Enchanting Marketing

NOVEMBER 26, 2024

It’s okay to share personal stories that don’t fit our brand. We’re not brands, we’re humans. So, share your stories on your website, in your newsletter, and on social media. We don’t have to stick to a script. So, let’s share the stories that matter to us. Let’s be more human and write from the heart. We are all storytellers.

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Storytelling Marketing Script Social Media 262

iWebContent

NOVEMBER 26, 2024

Engaging website content is the backbone of any successful online presence. Understanding SEO-Optimized Content SEO-optimized content refers to website content that’s crafted to appeal to search engines and human readers. That’s where SEO-optimized content writing plays a critical role.

Engagement 59

Engagement Website SEO Content 59

Caroline Gibson

APRIL 7, 2024

Thinking of getting a new website? Sorted out a domain name and branding? But hang on – there’s a lot more to having a website designed and built than just thinking about the pages you need and the navigation. Here’s my simple website checklist to help. Squarespace or WordPress (and what about hosting packages?)

Website 147

Website Freelance Copywriting Content Copywriter 147

ContentWriters

NOVEMBER 14, 2024

This subtle but critical difference impacts how your brand gets discovered and recommended in AI-powered conversations. In this blog, you’ll discover why AI visibility matters, how ChatGPT processes and retrieves information, and the practical steps you can take to ensure your brand stands out in this new era of search.

Brand 59

Brand Keywords Content Creation Content Marketing 59

Express Writers

NOVEMBER 15, 2024

Content quality plays a direct role in how customers perceive your brand. Engaging, well-written content establishes authority and trustworthiness, showing customers that a brand values their time and business. Content is often the first touchpoint potential customers have with a brand, making first impressions everything.

Brand 52

Brand Agency Content Content Creation 52

Jane Friedman

MARCH 18, 2025

Photo by Tima Miroshnichenko Todays post is by writer, coach, and brand strategist Michelle Tamara Cutler ( @mickytcutler ). In social media groups and forums, many of us writers talk about the trifecta of building a website, maintaining our online identity, and navigating the shifting sands of social media platforms.

Food 133

Food IT Storytelling Social Media 133

Jane Friedman

FEBRUARY 1, 2023

Photo by Peter Aroner on Unsplash Today’s post is excerpted from Brand the Author (Not the Book) by Karen A. Sure, other authors are also motivated by one or both of those things, but when I couple my belief with my particular brand of humor and unbridled nerdy enthusiasm, my author message becomes intrinsically mine.

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Brand Publisher Publishing Publishing 145

Neil Patel

JANUARY 8, 2023

In this post, we’re going to go over what the high converting websites do differently. Approximately 96% of visitors that come to your website are not ready to buy. The headline can make or break your website, and possibly a sale. High conversion websites are quite obvious right away. Creating A Responsive Website.

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Website Landing Page Finance Sales 145

Elna Cain

MARCH 8, 2025

My clients, then, were solopreneurs at the bottom rung to SaaS brands on my top rung. When I talk about this platform, what I mean is your brand online. Do you have a website or a blog? This can be writing samples like a blog post, magazine articles or copywriting samples like a mock-up email, landing page or website copy.

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Writer Portfolio Post Freelance 130

BKA Content

FEBRUARY 18, 2025

Does Using Other Pages Images on Your Website Hurt SEO? However, does using other pages images in your website hurt SEO? Anything you do on your website has the potential to help or hurt search engine optimization, including the visuals you use. When Does Using Other Pages Images in Your Website Hurt SEO?

Website 59

Website SEO Search Engine Optimization Retail 59

Credible Content

JUNE 9, 2023

The importance of content writing in brand positioning. When it comes to building a strong brand and brand positioning, content writing plays a crucial role. By crafting compelling stories and messages, you can effectively communicate your brand’s unique value proposition and position it in the minds of your customers.

Brand 130

Brand Writing Content Collaboration 130

Contently

AUGUST 30, 2024

But fear not; there’s a secret weapon that can lift your brand above the noise: customer storytelling. And companies that are able to gain the trust of their customers outsell their competitors by up to “400% in terms of total market value” and customers are 88% more likely to buy again if they trust the brand.

Storytelling 82

Storytelling Marketing Social Media Brand 82

Grammarly

DECEMBER 6, 2024

Understanding marketing trends is crucial to helping brands evolve their marketing communication strategy to meet customer expectations and stay ahead of the competition. Marketing communication (or marcom) is the use of messaging to shape brand perception and drive business strategy. What is marketing communication?

Communication 105

Communication Marketing Storytelling Social Media 105

Backlinko

JULY 30, 2024

So that your content attracts more visitors to your website. Where you build awareness of your brand and solutions. People who might not have even known about your brand before. Commercial Keywords Users search for commercial keywords when they’re researching products, services, or brands. Let’s get started.

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Keywords Sales SEO Digital Marketing 107

The Hoth

NOVEMBER 25, 2024

Besides feeling like you’re trapped inside an MC Escher painting, it’s also similar to navigating a poorly designed website. Bad website structure frustrates users and can cause them to distance themselves from your brand. Website structure also heavily affects your performance on search engines.

Website 52

Website SEO Architecture Landing Page 52

Backlinko

AUGUST 22, 2024

Nearly 4 in 10 consumers use reviews as a main channel for online brand research ( DataReportal ) 37.2% of internet users aged 16 to 64 claim to use online reviews as a primary source of information for brand research, which is more than product or brand websites (33.3%) or price comparison sites (26.8%).

Social Media 98

Social Media Brand Media Text 98

The Hoth

DECEMBER 17, 2024

Isnt it difficult to outrank other real estate websites? These are links on other trusted real estate websites that point back to your site (hence the name backlink), and theyre how search engines like Google determine the quality and trustworthiness of a piece of content. But how do you achieve such high rankings? Heres how it works.

SEO 97

SEO Engineering Keywords Website 97

Backlinko

AUGUST 19, 2024

This overview includes link cards—clickable links to websites used to generate the AI-generated summary. If users can get all the information they need directly from Google, they might not click through to individual websites. Which could lead to a decrease in website visits and potential customers.

SEO 108

SEO Keywords Website Management 108

Buffer

JULY 23, 2024

When my sister and I started Vinat to make buying wine online more accessible, I thought that any kind of PR was going to be prohibitively expensive for our small brand. Previously, I had worked in corporate finance, so I knew exactly how much the companies I worked for spent on engagements with PR firms.

Editorial Team 78

Editorial Team IT Marketing Finance 78

Contently

OCTOBER 31, 2024

Here’s a look at why gamified content works so well in brand marketing and ways to start playing with it. It turns your audience into players who can’t wait to take on the next challenge you throw at them, all while boosting loyalty, engagement, and brand recognition. What is content gamification?

Engagement 93

Engagement Marketing Content Social Media 93

ContentWriters

JANUARY 30, 2025

These websites can have accurate information, but they might not be the best place to get your research. If you find information on a website that isnt well-established and known for being trustworthy, try to trace the details back to the original source. edu websites. How Do You Know if a Source Is Authoritative?

Government 111

Government Medical Banking Editorial 111

Credible Content

MAY 28, 2023

Writing and publishing e-books for personal branding. In today’s digital age, establishing a strong personal brand is essential for professionals and entrepreneurs alike. Authors may also choose to offer their e-books for free as a promotional strategy to build their brand or gain a wider readership.

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Promotion Publisher Publishing Publishing 130

Kristi Hines

JANUARY 1, 2024

Creator Monetization In A Nutshell If you create any form of content – audio files, apps, articles, images, photos, podcasts, videos, or websites – you can monetize it. Do you want to learn how to make money online in 2024? It all starts with content. Repurpose that content into multiple formats (ex.

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Script Content Creator Ads Blogger 258

Backlinko

NOVEMBER 13, 2024

After all, design elements have important jobs: Grab shoppers’ attention with eye-catching aesthetics Guide visitors smoothly from browsing to buying A great example of this is the streetwear brand Kith. When Kith redesigned its website, it didn’t just focus on branding and colors. It zeroed in on usability and functionality.

Website 103

Website Persuasion Retail Text 103

Backlinko

DECEMBER 28, 2024

Google reviews play a huge role in a brands success. This involves providing information like your businesss name, category, and website URL. Copy your Google review link and share it in places like your: Website footer Email signature Social media profiles For example, Bunny & Co. Especially positive reviews.

Script 113

Script Management SEO Social Media 113

Ahrefs

MARCH 26, 2023

But choosing a branded domain that is short and memorable works better in most cases than trying to shoehorn certain keywords into … Read more › Here are all the steps you should take: It’s easy to overcomplicate the process of choosing a domain.

Website 134

Website SEO Keywords Brand 134

Elna Cain

MARCH 7, 2025

Plus, small businesses are turning to AI tools for things like simple blog posts and website copy. Maybe your neighbor needs help with website updates or your cousin’s coworker is looking for someone to clean up AI-generated content. These were freelance writing jobs that didn’t pay well and didn’t value the writer.

Freelance 130

Freelance Writer Agency Content Writer 130

Backlinko

JUNE 17, 2024

In 2019, Lindsey Bomgren, the founder of the online fitness website Nourish Move Love, was spinning her wheels, creating content that wasn’t reaching her ideal audience. And by 2021, her website had blossomed into a lucrative six-figure business. Then, you’ll find ten tips to improve the SEO of your small business website.

Website 106

Website SEO Keywords Engineering 106

Backlinko

OCTOBER 23, 2024

Social media posts : Ideal for engagement and brand awareness. Great for sharing bite-sized content and driving traffic to your website. For example, the travel website The Points Guy features content written by avid travelers who include personal experiences and photos in each article.

Content Marketing 113

Content Marketing Marketing Government Content 113

Backlinko

JANUARY 6, 2025

Build a Strong Brand Through Storytelling When we consume 6 hours of content daily , attention is the most valuable currency in business. Most brands miss by showing only the highlight reelthe wins, the perfect moments, and the polished content. Telling raw, relatable stories is how you build a lasting brand. Stories stick.

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Storytelling Keywords Landing Page Sales 109

Freelance Magic

NOVEMBER 15, 2024

Copywriters are responsible for crafting engaging, persuasive copy for things like websites, email marketing campaigns, sales pages, advertisements, and more. Mike Peake charges at least £2,000 for a 5-page website or anywhere between £750-£3,000 for a single homepage. Here’s an example of a piece of copywriting from Mike: 2.

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Freelance Portfolio Writing Persuasion 130

Freelance Union

MARCH 6, 2024

As we joyfully March into Spring, businesses are re-emerging once again and re-evaluating their brand positioning. This season is a natural time for reflection and renewal, making it the perfect opportunity for a branding spring clean. REFLECT  Spring is a great time for your clients to reflect on their brand and business.

Brand 105

Brand Brand Awareness Collaboration Sales 105

BKA Content

NOVEMBER 26, 2024

Enhance Exposure and Brand Awareness People can only become customers if they know you exist. That credibility and brand recognition can also lead to profitable professional partnerships. A user-friendly website that’s easy to search gets increased traffic, which earns higher SERP rankings. Be sure to claim or create your GBP.

SEO 105

SEO Brand Awareness Search Engine Optimization Keywords 105

Income Diary

MARCH 19, 2024

In today’s digital landscape, your website’s visibility can make or break your business. A strong online presence, coupled with a website that’s both pleasing to the eye and optimized for search engines, anchors your digital footprint. Imagine the potential of reaching millions without spending a dime.

Promotion 105

Promotion Website Social Media Advertising 105

Backlinko

JULY 10, 2024

Keyword cannibalization happens when two or more pages on your website target the same keyword(s) and fulfill a similar search intent. This might be because the website has multiple pages optimized for the same keyword and search intent. Wasted Crawl Budget Search engines allocate a limited budget to crawl your website.

Keywords 107

Keywords IT SEO Engineering 107

Blogging Wizard

MARCH 9, 2023

Are you in search of a few About Me page examples to use as inspiration for your own personal brand and business website? Most bloggers and businesses add an image.

Writing 266

Writing Blogger Brand Website 266

Grammarly

JUNE 26, 2024

But now, with Grammarly Business deployed across all marketing teams, Mitel has seen a significant improvement in the consistency of writing style and quality across the company’s entire website, not just in Mitel’s blog posts. And as a whole, their disparate writing style did not align with Mitel’s brand voice.

Brand 97

Brand Writing Writing Style Social Media 97