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If you think being conversational and customer-centric is enough for your brand voice, you’re only going to join a chorus of clones. Developing a distinctive voice defines your brand’s unique identity and builds a sense of authenticity with customers—an increasingly important factor in sales. Getting there isn’t easy, though.
Providing specific outcomes you expect, like increasing engagement or improving brand awareness, ensures the writer delivers relevant content. Be specific about the type of content you need, whether its a blog post, product description, or socialmediacopy.
Word-of-mouth referrals are great advertising for your brand and an enormous confidence booster for would-be buyers. Today, the customer experience is one of the most crucial parts of the sales process, especially when it comes to word-of-mouth recommendations and social sharing. Deliver Quality Every Time. Get Behind a Cause.
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My agency, The Blogsmith , offers holistic content marketing for B2B technology brands, with a focus on reader experience. Currently, my team uses brand tones to measure how we’re meeting writing goals—such as how often we present a confident tone in our writing over the past 30 days. Our clients include Adobe, HubSpot, and GoDaddy.
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