy to build their brand or gain a wider readership.

Promotion 130

Promotion Publisher Publishing Publishing 130

Elna Cain

FEBRUARY 27, 2024

Content for these businesses is what helps drive their brand and sales. And many SaaS brands will spend tens of thousands a month on content creation. Later, I defined the companies I wrote for as digitally native brands. For example, if a creator wants to monitor their social influence, they may search for a guide.

Content Writer 237

Content Writer Writer Content Writing 237

Elna Cain

DECEMBER 11, 2023

Since my niche is digital marketing for SaaS brands, I can work with many types of brands that fall under digital marketing. Learn a New Skill Whenever I’m learning a new skill, I’m exited to share it on social media or with my newsletter and network of freelancers. What does that mean exactly?

Writing 225

Writing Freelance Content Digital Marketing 225

Contently

OCTOBER 24, 2024

By interjecting quizzes, polls, and calculators into branded content, you’re not just presenting static information — you’re making it feel more real and relevant, prompting people to interact and connect with your brand on a deeper level. It makes your content (and ultimately your brand) more relevant to their lives.

Content Marketing 87

Content Marketing Brand Marketing Content 87

Nick Ursborne

SEPTEMBER 7, 2023

Freelance and in-house writers are relying too heavily on AI tools like ChatGPT to write their sales copy, content, and social media updates. And by the way… if you’re using some other brand name AI writing tool or service, chances are they’re using ChatGPT as their backend AI. The result?

Writer 245

Writer Copywriter Copywriting Sales Copy 245

Freelance Union

NOVEMBER 18, 2024

Do you ever feel like your brand goes unnoticed by your audience? You create a website, share on social, and attend networking events, but you still can’t seem to stand out from the crowd. Every brand, big and small, needs to actively build awareness and visibility to succeed, how much more for us as independents?

Brand 94

Brand Keywords Consulting Social Media 94

Elna Cain

OCTOBER 19, 2023

For a brand new freelance writer, these websites can be the big break to make this dream a reality. So when you send your pitch email to the editor of the website or magazine, they will know instantly if you read their guidelines as this is their way to weed out anyone that wouldn’t fit their brand message.

Website 224

Website Retail Portfolio Writing 224

Grammarly

JULY 19, 2024

In the age of social media, crafting a strong LinkedIn profile is essential to standing out in a global online workforce. This social networking platform is the digital version of a networking event—a place where professionals across industries go to make connections with professional peers and potential employers.

Brand 108

Brand Post Education Text 108

Kayleigh Moore

MAY 8, 2023

Social media has made influence far more accessible. I’ve been thinking a lot about this lately, as my friend Ronnie Higgins, Director of Content at OpenPhone brought up the topic, saying this: “This trend towards seeking people (not faceless brands or other entities) is driven by the underlying need to connect with other humans.

Content 189

Content Search Engine Optimization Content Creation Social Media 189

Enchanting Marketing

OCTOBER 8, 2024

When we think about a blog, newsletter, or social media presence, we tend to think about material things, too. Profile picture, brand colors, writing style, post structure. Your brand colors are blue or purple or yellow. An eclectic mix of art and photographs on the wall. What would they like to read?

Food 233

Food Writing Style Copywriter Copywriting 233

Elna Cain

MARCH 17, 2024

Go Local Top Soft Skill : Interpersonal skills (maintaining positive relationships, actively listening) Top Writing Skill : Short copy for social media You can get your foot in the door and gain experience with freelance work by finding work in your town or city. You can also do this for social media and email copy.

Freelance 187

Freelance Social Media Email Copy Copy 187

Elna Cain

NOVEMBER 8, 2022

Tweak Your Brand. Your brand is how others perceive you online. For my brand, I: Use pink. For your freelance writing business, what does your brand say about you and your writing? Use my free freelance writing business plan to figure out your brand and brand message + more! Give it a try! Am a mom to twins.

Freelance 200

Freelance Writing Social Media Writer 200

Jane Friedman

JULY 31, 2024

Here are two of the tarot exercises that helped Nina—and many of my clients—discover and solidify their brands. Her brand is full of bright colors, and whenever she enters a room—IRL or digital, she brings the Fool’s charisma and try-anything attitude with her. Nina landed on “Honest, Bold, and Bright.”

Creativity 94

Creativity Brand Copywriter Copywriting 94

Nick Ursborne

FEBRUARY 5, 2024

Take a look at the services page on your website, or your LinkedIn profile, and think about adding one of the following… AI Content Creation Services When it comes to content like blog posts and social media updates, AI tools like ChatGPT make it possible to create ten times the content in the same period of time.

Copywriter 224

Copywriter Copywriting Freelance Copywriting Content Creation 224

Elna Cain

FEBRUARY 25, 2023

Carve out time during your week to spend on social media and sourcing information. I don’t just use generative AI tools but also SEO tools, social media automation tools, and image editing tools since I have written about tools in the past. A good option is to find start ups that need promotion and brand awareness.

Freelance 209

Freelance Writer Landing Page Consulting 209

Elna Cain

JULY 16, 2023

I mean, getting freelance copywriting clients isn’t complicated…but if you are a brand new copywriter or freelancer, this can be a major roadblock, stopping you from ever trying. Start by using keywords like “copywriter,” “brand copywriter,” or “copy editor” in your search bar.

Copywriter 177

Copywriter Copywriting Freelance Copywriting Freelance 177

Elna Cain

FEBRUARY 21, 2024

It was a good time, but a few years later Walmart removed my gift guides and then structured their blog totally differently with brand new articles. But, over the years, this company removed my name on the article and put their brand name ( Brand team) and the information just was completely outdated. That was hard!

Portfolio 223

Portfolio Blog Blogging Freelance 223

Elna Cain

JANUARY 12, 2023

Does their brand have a more casual voice? An understanding of SEO and social media if you write online business content. Next, focus on your social media presence using Twitter and Linkedin. These are the best social platforms for writers since businesses are also on these platforms. Social Media Writer.

Content Writer 162

Content Writer Writer Medical Copywriter 162

Elna Cain

FEBRUARY 12, 2023

Market Your Freelance Writing Business on Social Are you on Twitter ? One of the best ways to use social media is to promote your freelance writing business. These are usually (but you will see big name brands too) from new start-ups with a fairly good marketing budget. How about LinkedIn ? Those ones.

Freelance 197

Freelance Writing Finance Social Media 197

Kayleigh Moore

JANUARY 30, 2024

For my work with Forbes , for example, I often write about direct-to-consumer brands transitioning into brick-and-mortar stores, brands tackling sustainability issues in a meaningful way, compelling founder stories within the retail arena, and clever marketing tactics brands find success with. Tip #2: Be CONCISE.

Brand Awareness 173

Brand Awareness Retail Writer Freelance 173

Buffer

NOVEMBER 13, 2023

  Now that fantastic deals are table stakes, it can feel like shouting into a crowded room to ensure your brand gets the attention it deserves. Partner with media brands Take it from a former lifestyle journalist — Black Friday was also wild in media. billion in the U.S. Happy BGCM planning! 

Marketing 120

Marketing Social Media Retail Search Engine Optimization 120

Caroline Gibson

APRIL 7, 2024

Sorted out a domain name and branding? How about integration with your social media accounts? Do you need to have a favicon created and embedded to help with brand recognition? What to consider for your website copy Do you need existing copy up-dated and brought into line with your new brand identity/tone of voice?

Website 147

Website Freelance Copywriting Content Copywriter 147

Express Writers

DECEMBER 12, 2024

When you go grocery shopping, you select specific brands and items because you know what they taste like or how they pair with your meals. It might even be enough to put you off that brand and encourage you to try a different one. What Is Brand Consistency? Brand consistency is creating a recognizable and predictable brand.

Brand 52

Brand Content Marketing IT Marketing 52

Contently

AUGUST 30, 2024

But fear not; there’s a secret weapon that can lift your brand above the noise: customer storytelling. And companies that are able to gain the trust of their customers outsell their competitors by up to “400% in terms of total market value” and customers are 88% more likely to buy again if they trust the brand.

Storytelling 81

Storytelling Marketing Social Media Brand 81