Contently

OCTOBER 6, 2022

But integrating storytelling into your content allows your target audience to build an emotional connection with your brand. Why Is B2B Storytelling Important—and Challenging? Many don’t know where to start or don’t have the right tools to execute storytelling properly, said Mark Evans, principal at Marketing Spark.

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Storytelling Audience Brand Awareness Landing Page 137

Backlinko

JANUARY 6, 2025

Build a Strong Brand Through Storytelling When we consume 6 hours of content daily , attention is the most valuable currency in business. Storytelling is how you earn it. Most brands miss by showing only the highlight reelthe wins, the perfect moments, and the polished content. Choose your storytelling lane.

Storytelling 109

Storytelling Keywords Landing Page Sales 109

Credible Content

JUNE 10, 2023

How to use the elements of storytelling in content writing. The main elements of storytelling are: Plot: Sequence of events driving the story forward. Why use storytelling in content writing? Why use storytelling in content writing? Read: What is storytelling in content writing?

Storytelling 130

Storytelling Writing Content Entertainment 130

Kayleigh Moore

MARCH 5, 2024

I just finished a complete series re-watch of the TV show Mad Men , and the thing I was struck by most in this viewing was that Don Draper’s character was a masterful storyteller. Brands and businesses are just conduits for us to connect as human beings. Here’s what you need to know about good storytelling. Makes sense, right?

Storytelling 130

Storytelling IT Advertising Projects 130

Grammarly

OCTOBER 30, 2024

With the rise of artificial intelligence (AI), marketing teams can scale their content marketing operations and businesses can use AI to effectively tell their brand story. Whether it’s delivered in blog posts, white papers, video content, or podcasts, content marketing fosters brand authority and trust, ultimately driving sales.

Content Marketing 98

Content Marketing Marketing Storytelling Content Creation 98

Content Marketing Institute

OCTOBER 17, 2024

See (and hear) how six brands, recognized at the 2024 Content Marketing Awards and Cannes Lions, captivate audiences with their creative storytelling. They offer inspiring lessons on crafting engaging, impactful content.

Storytelling 130

Storytelling Creativity Engagement Content Marketing 130

Content Marketing Institute

MARCH 25, 2021

These go-to sports storytelling techniques can help you find the agony and the ecstasy in your brand stories. Continue reading → The post A Swing and a Hit: 5 Storytelling Ideas to Steal From Sports Writers appeared first on Content Marketing Institute.

Storytelling 144

Storytelling Writer Content Marketing Brand 144

Jane Friedman

MARCH 18, 2025

Photo by Tima Miroshnichenko Todays post is by writer, coach, and brand strategist Michelle Tamara Cutler ( @mickytcutler ). It feels redundant and counterintuitive as a storyteller, as if you dont truly trust your audience, but its necessary if you want to serve that dish youve spent years training to perfect.

Food 133

Food IT Storytelling Social Media 133

Content Marketing Institute

JUNE 8, 2020

Is your brand telling data-driven stories? Continue reading → The post No Need to Survey, You Already Have Data for Great Storytelling [Examples] appeared first on Content Marketing Institute. Data visualizations are some of the most-read content on The New York Times and The Washington Post.

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Storytelling Content Marketing Brand Marketing 145

Grammarly

DECEMBER 6, 2024

Understanding marketing trends is crucial to helping brands evolve their marketing communication strategy to meet customer expectations and stay ahead of the competition. Marketing communication (or marcom) is the use of messaging to shape brand perception and drive business strategy.

Communication 105

Communication Marketing Storytelling Social Media 105

Jane Friedman

OCTOBER 4, 2023

Along with prologues, adverbs, and semicolons, flashbacks may be the most vilified—and most misunderstood—of storytelling devices, ones that work only if they don’t seem like devices. That fact may be relevant to heightening stakes and impact for the wreck—dammit, it was her brand-new dream car!—but Join her on Wednesday, Oct.

Storytelling 144

Storytelling Publisher Publishing Publishing 144

Contently

DECEMBER 13, 2022

As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. Some content may simply aim to increase brand awareness and establish your company as a thought leader in the industry, and these are necessary.

Storytelling 119

Storytelling Engagement Landing Page Long Form Content 119

Grammarly

JANUARY 16, 2025

Our focus will shift away from tasks like segmenting customers, optimizing content, and analyzing campaign performance in favor of storytelling and building brand voice. This reallocation of responsibilities will enable us to curate content that captures the brands essence and speaks to customer needs more deeply.

Creativity 105

Creativity Marketing Storytelling Persuasion 105

Content Marketing Institute

JANUARY 30, 2024

Your brand strives for perfection, whether it’s the company’s public image, a seamless campaign message, or flawless email distribution. But your brand has flaws, and that’s a lesson every brand storyteller must learn.

Storytelling 118

Storytelling Brand 118

Grammarly

APRIL 10, 2024

This sentiment may be especially applicable to brand marketing. Even in its infancy, generative artificial intelligence, or gen AI, is having a revolutionary impact on brand storytelling. Read on to learn how to create an irresistibly compelling, intricately tailored, and deeply impactful brand story with AI.

Brand 105

Brand Storytelling Creativity Text 105

Elna Cain

MARCH 8, 2025

My clients, then, were solopreneurs at the bottom rung to SaaS brands on my top rung. When I talk about this platform, what I mean is your brand online. Top dollar means: Expert quotes User generated content at times Statistics Descriptive writing Images Easy flow Storytelling Clients are wanting their writers to share their stories.

Writer 130

Writer Portfolio Post Freelance 130

Content Marketing Institute

DECEMBER 12, 2024

So how do tourism marketers get their brands noticed? Travel stories seem like an easy sell. But content litters the skies and roads. Five companies share how they tell unexpected (and expected) stories in common (and less common) spaces.

Storytelling 107

Storytelling Brand Marketing Content 107

Content Marketing Institute

APRIL 9, 2021

You’ve heard this advice on brand storytelling before. These examples will inspire you to tell stories that matter to your brand – and create an emotional response with your audience. Elevate the conversation. But what does it look like in practice?

Brand 141

Brand Storytelling Content Marketing Audience 141

Contently

DECEMBER 21, 2022

This post is an excerpt from her brand-new Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content. Product Storytelling Framework. So why do I say the Rudolph story is a perfect product storytelling framework for all of us today? named Rudolph did go viral: 2.4 million shoppers. The problem.

Storytelling 113

Storytelling Retail Copy Copywriting 113

Enchanting Marketing

MARCH 11, 2025

Having Henrietta (my purple-haired cartoon character) is a clear advantage and she’s stealing the show (she even ended up in the 50 best visual brands to watch on LinkedIn!). Otherwise, the type of content that works well is similar to a blog: A mix of storytelling and valuable tips. Human content wins.

Post 130

Post Content Creation Storytelling Creativity 130

ContentWriters

NOVEMBER 21, 2024

Marketing scripts serve as blueprints for your marketing message, ensuring a consistent brand voice while guiding production teams and talent through the creation process. From understanding industry standard formats to mastering the art of persuasive storytelling, we’ll cover what you need to know.

Script 105

Script Writing Marketing Persuasion 105

Write Freelance

JANUARY 21, 2023

There are many brands who need storytelling writers and even poets. Why enroll in a creative writing course? Neil Gaiman is a best selling author and prolific award-winning writer who heads this masterclass in the art of storytelling. The most well-known type of creative writing is storytelling.

Creativity 299

Creativity Writing Storytelling Writing Style 299

Content Marketing Institute

FEBRUARY 20, 2024

Great brand stories can attract and retain attention long enough to develop trust with your audience no matter where they are in their journey. But to get great stories, marketers must shift their storytelling thinking.

Storytelling 119

Storytelling Brand Audience Marketing 119

Copywriter Collective

JANUARY 17, 2025

The Power of Storytelling Humans are wired for stories. When you use storytelling, you transform cold facts into relatable experiences. Humor makes brands relatable and diffuses the tension often associated with sales. If your brand voice allows, sprinkle in a bit of wit to keep things lighthearted.

Copy 97

Copy Sales Copywriting Copywriter 97

Copywriter Collective

JANUARY 10, 2025

So, in the end, their copy doesnt actually tell you anything about the brands identity nor the purpose of the services theyre pushing. Visual Storytelling Video content creation seems to be on the up-and-up. Particularly in explainer videos and live streams where brands and products are being promoted.

Copywriter 105

Copywriter Copywriting Script Copy 105

Contently

JUNE 18, 2024

It’s also an extremely effective example of brand storytelling, as it was produced not by a gritty independent film studio but by the financial services platform Square. That’s a noble aim, but how can a piece of content that is not directly about a brand be one of the best examples of brand storytelling ?

Storytelling 52

Storytelling Brand Healthcare Advertising 52

Nick Ursborne

JANUARY 15, 2024

Step 4: Personalization and Storytelling Emma uses her EI to weave a relatable story into the ad copy. This storytelling approach adds a human element that AI alone couldn’t have created, making the campaign more engaging and relatable. That’s a pretty amazing 5-step process.

Ads 217

Ads Ad Copy Storytelling Copywriting 217

Content Marketing Institute

AUGUST 1, 2023

You already know how storytelling connects your brand with audiences. But you might not realize how powerful it can be in product marketing, too. Robert Rose explains how stories help you teach customers to care about what makes your product unique Continue reading →

Storytelling 98

Storytelling Marketing Brand Audience 98

Freelance Magic

DECEMBER 6, 2022

If, like me, you struggle to schedule time for your own brand stuff and find yourself scrambling every so often when you “haven’t posted in aaaaaages”, I highly recommend bulk-creating your LinkedIn posts. How SaaS brands can improve their homepage copy. A key mistake brands make with content. You can thank me later.

Freelance 260

Freelance Storytelling Concept Brand 260

Ashleyn Writes

AUGUST 12, 2022

Microcopy is the tiny snippets of words that punch way over their weight class when it comes to your brand’s overall messaging. Today, I’m going to show you how you can use it to up-level your brand voice.  What is microcopy? But keep in mind that there are different brands of funny. Ahh yes — brand voice.

Brand 130

Brand IT Copywriter Copywriting 130

Content Marketing Institute

SEPTEMBER 27, 2023

Salesforce and FORTUNE Brand Studio partnered to create The Ecopreneurs, an 11-episode series for Salesforce+ whose impact went far beyond the streaming platform. Here’s how this Project of the Year finalist turned long-form storytelling into big results.

Brand 114

Brand Audience Storytelling Projects 114

Contently

SEPTEMBER 5, 2024

While a fintech case study isn’t as straightforward to create as other types of content , these powerhouse stories offer unparalleled value for brands. Plus, implementing a strategic approach to workflow and compliance can turn these daunting tasks into your brand’s secret sauce. Why bother with all the hassle? Pad your deadlines.

Storytelling 52

Storytelling Search Engine Optimization Finance Content Creation 52

Backlinko

OCTOBER 21, 2024

And that leaves a positive brand reputation? Nisha applies information gain through: Extensive research Rigorous testing Visual storytelling Time investment Let’s review her approach. Visual Storytelling Nisha’s visual content is a feast for the eyes. This isn’t guesswork or aggregated data from other sources.

SEO 101

SEO Content Finance Concept 101

Credible Content

MAY 28, 2023

Writing and publishing e-books for personal branding. In today’s digital age, establishing a strong personal brand is essential for professionals and entrepreneurs alike. Authors may also choose to offer their e-books for free as a promotional strategy to build their brand or gain a wider readership.

Promotion 130

Promotion Publishing Publisher Publishing 130

Make a Living Writing

SEPTEMBER 17, 2024

Brand journalism might be a perfect fit for you. By writing content for companies, you can put your great storytelling skills to work in a growing, lucrative market. Brands have the budgets and the motivation to pay good writers what they’re worth. But how do you find brand journalism gigs? Spark: Professionalism.

Brand 81

Brand Freelance Storytelling Concept 81

Contently

AUGUST 23, 2024

Are you hoping to create more brand awareness for your new FinTech app or improve lead generation for new bank customers? Create your pillars and subtopics Brand pillars are key to focusing your content. For example, to create a pillar for an eco-friendly clothing brand, you might consider “Sustainable living.”

Content 71

Content Content Creation Medical Brand Awareness 71

Content Hacker

NOVEMBER 1, 2022

You might have a brand idea in the works… Or, your brand is well-established… But you’re looking for brand voice examples. And when we look at what drives brand trust , it’s clear to see that customers crave authenticity. Finding, and sticking to, a brand voice. And why does brand voice matter?

Brand 96

Brand Content Creation Communication Social Media 96