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In today’s competitive digital landscape, businesses are constantly seeking new ways to maximize their return on investment (ROI) from contentmarketing. With the rise of artificial intelligence (AI), marketing teams can scale their contentmarketing operations and businesses can use AI to effectively tell their brand story.
Want to create a contentmarketing strategy that actually works? Through contentmarketing, Backlinko attracts over 772,000 monthly sessions. We’ll show you (step by step) how to create a content strategy that drives consistent, long-term traffic. Further reading: 28 Awesome ContentMarketing Tools 6.
ChatGPT: Best for Prompt-Based Research and ContentCreation G2 Rating 4.7/5 Custom GPTs One of ChatGPT’s standout features is the ability to create a custom GPT to fit your specific needs, whether it’s for customer service, contentmarketing , or creating sales collateral. Short on time?
Don’t be fooled by his moniker on HITRECORD , the collaborative production company he founded with his brother in 2004. HANDPICKED RELATED CONTENT: The Only 10 Ways to Make Money From ContentMarketing. On HITRECORD, we’re more about what we can do together when we collaborate. What we do is different.
On the one hand, there’s buzz about B2B and B2C contentmarketing trends and AI that implies there will be explosive growth in tech adoption. On the other, marketing budgets are down as a share of revenue , as is the share of the budget dedicated to tech. Generative AI really is affecting contentmarketing trends!
Contentcreation software can help marketers achieve incredible results , from time saved to proven return on investment (ROI). Plus, by promoting collaboration, the right platform can help teams plan, track, and manage every step of the production process. Who uses contentcreation software?
We’re sharing Aaron’s updated version today, as more efficient teamwork is a constant need for contentmarketers. As contentmarketers, we have our work cut out for us. Unfortunately, when we add all the curating, collecting, and collaborating necessary for full-scale engagement, overwhelmed is an understatement.
Since the first blog post was published and the first YouTube video was posted, contentcreation has evolved rapidly. It’s now treated as a legitimate business, with real earning potential for anyone with a smartphone and a willingness to share their creations. Why are systems so crucial in contentcreation?
This report doesn’t share “topics” for contentcreation or curation per se, rather discusses which strategies could work. Listening to these podcasts can help you curate interesting, relevant, and thought-provoking content. c) Get your content curation from various sources.
Here’s the hot take on the trends related to technology for contentmarketing, based on responses to the 2023 Contently State of ContentMarketing Survey. Almost all content teams—94 percent, in fact—use some technology to facilitate contentcreation and delivery.
The 6 Top Social Media ContentCreation Services To Save You Time in 2023 With 4.8 If your business is in the market for a new air conditioner, you would call an HVAC company. Who do you call if your business needs help creating content to meet social media goals? Do you know how to make the most of your accounts, though?
Are you searching for new tools to improve your contentmarketing? The right apps and software can help you research, create, edit, and promote your content. In this post, you’ll find over 75 of the best contentmarketing tools for each stage of the contentmarketing process. Editorial Calendars.
If you consider yourself a contentmarketing professional, there’s a good chance you already use Google tools the make your life easier. When it comes to contentmarketing, the tools you use, and the strategies you employ will greatly impact the end result. However, you know that this will be difficult.
Contentmarketing is powerful, but it’s also hugely competitive. If you want to make the most of contentmarketing, you need to produce content that is helpful, detailed, and different. If you want to make the most of contentmarketing, you need to produce content that is helpful, detailed, and different.
These written guides are the key to executing every task correctly, every time, for everyone involved in your contentmarketing operations. Why contentmarketing SOPs are necessary. A few examples of contentmarketing activities that might benefit from an SOP include: Contentcreation (blog, video, podcast, etc.).
The world of social media and contentmarketing is a fast-moving space. How we work together How we collaborate as a team has evolved a lot over the years, and it’s still changing regularly. Here’s each step of our contentcreation process: Adding a card to Notion Every idea starts as a card in Notion.
How Much Does ContentMarketing Typically Cost? Content is king in the marketing world, and for good reason. In fact, 73% of business-to-business (B2B ) marketers use contentmarketing. However, contentmarketing can be costly and time-consuming for companies.
Make no mistake; contentmarketing is complex. Another thing to note: All these must go into the mix for you to drive positive business results from contentmarketing. Another thing to note: All these must go into the mix for you to drive positive business results from contentmarketing. Sounds good?
Contentcreation is time-consuming. And marketing that content requires constant attention. Whether you’re a new business, intermediate, or established, content is integral to your growth. No matter your business size or the stage in your contentmarketing journey, everything you’ll need is ahead.
Discover the Top 10 B2B ContentMarketing Agencies of 2024 The emergence of B2B contentmarketing services has been a double-edged sword. By the end of this guide, you’ll be able to navigate this $600 billion industry with ease and find the B2B contentmarketing agency that’s best for your company.
When Bill Gates said in 1996 that Content is King , it wasn’t yet clear how the internet would revolutionize the way advertising, marketing, and brand awareness would shift. That’s all well and good, but how do you actually find the right partner to make your content King ? Because a bad fit doesn’t make anyone happy!
It’s a hazard of the job for contentmarketers. When you read or see a piece of high-quality content, you wonder how it got created. You ask yourself, “What does this company do to create great content? The simple answer is high-quality content serves both audience and business. Is it great for business too?”.
Editor’s note: Because proving the value of contentmarketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . Contentmarketing has been moving at the speed of light in recent years. HANDPICKED RELATED CONTENT: How to Explain ContentMarketing to Anyone.
Every contentmarketer has heard the saying: “Content is king!” ” In fact, all great marketing leaders know that producing great campaigns starts with compelling content. Contentmarketers are asked to serve nearly every department in the business. The problem? So how do they do it?
And there’s a good chance they’ll rely on techniques like contentmarketing to help them reach that goal. Of course, contentmarketers who work at a company that’s achieved enterprise status understand the pursuit of growth never ends; it just plays out on a much larger and more complicated field of dreams.
Understanding Why ContentMarketing Matters and How It Cultivates Relevance Sure, as we provide website content writing services , it is our job to say that our business model is relevant, but the beauty is the research proves it! Marketing today is about forming lasting relationships and offering advice and connection.
Is ContentMarketing Worth It for Your Business? In the digital era, contentmarketing holds a significant position. Esteemed marketing experts consider it a top-tier strategy that endures over time, offering a reasonable cost-to-benefit ratio. So, is ContentMarketing Still Worth It?
ContentMarketing Life Hack: Using a Content Writing Company ContentMarketing is the driving life force behind keyword targeting, contentcreation, and online lead generation. One of the most time-consuming and most important parts of contentmarketing is to write content.
Remember while it’s tempting to pour all your content team’s energies and resources into the next big thing to hit the digital marketplace, sustainable, long-term success with contentmarketing first requires a mastery of the fundamentals. Contentmarketing strategy tips and tools. Choose a content business model.
Defining ContentMarketing vs. Digital Marketing Although contentmarketing and digital marketing are similar and often used as interchangeable terms, they are two distinct advertising strategies that focus on different tactics to grow an audience and boost sales. What Is ContentMarketing?
ContentMarketing for Law Firms: The Complete Guide Even though 60% of law firms have a blog, and over 80% use social media , only about 10% manage to create content regularly. If your practice is struggling to get results from advertising efforts, our guide to contentmarketing for law firms can help.
About 75% of businesses outsource contentmarketing, and it’s easy to see why. By partnering with a qualified outsourcing provider, you can produce more effective content and scale your output — without putting as much extra strain on your internal resources.
For years, companies and contentmarketers have been approaching contentcreation from topic-first angle. For others, it’s because of direction from leadership, which, is logical, because if you’re selling something, you should probably create content related to the thing, right? Wait…does anyone else do this?
Streamlining the contentcreation workflow ensures timely delivery and clear team collaboration. This efficiency allows your team to focus on creating engaging content that resonates with your audience. Define Clear Team Roles and Responsibilities Do you feel like your contentcreation is like a game of telephone?
Does ContentMarketing Work For Small Businesses? Contentmarketing for small businesses. It might feel as though you are constantly told that you must implement contentmarketing in order to survive as a small business in the current market. Is ContentMarketing for Small Businesses Worth It?
12 ContentMarketing Tips To Help Grow Your Business in 2024 Modern customers care about brand identity. To win the war for hearts and wallets, you need high-quality content that connects with people. Use these 12 contentmarketing tips to make a great impression throughout 2024.
All of these tips work through content journey mapping so that every stage of engagement is increased and supports a strategic approach to contentmarketing. Step 6: Develop a Visual Content Mapping Framework A visual mapping framework of content types and personas will be helpful to map them against exact journey stages.
The Importance of ContentMarketing to Grow Your Business in a Recession. The best approach to grow your business in a recession is through targeted contentmarketing. What Is ContentMarketing? It involves creating compelling content and sharing it through online methods of communication. Learn More.
Content writing encompasses everything from blog and social media posts to white papers and email newsletters. According to the ContentMarketing Institute’s Outlook for 2025 report , 87% of B2B marketers say contentmarketing helped build brand awareness in the last 12 months.
As the contentmarketing industry has grown multifold over the years, so has the number of content writing tools available tools available. The tool makes online collaboration easy with auto syncing, quick sharing through direct URLs, custom access permissions, and its Suggesting/ Editing mode. Sounds a lot, doesn’t it?
Enter artificial intelligence—your new secret weapon in contentcreation! From enhancing creativity to streamlining workflows, AI isn’t just transforming the way we create content; it’s revolutionizing our entire strategy. Automating Repetitive Tasks AI significantly eases the burden of repetitive tasks in contentcreation.
Keep in mind that you can repurpose content from your fintech case study into different formats to reach new audiences. Tips on creating fintech case studies While many B2C brands can breeze through contentcreation, fintech brands face strict regulations and approvals that would make even a seasoned bureaucrat break a sweat.
Now that you know how to do keyword research, let’s move onto contentcreation. What is ContentCreation? Contentcreation is the process of developing original and valuable material to share with your audience. Optimization: Optimizing the content for search engines (SEO) or specific platforms.
It’s the year 2010, before anyone even knows to ask the question, “What are contentmarketing platforms?” As a marketing manager, you’ve embraced Gmail, and Google Docs has changed the way you collaborate with your team. Email and Google Docs are your go-to forms of communication and collaboration.
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